The MxMINDIA.COM BLOG: HT

Showing posts with label HT. Show all posts

Friday, 21 August 2015

Stories on 21st Aug '15

Rural Ratings: Interesting Days Ahead
The impact of BARC's proposed rural audience measurement is going to impact genres like GECs, News, Movies and Kids, writes Shailesh Kapoor
http://www.mxmindia.com/2015/08/rural-ratings-interesting-days-ahead/

BTL Baatein: Vineet Jain, Himalaya Drug Company.... Powered by VISCOMM
BTL is an essential part of the marketing mix, it complements ATL and, marketing RoI should always be calculated on overall spends, says Vineet Jain is General Manager - Marketing, Consumer Product Division, The Himalaya Drug Company
http://www.mxmindia.com/2015/08/btl-baatein-vineet-jain-himalaya-drug-company-powered-by-viscomm/

Ranjona Banerji: Emphatically, the old order changeth at Network 18
Certainly people have long expected a more hands on approach from Reliance at Network 18 and looks like they are getting it, writes Ranjona Banerji
http://www.mxmindia.com/2015/08/ranjona-banerji-emphatically-the-old-order-changeth-at-network-18/

Asianet launches HD channel in Malyalam
The channel was officially launched by star Suresh Gopi in the presence of actor Mukesh and K.Madhavan, Managing Director, Asianet
http://www.mxmindia.com/2015/08/asianet-launches-hd-channel-in-malyalam/

Helpchat appoints Lodestar UM as its media agency
The appointment of Lodestar UM is a part of Helpchat's larger objective of strengthening its brand visibility and recall across geographies
http://www.mxmindia.com/2015/08/helpchat-appoints-lodestar-um-as-its-media-agency/

Publicis communicates "Always Fresh, Always On" proposition for Park Avenue Deos
The commercial ends with Farhan himself enjoying the match at the stadium
http://www.mxmindia.com/2015/08/publicis-communicates-always-fresh-always-on-proposition-for-park-avenue-deos/

HT brings Smart Kids Asia to India
The event, dubbed the biggest "edu-tainment" event in South East Asia started in Malaysia in 2002
http://www.mxmindia.com/2015/08/ht-brings-smart-kids-asia-to-india/

Cycle Pure Agarbathies rolls out latest ad campaign
The campaign showcases the Bollywood icon endorsing the brand’s new positioning
http://www.mxmindia.com/2015/08/cycle-pure-agarbathies-rolls-out-latest-ad-campaign/

Havas Media wins Integrated mandate of FoodCloud
The account size is estimated at about INR 25crores and will be handled from the Gurgaon office
http://www.mxmindia.com/2015/08/havas-media-group-wins-integrated-media-mandate-of-foodcloud-in/

Twitter India strengthens leadership with new appointment
Viral Jani joins Twitter as Head of TV Partnerships for India, will spearhead strategic collaboration with TV channels to increase their audience engagement on Twitter

http://www.mxmindia.com/2015/08/twitter-india-strengthens-leadership-with-new-appointment/

Tuesday, 11 February 2014

Stories on 11th Feb '14

GroupM estimates: TV degrows, Digital, print grow
The annual adspend estimates digital to grow 35% in the overall 11.6% growth in adspends
http://www.mxmindia.com/2014/02/groupm-estimates-tv-degrows-digital-print-grow/

A lot of change in world & media landscape is thanks to digital: CVL Srinivas
The GroupM CEO South Asia in conversation with Rishi Vora on growth areas for digital and how digital is at the centre of all business verticals
http://www.mxmindia.com/2014/02/a-lot-of-change-in-world-media-landscape-is-thanks-to-digital-cvl-srinivas/

Abhishek Bachchan to promote campaign on tropical diseases
The Global Network of Neglected Tropical Diseases has chosen the actor as brand ambassador of its campaign
http://www.mxmindia.com/2014/02/abhishek-bachchan-to-promote-campaign-on-tropical-diseases/

Mint celebrates 7th anniv with new campaign
HT Media unveils new multiple media campaign to promote Mint
http://www.mxmindia.com/2014/02/mint-celebrates-7th-anniv-with-new-campaign/

