Stories on 16th Jul '15

Is IPL the right choice for Pepsi?
The cola giant mulls not rebidding for the title sponsorship of the Indian Premier League after its contract ends in 2017
http://www.mxmindia.com/2015/07/is-ipl-the-right-choice-for-pepsi/

BTL Baatein: Gulbahar Taurani, Philips India... Powered by VISCOMM
BTL becomes very important for consumer goods because the actual experience is more important to visualise the use of a product, says Gulbahar Taurani, Director Marketing & Business Head, Domestic Appliances, Philips India
http://www.mxmindia.com/2015/07/btl-baatein-gulbahar-taurani-philips-india-powered-by-viscomm/

IAA to celebrate Silver Jubilee in Kochi with 2-day Summit
Under the overall theme of "What's Coming Next" of IAA Global, this Summit will have a sub theme of '"Crossroads: Where Change is shaping the Future Today"
http://www.mxmindia.com/2015/07/iaa-to-celebrate-silver-jubilee-in-kochi-with-2-day-summit/

Hinduja Ventures set to launch Nxt Digital under its HITS services
The announcement comes a day after the company signed a Grant of Permission Agreement (GOPA) with the Ministry of Information & Broadcasting
http://www.mxmindia.com/2015/07/hinduja-ventures-set-to-launch-nxt-digital-under-its-hits-services/

Salt Brand Solutions bags communications mandate of Sakal Media Group
The Sakal Media Group tops readership charts in Maharashtra and Goa and publishes 5 daily newspapers with 12 editions, 3 weeklies, 3 magazines in Marathi and English
http://www.mxmindia.com/2015/07/salt-brand-solutions-bags-communications-mandate-of-sakal-media-group/

Bloomberg TV India to launch 'Deal Street'
A first-of-its kind show that provides invaluable insights into the biggest deals in private equity and VC space
http://www.mxmindia.com/2015/07/bloomberg-tv-india-to-launch-deal-street/

Siddhartha Mukherjee: Avoid divorcing your PR Agency!
Unless it is dire...instead, strengthen your relationship with it, notes Siddhartha Mukherjee
http://www.mxmindia.com/2015/07/siddhartha-mukherjee-avoid-divorcing-your-pr-agency/

Dear MxM by Jaisurya Das: If I am asked in an interview who is my role model, what should I say? I don't want to say it's Mahatma Gandhi...
Jaisurya Das is back this week responding to questions on careers, life in general, and more!
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-if-i-am-asked-in-an-interview-who-is-my-role-model-what-should-i-say-i-dont-want-to-say-its-mahatma-gandhi/

Sam Balsara to moderate panel at Media Review
Post their individual presentations there will be a panel discussion with the four luminaries to be moderated by Madison’s Sam Balsara
http://www.mxmindia.com/2015/07/sam-balsara-to-moderate-panel-at-media-review/

Brand Sanjeev Kapoor appoints Tangerine as the Retail Licensee
This marks the foray of the Brand Sanjeev Kapoor into the lifestyle houseware and kitchenware segment through brand licensing deals
http://www.mxmindia.com/2015/07/brand-sanjeev-kapoor-appoints-tangerine-as-the-retail-licensee/

Registrations for the 10th edition of Kyoorius Designyatra now open
Designyatra will culminate with the 2015 Kyoorius Design Awards night on 12th September

http://www.mxmindia.com/2015/07/registrations-for-the-10th-edition-of-kyoorius-designyatra-now-open/

Stories on 7th Jan '15

Brand Mantras from Nick Foley
A freewheeling chat with Landor's President of South East Asia Pacific & Japan, who was in India recently
http://www.mxmindia.com/2015/01/brand-mantras-with-nick-foley/

ASCI hauls up brands with misleading claims
Out of 113 advertisements against which complaints were upheld, 61 belonged to Personal and Healthcare category
http://www.mxmindia.com/2015/01/asci-hauls-up-brands-with-misleading-claims/

Sanjeev Kotnala: Will New Year Eve programming on TV ever be exciting?
TV programming in the last hours of 2014 was fighting to redefine mediocrity, rues Sanjeev Kotnala
http://www.mxmindia.com/2015/01/will-new-year-eve-programming-on-tv-ever-be-exciting/

YuppTV launches Colors, MTV and News 18 in Singapore & Malaysia
With this move, YuppTV's offerings have become stronger in Singapore and Malaysia regions
http://www.mxmindia.com/2015/01/yupptv-launches-colors-mtv-and-news-18-in-singapore-malaysia/

Somany Ceramics' new campaign focuses on brand promotion
The brand builds the brand connect with emphasis on little moments of happiness

http://www.mxmindia.com/2015/01/somany-ceramics-new-campaign-focuses-on-brand-promotion/

Stories on 11th Dec 14

Major change in portrayal of women in ads: IAA-Hansa study
Even as winds of change are blowing, objectification is still prevalent.  56% believe men normally judge women on beauty & sex appeal
http://www.mxmindia.com/2014/12/major-change-in-portrayal-of-women-in-ads-iaa-hansa-study/

Maximising on Bond way for life:Saurabh Yagnik
Q&A Saurabh Yagnik, Saurabh Yagnik, Executive Vice-president and Business Head, Sony PIX & AXN India on the ongoing 'Pix School of Bonding' campaign with Sania Mirza is doing for the channel
http://www.mxmindia.com/2014/12/maximising-on-bond-way-for-lifesaurabh-yagnik/

Online retailers like Flipkart, Snapdeal turn marketing focus to mobiles
As more and more consumers move to mobile, search engine and display advertising have been slowing on digital
http://www.mxmindia.com/2014/12/online-retailers-like-flipkart-snapdeal-turn-marketing-focus-to-mobiles/

