Showing posts with label Paid News. Show all posts
Showing posts with label Paid News. Show all posts

Wednesday, 13 November 2013

Stories on 13th Nov '13

What's Next for Brand Tendulkar?
November 18 is when we will see the last of Sachin Tendulkar playing for India. An infographic by MSLGroup capture what possibly lies ahead for the master blaster
http://www.mxmindia.com/2013/11/whats-next-for-brand-tendulkar/

10 on 10: The Sachin Tendulkar Quiz. Presented by dna. Win 5 Prizes.
Presenting '10 on 10', the Sachin Tendulkar Quiz. Set by Sorbojeet Chatterjee, head of marketing at dna, and Quizmaster at the 'dna Ultimate Sachin Quiz' that's happening today (Nov 13) at Hard Rock Café in Parel, Mumbai
http://www.mxmindia.com/2013/11/10-on-10-the-sachin-tendulkar-quiz-presented-by-dna-win-5-prizes/

Mediaah! 'Paid News' needs detailing in PRB Act amendments
The devil's in the details, writes Pradyuman Maheshwari in Mediaah!  The 'Paid News' component needs elaboration, the newspaper needs a broader definition
http://www.mxmindia.com/2013/11/mediaah-paid-news-needs-detailing-in-prb-act-amendments/

Vintage cars, Harley Davidson bikes, pricey jewellery find takers online
Indian consumers are buying premium goods off popular online shopping sites
http://www.mxmindia.com/2013/11/vintage-cars-harley-davidson-bikes-pricey-jewellery-find-takers-online/

Emami appoints Milkha Singh as brand ambassador
Emami has roped in renowned athlete Milkha Singh to endorse its premium health supplement, Zandu Kesari Jivan
http://www.mxmindia.com/2013/11/emami-appoints-milkha-singh-as-brand-ambassador/

Galaxy of stars at India Today group's Salaam Sachin Conclave
The conclave kickstarted with a chat session with Ajit Tendulkar, Sachin's brother
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Monday, 29 April 2013

Stories on 29th Apr'13


MxM Monday: Paid news - yes or no?
So prevalent is paid news and content, that it is almost taken for granted. But does that mean it is good, or ethical? MxMIndia asks industrywallahs what they think
http://www.mxmindia.com/2013/04/mxm-monday-paid-news-yes-or-no/

Mediaah! Are disclaimers enough to pass off paid content?
Readers expect the content in the newspaper to be published based on the decision of the editor, and not an advertiser paying for it, writes Pradyuman Maheshwari
http://www.mxmindia.com/2013/04/mediaah-are-disclaimers-enough-to-pass-off-paid-content/


Ravi Deshpande bids adieu to Contract India
After two stints with Contract, Mr Deshpande will be leaving to pursue his personal passions. He will be with the agency till the end of June 2013
http://www.mxmindia.com/2013/04/ravi-deshpande-bids-adieu-to-contract-india/


Kids, youth want 'quick & fast' entertainment: Jiggy George
As Dream Theatre pushes its FIFA merchandise ahead of 2014's World Cup, CEO Jiggy George expounds on the group's ultimate TG - young adults and children
http://www.mxmindia.com/2013/04/kids-youth-want-quick-and-fast-entertainment-jiggy-george/


Magnon\TBWA announces post-acquisition senior hirings
Magnon\TBWA has announced significant strengthening of its digital capabilities with three senior level appointments in web/mobile technology, social media as well as client development functions
http://www.mxmindia.com/2013/04/magnontbwa-announces-post-acquisition-senior-hirings/


K2 Communications launches Purple Hues
Bengaluru-based PR firm K2 Communications has spun off its content business to a new company, Purple Hues
http://www.mxmindia.com/2013/04/k2-communications-launches-purple-hues/


AdStrat: Hitachi: Cooling off, uninterrupted
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/04/adstrat-hitachi-cooling-off-uninterrupted/


Reviewing the Reviews: Aashiqui 2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/04/reviewing-the-reviews-aashiqui-2/


Battle of the Story: Casting critical eye on Media
At the recent conference, Battle of the Story, organised by Indian Chamber of Commerce, media veterans talked about freedom vs responsibility of media, new technology and the way forward
http://www.mxmindia.com/2013/04/battle-of-the-story-casting-critical-eye-on-media/