Ranjona Banerji: Don't support Modi and get damned!
The credibility crisis for the media has worsened after the revelations of the Niira Radia tapes and the conversations of Barkha Dutt and Vir Sanghvi with the lobbyist and PR person, writes Ranjona Banerji
http://www.mxmindia.com/2014/02/ranjona-banerji-dont-support-modi-and-get-damned/

Thursday, 28 November 2013

Stories on 29th Nov '13

Are we a Noise-loving TV Nation?
Arnab Goswami, Daya in Taarak Mehta..., Gauhar Khan in Bigg Boss and Comedy Nights with Kapil are loud, and very popular, notes Shailesh Kapoor
http://www.mxmindia.com/2013/11/are-we-a-noise-loving-tv-nation/

Sadhguru Jaggi Vasudev: When leaders are insecure, they are are fearful
Every human being has a unique type of genius in him, says the well-known yogi and mystic
http://www.mxmindia.com/2013/11/sadhguru-jaggi-vasudev-when-leaders-are-insecure-they-are-are-fearful/

Ranjona Banerji: Is there a trial by media on Tehelka?
There has been much discussion about whether the media has been conducting a witch hunt against Tarun Tejpal and Shoma Chaudhury. Ranjona Banerji addresses the issue
http://www.mxmindia.com/2013/11/ranjona-banerji-is-there-a-trial-by-media-on-tehelka/

'HT for Mumbai Awards 2013' awards changemakers
Hindustan Times organizes an awards event without any frills and long speeches with the focus on changemakers and changemaking
http://www.mxmindia.com/2013/11/ht-for-mumbai-awards-2013-awards-changemakers/

Express group to hold inaugural Express IT Awards on Nov 30
The Financial Express has established a new award that promises to set the benchmark for the IT industry, discovering and celebrating its finest talents and efforts
http://www.mxmindia.com/2013/11/express-group-to-hold-inaugural-express-it-awards-on-nov-30/

Wednesday, 5 June 2013

Stories on 5th Jun '13

The truth about awards
Lowe Lintas shone at the True Show - an anti-awards show that nevertheless celebrates good work.
http://www.mxmindia.com/2013/06/the-truth-about-awards/

Jaldi 5 with Ritu Dhawan: Hindi news is for both masses and the classes
A candid Q&A with Ritu Dhawani, Managing Director and CEO of India TV
http://www.mxmindia.com/2013/06/jaldi-5-with-ritu-dhawan-hindi-news-is-for-both-masses-and-the-classes/

Sameer Aasht joins Taproot India as Head, Strategy and Business
Sameer Aasht joing Taproot India after 12 years of work spanning Strategy, Design & Communication agencies.
http://www.mxmindia.com/2013/06/sameer-aasht-joins-taproot-india-as-head-strategy-and-business/

ZeeQ ties up with BBC Worldwide, offers CBeebies to preschoolers
Edutainment channel ZeeQ has tied up with BBC Worldwide to bring programmes from BBC's preschool brand, CBeebies, to audiences in India, starting July 1
http://www.mxmindia.com/2013/06/zeeq-ties-up-with-bbc-worldwide-offers-cbeebies-to-preschoolers/

Sony Six wins broadcasting rights to Euro qualifiers, FIFA World Cup
Over the next 4 years, Sony Six will telecast up to 546 international football games
http://www.mxmindia.com/2013/06/sony-six-wins-broadcasting-rights-to-euro-qualifiers-fifa-world-cup/

HT to focus on digital business
HT has integrated Shine.com, the job portal, to Facebook as the first step. The TVC conceived by Dentsu India will go live today
http://www.mxmindia.com/2013/06/ht-to-focus-on-digital-business/

Anil Thakraney: Mrs Dhoni should have invested in Rhiti
Mahi was at least transparent in his dealings. Maybe this wasn't about honesty, maybe it was about financial naiivete. Either way, the truth is, he put his own name on record. The media must acknowledge this
http://www.mxmindia.com/2013/06/anil-thakraney-mrs-dhoni-should-have-invested-in-rhiti/

First edition of NDTV Property Awards conclude
Jury results were confidentially tabulated and audited by Ernst & Young with PropEquity as the Knowledge Partner

http://www.mxmindia.com/2013/06/first-edition-of-ndtv-property-awards-conclude/

Thursday, 23 May 2013

Stories on 23th May '13

A creative night to remember
Mumbai was among the 24 cities across the world where young talent participated in what’s billed as speed-dating for creatives
http://www.mxmindia.com/?p=48257

