Stories on 4th Dec '13

Slow and Steady in Year #1
Cyrus Mistry spent much of his first year as head of the Tata empire creating a fresh foundation and now plans to fix what isn't working
http://www.mxmindia.com/2013/12/slow-and-steady-in-year-1/

A request from MxMIndia: Please go out and Vote!
It's Wednesday, December 4, 2013 and Polling Day in Delhi and Mizoram. If you really want to a clean administration and the right candidate to win, go out and Vote!
http://www.mxmindia.com/2013/12/a-request-from-mxmindia-please-go-out-and-vote/

Pharma giant GSK's sign-on bonus demand leaves adland divided
GlaxoSmith-Kline's demand for sign-on bonus from advertising firms to do business with it seems to have divided the Indian advertising and marketing fraternity into two camps on the social media.
http://www.mxmindia.com/2013/12/pharma-giant-gsks-sign-on-bonus-demand-leaves-adland-divided/

40% preferred COD  in their online Diwali shopping: IAMAI
The IAMAI survey also indicated that Flipkart was the most frequented e-tailing site followed by ebay, Snapdeal and Jabong

http://www.mxmindia.com/2013/12/40-preferred-cod-in-their-online-diwali-shopping-iamai/

Stories on 28th Dec '12

LookBack 2012: Voices from the Top
In Part 2 of our yearender, we have media, marketing and advertising leaders on what the 2012 rollercoaster meant for them + more
http://www.mxmindia.com/2012/12/lookback-2012-voices-from-the-top/

LookBack 2012: Senior Movements in the Year
A list of senior-level entries and exits in the year (updated as of December 26, 2012)
http://www.mxmindia.com/2012/12/lookback-2012-senior-movements-in-the-year/

LookBack 2012: Wins and wows
The number of awards coming home has increased, and agencies are shining bright as ever on the domestic and international front. A quick round-up of prizes bagged
http://www.mxmindia.com/2012/12/lookback-2012-wins-and-wows/

LookBack 2012: Insights and Projections
MxMIndia's sustained efforts at understanding consumers, their motivations and apprehensions
http://www.mxmindia.com/2012/12/lookback-2012-insights-and-projections/

LookBack 2012: The Anchor: 20 must-read interviews
A sampling of key quotes from the MxMIndia interviews with honchos through 2012
http://www.mxmindia.com/2012/12/lookback-2012-the-anchor-20-must-read-interviews/

LookBack 2012: Account Movements
Like every year, this year too saw a number of accounts changing hands. MxMIndia kept tabs, and here's the update
http://www.mxmindia.com/2012/12/lookback-2012-account-movements/

Announcing: The Dubious Achievement Awards 2012 + the Political Incorrect Quiz... on Mon, Dec 31!
Get set for the Mediaah! Dubious Achievement Awards 2012 and the first ever Political Incorrect Media Quiz... on December 31 on MxMIndia!
http://www.mxmindia.com/2012/12/announcing-the-dubious-achievement-awards-2012-the-political-incorrect-quiz-on-mon-dec-31/

What Cyrus Mistry inherits from Ratan Tata
Cyrus Mistry will take over the chairmanship of the Tata group from Ratan Tata today
http://www.mxmindia.com/2012/12/what-cyrus-mistry-inherits-from-ratan-tata/

Ranjona Banerji: All Hail Arnab Goswami, the Dragon Slayer!
Ranjona Banerji salutes Times Now's Arnab Goswami as the most vocal defender of women's rights
http://www.mxmindia.com/2012/12/ranjona-banerji-all-hail-arnab-goswami-the-dragon-slayer/

Anil Thakraney: The challenge for Brand Sachin
The question on everyone’s mind is this: How will his retirement from ODIs affect the champ’s advertising career?
http://www.mxmindia.com/2012/12/anil-thakraney-the-challenge-for-brand-sachin/

Big CBS network at No 1 in English GECs post DAS
The successful implementation of DAS in the key metros has resulted in a strong upsurge in the viewership and market share for the Big CBS Network, consolidating its position as the premier English entertainment network amongst viewers across metros
http://www.mxmindia.com/2012/12/big-cbs-network-at-no-1-in-english-gecs-post-das/

Big Magic grows to top in Hindi heartland
Big Magic, Reliance Broadcast Network's regional GEC for the Hindi heartland, has emerged the numero uno channel in Central India with a growth of 22 percent as per the latest TAM results
http://www.mxmindia.com/2012/12/big-magic-grows-to-top-in-hindi-heartland/

Jalsha Movies records 154 GRPs on its opening day
The channel launched on Dec 16 with the premier of 'Awara', which recorded a whopping 5.3 TVR
http://www.mxmindia.com/2012/12/jalsha-movies-records-154-grps-on-its-opening-day/

Draftfcb Ulka creates Dark Fantasy for Sunfeast
The ad agency has created two TVCs for the biscuit brand, reflecting the core promise of 'Pure Indulgence'
http://www.mxmindia.com/2012/12/draftfcb-ulka-creates-dark-fantasy-for-sunfeast/

