Stories on 25th Jan '13

Announcing: the MxMIndia Media Power 50 + the MxMIndia Emerging Media Leaders Series
MxMIndia will bring you the first and only Indian Media Power List & series on Emerging  Leaders
http://www.mxmindia.com/?p=40189

Ashok Amritraj makes TV show of docus on social issues
Hollywood producer Ashok Amritraj to produce television shows on social issues in India
http://www.mxmindia.com/?p=40180

Paritosh Joshi: Ratings need reinventing
Faceless, identity-less statistics - or the very centre of all analytical exercises? It's time to give viewers their due
http://www.mxmindia.com/?p=40169

Anil Thakraney: Movies & ads don't create rapists
I strongly believe movies and ads have a very limited role to play in influencing social behavior. Think about this: If movies could affect people, we would have been a nation of a billion noble citizens, as films almost always tell us that good wins over evil
http://www.mxmindia.com/?p=40168

Ranjona Banerji: Country can't be held ransom to career ambitions of anchors
Ranjona Banerji highlights former navy chief Arun Prakash's damning indictment of TV media's role over skirmishes on the LOC.
http://www.mxmindia.com/?p=40205

Speaking of Which | Begging the Question
Vidya Heble entreats readers not to beg. The question, that is
http://www.mxmindia.com/?p=40170

Anchor | One Big Idea by Srikant Sastri: Broadband reach, multilingual content
http://www.mxmindia.com/?p=40167

One Big Idea by Harrish M Bhatia: Mutual cooperation by radio brands to show true potential for advertisers
http://www.mxmindia.com/?p=40166

Draftfcb Ulka appoints Trishay Kotwal as CD
Draftfcb Ulka has announced the appointment of Trishay Kotwal as Creative Director
http://www.mxmindia.com/?p=40179

Headlines Today introduces 'Right to Be Heard'
A new initiative by the English news channel promises people the chance to be heard
http://www.mxmindia.com/?p=40178

Suppandi on your lunchbox soon?
Amar Chitra Katha has announced the Tinkle range of back-to-school and stationery products, and is in talks with business partners, distributors and manufacturers for the Tinkle franchise
http://www.mxmindia.com/?p=40182

Cogito team wins Young Managers competition
A team from Cogito Consulting has won the BMA competition for young managers 2013
http://www.mxmindia.com/?p=40181

Stories on 29th Aug

Win-win for Dentsu,Taproot; big loss for WPP
All the answers to: Why did Agnello Dias & Santosh Padhi choose Dentsu over WPP? How much money? What will the equations be with Rohit Ohri?
http://www.mxmindia.com/?p=29682

DLF exits IPL lead sponsorship as BCCI ups rate
The real estate major feels it is not commercially viable anymore to be associated with the T20 cricket tournament.
http://www.mxmindia.com/?p=29678

Nielsen bags research contract for IRS
The Media Research Users' Council has awarded the coveted contract for the research work for the Indian Readership Survey to The Nielsen Company on the recommendation of  the Readership Studies Council of India (RSCI)
http://www.mxmindia.com/?p=29645

Anand Chakravarthy gets added role as Biz Head, BIG CBS
As part of his new profile Mr Chakravarthy, who has been associated with Reliance Broadcast Network right since its launch, will take on the mandate of the overall P&L and brand development for the joint venture's English channel portfolio while continuing as CMO for RBNL
http://www.mxmindia.com/?p=29594

Week 34, Hindi GECs: Star Plus #1, Colors #2, Zee #3
Star Plus is back as numero uno Hindi GEC, with Colors #2 and Zee #3 in Week 34
http://www.mxmindia.com/?p=29717

Dhara offers healthy variety to its TG
Putting the spice into the edible oil landscape, Dhara's new campaign comes after a six-year break and addresses the health concerns of the new generation
http://www.mxmindia.com/?p=29595