Global marketing outlook remains positive in May: Warc index
GMI is once again performing strongly, and staffing levels continue to rise rapidly, in all regions, as global marketing budgets rise for the fifth consecutive month
http://www.mxmindia.com/?p=48240

Press Club Mumbai to honour Kuldip Nayar and N Ram with Lifetime Achievement Awards
The Mumbai Press Club's RedInk Awards will also recognize over 20 journalists across various categories
http://www.mxmindia.com/?p=48225

Sony Six wins UEFA Euro 2016 broadcast rights
Winning the exclusive broadcast rights across the Indian subcontinent, the channel will telecast live all 51 matches of the tournament
http://www.mxmindia.com/?p=48227

Loud & Clear. A new weekly blog by Ritu Midha
Are the audiences listening to you, asks Ritu Midha in Loud & Clear, a new weekly blog on MxMIndia which will appear every Thursday
http://www.mxmindia.com/?p=48242

Cadbury India launches Oreo Choco Creme's new TVC
Cadbury India, a part of Mondelez International, has announced the launch of a new TVC campaign for Oreo Choco Creme
http://www.mxmindia.com/?p=48238

Lenovo launches TVC on new range of smartphones
Lenovo India has released its latest television commercial that showcases a new range of smartphones for the Indian market
http://www.mxmindia.com/?p=48237

HT conducts 2nd edition of Printworks
The second edition of HT Printworks, the advertising expo organized by the HT Media Group in Mumbai last week, attracted more than 1,000 people and registered a sale of close to 300 discounted advertising packages
http://www.mxmindia.com/?p=48228

Debrief: Coke: Hindi Paki Bhai Bhai
The idea of touch screen machines is neat, since they help you physically bond with the person from the other nation. It demonstrates the similarity of people from both sides, leaves you with that hearty feeling: 'Oye, yeh toh hamare jaise log hain!'
http://www.mxmindia.com/?p=48226

Wednesday, 6 March 2013

Stories on 6th Mar'13

Mindshare India flag flies high at FOMA
Mindshare India wins 13 awards at the Fest of Media Asia in Singapore as the media major is Network of the Year
http://www.mxmindia.com/2013/03/mindshare-india-flag-flies-high-at-foma/

Ogilvy to skip Creative Abby @ Goafest 2013
Leading creative agency Ogilvy & Mather has decided not to participate in this year's Creative Abby at Goafest 2013
http://www.mxmindia.com/2013/03/ogilvy-to-skip-creative-abby-goafest-2013/

DNA's KU Rao joins HT as consultant
Mr Rao was recently assigned a corporate role after Dr Bhaskar Das took charge of news cluster at Zee
http://www.mxmindia.com/2013/03/dnas-ku-rao-joins-ht-as-consultant/

JWT to drive fourth edition of Portfolio Night in India
To be held on May 22 in Mumbai, the task of organizing the fourth edition of Portfolio Night 11 in India has been rested with JWT India. The event is a platform to nurture young talent in the industry
http://www.mxmindia.com/2013/03/jwt-to-drive-fourth-edition-of-portfolio-night-in-india/

NDTV plans to appeal on jurisdiction
NDTV is not satisfied with the New York lower court's decision to have the Nielsen-Kantar case heard in India, and says it will appeal for India as the more appropriate forum
http://www.mxmindia.com/2013/03/ndtv-plans-to-appeal-on-jurisdiction/

Anil Thakraney: Wanted: Justice Katju Unplugged!
Why doesn’t a smart TV news channel offer Justice Katju his very own daily show? For half an hour every evening, our all-round expert vents on national television, gifting us with his gems for the day in his inimitable style
http://www.mxmindia.com/2013/03/anil-thakraney-wanted-justice-katju-unplugged/

Creativeland drools for Frooti
For the 2013 Frooti campaign film, Creativeland roped in Indian cinema superstar Shahrukh Khan, who transforms innocent onlookers into drooling, gulping, longing, lip-smacking children
http://www.mxmindia.com/2013/03/creativeland-drools-for-frooti/

Draftfcb Ulka creates two TVCs for Tata Docomo
Draftfcb Ulka has created two new TVCs for Tata Docomo, taking the network's story further into the domain of social networking
http://www.mxmindia.com/2013/03/draftfcb-ulka-creates-two-tvcs-for-tata-docomo/

