The MxMINDIA.COM BLOG: KBC

Showing posts with label KBC. Show all posts

Thursday, 8 May 2014

Stories on 8th May 14

New Realities of the Indian Consumer
There is greater need for information, including that from social networking sites, notes a report presented by Cogito and the IPG group
http://www.mxmindia.com/2014/05/new-realities-of-the-indian-consumer/

Pops goes Now. Joins SapientNitro as Chief Creative Officer
KV Sridhar joins SapientNitro as Chief Creative Officer. After years of teaching, he wants to now learn and also connect with today's audiences
http://www.mxmindia.com/2014/05/pops-goes-now-joins-sapientnitro-as-chief-creative-officer/

Saurabh Yagnik elevated, to oversee English channels at MSM
Saurabh Yagnik, who joined the MSM group just over two years ago, has over 17 years of varied consumer and television management experience
http://www.mxmindia.com/2014/05/saurabh-yagnik-elevated-to-oversee-english-channels-at-msm/

Concept PR acquires I:Connect Enterprise
All three founding members of the I:Connect team - Lokesh Tiwary, Shantanu Kumar and Shalini Gupta - along with their entire team will merge with Concept PR
http://www.mxmindia.com/2014/05/concept-pr-acquires-iconnect-enterprise/

KBC returns, with a new premise
The call for participation communication for this season has kicked off with the line - "Iss manch se koi bhi khali haath nahi jaata"
http://www.mxmindia.com/2014/05/kbc-returns-with-a-new-premise/

Spiritual channel 'Life Mantra' set for take-off
Life Mantra will deliver content targeted at body, mind & soul with a holistic combination of lifestyle and spirituality to help audience gain a positive outlook in life
http://www.mxmindia.com/2014/05/spiritual-channel-life-mantra-set-for-take-off/

LinOpinion GolinHarris brings The Bridge to India
GolinHarris was the first agency to launch The Bridge, which is present in 13 locations globally
http://www.mxmindia.com/2014/05/linopinion-golinharris-brings-the-bridge-to-india/

TEN Sports to broadcast Hyundai A-League
The league which is run by the Football Federation of Australia (FFA) has 10 teams, 9 from Australia and one from New Zealand
http://www.mxmindia.com/2014/05/ten-sports-to-broadcast-hyundai-a-league/

Bloomberg TV India hosts panel discussion on 'Strategies for Success'
The panel discussion on "Strategies for Success" highlighted the various issues faced by the new age entrepreneur in the country

http://www.mxmindia.com/2014/05/bloomberg-tv-india-hosts-panel-discussion-on-strategies-for-success/

Friday, 30 August 2013

Stories on 30th Aug '13

TV volumes up 16%, print up 13% in Jan-June 2013
Hindustan Lever & Gitanjali Gems are top advertisers in TV & print respectively as per TAM AdEx numbers for January-June 2013
http://www.mxmindia.com/?p=53476

How CEOs manage CEOs
It is indeed a delicate balancing act for the CEO in charge of other CEOs (and business heads)
http://www.mxmindia.com/?p=53462

Abin Design Studio & Gurgaon Codesign Brand Consultants win top honours at 2013 Kyoorius Awards
25 'Elephants' presented at the first edition of the 2013 Kyoorius Awards held in Goa on Thursday (Aug 29)
http://www.mxmindia.com/?p=53484

Winners List of Kyoorius Black, Blue and Red Elephants
Detailed list of winners of the Black and Blue Elephants for professionals and Red Elephants for Students
http://www.mxmindia.com/?p=53485

Coca-Cola India gets young veterans for top jobs
Coca-Cola looks to pump up India story with 'young veterans' in key roles
http://www.mxmindia.com/?p=53449

Dentsu Media wins Kurlon media mandate
Kurlon assigns media agency mandate to Denstu Media's Bengaluru office
http://www.mxmindia.com/?p=53451

