Stories on 24th Oct '13

No gaon for our desi ad boys?
What was once considered hot seems no longer that for many ad agencies. A look at the Rural marketing play in India...


IAA announces knowledge conclave for 'emerging' agencies
Media captains like Subhash Chandra, Srinivasan Swamy, Harindra Singh, CVL Srinivas others to speak at the conclave on Saturday, October 26 in Mumbai


@Designomics 2013: On why good design mein hi samajhdaari hai
"Good Design makes for good business" was the central philosophy propagated at the Designomics Award 2013 ceremony.


Vijay Mukhi: My Klout score is 0
Klout's decision to not reveal anything about secret sauce it uses to determine our scores leaves Vijay Mukhi asking questions


Havas Media makes senior digital hires
Havas Media India has strengthened its digital team with two key senior appointments.


Romedy Now unveils 360-degree marketing campaign
'Love. Laugh. Live' is the credo of the channel and the attempt is to spread the love and happiness across a high visibility campaign

Stories on 29th Aug '13

Nothing curious about it: D&AD-powered Kyoorius Awards tonight
Quick chat with the six-member international jury and the D&AD ops manager on the design awards
http://www.mxmindia.com/?p=53387

Times TV to launch Romedy Now in mid-Sep + Jaldi 5 with Ajay Trigunayat, CEO, English Ent Channels, Times Television
BBH India will be the creative agency for 'Romedy Now' with credo being LOVE.LAUGH.LIVE
http://www.mxmindia.com/?p=53393

Zee Anmol to launch Sept 1 on TV & mobile
All-time favourites and interactive elements to be highlights of the free-to-air Hindi GEC that will be launched on September 1
http://www.mxmindia.com/?p=53378

Godrej Aer crowdsources for 'don't smoke' campaign
Creativeland Asia uses Twitter to script a crowdsourced song for Godrej Aer as  #DontSmokeBecause sends out a democratic message for anti-smoking
http://www.mxmindia.com/?p=53382

Maadar... Taproot crafts bold digital campaign for Hike
BSB's cross-platform messaging application sees digital marketing campaign comprising four ad films
http://www.mxmindia.com/?p=53380

Milestone Brandcom creates youthful new image for ABP's Friends FM
Since Friends FM was re-launching and repositioning itself as youthful FM station, Milestone Brandcom created a clutter-breaking campaign
http://www.mxmindia.com/?p=53379

Stories on 20th Dec '12

How safe are women in news media?
Uncertain hours & tough work conditions - women in the news media don't have it easy. How safe is the work life for them? The first of MxMIndia two-part report. Plus: the women in the MxMIndia team talk of their experience
http://www.mxmindia.com/2012/12/how-safe-are-women-in-news-media/

Coke vs Pepsi wars to spill over cricketing pitch in IPL 6
The cola wars are likely to spill over the cricketing pitch in the sixth edition of the Indian Premier League next month
http://www.mxmindia.com/2012/12/coke-vs-pepsi-wars-to-spill-over-cricketing-pitch-in-ipl-6/

Paritosh Joshi: Eternal Vigilance - The Price of Freedom
With shockers in the news every second day, the question arises - does media feed the frenzy? Paritosh Joshi takes a closer look
http://www.mxmindia.com/2012/12/paritosh-joshi-eternal-vigilance-the-price-of-freedom/

Shailesh Kapoor: It's All About Hindi Vindi
Shailesh Kapoor on the 'mother-in-law research' and the tendency to generalize personal experiences to a larger TG
http://www.mxmindia.com/2012/12/shailesh-kapoor-its-all-about-hindi-vindi/

Jaldi 5 with Ajay Trigunayat: 'The aim is to set new benchmarks in 2013'
Ajay Trigunayat, CEO, English Entertainment Channels, Times Television Network tells MxMIndia what the year held for the network and plans for 2013
http://www.mxmindia.com/2012/12/jaldi-5-with-ajay-trigunayat-the-aim-is-to-set-new-benchmarks-in-2013/