Ormax Media announces India's largest IPL research, 'Ormax Trac20'
Ormax Trac20 will track the advertising recall and effectiveness for IPL 6 advertisers who subscribe to the research, through a series of parameters
http://www.mxmindia.com/2013/03/ormax-media-announces-indias-largest-ipl-research-ormax-trac20/

Storyboard dons new avatar on CNBC TV18
Starting March 16, Storyboard will be hosted by Naomi Datta and edited by Anant Rangaswami
http://www.mxmindia.com/2013/03/storyboard-dons-new-avatar-on-cnbc-tv18/

Get ready for 92.7 Big FM Marathi and Telugu awards
The second edition of the Big Marathi Entertainment Awards have been announced by 92.7 Big FM. The awards will provide recognition to outstanding talent in the Marathi entertainment industry across 16 unique categories
http://www.mxmindia.com/2013/03/get-ready-for-92-7-big-fm-marathi-and-telugu-awards/

Oil's well at the Times Group
BCCL is to buy 12% in Dalmia Continental, promoters of the Leonardo and Hudson brands of edible oil
http://www.mxmindia.com/2013/03/oils-well-at-the-times-group/

IPG Mediabrands acquires Interactive Avenues
Leading digital marketing company will grow the Mediabrands Audience Platform in India
http://www.mxmindia.com/?p=43033

ANCHOR | ONE BIG IDEA: One Big Idea by S Yesudas: Need a common yardstick for measuring impact of advertising
http://www.mxmindia.com/2013/03/one-big-idea-by-s-yesudas-need-a-common-yardstick-for-measuring-impact-of-advertising/

ANCHOR | ONE BIG IDEA: One Big Idea by Kunal Mukherjee: Increation - The new age of communication
http://www.mxmindia.com/2013/03/one-big-idea-by-kunal-mukherjee-increation-the-new-age-of-communication/

Thursday, 23 August 2012

Stories on 23rd Aug

@dvantage Digital
As marketers take the digital route, it's appears to be the best of times for digital agencies
http://www.mxmindia.com/?p=29072

WPP takes on NDTV, mulls defamation suit. Says NY courts have no jurisdiction on claims against it
Statement says WPP or its operating companies haven't been served any law suit as of yesterday
http://www.mxmindia.com/?p=29130

CNEB turns into Hummra M Bhojpuri music channel
Complete News and Entertainment Broadcast Pvt Ltd (CNEB) and Launch Pad have joined hands to create Bhojpuri International Music TV Channel - Hummra M
http://www.mxmindia.com/?p=29069

DID creator Ashish Golwalkar to leave Zee
August 24 will be the last day at the channel for the head of non-fiction at Zee TV, who put in his papers recently
http://www.mxmindia.com/?p=29067

Round 2 judging of Emvies 2012 starts today
The Emviees, the premier media awards instituted by The Advertising Club Bombay in 2001 - are completing 12 years
http://www.mxmindia.com/?p=29066

Paritosh Joshi: Say Hello to Hulu
Paritosh Joshi waxes eloquent about the joys of Hulu.com, and why India needs one. Soon
http://www.mxmindia.com/?p=29068

Shailesh Kapoor: Myth-or-logical?!
If the market is getting younger, why are marketers succeeding with 'older' shows like Ramayan and Mahadev, asks Shailesh Kapoor in his weekly column, TV Trail
http://www.mxmindia.com/?p=29070

Dennis Koshy is VP, Draftfcb Ulka Bangalore
Draftfcb Ulka has announced the appointment of Dennis Koshy as Vice President for its Bangalore operations
http://www.mxmindia.com/?p=29071

Aidem expands regional footprint, bags Get Punjabi
Media consulting and sales firm Aidem Ventures has been appointed as the media representative for Punjabi GEC GET Punjabi
http://www.mxmindia.com/?p=29128

TLC to launch 'What Not to Wear' India edition
The 13-part series, 'What Not to Wear - India' is scheduled to air every night at 10pm beginning September 2, 2012 on TLC
http://www.mxmindia.com/?p=29119

Viacom 18's IndiaCast takes MTV India to Mid East, N Africa
IndiaCast, TV18 and Viacom18's venture, announced the launch of the international version of MTV India in the Middle East and North Africa (MENA) region
http://www.mxmindia.com/?p=29118