KBC innovates for new season starting Sept 7
The jackpot increases to Rs 7 crore for the new 13-week season that will play out every Friday to Sunday at 8.30pm
http://www.mxmindia.com/?p=53454

Indigo Consulting partners Bridgeline Digital Inc
Leo Burnett's digital agency sees the Bridgeline iAPPS platform as next step in online marketing solutions to clients
http://www.mxmindia.com/?p=53450

Bundesliga brings benefactors on board for Neo
The sports network signs on five brands for the European football league
http://www.mxmindia.com/?p=53459

Shailesh Kapoor: Want A Drink? No Thanks, We Are On TV
Television's aversion to all things alcohol is a symptom of the traditional mindset the medium targets at large, writes Shailesh Kapoor
http://www.mxmindia.com/?p=53464

Ranjona Banerji: Which news channel do I watch? Help!
Ranjona Banerji doesn't count the primetime debate dramas as news... they come under the entertainment sector
http://www.mxmindia.com/?p=53496

Friday, 24 May 2013

Stories on 24th May '13

Yeh IPH hai boss!
As the sixth and most controversial edition of IPL draws to close, presenting our columnists Anil Thakraney and Shailesh Kapoor and their take on the cricketing, er, entertainment spectacle
http://www.mxmindia.com/?p=48351

Dentsu buys 80% of Webchutney
The Dentsu India Group has announced that it has acquired an 80 percent stake in digital agency Webchutney
http://www.mxmindia.com/?p=48332

KBC7: Hit or Miss?
The crorepati show is getting set to enter living rooms for a seventh season, and the consensus is that it is Amitabh's charisma which keeps viewers watching. Will it work for this season too?
http://www.mxmindia.com/?p=48334

Governor K Sankaranarayanan, Manish Tewari at Press Club Mumbai awards tomorrow
The Maharashtra governor and I&B Minister will present the Press Club Mumbai's RedInk awards. Bachi Karkaria to emcee event and Arnab Goswami likely to moderate a panel discussion
http://www.mxmindia.com/?p=48393

Minions music video Zumi Zumi to end Zoozoo campaign
Ogilvy and Mather dishes up something new for Vodafone every year, and this year the agency lived up to its reputation with the ultra-cute Minions
http://www.mxmindia.com/?p=48337

Mediaah! Now, BCCL's Times Publishing House takes on law student-blogger
Was it right for Times to send a lawyer's notice to student blogger Aparajita Lath? Pradyuman Maheshwari, who has been in a similar position in the past, examines the case in Mediaah!
http://www.mxmindia.com/?p=48359

Ranjona Banerji: Pointless debates on News TV
Perhaps our news channels should start discussion issues like whether the sun should start rising from the West, suggests Ranjona Banerji
http://www.mxmindia.com/?p=48365

Hindustan Times launches Gurgaon Special
The Hindustan Times has renewed its Gurgaon focus with increased local coverage for residents of Gurgaon
http://www.mxmindia.com/?p=48333

ASCI for faster, stronger action against ads violating code
As NAMS has started tracking upheld complaints to ensure that these ads don't reappear, ASCI plans to report any reappearance of upheld complaint ads to the statutory authorities for further action, and has increased the frequency of CCC meetings
http://www.mxmindia.com/?p=48330

Ketchum celebrates 90 years
Ketchum will commemorate the milestone with a series of global philanthropic initiatives, including donating 90 creative brainstorm sessions to nonprofit organizations over a period of 90 days
http://www.mxmindia.com/?p=48336

Reliance Games launches Dancing With the Stars mobile game
Reliance Games has launched the official mobile game of the popular US dance-based reality show Dancing With the Stars, available on the Apple app store
http://www.mxmindia.com/?p=48229

Monday, 13 May 2013

Stories on 13th May '13

MxM Mondays: Reality goes Regional... and how!
With KBC travelling to several Indian states and Bigg Boss following suit, regional adapts of popular Hindi shows seems to be a trend
http://www.mxmindia.com/2013/05/mxm-mondays-reality-goes-regional-and-how/