Anil Thakraney: Opportunity for Jet to raise the bar
Jet must regain the full service segment, invest in food and service, and with no competition on the horizon, they will own it for a long time to come
http://www.mxmindia.com/2013/04/anil-thakraney-opportunity-for-jet-to-raise-the-bar/


Ketchum Sampark strengthens corporate practice & social media arm
Ketchum Sampark has appointed Vipul Bondal as Partner, Corporate Practice and Prasanna Ratanjankar as Senior Manager, Social Media
http://www.mxmindia.com/2013/04/ketchum-sampark-strengthens-corporate-practice-social-media-arm/


Delhi Duty Free assigns digital mandate to Ignitee Digital
Delhi Duty Free has appointed digital marketing agency Ignitee Digital to manage their social media campaigns and digital communication
http://www.mxmindia.com/2013/04/delhi-duty-free-assigns-digital-mandate-to-ignitee-digital/


Radio One operating profit grows exponentially
Radio One Ltd has declared its audited financial results for the year ended March 31
http://www.mxmindia.com/2013/04/radio-one-operating-profit-grows-exponentially/


Louis Philippe launches e-mag, The Label
Men's fashion brand Louis Philippe has announced the launch of its first fashion e-magazine called The Label
http://www.mxmindia.com/2013/04/louis-philippe-launches-e-mag-the-label/


ANCHOR | One Big Idea by Rafiq Barak: Good to see design drive content
http://www.mxmindia.com/2013/04/one-big-idea-by-rafiq-barak-interesting-to-see-design-drive-content/


 ANCHOR | One Big Idea by Kishor Kate: It's okay to do away with gifts
http://www.mxmindia.com/2013/04/one-big-idea-by-kishor-kate-its-okay-to-do-away-with-gifts/
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Monday, 21 November 2011

Stories on 21st November

MxMIndia partnered the screening of Umesh Aggarwal's documentary on Paid News and a panel discussion thereafter.

Is Bobby Pawar quitting Mudra?
Mudra’s chief creative officer Bobby Pawar is rumoured to be moving to JWT

With more users, better penetration and competitive pricing, broadband internet has nowhere to go but up.

The new Birla Sun Life Insurance campaign objective is to reiterate the philosophy to leave nothing to fate

Recognizing that there is definitely a slowdown, it’s no time to take things for granted, says the Red FM COO.

If a trainee copywriter came to me with such a script, I would recommend the chap to a psychiatrist.

The Ad Club Bombay gets ready for judging procedure for Effie 2011.

Ten Sports has entered into a long term partnership with the International Hockey Federation to acquire the broadcasting rights for the major FIH Championships till 2014. As part of the agreement Ten Sports will be broadcasting over 50 India playing matches the next four years from major men’s hockey tournaments from around the world.

Sports content provider ESPN STAR Sports (ESS) has announced the promotion of Sanjay Kailash to Executive Vice President & Head of Sales (India) for its India operations, ESPN Software India (ESI).

Launching his latest book in the capital, ‘Non Stop India’, Mark Tully reiterated that corruption is a major malaise but if you concentrate too much on it, you forget the cause of corruption, which is bad governance.

The International Festival of Creativity - Cannes Lions - has announced that Mobile will be added as a new awards section, launching at the 2012 Festival. Tom Eslinger, Digital Creative Director of Saatchi & Saatchi Worldwide, will preside over the Mobile Lions jury in its inaugural year.

The Indian Broadcasting Foundation (IBF) expresses great surprise and concern over the impact of the recent decision of the Supreme Court that dismissed the Special Leave Petition filed by Times Now
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Tuesday, 8 November 2011

Stories on 8th November

The industry must read between the lines and realize the need for a shake-up, echo delegates at the INMA South Asia conference

INMA: New Oxygen, New Growth
The key to growth is for newspapers to transform into newsmedia, says Earl Wilkinson.

Has readership growth reached stagnation? CEO Roundtable discusses.

Bharat Kapadia makes a case for the print industry’s premier event.

Full credit to the ad agency for making Birla Cement’s comatose promise come alive.

MxMIndia partners ‘Paid News’ event to be held on November 18 in Mumbai with a film screening followed by a panel discussion.

NDTV Profit and Hero MotoCorp Ltd Have launched the contest ‘A Search for India’s Stock Market Hero’ beginning November 8, on NDTV Profit.

Sushil Kumar turns ‘Atithi Sampadak’ at Prabhat Khabar’s Muzzafarpur edition
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