Debrief: Nokia Lumia 510: The boring kiss
I have noticed many advertisers forget that entertainment should be at the heart of television advertising, especially when the strategy is weak. And 'trendify'??? It sounds like a slogan Nokia's board members would coin
http://www.mxmindia.com/2012/12/debrief-nokia-lumia-510-the-boring-kiss/

Bloomberg TV announces Season 3 of Assignment
This season Bloomberg TV India will take one corporate executive every week and give them a chance to live their Dream Job, mentored by an expert from the field
http://www.mxmindia.com/2012/12/bloomberg-tv-announces-season-3-of-assignment/

Aaj Tak launches on Cogeco Cable, Canada
Hindi news channel Aaj Tak, part of the TV Today network, has launched on Cogeco Cable Inc, a major Canadian cable telecommunications company
http://www.mxmindia.com/2012/12/aaj-tak-launches-on-cogeco-cable-canada/

The Anchor: Amul topical ads on Pak cricket
It's going to be an India-Pakistan series after a while, and we bring you select Amul ads on Pakistan cricket
http://www.mxmindia.com/2012/12/the-anchor-amul-topical-ads-on-pak-cricket/

Stories on 3rd February

Better innings for IPL 5?
Last year's cricket World Cup impacted the IPL adversely, but advertisers are hopeful of a better showing this season.
http://www.mxmindia.com/2012/02/better-innings-for-ipl-5/


New campaign dares to highlight Mahindra SUV 'masculinity'
Interface creates a goes ahead and creates a slightly 'bold' campaign for Mahindra SUV.
http://www.mxmindia.com/2012/02/mahindra-campaign-dares-to-go-bold/


Amazon enters India via Junglee.com
Amazon will not sell or buy anything in the country for now. Instead, it will direct customers to both online and offline vendors listed on Junglee
http://www.mxmindia.com/2012/02/amazon-makes-quiet-entry-into-indian-retail-market-via-comparison-shopping-site-junglee-com/


It's wait 'n watch for TOI-Matrubhoomi alliance
Some feel that a new trend might start with homes taking in three newspapers, with both Hindu and TOI having their share of readers.
http://www.mxmindia.com/2012/02/its-wait-and-watch-for-the-toi-matrubhoomi-alliance-in-kerala/


Gopal Vittal back @ Airtel
He will be incharge of the data and international businesses
http://www.mxmindia.com/2012/02/gopal-vittal-back-airtel/


Tata group firms to launch common loyalty plan
AIMIA has started managing Taj Group's customer relationships and will soon include other consumer firms of the group to create a unified CRM programme
http://www.mxmindia.com/2012/02/tata-group-firms-like-taj-hotels-croma-westside-to-launch-common-loyalty-plan-this-year/


'Industry resilient in times of turmoil'
Companies have realized that investing in PR campaigns and sending out the right messages is critical for business recovery after an economic downturn, says Nitin Mantri.
http://www.mxmindia.com/2012/02/pr-channnel-pr-industry-stands-resilient-in-times-of-turmoil/


Naukri.com launches job search apps for iPhone, Blackberry and Android devices and HTML5 site
These mobility solutions have specially been designed to bring the power of internet job search on mobile
http://www.mxmindia.com/2012/02/naukri-com-launches-job-search-apps-for-iphone-blackberry-and-android-devices-and-html5-site/


Mudra Max OOH drives home HT's No TV Day message
To communicate the message of 'TV Off, Mumbai On', Mudra Max-OOH planned and executed an effective OOH media campaign for No TV Day, beginning January 13.
http://www.mxmindia.com/2012/02/mudra-max-ooh-drives-home-hts-no-tv-day-message/