Exclusive! Jaldi 5 with Rob Norman, Chief Digital Officer Global, GroupM: There's no doubt mobile internet will be massive in India
As the Group M Chief Digital Officer begins his India visit, he address questions from MxMIndia
http://www.mxmindia.com/2013/05/jaldi-5-with-rob-norman-chief-digital-officer-of-groupm-global-theres-no-doubt-that-mobile-internet-will-be-massive-in-india/

Kyoorius launches awards with D&AD and IAA as partners, to be held at Design Yatra in Goa
The Kyoorius Awards have been launched in partnership with D&AD and the International Advertising Association - India Chapter
http://www.mxmindia.com/2013/05/kyoorius-launches-awards-to-be-given-at-design-yatra-in-goa/

Group M & Optimystix join hands for MashUp
Group M and Optimystix Entertainment launch MashUp, a specialized digital video-led brand solutions company
http://www.mxmindia.com/2013/05/kyoorius-launches-awards-to-be-given-at-design-yatra-in-goa/

We thrive on gossip and scandal: Ferzad Palia
Viacom18's English-focused music channel Vh1 has added one more reality show to its kitty - Scandalicious
http://www.mxmindia.com/2013/05/we-thrive-on-gossip-and-scandal-ferzad-palia/

AdStrat: Bajaj: Cooling with comfort
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/05/adstrat-bajaj-cooling-with-comfort/

Anil Thakraney: Are crime shows helping criminals?
The HT story reports that because crime shows carefully deconstruct each incident (this is what makes these serials highly interesting), and present the minutest tricks used by cops in their pursuit of criminals, it's becoming difficult for the police to nab these guys
http://www.mxmindia.com/2013/05/anil-thakraney-are-crime-shows-helping-criminals/

Links of the Day (May 13)
MxMIndia editors scan the web to bring you the top stories of the day (other than those on MxMIndia)
http://www.mxmindia.com/2013/05/links-of-the-day-may-13/

ASCI'S NAMS inititative bags Silver at EASA 2013
The Indian self-regulatory body has been honoured by the European Advertising Standards Alliance (EASA)
http://www.mxmindia.com/2013/05/ascis-nams-inititative-bags-silver-at-easa-2013/

Thursday, 13 September 2012

Stories on 13rd Sep '12

Sony Six all set for the fight!
MxMIndia gets the chieftains of Multi Screen Media to dwell on the UFC gameplan and what more to expect from Sony Six
http://www.mxmindia.com/2012/09/sony-six-all-set-for-the-fight/

No immediate iPhone5 launch in India, in HKG for Rs 39.7k
The iPhone 5 was launched with much fanfare on Wednesday making it the thinnest and lightest smartphone in the market. But Apple Inc is not launching it in India yet… not in September at least
http://www.mxmindia.com/2012/09/no-immediate-iphone5-launch-in-india-in-hkg-for-rs-39-7k/

Zee launches 2nd Arabic GEC - Zee Alwan
Zee Alwan will have over 180 hours of original programming monthly with three Arabic series offered exclusively on the free-to-air channel
http://www.mxmindia.com/2012/09/zee-launches-2nd-arabic-gec-zee-alwan/

Priyanka Chopra back as Pepsi's brand ambassador
She will be the only woman ambassador for Brand Pepsi, which is also endorsed by the Ranbir Kapoor and M S Dhoni
http://www.mxmindia.com/2012/09/priyanka-chopra-makes-a-comeback-as-pepsis-brand-ambassador/

Mobile ad platform Sprout is now InMobi Studio
InMobi to rename Sprout to InMobi Studios; eyes huge revenue jump this quarter
http://www.mxmindia.com/2012/09/mobile-ad-platform-sprout-is-now-inmobi-studio/