Affle unveils integrated ad network for all smart screens
Affle, the digital media company, has announced the launch of Ripple - its rich media and video advertising network
http://www.mxmindia.com/?p=29593

Books & mobiles enter IAMAI's monthly tracker
IAMAI’s monthly Internet Economy Watch will include newer categories soon
http://www.mxmindia.com/?p=29596

ETV Network ropes in Vizeum to handle media
Aegis Media's Vizeum India has announced their appointment as media AoR for Prism TV Private Limited to handle the 5 ETV regional channels namely ETV Marathi, Bangla, Kannada, Gujarati & Oriya
http://www.mxmindia.com/?p=29608

Draftfcb Ulka Delhi appoints K Naresh Kumar as VP Planning
Draftfcb Ulka has announced the appointment of Naresh Kumar as Vice President, Planning for its Delhi operations
http://www.mxmindia.com/?p=29610

TBWA wins creative mandate for Forum Mall
The Forum Mall Bangalore, part of Prestige Group, has awarded its creative duties to TBWA\India
http://www.mxmindia.com/?p=29611

Bhaskar celebrates 2nd anniv in Jharkhand
Dainik Bhaskar celebrated two years in Jharkhand, which it had entered with the launch of the Ranchi edition in August 2010, followed by the Jamshedpur and Dhanbad editions in December 2010 and April 2011 respectively

Genesis BM starts Q3 with new business wins
Genesis Burson-Marsteller has announced new business wins across key business sectors including e-commerce, manufacturing, customer loyalty and fashion retail, marking strong momentum as it enters the second half of 2012

Etihad awards PR mandate to LinOpinion
Etihad Airways has appointed LinOpinion, the public relations division of Lowe Lintas and Partners, as its communications and public relations partner in India

The Anchor: 5 reasons mobile apps are musts for OTAs
In a market that moves as fast as its consumers do, some tips to keep online travel agents one step ahead

Anil Thakraney: The disunited ad world
There is disunity in the ad business. These guys will never come together and sort out their issues. Perhaps it has to do with fat egos. Or perhaps it has to do with some degree of immaturity. Or both




Bhaskar celebrates 2nd anniv in Jharkhand
http://www.mxmindia.com/?p=29606

Genesis BM starts Q3 with new business wins
http://www.mxmindia.com/?p=29609

Etihad awards PR mandate to LinOpinion
http://www.mxmindia.com/?p=29607

The Anchor: 5 reasons mobile apps are musts for OTAs
http://www.mxmindia.com/?p=29591

Anil Thakraney: The disunited ad world
http://www.mxmindia.com/?p=29592

Stories on 23rd Aug

@dvantage Digital
 As marketers take the digital route, it's appears to be the best of times for digital agencies
 http://www.mxmindia.com/?p=29072

WPP takes on NDTV, mulls defamation suit. Says NY courts have no jurisdiction on claims against it
Statement says WPP or its operating companies haven't been served any law suit as of yesterday
http://www.mxmindia.com/?p=29130

CNEB turns into Hummra M Bhojpuri music channel
Complete News and Entertainment Broadcast Pvt Ltd (CNEB) and Launch Pad have joined hands to create Bhojpuri International Music TV Channel - Hummra M
http://www.mxmindia.com/?p=29069

DID creator Ashish Golwalkar to leave Zee
August 24 will be the last day at the channel for the head of non-fiction at Zee TV, who put in his papers recently
 http://www.mxmindia.com/?p=29067

Round 2 judging of Emvies 2012 starts today
The Emviees, the premier media awards instituted by The Advertising Club Bombay in 2001 - are completing 12 years
http://www.mxmindia.com/?p=29066

Paritosh Joshi: Say Hello to Hulu
Paritosh Joshi waxes eloquent about the joys of Hulu.com, and why India needs one. Soon
http://www.mxmindia.com/?p=29068

Shailesh Kapoor: Myth-or-logical?!
If the market is getting younger, why are marketers succeeding with 'older' shows like Ramayan and Mahadev, asks Shailesh Kapoor in his weekly column, TV Trail
http://www.mxmindia.com/?p=29070

