Stories on 10th Jun '13

Allegations hurt: L V Krishnan
The TAM CEO responds to charges made by some broadcasters and says the current impasse is unfortunate
http://www.mxmindia.com/?p=49349


Dentsu bags creative and media duties of Mandom's Gatsby
Dentsu will take charge of creative and media for Mandom's Gatsby range of men's grooming products
http://www.mxmindia.com/?p=49310


Big RTL Thrill now in Hindi and English
Big RTL Thrill, the Reliance Broadcast Network and RTL Group jv, has announced its English feed which is set to launch with much fanfare (and a Rs 5 crore promotional budget) on June 12
http://www.mxmindia.com/?p=49298


Muthoot Finance launches new ad campaign, 'Prarthana'
Gold loan company Muthoot Finance Ltd, the flagship company of The Muthoot Group, has rolled out a new advertising campaign.
http://www.mxmindia.com/?p=49299


Anil Thakraney: Can we not cover last rites please?
Fans of bada netas have the right to follow the procession. But was Jiah Khan a leader of the masses? She was just another struggling starlet in an ocean of filmi strugglers. Apart from sensationalizing someone's tragedy, what good did come of this?
http://www.mxmindia.com/?p=49295


Amith Prabhu: The case for Public Relations in governance
In week 2 of the new weekly column 'PR, etc', Amith Prabhu on how and why a journalist can never do justice to the role of communications advisor.
http://www.mxmindia.com/?p=49314


Reviewing the Reviews: Yamla Pagla Deewana 2 exasperates all around
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=49296

Stories on 18th Dec '12

Let the (ratings) games re-begin!
The industry awaits the first post-digitization numbers from TAM Media. An MxMIndia report
http://www.mxmindia.com/2012/12/let-the-ratings-games-re-begin/

Dentsu wins creative & media mandate respectively for Orangina
Dentsu Communications and Dentsu Media have bagged the creative and media mandates respectively for Suntory Narang's beverage Orangina
http://www.mxmindia.com/2012/12/dentsu-wins-creative-media-mandate-respectively-for-orangina/

Jaldi 5 with Srinivasan K Swamy: IAA awards will recognize successful marketers, agency and media professionals
IAA India chapter President Srinivasan K Swamy on the IAA Leadership Awards will be different from the Impact Person of the Year and the attempts to keep the selection process transparent
http://www.mxmindia.com/2012/12/jaldi-5-with-srinivasan-k-swamy-iaa-awards-will-recognize-successful-marketers-agency-and-media-professionals/

Uday Shankar is new Chairman of FICCI's M&E Committee
Star India CEO Uday Shankar is new Chairman of FICCI's Media and Entertainment Committee
http://www.mxmindia.com/2012/12/uday-shankar-is-new-chairman-of-ficcis-me-committee/

Debrief: Tata Docomo: Incomplete stories. Complete ads
I like Tata Docomo's 'incomplete stories' idea. It has the potential to be a long-term campaign, with possibilities of riveting creative work
http://www.mxmindia.com/2012/12/debrief-tata-docomo-incomplete-stories-complete-ads/

Ranjona Banerji: TV journos must get info first, blame later
Whether it's a rape or a robbery, the first instinct in India is to jump to whodunit before even figuring out what was done, notes Ranjona Banerji
http://www.mxmindia.com/2012/12/ranjona-banerji-tv-journos-must-get-info-first-blame-later/

The Anchor: 5 errors brands made on social media in 2012
Assumption being, well, assumed to be the mother of all screwups, that's where the stumbling often begins
http://www.mxmindia.com/2012/12/the-anchor-5-mistakes-brands-made-on-social-media-in-2012/

Times of India launches 'Alive'
The Augmented Reality application was soft launched on December 16 and recorded 250,000 downloads of the app on the first day
http://www.mxmindia.com/2012/12/times-of-india-launches-alive/

Sabyasachi Ghosh joins Delhi Press as Ad Sales Director
His appointment follows the induction of V Natarajan as Vice President- Brand Marketing and Strategy
http://www.mxmindia.com/2012/12/sabyasachi-ghosh-joins-delhi-press-as-ad-sales-director/

Star Gold launches on Virgin Media in UK
Star UK has announced the launch of Star Gold on Virgin Media as part of their 'Asian Mela' offering
http://www.mxmindia.com/2012/12/star-gold-launches-on-virgin-media-in-uk/

Aaj Tak awarded CII Design Excellence Award
The Aaj Tak font has been announced the winner of the "Visual Communication award" at the CII Design Excellence Award in New Delhi
http://www.mxmindia.com/2012/12/aaj-tak-awarded-cii-design-excellence-award/

Stop Not launches new campaign
"Ekdum Bajedar" has been conceived by Meridian Communication

http://www.mxmindia.com/2012/12/stop-not-launches-new-campaign/