Shailesh Kapoor: Welcome Back, KBC!
The success of KBC cannot be measured through a mere rating number. Several shows may attract similar audience volumes, but KBC’s long-standing legacy makes it stand apart, writes Shailesh Kapoor in ‘TV Trail'
http://www.mxmindia.com/2012/09/shailesh-kapoor-welcome-back-kbc/

Paritosh Joshi: We watch their CSI but do they watch our {insert name of randomly chosen Indian TV show}?
American TV executives know that the shelf life and ability to travel of a show make a huge difference to its economics, notes Paritosh Joshi in ‘Media Matrix’
http://www.mxmindia.com/2012/09/paritosh-joshi-we-watch-their-csi-but-do-they-watch-our/

Signposts : September 13
Day 3 of our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-13/

Carrier Midea appoints DDB Mudra for creative
Carrier Midea India Pvt. Ltd. has appointed DDB Mudra Delhi as its creative agency for the Midea Brand. DDB Mudra Group was entrusted with the account after a multi-agency pitch
http://www.mxmindia.com/2012/09/carrier-midea-appoints-ddb-mudra-for-creative/

9XO launches online music store and WAP Portal
9XO, the international music channel from the 9X Media Group, has launched a comprehensive international music store online called www.9xo.56060.in
http://www.mxmindia.com/2012/09/9xo-launches-online-music-store-and-wap-portal/

Myntra, clicking faster
Myntra aims to further strengthen leadership position through new segments; to launch private labels soon
http://www.mxmindia.com/2012/09/myntra-clicking-faster/

The Anchor: 4 challenges hampering mobile advtg growth
The mobile, as a handheld device, is a lot more personal and contextual. Advertising on this medium thus cannot be the same as on the internet
http://www.mxmindia.com/2012/09/the-anchor-4-challenges-hampering-the-growth-of-mobile-advertising/

Debrief: Volkswagen's senseless 'innovation'
How does a vibrating chip relate to the Polo and the Vento? I really hope the cars don't vibrate while being driven, that would be quite alarming!
http://www.mxmindia.com/2012/09/debrief-volkswagens-senseless-innovation/

Ranjona Banerji: So is Samar Harlankar unfairly accused of plagiarism?
Journalists have to be more careful about the sources they use and quote and the manner in which they credit them, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-so-is-samar-harlankar-unfairly-accused-of-plagiarism/

Friday, 7 September 2012

Stories on 7th Sep '12

So how much do you know about KBC?
As the 6th edition of India's #1 Quiz Show starts tonight, try our special edition of MxM Buzzer on KBC. Plus MEC and media agency captains on how KBC6 will fare
http://www.mxmindia.com/?p=30527

WPP integrates teams for Colgate-Palmolive under 'Red Fuse Communications'
WPP has combined its various teams working with Y&R, Wunderman, VML, MEC and GHG to come under the umbrella of Red Fuse Communications
http://www.mxmindia.com/?p=30548

Cheil Worldwide SW Asia adds to leadership strength
Cheil has taken on new team heads for Activations, Interactive and Retail
http://www.mxmindia.com/?p=30465

Allied Media ropes in Shilpa Dhanu
Allied Media has appointed Shilpa Dhanu as Head - M3 Project & Strategy Team. In her new role, Ms Dhanu will be responsible for the Centralised Data Analytics Cell and will be based in Mumbai
http://www.mxmindia.com/?p=30460

Havas Media launches Mobext in S'pore, M'sia
Havas Media has announced the launch of mobile marketing brand Mobext in Singapore and Malaysia with Michael de Souza being appointed General Manager of the newly launched agency
http://www.mxmindia.com/?p=30462

NDTV Good Times completes five years
The lifestyle channel NDTV Good Times is completing five years soon. Taking the celebrations to the audiences, the channel has announced the launch of new shows in the coming months
http://www.mxmindia.com/?p=30463

PRomise Foundation for PR announces PRAXIS 2012
The first edition of PRAXIS, the first weekend summit in India by and for Indian PR and Corp Comm professionals, is to be held at Pondicherry on November 23 and 24
http://www.mxmindia.com/?p=30464

