Stories on 30th Dec 14

Seven Mantras for Change: Saurabh Varma
The level of innovation or change we have thrust on ourselves is close to zero. Straightspeak by the CEO of the Leo Group, India
http://www.mxmindia.com/2014/12/seven-mantras-for-change-saurabh-varma/

Have you sent your nominations for the Mediaah! Dubious Achievement Awards 2014?
Inviting entries for the 'dubious' and other yearending awards which will be 'presented' on MxMIndia tomorrow, December 31
http://www.mxmindia.com/2014/12/have-you-sent-your-nominations-for-the-mediaah-dubious-achievement-awards-2014/

Google pays tribute to e-commerce delivery boys
The video by O&M, Mumbai, captures the key role that delivery boys play in an e-commerce ecosystem
http://www.mxmindia.com/2014/12/google-pays-tribute-to-e-commerce-delivery-boys/

MobiKwik appoints Mrinal Sinha as Head of Strategy
At MobiKwik, he will helm the strategic roadmap with the management, identifying key opportunities for talent and technology acquisition, fostering crucial alliances and kick starting new revenue lines within the company
http://www.mxmindia.com/2014/12/mobikwik-appoints-mrinal-sinha-as-head-of-strategy/

YuppTV takes Zee TV to Singapore
YuppTV now delivers 200+ Indian TV Channels worldwide in 12 Indian languages, as Live TV, and 10 days of Catch-up TV

http://www.mxmindia.com/2014/12/yupptv-takes-zee-tv-to-singapore/

Stories on 31st Dec '12

LookBack 2012
The Year Of Twitter
We conclude our LookBack 2012 series with a look at an entity or individual who dominated the year.
 http://www.mxmindia.com/?p=38475

The Mediaah! Dubious Achievement Awards 2012
The Dubious Achievement Awards... for work done in the year that few others could manage to do.
http://www.mxmindia.com/?p=38491

LookBack 2012: Speaking of Which
What happens when an opinionated copy editor gets onto a soapbox? You get 'Speaking of Which'. A quick roundup of the new column's highlights.
http://www.mxmindia.com/?p=38473

The Anchor: 12 Politically Incorrect Questions in the LookBack Quiz 2012
Questions on what happened in medialand that you'll not find being raised elsewhere.
http://www.mxmindia.com/?p=38472

Ranjona Banerji: Arnab - the mascot for the new feminist movement?
Ranjona Banerji reviews the coverage of the Delhi gangrape on news television and newspapers and gives her verdict on what worked and what didn't.
http://www.mxmindia.com/?p=38489

Debrief: Fevikwik: 2012 ends on a low
The creative director killed that one thing which makes Pidilite advertising shine: Entertainment. And that's nothing to laugh about.
http://www.mxmindia.com/?p=38489

AdStrat: Idea gets people singing Hello Honey Bunny
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/?p=38446

ZeeQ brings Amar Chitra Katha universe to TV
ZeeQ has given fresh lease of life to the children's entertainment genre by capturing immortal characters such as Birbal the wise, Ashoka, Prithviraj Chavhan, Chanakya, Vivekanand, Bhagat Singh, Mother Teresa and many more from Amar Chitra Katha.
http://www.mxmindia.com/?p=38448

ASCI'S NAMS doubles number of misleading ads monitored within 6 months
CCC upheld complaints against 16 out of 23 advertisements in October 2012.
http://www.mxmindia.com/?p=38447

Vuclip helps Nokia, Maxus trendify social media sharing
Vuclip has been selected to amplify the 'trendify' campaign for the Nokia Lumia 510 through more than 55 million video views.
http://www.mxmindia.com/?p=38449

Best wishes for 2013. See you on Wednesday
Our offices are shut on Tuesday, January 1. We'll be back on Wednesday, January 2, 2012, er, 2013.
http://www.mxmindia.com/2012/12/best-wishes-for-2013-see-you-on-wednesday

Stories on 28th Dec '12

LookBack 2012: Voices from the Top
In Part 2 of our yearender, we have media, marketing and advertising leaders on what the 2012 rollercoaster meant for them + more
http://www.mxmindia.com/2012/12/lookback-2012-voices-from-the-top/

LookBack 2012: Senior Movements in the Year
A list of senior-level entries and exits in the year (updated as of December 26, 2012)
http://www.mxmindia.com/2012/12/lookback-2012-senior-movements-in-the-year/