Digital Literacy conclave by HT and Intel
With one of the key issues for India being how to integrate its citizens into an increasingly digital economy, Hindustan Times brought together a panel of experts to discuss the topic
http://www.mxmindia.com/?p=29121

Resultrix appoints Tanmay Mohanty as COO – India
Resultrix - A Performics Company, India's leading performance marketing agency, announced the appointment of Tanmay Mohanty as its Chief Operating Officer for Indian operations.
http://www.mxmindia.com/?p=29117

Centuryply expands its presence with Nesta
Centuryply has entered the readymade furniture retail business by launching Nesta Furniture, a chain of complete home lifestyle solutions
http://www.mxmindia.com/?p=29120

The Anchor: Madan Sanglikar on 4 big changes needed in Indian digital advertising
For big creative shops to get serious about digital, they need to modify their outlook and treatment of the medium
http://www.mxmindia.com/?p=29064

Debrief: Philips: Not very bright
Philips' new commercial for their bulbs is a good example of how to mess up communication by trying to achieve a dhobi list of things
http://www.mxmindia.com/?p=29065

Ranjona Banerji: Verbs are out. Noun at all times!
Grammar Nazis, beware! Traditional verbs are passe
http://www.mxmindia.com/?p=29170

Wednesday, 22 August 2012

Stories on 22nd Aug

Is the government right in blocking the digital media?
Not everyone is against the restriction, but is it an effective solution to check anti-national and anti-social content?
http://www.mxmindia.com/?p=28969

Zee TV turns numero uno again
Zee turns No 1 Hindi GEC thanks to DID Season 2 finale's 8 TVR plus Ramayan and the Gold Awards
http://www.mxmindia.com/?p=29032

India TV wins case against Yash Raj Films for 'fair use' of "Kajra Re' etc on news shows
Delhi HC says India TV did not infringe Yash Raj Films’ copyright in India Beats programme
http://www.mxmindia.com/?p=28963

MTV goes multi-dimensional, wearing multiple hats
The music channel's business head Aditya Swamy says evolving to keep pace with the changing demands of its TA - the youth market - is the secret to staying ahead
http://www.mxmindia.com/?p=28962

BIG CBS brings X Factor in concurrent telecast with US
The show will be simulcast across BIG CBS's three channels - Prime, Love and Spark, beginning September 14 and then every Friday and Saturday at 9pm in India
http://www.mxmindia.com/?p=28965

Vserv.mobi client portfolio grows 3X
Dippak Khurana, Co-founder and CEO, Vserv.mobi says its ad network is creating a compelling choice for brands to commence their mobile advertising journey
http://www.mxmindia.com/?p=28967

New name, look for HT's Brunch Quarterly
Having completed a year, Brunch Quarterly has been renamed Brunch Q. The magazine will take on a new and improved format with each issue created around a special theme
http://www.mxmindia.com/?p=28966

NBA 3X bounces ahead in September
NBA India's Akash Jain says this is the largest fan programme they have hosted in India and the wide range of basketball and lifestyle elements will provide memorable experiences
http://www.mxmindia.com/?p=28964

The Anchor: Yutaka Kamoshita's 5 must-have digital strategies to improve brand ROI
Digital is not a magic wand. Users don't close their browsers and run to the nearest store just because they saw a brand's digital marketing campaign.
http://www.mxmindia.com/?p=28960

Anil Thakraney: Time for some media censorship?
And if the censorship is not going to happen through self, then it must, sadly, come in from the outside, writes Anil Thakraney
http://www.mxmindia.com/?p=28961

Ranjona Banerji: Enough of serial debaters & screamers on news channels
The longer you watch TV news in India on a regular basis, the greater the likelihood of Alcoholics Anonymous becoming a distinct possibility, notes Ranjona Banerji, while making a confession that she’s missing Manu Singhvi very much :-)
http://www.mxmindia.com/?p=29028

Thursday, 19 April 2012

Stories on 19th April

All roads to a bigger, beerier Goafest!
There have been a record number of registrations as the annual fest kicks off today with the Advertising Conclave. Starting today, MxMIndia will bring you a ringside view of the fest
http://www.mxmindia.com/2012/04/all-roads-to-a-bigger-brighter-beerier-goafest/