Mother Dairy milk revamps packaging
Mother Dairy milk has changed its milk pack with a new exciting look. The new look of village graphics highlights how milk from the farm reaches the consumer's home
http://www.mxmindia.com/?p=30471

Fever 104 FM & Reliance Commercial Finance launch iDream
Fever 104 FM and Reliance Commercial Finance has launched Fever iDream, which will give budding entrepreneurs an opportunity to earn Rs 25 lakh
http://www.mxmindia.com/?p=30461

The Anchor: 5 ways a radio station can attract more listeners
Key points to remember which cash in on radio’s immediacy and appeal, from Rochak Kohli
http://www.mxmindia.com/?p=30458

Ranjona Banerji: Denyer's unfair and 'lovely' act
The act of WaPo journalist picking up "lovely" Caravan magazine quotes without a 'courtesy', was worse than Fareed Zakaria's transgression, writes Ranjona Banerji
http://www.mxmindia.com/?p=30561

Friday, 27 July 2012

Stories on 27th Jul

Fourtifying media & brands with research
Just four years in the business, Vispy Doctor and Shailesh Kapoor's Ormax Media has become a key ally of Indian media and brands
http://www.mxmindia.com/2012/07/fourtifying-media-brands-with-research/

Two announcements on Week #2: Get MxM news via BBM/WhatsApp + MxM Mondays
Now get MxMIndia news and alerts via Blackberry Messenger (BBM) and WhatsApp. Plus MxM Mondays to discuss issues in detail
http://www.mxmindia.com/2012/07/two-announcements-on-week-2-get-mxm-news-via-bbmwhatsapp-mxm-mondays/

MIB looks ahead as Sectoral Innovation Council recommends embracing tech & new media
The primary objective was to design a policy ecosystem in which new ideas would be integrated into the mainstream and get converted into policy initiatives by the government
http://www.mxmindia.com/2012/07/mib-looks-ahead-as-sectoral-innovation-council-recommends-embracing-tech-new-media/

Sony rolls out 360-deg campaign for KBC's Sept launch
The latest season of KBC is expected to commence by the end of August or beginning September with nearly 52 episodes and duration of 1.5 hours
http://www.mxmindia.com/2012/07/sony-rolls-out-360-deg-campaign-for-kbcs-sept-launch/

Lowe Lintas unveils new Surf Excel campaign
Continuing with the internationally adapted concept of 'Dirt is good', Lowe lintas has devised another campaign for Surf Excel
http://www.mxmindia.com/2012/07/lowe-lintas-unveils-new-surf-excel-campaign/

Do 'phoren' names work for Made-in-India brands?
Do consumers get influenced by names like 'Munich Polo' and 'Franco Leone' for locally made products?
http://www.mxmindia.com/2012/07/do-phoren-names-work-for-made-in-india-brands/

MxM Buzzer # 2 | The Olympics Special
Quizmaster Sorbojeet Chatterjee’s 10 questions on the Olympics constitute MxM Buzzer #2. Plus Mayank Jain and Himanshu Agarwal win Buzzer #1
http://www.mxmindia.com/2012/07/mxm-buzzer-2-the-olympics-special/

Rohan Chandran joins Big FM as Station Head in BLR
BIG FM appoints Rohan Chandran as Station Head for Bengaluru
http://www.mxmindia.com/2012/07/rohan-chandran-jons-big-fm-as-station-head-in-blr/

DGM India launches dgMatix ad network
dgMatix's proprietary technology is capable of tracking click frauds, measuring campaign performance on various parameters
http://www.mxmindia.com/2012/07/dgm-india-launches-dgmatix-ad-network/

Divya Bhaskar launches City Bhaskar in Surat & Vadodara
Till now City Bhaskar in Gujarat was available with Divya Bhaskar in Ahmedabad only
http://www.mxmindia.com/2012/07/divya-bhaskar-launches-city-bhaskar-in-surat-vadodara/