LookBack 2012: Wins and wows
The number of awards coming home has increased, and agencies are shining bright as ever on the domestic and international front. A quick round-up of prizes bagged
http://www.mxmindia.com/2012/12/lookback-2012-wins-and-wows/

LookBack 2012: Insights and Projections
MxMIndia's sustained efforts at understanding consumers, their motivations and apprehensions
http://www.mxmindia.com/2012/12/lookback-2012-insights-and-projections/

LookBack 2012: The Anchor: 20 must-read interviews
A sampling of key quotes from the MxMIndia interviews with honchos through 2012
http://www.mxmindia.com/2012/12/lookback-2012-the-anchor-20-must-read-interviews/

LookBack 2012: Account Movements
Like every year, this year too saw a number of accounts changing hands. MxMIndia kept tabs, and here's the update
http://www.mxmindia.com/2012/12/lookback-2012-account-movements/

Announcing: The Dubious Achievement Awards 2012 + the Political Incorrect Quiz... on Mon, Dec 31!
Get set for the Mediaah! Dubious Achievement Awards 2012 and the first ever Political Incorrect Media Quiz... on December 31 on MxMIndia!
http://www.mxmindia.com/2012/12/announcing-the-dubious-achievement-awards-2012-the-political-incorrect-quiz-on-mon-dec-31/

What Cyrus Mistry inherits from Ratan Tata
Cyrus Mistry will take over the chairmanship of the Tata group from Ratan Tata today
http://www.mxmindia.com/2012/12/what-cyrus-mistry-inherits-from-ratan-tata/

Ranjona Banerji: All Hail Arnab Goswami, the Dragon Slayer!
Ranjona Banerji salutes Times Now's Arnab Goswami as the most vocal defender of women's rights
http://www.mxmindia.com/2012/12/ranjona-banerji-all-hail-arnab-goswami-the-dragon-slayer/

Anil Thakraney: The challenge for Brand Sachin
The question on everyone’s mind is this: How will his retirement from ODIs affect the champ’s advertising career?
http://www.mxmindia.com/2012/12/anil-thakraney-the-challenge-for-brand-sachin/

Big CBS network at No 1 in English GECs post DAS
The successful implementation of DAS in the key metros has resulted in a strong upsurge in the viewership and market share for the Big CBS Network, consolidating its position as the premier English entertainment network amongst viewers across metros
http://www.mxmindia.com/2012/12/big-cbs-network-at-no-1-in-english-gecs-post-das/

Big Magic grows to top in Hindi heartland
Big Magic, Reliance Broadcast Network's regional GEC for the Hindi heartland, has emerged the numero uno channel in Central India with a growth of 22 percent as per the latest TAM results
http://www.mxmindia.com/2012/12/big-magic-grows-to-top-in-hindi-heartland/

Jalsha Movies records 154 GRPs on its opening day
The channel launched on Dec 16 with the premier of 'Awara', which recorded a whopping 5.3 TVR
http://www.mxmindia.com/2012/12/jalsha-movies-records-154-grps-on-its-opening-day/

Draftfcb Ulka creates Dark Fantasy for Sunfeast
The ad agency has created two TVCs for the biscuit brand, reflecting the core promise of 'Pure Indulgence'
http://www.mxmindia.com/2012/12/draftfcb-ulka-creates-dark-fantasy-for-sunfeast/

Affle grabs '2012 Red Herring Top 100 Global'
This comes after winning the Top 100 Asia this year
http://www.mxmindia.com/2012/12/affle-grabs-2012-red-herring-top-100-global/

LGBT market gets a voice
In MSLGroup India's Executive Report, 'Out of the Closet and Into the Marketplace: The Birth of India's Pink Economy', key leaders from India's Lesbian Gay Bisexual and Transgender groups provide insights as the main resource persons and collaborators for the report
http://www.mxmindia.com/2012/12/lgbt-market-gets-a-voice/

Quirky annual report garners Radio Mirchi the Gold Midas
Radio station Radio Mirchi 98.3 FM won the coveted Gold Midas at the Midas Awards, World’s Best Financial Advertising, for its Annual Report 2011-12, titled Reimagining Radio
http://www.mxmindia.com/2012/12/quirky-annual-report-garners-radio-mirchi-the-gold-midas/