Affle grabs '2012 Red Herring Top 100 Global'
This comes after winning the Top 100 Asia this year
http://www.mxmindia.com/2012/12/affle-grabs-2012-red-herring-top-100-global/

LGBT market gets a voice
In MSLGroup India's Executive Report, 'Out of the Closet and Into the Marketplace: The Birth of India's Pink Economy', key leaders from India's Lesbian Gay Bisexual and Transgender groups provide insights as the main resource persons and collaborators for the report
http://www.mxmindia.com/2012/12/lgbt-market-gets-a-voice/

Quirky annual report garners Radio Mirchi the Gold Midas
Radio station Radio Mirchi 98.3 FM won the coveted Gold Midas at the Midas Awards, World’s Best Financial Advertising, for its Annual Report 2011-12, titled Reimagining Radio
http://www.mxmindia.com/2012/12/quirky-annual-report-garners-radio-mirchi-the-gold-midas/

Stories on 19th April

All roads to a bigger, beerier Goafest!
There have been a record number of registrations as the annual fest kicks off today with the Advertising Conclave. Starting today, MxMIndia will bring you a ringside view of the fest
http://www.mxmindia.com/2012/04/all-roads-to-a-bigger-brighter-beerier-goafest/

Rohit Surfactants to launch mid-premium laundry brand Uni Wash to challenge HUL & P&G brands
The new brand, Uni Wash, will be launched in the next 2-3 months and be priced similar to Rin and Tide
http://www.mxmindia.com/2012/04/rohit-surfactants-to-launch-mid-premium-laundry-brand-uni-wash-to-challenge-hul-pg-brands/

Emerging markets offer potential that we digital natives thrive on: Amanda Richman
Ms Richman asserts that the next phase of digital growth will come from Greater China,Russia, as well as the Middle East and Central Europe
http://www.mxmindia.com/2012/04/emerging-markets-offer-potential-that-we-digital-natives-thrive-on-amanda-richman/

Rohit Ohri appointed on Dentsu Network's Global Operating Committee
Dentsu Inc. consolidates all operations outside Japan in virtual company, Dentsu Network
http://www.mxmindia.com/2012/04/rohit-ohri-appointed-on-dentsu-networks-global-operating-committee/


Go-Goafest!: Ajay Chandwani on why the Abby this year is special
Ajay Chandwani on how Abby is not just a creative advertising award any more, though it had started that way more than 40 years ago
http://www.mxmindia.com/2012/04/ajay-chandwani-on-why-abby-this-year-is-special/

First 16 matches of IPL5 score 3.65 TVR
While the average TVR for the first sixteen matches stood at 3.65 per cent, the ratings for the same number of matches during IPL4 were at a TVR of 4 per cent
http://www.mxmindia.com/2012/04/first-16-matches-of-ipl5-score-3-65-tvr/

Cyrus Mistry redesignated Tata Sons MD
The new designation became effective from April 1, 2012
http://www.mxmindia.com/2012/04/cyrus-mistry-redesignated-tata-sons-md/

HT launches 'You Read, They Learn' initiative
As a part of this initiative, HT will contribute 5 paise every day from every Metro copy sold in Delhi-NCR towards creating a corpus which will fund education of over 10,000 children over the year
http://www.mxmindia.com/2012/04/ht-launches-you-read-they-learn-initiative/

Govt ought to leverage social media for public consultations
Shri R Chandrashekhar, Secretary, Department of Telecommunications, acknowledged the need for the government to have a systematic engagement on social media
http://www.mxmindia.com/2012/04/govt-ought-to-leverage-social-media-for-public-consultations/

Press Club Awards for Excellence In Journalism
The Press Club Awards for Excellence in Journalism have been instituted to promote best practices among journalists
http://www.mxmindia.com/2012/04/press-club-awards-for-excellence-in-journalism/

Bharat Matrimony's Guinness World Record for world's largest photo album
The wedding album measures 14X17 with over 256 wedding photos
http://www.mxmindia.com/2012/04/bharat-matrimonys-guinness-world-record-for-worlds-largest-photo-album/

The Anchor: 4 things I would like to change in Radio Programming
Being a medium with only one sense paramount, the message - both about the identity of the station and things attached with it - needs to be stylish, individualistic, and memorable, feels Sarthak Kaushik
http://www.mxmindia.com/2012/04/the-anchor-4-things-i-would-like-to-change-in-radio-programming/

Debrief: Aircel: Misplaced belief
What does Aircel have to do with Dhoni’s self-belief saga? This ad is valid for any brand and any product category
http://www.mxmindia.com/2012/04/debrief-aircel-misplaced-belief/

Stories on 27th March

The New Boss Gets Set
Set to take charge in December 2012, Cyrus Mistry has carved his territory in the Tata Empire, completing a smooth induction
http://www.mxmindia.com/2012/03/the-new-boss-gets-set/