Rohit Surfactants to launch mid-premium laundry brand Uni Wash to challenge HUL & P&G brands
The new brand, Uni Wash, will be launched in the next 2-3 months and be priced similar to Rin and Tide
http://www.mxmindia.com/2012/04/rohit-surfactants-to-launch-mid-premium-laundry-brand-uni-wash-to-challenge-hul-pg-brands/

Emerging markets offer potential that we digital natives thrive on: Amanda Richman
Ms Richman asserts that the next phase of digital growth will come from Greater China,Russia, as well as the Middle East and Central Europe
http://www.mxmindia.com/2012/04/emerging-markets-offer-potential-that-we-digital-natives-thrive-on-amanda-richman/

Rohit Ohri appointed on Dentsu Network's Global Operating Committee
Dentsu Inc. consolidates all operations outside Japan in virtual company, Dentsu Network
http://www.mxmindia.com/2012/04/rohit-ohri-appointed-on-dentsu-networks-global-operating-committee/

Go-Goafest!: Ajay Chandwani on why the Abby this year is special
Ajay Chandwani on how Abby is not just a creative advertising award any more, though it had started that way more than 40 years ago
http://www.mxmindia.com/2012/04/ajay-chandwani-on-why-abby-this-year-is-special/

First 16 matches of IPL5 score 3.65 TVR
While the average TVR for the first sixteen matches stood at 3.65 per cent, the ratings for the same number of matches during IPL4 were at a TVR of 4 per cent
http://www.mxmindia.com/2012/04/first-16-matches-of-ipl5-score-3-65-tvr/

Cyrus Mistry redesignated Tata Sons MD
The new designation became effective from April 1, 2012
http://www.mxmindia.com/2012/04/cyrus-mistry-redesignated-tata-sons-md/

HT launches 'You Read, They Learn' initiative
As a part of this initiative, HT will contribute 5 paise every day from every Metro copy sold in Delhi-NCR towards creating a corpus which will fund education of over 10,000 children over the year
http://www.mxmindia.com/2012/04/ht-launches-you-read-they-learn-initiative/

Govt ought to leverage social media for public consultations
Shri R Chandrashekhar, Secretary, Department of Telecommunications, acknowledged the need for the government to have a systematic engagement on social media
http://www.mxmindia.com/2012/04/govt-ought-to-leverage-social-media-for-public-consultations/

Press Club Awards for Excellence In Journalism
The Press Club Awards for Excellence in Journalism have been instituted to promote best practices among journalists
http://www.mxmindia.com/2012/04/press-club-awards-for-excellence-in-journalism/

Bharat Matrimony's Guinness World Record for world's largest photo album
The wedding album measures 14X17 with over 256 wedding photos
http://www.mxmindia.com/2012/04/bharat-matrimonys-guinness-world-record-for-worlds-largest-photo-album/

The Anchor: 4 things I would like to change in Radio Programming
Being a medium with only one sense paramount, the message - both about the identity of the station and things attached with it - needs to be stylish, individualistic, and memorable, feels Sarthak Kaushik
http://www.mxmindia.com/2012/04/the-anchor-4-things-i-would-like-to-change-in-radio-programming/

Debrief: Aircel: Misplaced belief
What does Aircel have to do with Dhoni’s self-belief saga? This ad is valid for any brand and any product category
http://www.mxmindia.com/2012/04/debrief-aircel-misplaced-belief/

Thursday, 22 March 2012

Stories on 22nd March

The plan is to keep rolling out & expanding our analytics expertise: Sue Moseley
Excerpts from an interview with the worldwide director, research & futures at Mediabrands IQ Creation
http://www.mxmindia.com/2012/03/the-plan-is-to-keep-rolling-out-expand-our-analytics-expertise-sue-moseley/

MxMIndia Comment: 101 days to digitization
July 1 is when television distribution in the four metros of Chennai, Kolkata, Mumbai and New Delhi is required to go digital. The MxMIndia countdown will focus on the state of readiness and how digitization will impact the business
http://www.mxmindia.com/2012/03/mxmindia-comment-101-days-to-digitization/

High EQ at Aamir Khan talk show Satyameva Jayate
Star’s no-holds-barred show promises to be a tear-jerker, as Aamir Khan brings out facets of India’s gritty reality.
http://www.mxmindia.com/2012/03/high-eq-at-aamir-khan-talk-show-satyameva-jayate/