Calvin John joins CaratLane VP-Marketing
He will oversee the implementation of national marketing campaigns that will drive growth for the brand
http://www.mxmindia.com/2012/07/calvin-john-joins-caratlane-vp-marketing/

The Anchor: 6 things to watch out for in the 2012 London Games
Wish you were at the West End, Covent Garden, Piccadilly, Oxford Street ,Kensington Gardens, Buckingham Palace, Tate Modern, instead of wherever you are, says Ranjona Banerji
http://www.mxmindia.com/2012/07/the-anchor-6-things-to-watch-out-for-in-the-2012-london-games/

Anil Thakraney: Page 3 versus Oprah
Personally speaking, I am all ready for the future. I have decided to start a specialized scam ads shop. Which to me sounds like a really lucrative business
http://www.mxmindia.com/2012/07/anil-thakraney-page-3-versus-oprah/

Ranjona Banerji: Why I love Arnab Goswami. Really!
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/07/why-i-love-arnab-goswami-really/

Tuesday, 27 March 2012

Stories on 27th March

The New Boss Gets Set
Set to take charge in December 2012, Cyrus Mistry has carved his territory in the Tata Empire, completing a smooth induction
http://www.mxmindia.com/2012/03/the-new-boss-gets-set/

Continuing the WorldSpace legacy @ Timbre
Timbre Media was formed in 2010 by the erstwhile employees of WorldSpace India, to continue its radio programming legacy. Co-founder and CEO M Sebastian speaks to MxMIndia about Timbre's plans.
http://www.mxmindia.com/2012/03/continuing-the-worldspace-legacy-timbre/

Kannadada Kotyadhipathi betters KBC in first week
KBC’s Tamil counterpart has declined, however, so it remains to be seen whether the Kannada offering will be able to retain its ratings.
http://www.mxmindia.com/2012/03/kannadada-kotyadhipathi-betters-kbc-in-first-week/

[PR Channel] Sports PR: A new wave of specialization
The key in sports PR is to strike the right balance between meeting media’s expectations of receiving quality material on the sport and sportspersons, and to ensure the corporate involvement is sustained, feels Neha Mathur Rastogi.
http://www.mxmindia.com/2012/03/pr-channel-sports-pr-a-new-wave-of-specialization/

Maruti Suzuki will not shut down car production at Gurgaon
The company will reduce the number of cars produced at the Gurgaon plant and make available space for expanding the engine manufacturing capacity, including a new diesel engine plant.
http://www.mxmindia.com/2012/03/maruti-suzuki-will-not-shut-down-car-production-at-gurgaon/

The Anchor: 6 must-have traits for entrepreneurs
Not everyone has the mental toughness required to face up the uncertainties and challenges of a start-up; Vijay Singh lists the traits that get one there.
http://www.mxmindia.com/2012/03/the-anchor-vijay-singh-on-6-must-have-traits-for-entrepreneurs/

Debrief: IPL: Chalta hai
There is a little humour, a little emotion, a little slice of life, but on the whole the campaign stays in the average zone.
http://www.mxmindia.com/2012/03/debrief-ipl-chalta-hai/

[MJR] In which Justice Katju tells it like it is. Again
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers.
http://www.mxmindia.com/2012/03/freaking-news-in-which-justice-katju-tells-it-like-it-is-again/

Monday, 12 March 2012

Stories on 12th March

Celebrating Rahul Dravid via his TVCs
The Last Wal(l)tz: MxMIndia pays tribute to India's most dependable cricketer and tracks his endorsements journey of over 15 years
http://www.mxmindia.com/2012/03/rahul-dravid-the-last-walltz/

Peter Mukerjea: Dream On... after all we're in March 2012!
In Media Mullings, Peter Mukerjea envisages a scenario that will enable the media industry in India to reshape and reinvent and become truly 'world class'.
http://www.mxmindia.com/2012/03/peter-mukerjea-dream-on-after-all-were-in-march-2012/