Continuing the WorldSpace legacy @ Timbre
Timbre Media was formed in 2010 by the erstwhile employees of WorldSpace India, to continue its radio programming legacy. Co-founder and CEO M Sebastian speaks to MxMIndia about Timbre's plans.
http://www.mxmindia.com/2012/03/continuing-the-worldspace-legacy-timbre/

Kannadada Kotyadhipathi betters KBC in first week
KBC’s Tamil counterpart has declined, however, so it remains to be seen whether the Kannada offering will be able to retain its ratings.
http://www.mxmindia.com/2012/03/kannadada-kotyadhipathi-betters-kbc-in-first-week/

[PR Channel] Sports PR: A new wave of specialization
The key in sports PR is to strike the right balance between meeting media’s expectations of receiving quality material on the sport and sportspersons, and to ensure the corporate involvement is sustained, feels Neha Mathur Rastogi.
http://www.mxmindia.com/2012/03/pr-channel-sports-pr-a-new-wave-of-specialization/

Maruti Suzuki will not shut down car production at Gurgaon
The company will reduce the number of cars produced at the Gurgaon plant and make available space for expanding the engine manufacturing capacity, including a new diesel engine plant.
http://www.mxmindia.com/2012/03/maruti-suzuki-will-not-shut-down-car-production-at-gurgaon/

The Anchor: 6 must-have traits for entrepreneurs
Not everyone has the mental toughness required to face up the uncertainties and challenges of a start-up; Vijay Singh lists the traits that get one there.
http://www.mxmindia.com/2012/03/the-anchor-vijay-singh-on-6-must-have-traits-for-entrepreneurs/

Debrief: IPL: Chalta hai
There is a little humour, a little emotion, a little slice of life, but on the whole the campaign stays in the average zone.
http://www.mxmindia.com/2012/03/debrief-ipl-chalta-hai/

[MJR] In which Justice Katju tells it like it is. Again
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers.
http://www.mxmindia.com/2012/03/freaking-news-in-which-justice-katju-tells-it-like-it-is-again/

Stories on 24th November

The New Big Boss of India's Biggest Brand

The search for Ratan Tata's successor of chairman of the Rs 4.3 lakh crore Tata group has ended. But who's this 43-year-old Mystery Man?

http://www.mxmindia.com/2011/11/the-new-big-boss-of-indias-biggest-brand/

The Anchor: Pops on why advertising is still sexy

KV Sridhar aka Pops on six reasons why advertising is an alluring business to be in, and youngsters should consider it as a career option

http://www.mxmindia.com/2011/11/the-anchor-pops-on-why-advertising-is-still-sexy/

The Indian Express, now on iPad

The e-paper on the app, the first of its kind, allows readers across the world to read the day's newspaper on their iPad just the way they would read a printed copy.

http://www.mxmindia.com/2011/11/the-indian-express-now-on-ipad/

Tata Sky expands its channel offerings

Latest additions include Movies Now, Suvarna News 24X7 & Zee 24 Ghante Chattisgarh.

http://www.mxmindia.com/2011/11/tata-sky-expands-its-channel-offerings/

Radio Mango in 4th anniv mode, to consolidate in Kerala for Phase III

Radio Mango, an FM radio venture by Malayala Manorama, aims to consolidate its position in Kerala once FM Phase III is officially rolled out.

http://www.mxmindia.com/2011/11/radio-mango-to-consolidate-in-kerala-for-phase-iii/

Newswatch: Irom Sharmila and the loneliness of the long-distance runner

It must come with a great deal of bewilderment for many to discover that a superhuman has the heart of a human within. This should not be a matter of discouragement but of elation.

http://www.mxmindia.com/2011/11/newswatch-irom-sharmila-and-the-loneliness-of-the-long-distance-runner/

Ketchum Sampark goes Digital

Ketchum Sampark announces entry into Digital Media with the launch of Ketchum Sampark Digital.

http://www.mxmindia.com/2011/11/ketchum-sampark-goes-digital/

Flipkart, Myntra & desi e-tailers launch ad blitzkrieg to up buyer base

Desi online retailers like Flipkart.com, myntra.com unleash ad blitzkrieg

http://www.mxmindia.com/2011/11/flipkart-myntra-desi-e-tailers-launch-ad-blitz/

Debrief: Tata Tea: ROFL!

The whole anti-corruption crusade of Tata Tea is getting cornier by the ad. And the juxtaposition of tea-making with nation-building is completely hilarious.

http://www.mxmindia.com/2011/11/debrief-tata-tea-rofl/

Amitabh, Ram Kapoor are top of the pops

Ormax Media’s quarterly study shows Amitabh Bachchan and Ram Kapoor top television popularity charts

http://www.mxmindia.com/2011/11/amitabh-ram-kapoor-are-top-of-the-pops/

How about a little ethics from owners & managers?
Ranjona Banerji tracks the big news of the day including the Economic Times play on the word ‘mystery’.
http://www.mxmindia.com/2011/11/how-about-a-little-ethics-from-owners-managers/