CLIO Lifetime Award for Piyush Pandey
Piyush Pandey, Executive Chairman of Ogilvy & Mather India, will be the first South Asian to receive the prestigious advertising industry award.
http://www.mxmindia.com/2012/03/clio-lifetime-award-for-piyush-pandey/

Gruner + Jahr acquires Networkplay
Networkplay has announced that Gruner + Jahr, the publishing division of European media conglomerate Bertelsmann AG, has acquired a majority stake in the company.
http://www.mxmindia.com/2012/03/gruner-jahr-acquires-networkplay/

Santoor goes golden for silver anniversary
Draftfcb Ulka, Bangalore has created an ad showcasing beautiful women of today, from different walks of life, all coming together to unveil the new 'sunehra' Santoor.
http://www.mxmindia.com/2012/03/santoor-goes-golden-for-silver-anniversary/

India lifts 27 metals at AdFest 2012
DDB Mudra leads with 9, Leo Burnett (6) and McCann (5) follow at Pattaya festival.
http://www.mxmindia.com/2012/03/india-lifts-27-metals-at-adfest-2012/

HT extends Brunch IP to live events
in its event avataar, Brunch Dialogues is a heady mix of glamour, music, spirits and style which is to be led by Vir Sanghvi
http://www.mxmindia.com/2012/03/ht-brunch-dialogues-team-brunchs-first-live-entertainment-ip/

5th Mint Luxury Conf to explore future of lux industry
The Mint Luxury Conference is the largest event of its kind in this sector. Industry experts, designers, marketers and owners of prestigious international luxury brands will come together for multiple sessions spread across 2 days of the conference
http://www.mxmindia.com/2012/03/the-5th-mint-luxury-conference-to-explore-the-future-of-luxury-industry-in-india/

Dainik Bhaskar's 'Junior Editor' creates history
Junior Editor-2011, an initiative of Dainik Bhaskar, has been recognised by Guinness World Records as “The Largest Writing Competition”, by ‘Limca World Record’ as “The Largest Countrywide Newspaper Making Competition for Children” and also recognised by ‘India Book of Records’ for “The Largest Number of Manually Prepared Newspapers by Kids.”
http://www.mxmindia.com/2012/03/dainik-bhaskars-junior-editor-creates-history/

Brand race as Ormax study reveals Day After Cricket recall
In the Ormax Media study, Vodafone, Pepsi, Coca-Cola & Hero Honda were the most recalled brands in IPL 4. Which brands will lead in IPL 5?
http://www.mxmindia.com/2012/03/brand-race-as-ormax-study-reveals-day-after-cricket-recall/

Singapore aims fresh salvo at Indian tourism market
Singapore Tourism Board has launched a new marketing campaign for India - 'Singapore -The Holiday You Take Home with You'.
http://www.mxmindia.com/2012/03/singapore-aims-fresh-salvo-at-indian-tourism-market/

Long way to go for Indian athletics: Sports journos' meet
The problems faced by Indian athletics in its attempt to catch up with the rest of the world echoed at the seminar on athletics held to mark the start of the 36th National Convention of the Sports Journalists Federation of India in Guwahati on Tuesday.
http://www.mxmindia.com/2012/03/long-way-to-go-for-indian-athletics-sports-journos-meet/

BMB India wins O-SIX travel & hospitality
BMB India, a 50:50 JV between Trevor Beattie’s BMB and Madison World, has won the O-SIX Travel & Hospitality account.
http://www.mxmindia.com/2012/03/bmb-india-wins-o-six-travel-hospitality/

The Anchor: 6 ways to measure the effectiveness of PR
Instead of mutual finger pointing, the attempt here is to be shaking hands. As public relations increasingly influences corporate communications strategy, pressure has mounted to measure the effectiveness of PR
http://www.mxmindia.com/2012/03/6-ways-to-measure-the-effectiveness-of-pr/

Debrief: Vodafone BlackBerry: Self-indulgent tripe
Everyone seems to be using the BB for all sorts of stuff. Dating, BBMing, uploading pics, chatting, etc. As a result, the uncle suits have gone into absolute mourning, and this makes the TVC very unappetizing to watch.
http://www.mxmindia.com/2012/03/debrief-vodafone-blackberry-self-indulgent-tripe/