Has IPL become too expensive for advertisers?
There are a few advertisers who have raised concerns over low returns against large investments on IPL
http://www.mxmindia.com/2012/03/has-ipl-become-too-expensive-for-advertisers/

Manisha Tripathi to head SMG's LiquidThread in India
has been appointed as National Director and will report to CVL Srinivas, Managing Director, LiquidThread, Asia-Pacific
http://www.mxmindia.com/2012/03/manisha-tripathi-to-head-smgs-liquidthread-in-india/

Kannadada Kotyadhipathi locks ads, to air from tonight
The Kannada Kaun Banega Crorepati promises to be as big a hit as its counterparts in Hindi and other languages.
http://www.mxmindia.com/2012/03/kannadada-kotyadhipathi-locks-advertisers-to-air-from-march-12-2/

Life beyond cricket: 5 new leagues in 1.5yrs
Inspired by the success of the Indian Premier League (IPL) in cricket, almost every sport with some following in India is launching a city-based, professional league
http://www.mxmindia.com/2012/03/5-new-sports-leagues-in-18-months-non-cricket-sports-looking-for-a-different-pitch/

Mindshare finds Gen Y Entrepreneurial Spirit in Trend Study
Mindshare has launched the first edition of its new quarterly trend series, Culture Vulture, which identifies the Entrepreneurial Spirit of Gen Y across 30 countries globally.
http://www.mxmindia.com/2012/03/mindshare-identifies-gen-y-entrepreneurial-spirit-in-trend-study/

[PR] Our goal is to achieve standards: N Ramamoorthi
N Ramamoorthi, President & Country Head, Ogilvy Public Relations Worldwide, on PR challenges in India and what keeps him awake at night.
http://www.mxmindia.com/2012/03/pr-channel-our-goal-is-to-achieve-standards-n-ramamoorthi/

MediaMind and Encore Media Metrics Announce Partnership
Customers to benefit from integrated attribution solution for ad campaign analysis
http://www.mxmindia.com/2012/03/mediamind-and-encore-media-metrics-announce-partnership/

Jaypee Cement 'Wall Moments'
It was the opportune time for the group to highlight the brand’s promise of ‘Andar se solid’ in an interesting, engaging and visually arresting manner to the consumers
http://www.mxmindia.com/2012/03/jaypee-cement-wall-moments/

Reviewing the Reviews: Kahaani
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/03/reviewing-the-reviews-kahaani/

Fever FM's new radio play – Gandhi
The radio play is aimed to make the youngsters understand that there is an alternate way of thinking for everyday situation they come across
http://www.mxmindia.com/2012/03/fever-fms-new-radio-play-gandhi/

AdStrat: IndusInd Bank Responsive Campaign
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a great ad
http://www.mxmindia.com/2012/03/adstrat-indusind-bank-responsive-campaign/

The Anchor: 5 must-do's for the future of radio in India
Freedom for radio seems the final frontier in a media environment that is otherwise relatively unfettered. Uday Chawla’s take on what it’ll take to break the shackles.
http://www.mxmindia.com/2012/03/the-anchor-5-must-dos-for-the-future-of-radio-in-india/

Anil Thakraney: Sex and the city, anyone?
While production companies and the channels are ready to experiment, there seems to be a reluctance to totally deviate from the tried and tested stuff.
http://www.mxmindia.com/2012/03/anil-thakraney-sex-and-the-city-anyone/

Noosemaker: The fable of Rahul Gandhi & the other chap
Little did the prince know that the damsel would be vanquished not by him but by another putative heir – one who blindsided him with a cycle
http://www.mxmindia.com/2012/03/mxm-journalism-review-the-fable-of-rahul-gandhi-the-other-chap/

Tuesday, 17 January 2012

Stories on 17th January

Will Kannadada Kotyadhipati make Suvarna #1 GEC?
With Puneet Rajkumar as host, there's much riding on the Kannada KBC to be a game-changer for the Star Network's Kannada general entertainment channel.
http://www.mxmindia.com/2012/01/for-suvarna-kannadada-kotyadhipati-will-be-the-game-changer/