Dennis Koshy is VP, Draftfcb Ulka Bangalore
Draftfcb Ulka has announced the appointment of Dennis Koshy as Vice President for its Bangalore operations
http://www.mxmindia.com/?p=29071

Aidem expands regional footprint, bags Get Punjabi
Media consulting and sales firm Aidem Ventures has been appointed as the media representative for Punjabi GEC GET Punjabi
http://www.mxmindia.com/?p=29128

TLC to launch 'What Not to Wear' India edition
The 13-part series, 'What Not to Wear - India' is scheduled to air every night at 10pm beginning September 2, 2012 on TLC
http://www.mxmindia.com/?p=29119

Viacom 18's IndiaCast takes MTV India to Mid East, N Africa
IndiaCast, TV18 and Viacom18's venture, announced the launch of the international version of MTV India in the Middle East and North Africa (MENA) region
http://www.mxmindia.com/?p=29118

Digital Literacy conclave by HT and Intel
With one of the key issues for India being how to integrate its citizens into an increasingly digital economy, Hindustan Times brought together a panel of experts to discuss the topic
http://www.mxmindia.com/?p=29121

Resultrix appoints Tanmay Mohanty as COO – India
Resultrix - A Performics Company, India's leading performance marketing agency, announced the appointment of Tanmay Mohanty as its Chief Operating Officer for Indian operations.
http://www.mxmindia.com/?p=29117

Centuryply expands its presence with Nesta
Centuryply has entered the readymade furniture retail business by launching Nesta Furniture, a chain of complete home lifestyle solutions
http://www.mxmindia.com/?p=29120

The Anchor: Madan Sanglikar on 4 big changes needed in Indian digital advertising
For big creative shops to get serious about digital, they need to modify their outlook and treatment of the medium
http://www.mxmindia.com/?p=29064

Debrief: Philips: Not very bright
Philips' new commercial for their bulbs is a good example of how to mess up communication by trying to achieve a dhobi list of things
http://www.mxmindia.com/?p=29065

Ranjona Banerji: Verbs are out. Noun at all times!
Grammar Nazis, beware! Traditional verbs are passe
http://www.mxmindia.com/?p=29170

Stories on 22nd March

The plan is to keep rolling out & expanding our analytics expertise: Sue Moseley
Excerpts from an interview with the worldwide director, research & futures at Mediabrands IQ Creation
http://www.mxmindia.com/2012/03/the-plan-is-to-keep-rolling-out-expand-our-analytics-expertise-sue-moseley/


MxMIndia Comment: 101 days to digitization
July 1 is when television distribution in the four metros of Chennai, Kolkata, Mumbai and New Delhi is required to go digital. The MxMIndia countdown will focus on the state of readiness and how digitization will impact the business
http://www.mxmindia.com/2012/03/mxmindia-comment-101-days-to-digitization/


High EQ at Aamir Khan talk show Satyameva Jayate
Star’s no-holds-barred show promises to be a tear-jerker, as Aamir Khan brings out facets of India’s gritty reality.
http://www.mxmindia.com/2012/03/high-eq-at-aamir-khan-talk-show-satyameva-jayate/


CLIO Lifetime Award for Piyush Pandey
Piyush Pandey, Executive Chairman of Ogilvy & Mather India, will be the first South Asian to receive the prestigious advertising industry award.
http://www.mxmindia.com/2012/03/clio-lifetime-award-for-piyush-pandey/


Gruner + Jahr acquires Networkplay
Networkplay has announced that Gruner + Jahr, the publishing division of European media conglomerate Bertelsmann AG, has acquired a majority stake in the company.
http://www.mxmindia.com/2012/03/gruner-jahr-acquires-networkplay/


