Stories on 21st February

FM players expect boom in small-town India
Most big advertisers are shifting their focus beyond metros, particularly towards the rural markets, where radio is seen as delivering better ROIs.
http://www.mxmindia.com/2012/02/radio-players-expect-boom-in-small-town-india/

Nokia, Reckitt etc outsource Twitter handle to capture consumers
Across India Inc, Twitter has fast transformed from an individual tool into a key platform to create and sustain brand buzz
http://www.mxmindia.com/2012/02/nokia-reckitt-etc-outsource-twitter-handle-to-capture-consumers/

GroupM awarded 2nd Best Employer Brand 2012
GroupM clinched this position, backed with a string of people initiatives in talent management, attraction and retention
http://www.mxmindia.com/2012/02/groupm-awarded-2nd-best-employer-brand-2012/

Hindustan Times begins campaign for Noida
The Noida Special, which greeted residents on February 20, will start off with a special series on what Noida should be proud of, followed by a survey on Noida specific civic issues on February 24.
http://www.mxmindia.com/2012/02/hindustan-times-begins-campaign-for-noida/

Goafest launches "Marketing Wizards" for young clients
It is an interesting initiative wherein each ISA member can nominate two people under the age of 30 years to experience the highs and thrills of Goafest 2012.
http://www.mxmindia.com/2012/02/goafest-2012-launches-marketing-wizards-for-young-clients/

Big brands use TV stars to connect with masses
Several marketers are now waking up to the potential of small screen stars as brand endorsers
http://www.mxmindia.com/2012/02/big-brands-use-tv-stars-to-connect-with-masses/

One missed call to vote for DID 3 participants
DID viewers can pick up the phone and give a Missed Call to vote for their favourite contestants
http://www.mxmindia.com/2012/02/one-missed-call-to-vote-for-did-3-participants/

10 years of Max Stardust Awards
Tune in to catch your favourite stars on February 26th at 8pm only on MAX!
http://www.mxmindia.com/2012/02/10-years-of-max-stardust-awards/

Saevus packs a bag for ecology
Saevus Wildlife, along with their anchor sponsor, travel products brand Samsonite, has launched Saevus, a premium wildlife and natural history magazine.
http://www.mxmindia.com/2012/02/saevus-packs-a-bag-for-ecology/

Team Mirchi takes off, leaving behind a giant storybook for listeners!
From romance-tinted stories to scary thrillers, virtual relationships to the nuances of multicoloured Mumbai, there’s something for every listener!
http://www.mxmindia.com/2012/02/team-mirchi-takes-off-leaving-behind-a-giant-storybook-for-listeners/

5 print media innovations one would like to see
There is a need for better talent working and writing in newspapers, can the printwallahs attract that talent, asks A N Chorrea.
http://www.mxmindia.com/2012/02/5-print-media-innovations-one-would-like-to-see/

Debrief: Bajaj Discover: From Hero to Zero
With the negative approach, Bajaj shows the market leader in a poor light, and in this testosterone-charged product category, such an approach will work.
http://www.mxmindia.com/2012/02/debrief-bajaj-discover-from-hero-to-zero/

Freaking News: It's a dull year for TV
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers

http://www.mxmindia.com/2012/02/freaking-news-its-a-dull-year-for-tv/

Stories on 19th December

Life Ok will compete with Star Plus: Sanjay Gupta
The Star India COO on how new channel Life Ok will compete with every GEC including sibling Star Plus
http://www.mxmindia.com/2011/12/sanjay-gupta-life-ok-will-compete-with-every-gec-even-star-plus/

Movenpick Hotels looking to expand in Indian market
Switzerland-based international hotel chain Movenpick Hotels & Resorts has just made its entry into India with its first property in Bengaluru. The chain however plans to expand its presence in India and is looking at having 10 properties in the next three years
http://www.mxmindia.com/2011/12/movenpick-hotels-looking-to-expand-in-indian-market/

NDTV 24x7 now available in UK on Virgin
NDTV 24x7 is Asia's first news channel to be a part of Virgin's base pack along with other leading international news channels
http://www.mxmindia.com/2011/12/ndtv-24x7-now-available-in-uk-on-virgin/

Times TV boost for Ajay Trigunayat, Avinash Kaul
Avinash Kaul will now be Chief Executive Officer ET Now and Zoom, and Ajay Trigunayat will be Chief Executive Officer, English entertainment channels
http://www.mxmindia.com/2011/12/times-tv-boost-for-ajay-trigunayat-avinash-kaul/

Ad Strat: Max Weekends - chillout time
Behind every great commercial is super strategy. Every week, MxMIndia brings for you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2011/12/ad-strat-max-weekends-chillout-time/

Anil Thakraney: Treating the fan like shit
Rahul Dravid warns that not thinking about the fan is one of the reasons for the fast-diminishing crowds at Indian stadia. And how this portends very badly for the future of the game. It's TV that is busy slaying the goose that lays the golden eggs
http://www.mxmindia.com/2011/12/hard-knocks-treating-the-fan-like-shit-2/

Rahul Thappa, Bharat Bhushan quit Mail Today
Rahul Thappa, COO and Bharat Bhushan, Editor of Mail Today confirmed this development to MxMIndia
http://www.mxmindia.com/2011/12/rahul-thappa-bharat-bhushan-quit-mail-today/

Anchor: 6 wishes for Santa for the media biz
Just a week to go for Christmas, A N Chorrea makes his wishlist for Santa
http://www.mxmindia.com/2011/12/anchor-6-wishes-for-santa-for-the-media-biz/

Digital is the future, not competition to radio
Convergence of traditional broadcasting platforms with digital platforms is perhaps inevitable as digital media has become significant, not only for radio but for all media
http://www.mxmindia.com/2011/12/digital-is-the-future-not-competition-to-radio/

Case Study: Being Human, Being Digital
Aiming to position itself as a lifestyle brand aiding the twin causes of healthcare and education for the underprivileged, the brand needed to create customer engagement through a large synergistic online and offline community.
http://www.mxmindia.com/2011/12/being-human-being-digital/