RK Swamy unveils new campaign for IndusInd Bank
Video Branch is a first-of-its-kind service in India and the right communication is key to its success in India
http://www.mxmindia.com/2014/12/rk-swamy-unveils-new-campaign-for-indusind-bank/

Zivame unveils series of infomercials to promote best practices in lingerie usage
Spurred by survey that reveals a host of ill-informed lingerie decisions by women in India Zivame to launch infomercials to make women aware about desirable lingerie habits
http://www.mxmindia.com/2014/12/zivame-unveils-series-of-infomercials-to-promote-best-practices-in-lingerie-usage/

MasterCard out with another 'priceless' campaign
This is the third 'Priceless Surprises' campaign presented by MasterCard in India
http://www.mxmindia.com/2014/12/mastercard-out-with-another-priceless-campaign/

Wego unveils key travel trends across APAC & Middle East
The survey notes that Malaysian travellers continue their love affair with their favourite holiday destinations throughout Asia
http://www.mxmindia.com/2014/12/wego-unveils-key-travel-trends-across-apac-middle-east/

Stories on 10th Dec 14

Global adspend growth down to 3.9% in 2014. Forecast for 2015: 4.9%
GroupM brings down 2014 global adspend forecast downward to 3.9% growth. Global growth will be 4.9% in 2015
http://www.mxmindia.com/2014/12/global-adspend-growth-down-to-3-9-in-2014-forecast-for-2015-4-9/

Small budget okay for effective advertising: APAC Effie & GfK study
APAC Effie, in collaboration with GfK, has released the APAC Effie 2014 Report, an analysis that reveals key insights and trends on effective marketing communication strategies through a study of the APAC Effie Awards cases
http://www.mxmindia.com/2014/12/small-budget-okay-for-effective-advertising-apac-effie-gfk-study/

RK Arora exits iTV network
iTV Network Group CEO RK Arora has resigned after a two-odd-year stint first as CEO and since last year as Group CEO
http://www.mxmindia.com/2014/12/rk-swamy-unveils-new-campaign-for-indusind-bank/

Sanjeev Kotnala: LESSONS WASTED: You need to protect yourself
Following the Uber incident, risking being called prudish and unprogressive, Sanjeev Kotnala shares what he asks every female acquaintance to follow
http://www.mxmindia.com/2014/12/sanjeev-kotnala-lessons-wasted-you-need-to-protect-yourself/

Amagi announces launch of ad monetization platforms
They are uniquely designed for TV Networks whose satellite feeds cover countries outside its origin
http://www.mxmindia.com/2014/12/amagi-announces-launch-of-ad-monetization-platforms/

Mountain Dew appoints new brand ambassadors
The campaign will be supported by a thematic TVC that shows both the actors overcoming their personal 'Mountain of Fears'
http://www.mxmindia.com/2014/12/mountain-dew-appoints-new-brand-ambassadors/

Stories on 28th Feb '14

Why Brand Gandhi needs an overhaul...
A dramatic reinvention is imperative if it has to survive another generation
http://www.mxmindia.com/2014/02/why-brand-gandhi-needs-an-overhaul/

Move over, IPL, corporate events. IIM-A to now offer infrastructure naming rights on campus
Naming rights for various buildings on the campus are on offer, as the institute tries to emulate a fund-raising method that's well-established overseas
http://www.mxmindia.com/2014/02/move-over-ipl-corporate-events-iim-a-to-now-offer-infrastructure-naming-rights-on-campus/

Happy days are here again for Sony!
From #6 last week, Sony sprang up to #4 with 339 million viewers
http://www.mxmindia.com/2014/02/happy-days-are-here-again-for-sony/

Ranjona Banerji: Survey results are not gospel
Ranjona Banerji on the News Express sting, the story on the junketeering Karnataka MLA and why Scroll.in is a must-read
http://www.mxmindia.com/2014/02/ranjona-banerji-survey-results-are-not-gospel/

Shailesh Kapoor:Getting ready for Satyamev Jayate 2.0
In its first season in 2012, the show made a sizeable impact on the socio-political environment but there was a sense that it had become a blind spot in its second leg, recalls Shailesh Kapoor
http://www.mxmindia.com/2014/02/shailesh-kapoor-getting-ready-for-satyamev-jayate-2-0/

OMD, Group M, McDonald's get Gunn salute for 2013
OMD retained the Agency Network of the Year title by scoring 367 points. It was followed by Starcom in the second place with 326 points and Mindshare at third with 319 points
http://www.mxmindia.com/2014/02/omd-group-m-mcdonalds-get-the-gunn-salute-for-2013/

12 Indian entries shortlisted for 2014 APAC Effies
The finalists span across 25 single market and multi-market categories and represent works from agencies from 16 countries
http://www.mxmindia.com/2014/02/12-entries-from-india-shortlisted-for-2014-apac-effie-awards/

Havas bags 50-crore worth Yepme.com media biz
Online fashion brand Yepme.com has awarded its integrated media AOR to Havas Media Group India
http://www.mxmindia.com/2014/02/havas-bags-50-crore-worth-yepme-com-media-biz/

Magicbricks.com turns to RK Swamy BBDO for creative support
The win comes on the back of a hotly contested multi-agency pitch that was spread over a period of two months
http://www.mxmindia.com/2014/02/magicbricks-com-turns-to-rk-swamy-bbdo-for-creative-support/

Nautanki's Saurabh Tewari opts for Tequila Shot
Tequila Shot Productions will be venturing into feature films and digital content creation in near future

http://www.mxmindia.com/2014/02/nautankis-saurabh-tewari-opts-for-tequila-shot/