Santoor goes golden for silver anniversary
Draftfcb Ulka, Bangalore has created an ad showcasing beautiful women of today, from different walks of life, all coming together to unveil the new 'sunehra' Santoor.
http://www.mxmindia.com/2012/03/santoor-goes-golden-for-silver-anniversary/


India lifts 27 metals at AdFest 2012
DDB Mudra leads with 9, Leo Burnett (6) and McCann (5) follow at Pattaya festival.
http://www.mxmindia.com/2012/03/india-lifts-27-metals-at-adfest-2012/


HT extends Brunch IP to live events
in its event avataar, Brunch Dialogues is a heady mix of glamour, music, spirits and style which is to be led by Vir Sanghvi
http://www.mxmindia.com/2012/03/ht-brunch-dialogues-team-brunchs-first-live-entertainment-ip/


5th Mint Luxury Conf to explore future of lux industry
The Mint Luxury Conference is the largest event of its kind in this sector. Industry experts, designers, marketers and owners of prestigious international luxury brands will come together for multiple sessions spread across 2 days of the conference
http://www.mxmindia.com/2012/03/the-5th-mint-luxury-conference-to-explore-the-future-of-luxury-industry-in-india/


Dainik Bhaskar's 'Junior Editor' creates history
Junior Editor-2011, an initiative of Dainik Bhaskar, has been recognised by Guinness World Records as “The Largest Writing Competition”, by ‘Limca World Record’ as “The Largest Countrywide Newspaper Making Competition for Children” and also recognised by ‘India Book of Records’ for “The Largest Number of Manually Prepared Newspapers by Kids.”
http://www.mxmindia.com/2012/03/dainik-bhaskars-junior-editor-creates-history/


Brand race as Ormax study reveals Day After Cricket recall
In the Ormax Media study, Vodafone, Pepsi, Coca-Cola & Hero Honda were the most recalled brands in IPL 4.  Which brands will lead in IPL 5?
http://www.mxmindia.com/2012/03/brand-race-as-ormax-study-reveals-day-after-cricket-recall/


Singapore aims fresh salvo at Indian tourism market
Singapore Tourism Board has launched a new marketing campaign for India - 'Singapore -The Holiday You Take Home with You'.
http://www.mxmindia.com/2012/03/singapore-aims-fresh-salvo-at-indian-tourism-market/


Long way to go for Indian athletics: Sports journos' meet
The problems faced by Indian athletics in its attempt to catch up with the rest of the world echoed at the seminar on athletics held to mark the start of the 36th National Convention of the Sports Journalists Federation of India in Guwahati on Tuesday.
http://www.mxmindia.com/2012/03/long-way-to-go-for-indian-athletics-sports-journos-meet/


BMB India wins O-SIX travel & hospitality
BMB India, a 50:50 JV between Trevor Beattie’s BMB and Madison World, has won the O-SIX Travel & Hospitality account.
http://www.mxmindia.com/2012/03/bmb-india-wins-o-six-travel-hospitality/


The Anchor: 6 ways to measure the effectiveness of PR
Instead of mutual finger pointing, the attempt here is to be shaking hands.  As public relations increasingly influences corporate communications strategy, pressure has mounted to measure the effectiveness of PR
http://www.mxmindia.com/2012/03/6-ways-to-measure-the-effectiveness-of-pr/


Debrief: Vodafone BlackBerry: Self-indulgent tripe
Everyone seems to be using the BB for all sorts of stuff. Dating, BBMing, uploading pics, chatting, etc. As a result, the uncle suits have gone into absolute mourning, and this makes the TVC very unappetizing to watch.
http://www.mxmindia.com/2012/03/debrief-vodafone-blackberry-self-indulgent-tripe/

Stories on 29th February

Being the best is our trademark: John Ziegler of DDB Mudra
The Chairman and CEO of DDB Mudra talks about India’s role in the APAC market and how rival agencies like WPP are taking a cue or two from them
http://www.mxmindia.com/2012/02/being-the-best-is-our-trademark-john-ziegler-of-ddb-mudra/