Deloitte study says outlook for Indian retail sector gloomy
The outlook for the organised retail sector in India is gloomy as the economy is slowing down following a period in which monetary policy was tightened, according to a global study by Deloitte Touche Tohmatsu.
http://www.mxmindia.com/2012/01/deloitte-study-says-outlook-for-indian-retail-sector-gloomy/

Ramnath Goenka Awards presented, heated debate on journalists' intellect ensues
Several participants in the debate felt that there was a need for accountability and self-regulation in the media
http://www.mxmindia.com/2012/01/ramnath-goenka-awards-presented-heated-debate-on-journalists-intellect-ensues/

Corporate India loses interest in cricket with team's loss
Companies pull cricketer ads off air, mull ad rate cut after Team India's disastrous Oz tour
http://www.mxmindia.com/2012/01/as-team-india-loses-series-corporate-india-loses-interest-in-cricket/

Colors dominates Ormax Media's list of most effective launch campaigns in 2011
The ranking of the best launches of fiction and non-fiction Hindi GEC shows has been derived from Ormax Media's awareness tracking tool Showbuzz.
http://www.mxmindia.com/2012/01/colors-dominates-ormax-medias-list-of-most-effective-launch-campaigns-in-2011/

HT Media Limited launches HT Mini for people on the move
According to our research, over 60 per cent of Metro travelers would like to spend their commute reading something. We have customized HT Mini to cater to such people, says Shantanu Bhanja
http://www.mxmindia.com/2012/01/ht-media-limited-launches-ht-mini-for-people-on-the-move/

Mathrubhumi's George Sebastian wins gold at stamp show
George Sebastian, who won a gold in the Maharashtra Posts exhibition, is the GM of Mathrubhumi and an avid philatelist.
http://www.mxmindia.com/2012/01/mathrubhumis-george-sebastian-wins-gold-at-philatelic-exhibition/

Design takes centre stage at Momentum India 2012
MXM India was the media partner at the two-day forum on media and design, which highlighted several aspects of industry imperatives, including the need for more professionals.
http://www.mxmindia.com/2012/01/design-takes-centre-stage-at-momentum-india-2012/

Nokia, Indiatimes join to launch NokiaShop
It is the first ever Indian shopping portal to deliver mobile devices directly from manufacturers to users.
http://www.mxmindia.com/2012/01/nokia-indiatimes-join-to-launch-nokiashop/

Two new interactive programmes from MY FM Ahmedabad
Aradhana will have content taken from Kathakar and Morari Bapu, Kajal @ 9 will deal with issues and concerns ranging from relationships to career.
http://www.mxmindia.com/2012/01/two-new-interactive-programmes-from-my-fm-ahmedabad/

HBO wins 3 Golden Globes
Wins awards for Mildred Pierce, Game of Thrones and Enlightened at the 69th Golden Globes.
http://www.mxmindia.com/2012/01/hbo-wins-3-golden-globes/

The Anchor: 8 reasons why marketers must not fret over the Indian cricket team's dismal performance down under

No matter what happens, as long as Brand Tendulkar continues to deliver, Indian cricket is in safe hands, feels Hemant Kenkre
http://www.mxmindia.com/2012/01/the-anchor-8-reasons-why-marketers-must-not-fret-over-the-indian-cricket-teams-dismal-performance-down-under/

NCT Data Wk 1 '12
http://www.mxmindia.com/2012/01/nct-data-wk-1-12/

Debrief: Kotak hits the clone zone

The one little problem is this: Because all the ad time gets used up in establishing the clones, there’s no chance of telling us exactly how Kotak Life will help us double our income.
http://www.mxmindia.com/2012/01/debrief-kotak-hits-the-clone-zone/

Media frenzy over VK Singh's age
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/media-frenzy-over-vk-singhs-age/