Stories on 21st Jun '13

Coke's 'Small World Machines' a rage at Cannes
Coca-Cola's heartwarming attempt to bring India and Pakistan together is hit at Cannes Lions 2013
http://www.mxmindia.com/2013/06/cokes-small-world-machines-a-rage-at-cannes/

CMOs believe digital marketing is way forward
Digital marketing was the theme of the 9th Marketing Conclave organized by the Internet Mobile Association of India (IAMAI).
http://www.mxmindia.com/2013/06/cmos-believe-digital-marketing-is-way-forward/

Internet influences hair, skincare and beauty buys: Study
The Google India 'Women & Web' study has found that the digital influence is highest for skincare, baby care and hair care products.
http://www.mxmindia.com/2013/06/internet-influences-hair-skincare-and-beauty-buys-study/

Max Bupa signs on customers via Facebook
The health insurance company has launched 'Get Help' functionality on Facebook to address customers' health insurance needs.
http://www.mxmindia.com/2013/06/internet-influences-hair-skincare-and-beauty-buys-study/

Vijay Koshy to head Big RTL
Mr Koshy will be responsible for driving revenues along with profitability growth for the channel, while being responsible for the overall operations in India.
http://www.mxmindia.com/2013/06/vijay-koshy-to-head-big-rtl/

The Cannes Lions 2013 India Tally (updated Fri, June 21, 2pm)
http://www.mxmindia.com/2013/06/the-cannes-lions-2013-india-tally-updated-fri-june-21-6am/

Shailesh Kapoor: 2008-2013: The Great Indian Dance Revolution
Bollywood may not admit it, but the dance revolution started by television has impacted it too. Viewers are looking at dance steps with a critical eye, expecting the next level, writes Shailesh Kapoor
http://www.mxmindia.com/2013/06/shailesh-kapoor-2008-2013-the-great-indian-dance-revolution/

Anil Thakraney: Uttarakhand disaster: TV anchors screw-up yet again
As the disaster strikes and the aftermath plays out, television journos must do one and only one thing: Focus on the 3Rs... rescue, relief and rehabilitation operations. And only discuss the whodunit and the whydunit after some amount of normalcy has been restored.
http://www.mxmindia.com/2013/06/anil-thakraney-uttarakhand-disaster-tv-anchors-screw-up-yet-again/

ABP News launches #AakhriTaar campaign
ABP News has launched a campaign to keep alive memories of the telegram, and has asked people to share their stories about sending and receiving telegrams and using the telegraph service.
http://www.mxmindia.com/2013/06/abp-news-launches-aakhritaar-campaign/

9X Media launches catchy tune on World Music Day
The song 'Tung Tucking Ting' is the music network's way to connect with music and the younger generation.
http://www.mxmindia.com/2013/06/9x-media-launches-catchy-tune-on-world-music-day/

Stories on 21th Jun

1 Gold, 1 Silver & 5 Bronzes on Day 4
DDB Mudra bagged a Design Gold (& Bronze) for 'The Hinglish Project' with Leo Burnett winning a Silver for radio
http://www.mxmindia.com/2012/06/1-gold-1-silver-5-bronzes/


Can we achieve the October 31 deadline?
MxMIndia gets you reactions from industry stakeholders on the government's decision to postpone the digitization deadline for Phase I to October 31, 2012
http://www.mxmindia.com/2012/06/can-we-achieve-the-october-31-deadline/


Life OK and SAB: The see-saw continues...
Most experts feel is that both the incumbent SAB and challenger Life OK will have to work harder if they want to reach the top slots
http://www.mxmindia.com/2012/06/life-ok-and-sab-the-see-saw-continues/


Mediaah! Why Ambika Soni is to blame for the delay in digitization
The I&B ministry ought to have known that the June 30 sunset date for the four metros was unachievable, writes Pradyuman Maheshwari
http://www.mxmindia.com/2012/06/mediaah-why-ambika-soni-is-to-blame-for-the-delay-in-digitization/


Paritosh Joshi: Unbundling the Living Room
In Media Matrix, Paritosh Joshi discusses, analyses and deliberates on the fundamentals of key industry issues
http://www.mxmindia.com/2012/06/paritosh-joshi-unbundling-the-living-room/

Colors jumps to No 2, thanks to JDJ
Jhalak Dikhla Ja, the celebrity dance show in its fifth season, premiered on July 16 on Colors
http://www.mxmindia.com/2012/06/colors-jumps-to-no-2-thanks-to-jdj/


9XM celebrates World Music Day with 9XM Wall of Music
Based on the augmented reality technology, the 9XM Wall of Music will enable multiple songs downloads from the latest Bollywood movies
http://www.mxmindia.com/2012/06/9xm-celebrates-world-music-day-with-9xm-wall-of-music/


Kenichiro Hibi is MD, Sony India
Mr. Hibi to undertake Indian operations with effect from July 1, 2012
http://www.mxmindia.com/2012/06/kenichiro-hibi-is-md-sony-india/


Ormax offers tool to measure effectiveness of big media tie-ups
Mpact can be used by brands and media agencies to test effectiveness of their brand’s association with high-impact properties across media
http://www.mxmindia.com/2012/06/ormax-offers-tool-to-measure-effectiveness-of-big-media-tie-ups/


The Anchor: Jwalant Swaroop on 7 reasons why IRS is a valuable tool for measuring readership
Over a period of time IRS as a product has evolved and is must for the media planning, says Jwalant Swaroop
http://www.mxmindia.com/2012/06/the-anchor-jwalant-swaroop-on-7-reasons-why-irs-is-such-a-valuable-tool-for-measuring-readership/


Debrief: Hyundai i10: Same old, same old
Not only is SRK over-used and over-abused, by no stretch of imagination can I visualize a brand match out here, writes Anil Thakraney
http://www.mxmindia.com/2012/06/debrief-hyundai-i10-same-old-same-old/


Ranjona Banerji: What the Whacky-dooky?!
Ranjona Banerji isn't amused by the half-jacket innovation by the Wakudoki Times, er, The Times of India
http://www.mxmindia.com/2012/06/what-the-whacky-dooky/