Realigned DDB Mudra ups ante for APAC push
While the realignment of top-level at the group was made known to one and all earlier, the event also witnessed a couple of other key announcements from the group
http://www.mxmindia.com/2012/02/realigned-ddb-mudra-ups-ante-for-apac-push/


Aegon Religare hijacks 'i' from TOI
Aegon Religare 'hijacked' the letter 'i' from the national daily, The Times of India, yesterday. The innovation was done to introduce the new and improved iTerm Insurance plan for Aegon Religare
http://www.mxmindia.com/2012/02/aegon-religare-hijacks-i-from-toi/


Quadrant creates Tiger Balm's new TVC
The new TVC for Tiger Balm shows how the product is a household name worldwide
http://www.mxmindia.com/2012/02/quadrant-creates-tiger-balms-new-tvc/


Swad of Success: Regional FMCG firms like Panjon, Bisk Farm, Mapro, raising funds to expand operations
Almost half a dozen smaller regional firms are entering newer states, some advertising for the first time, while others planning to raise funds to survive a fresh salvo by large consumer goods companies
http://www.mxmindia.com/2012/02/swad-of-success-regional-fmcg-firms-like-panjon-bisk-farm-mapro-raising-funds-to-expand-operations/


(MJR) Quality of journalism has gone up: Mohan Sivanand
Despite of all the negativity, like 'paid news' or advertising interfering in editorial content, there is a lot of good stuff too and, in fact, the vast majority today are proper journalists, says Mohan Sivanand, India Editor, Reader's Digest
http://www.mxmindia.com/2012/02/mjr-quality-of-journalism-has-gone-up-mohan-sivanand/


(MJR) Gouri Dange: Why this silence over the noise?
It looks like the media (who thrive on noise of their own kind) has accepted that every Indian, famous and otherwise, has an inalienable, constitutional right to make as much noise whenever and wherever he/she pleases, notes Gouri Dange
http://www.mxmindia.com/2012/02/mjr-gouri-dange-why-this-silence-over-the-noise/


Radio City Connect's awareness campaign for Pune Strykers
'Radio City Connect', Radio City 91.1 FM's full spectrum activations cell provides end-to-end 360 degree brand marketing solutions to all their clients
http://www.mxmindia.com/2012/02/radio-city-connects-awareness-campaign-for-pune-strykers/


HBO documentary 'Saving Face' wins an Academy Award
Saving Face chronicles the arduous attempts of acid-attack survivors Zakia and Rukhsana to bring their assailants to justice
http://www.mxmindia.com/2012/02/hbo-documentary-saving-face-wins-an-academy-award/


DraftFCB Ulka's Cogito Consulting & Asterii Analytics Release India 2061 Report
The supplement highlights some important scenarios that will help build brands for not just the next few years, but well into the next 50 years
http://www.mxmindia.com/2012/02/draftfcb-ulkas-cogito-consulting-asterii-analytics-release-india-2061-report/


ArtistAloud.com is back in a new avatar
To commemorate the second anniversary and the launch of the re-vamped website, ArtistAloud.com will be celebrating the Seagram's Fuel Music Day on March 2
http://www.mxmindia.com/2012/02/artistaloud-com-is-back-in-a-new-avatar/


With Moradabad launch, Hindustan now pan UP and Uttarakhand
It is now printed from 18 centres across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi
http://www.mxmindia.com/2012/02/with-moradabad-launch-hindustan-now-pan-up-and-uttarakhand/


5 things that agencies must do to attract top talent
If organisations proactively think about how they should keep their employees engaged over a period of time, attraction rates go up and attrition rates fall, says Rohit Ohri
http://www.mxmindia.com/2012/02/5-things-that-agencies-must-do-to-attract-top-talent/


Anil Thakraney: The Oscar Bore-fest
Some of the presenters seem to have been inspired by our own award shows
http://www.mxmindia.com/2012/02/anil-thakraney-the-oscar-bore-fest/