STAR Plus the undisputed leader in 9 primetime slots
The channel delivered 306 GRPs this week, clearly underscoring its leadership position across channels and categories
http://www.mxmindia.com/2012/02/star-plus-the-undisputed-leader-in-9-primetime-slots/


New twist to hair colour campaign
Creativeland's fresh approach for Godrej Expert puts the colour back into hair.
http://www.mxmindia.com/2012/02/new-twist-to-hair-colour-campaign/


The Anchor: 5 reasons why it's the best time to be in English movies
India's English speaking-population, urban and elsewhere, and the amendment to the Cable TV Networks (Regulation) Act make it a good time for an English movie channel, says Ajay Trigunayat.
http://www.mxmindia.com/2012/02/the-anchor-5-reasons-why-its-the-best-time-to-be-in-english-movies/


Anil Thakraney: Time for clean up the 2G scam
If the businessmen aren't going to learn anything from the nation's biggest, mind-numbing financial scam, they never will
http://www.mxmindia.com/2012/02/hard-knocks-time-for-clean-up-the-2g-scam/

Headlines Today scores on 2G
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/headlines-today-scores-on-2g/

Stories on 19th December

Life Ok will compete with Star Plus: Sanjay Gupta
The Star India COO on how new channel Life Ok will compete with every GEC including sibling Star Plus
http://www.mxmindia.com/2011/12/sanjay-gupta-life-ok-will-compete-with-every-gec-even-star-plus/

Movenpick Hotels looking to expand in Indian market
Switzerland-based international hotel chain Movenpick Hotels & Resorts has just made its entry into India with its first property in Bengaluru. The chain however plans to expand its presence in India and is looking at having 10 properties in the next three years
http://www.mxmindia.com/2011/12/movenpick-hotels-looking-to-expand-in-indian-market/

NDTV 24x7 now available in UK on Virgin
NDTV 24x7 is Asia's first news channel to be a part of Virgin's base pack along with other leading international news channels
http://www.mxmindia.com/2011/12/ndtv-24x7-now-available-in-uk-on-virgin/

Times TV boost for Ajay Trigunayat, Avinash Kaul
Avinash Kaul will now be Chief Executive Officer ET Now and Zoom, and Ajay Trigunayat will be Chief Executive Officer, English entertainment channels
http://www.mxmindia.com/2011/12/times-tv-boost-for-ajay-trigunayat-avinash-kaul/

Ad Strat: Max Weekends - chillout time
Behind every great commercial is super strategy. Every week, MxMIndia brings for you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2011/12/ad-strat-max-weekends-chillout-time/

Anil Thakraney: Treating the fan like shit
Rahul Dravid warns that not thinking about the fan is one of the reasons for the fast-diminishing crowds at Indian stadia. And how this portends very badly for the future of the game. It's TV that is busy slaying the goose that lays the golden eggs
http://www.mxmindia.com/2011/12/hard-knocks-treating-the-fan-like-shit-2/

Rahul Thappa, Bharat Bhushan quit Mail Today
Rahul Thappa, COO and Bharat Bhushan, Editor of Mail Today confirmed this development to MxMIndia
http://www.mxmindia.com/2011/12/rahul-thappa-bharat-bhushan-quit-mail-today/

Anchor: 6 wishes for Santa for the media biz
Just a week to go for Christmas, A N Chorrea makes his wishlist for Santa
http://www.mxmindia.com/2011/12/anchor-6-wishes-for-santa-for-the-media-biz/

Digital is the future, not competition to radio
Convergence of traditional broadcasting platforms with digital platforms is perhaps inevitable as digital media has become significant, not only for radio but for all media
http://www.mxmindia.com/2011/12/digital-is-the-future-not-competition-to-radio/

Case Study: Being Human, Being Digital
Aiming to position itself as a lifestyle brand aiding the twin causes of healthcare and education for the underprivileged, the brand needed to create customer engagement through a large synergistic online and offline community.
http://www.mxmindia.com/2011/12/being-human-being-digital/