Stories on 11th January

Focus on making SMG India a human experience company : John Sheehy
Starcom Mediavest president - global operations is upbeat about his new A team in India
http://www.mxmindia.com/2012/01/john-sheehy-our-best-performance-was-in-the-past-3-years/

N Ram to call it a day at Hindu
N Ram, editor-in-chief at the Hindu group of publications has relinquished office. His last day at work: January 19.
http://www.mxmindia.com/2012/01/n-ram-to-call-it-a-day-at-hindu/

Law & Kenneth bags eBay's creative account
A source close to the development confirmed that the annual media spends for the year would be around Rs35 crore
http://www.mxmindia.com/2012/01/law-kenneth-wins-ebays-creative-pitch/

Rahul Thappa is back @ Mindshare
Mr Thappa, who recently left Mail Today, will be working at Mindshare as Leader - Client Leadership, South Asia.
http://www.mxmindia.com/2012/01/rahul-thappa-joins-mindshare-again/

BIG CBS goes balle-balle with Spark Punjabi
Reliance Broadcast Network and CBS Studios International complement JV portfolio with dedicated international Punjabi channel
http://www.mxmindia.com/2012/01/big-cbs-marks-regional-tv-foray-with-spark-punjabi/

Inext, the youth-centric newspaper launches its website
Inext had an expansive campaign, with radio, digital and print initiatives, to promote their newly launched site
http://www.mxmindia.com/2012/01/inext-the-youth-centric-newspaper-launches-its-website/

Dog days for pet mags
Even though the pet parenting fad in India is growing, the pet magazine market is dismal.
http://www.mxmindia.com/2012/01/dog-days-for-pet-magazines-going-to-the-dogs/

Gouri Dange: TV, that exhausting hyper child
Does my watching television as leisure activity signal my lack of intelligence or did the telly reach out and extinguish my intelligence?
http://www.mxmindia.com/2012/01/naming-no-names-tv-that-exhausting-hyper-child/

Asha Bhosle, Babul Supriyo enthral at Prabhat Khabar event
The gala evening in Ranchi had approximately 40,000 passionate music lovers, besides 4,000 army officials, experience a thrilling performance.
http://www.mxmindia.com/2012/01/asha-bhosle-babul-supriyo-enthral-at-prabhat-khabar-event/

Who controls the remote? Ormax Media study released
The report has captured the gender and the age profiling of the remote in-charge for different one-hour slots, from 7pm to 11pm, on both weekdays and weekends.
http://www.mxmindia.com/2012/01/who-controls-the-remote-ormax-media-study-released/

Jet Airways unveils innovative airplane wrap for Nokia Lumia
The plane is branded entirely with the Nokia Lumia colours, and also features the names of Nokia employees responsible for the marketing initiative.
http://www.mxmindia.com/2012/01/jet-airways-unveils-innovative-airplane-wrap-for-nokia-lumia/

Airtel's HFZ online campaign enters next phase
Within two days of launch, the new HFZ videos garnered over 1.5 lakh views and tremendous positive word-of-mouth on social networks.
http://www.mxmindia.com/2012/01/airtels-hfz-online-campaign-enters-next-phase/

The Anchor:  6 things an agency must keep in mind when pitching for a brand
It's not about coming first in class. It's about being the best and the most loved in the batch, says Mahesh Chauhan
http://www.mxmindia.com/2012/01/the-anchor-mahesh-chauhan-on-6-things-for-an-agency-to-keep-in-mind-when-pitching-for-a-brand/

Anil Thakraney: Buck up, lazy HR!
HR personnel aren’t being held accountable in organizations, and perhaps this is what leads to their laidback behaviour.
http://www.mxmindia.com/2012/01/hard-knocks-buck-up-lazy-hr/

Freaking News: Much ado as Sen does a Katju
Ranjona Banerji reviews the content on news television and the morning papers
http://www.mxmindia.com/2012/01/much-ado-as-sen-does-a-katju/

Stories on 19th December

Life Ok will compete with Star Plus: Sanjay Gupta
The Star India COO on how new channel Life Ok will compete with every GEC including sibling Star Plus
http://www.mxmindia.com/2011/12/sanjay-gupta-life-ok-will-compete-with-every-gec-even-star-plus/

Movenpick Hotels looking to expand in Indian market
Switzerland-based international hotel chain Movenpick Hotels & Resorts has just made its entry into India with its first property in Bengaluru. The chain however plans to expand its presence in India and is looking at having 10 properties in the next three years
http://www.mxmindia.com/2011/12/movenpick-hotels-looking-to-expand-in-indian-market/

NDTV 24x7 now available in UK on Virgin
NDTV 24x7 is Asia's first news channel to be a part of Virgin's base pack along with other leading international news channels
http://www.mxmindia.com/2011/12/ndtv-24x7-now-available-in-uk-on-virgin/

Times TV boost for Ajay Trigunayat, Avinash Kaul
Avinash Kaul will now be Chief Executive Officer ET Now and Zoom, and Ajay Trigunayat will be Chief Executive Officer, English entertainment channels
http://www.mxmindia.com/2011/12/times-tv-boost-for-ajay-trigunayat-avinash-kaul/

Ad Strat: Max Weekends - chillout time
Behind every great commercial is super strategy. Every week, MxMIndia brings for you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2011/12/ad-strat-max-weekends-chillout-time/

Anil Thakraney: Treating the fan like shit
Rahul Dravid warns that not thinking about the fan is one of the reasons for the fast-diminishing crowds at Indian stadia. And how this portends very badly for the future of the game. It's TV that is busy slaying the goose that lays the golden eggs
http://www.mxmindia.com/2011/12/hard-knocks-treating-the-fan-like-shit-2/

Rahul Thappa, Bharat Bhushan quit Mail Today
Rahul Thappa, COO and Bharat Bhushan, Editor of Mail Today confirmed this development to MxMIndia
http://www.mxmindia.com/2011/12/rahul-thappa-bharat-bhushan-quit-mail-today/

Anchor: 6 wishes for Santa for the media biz
Just a week to go for Christmas, A N Chorrea makes his wishlist for Santa
http://www.mxmindia.com/2011/12/anchor-6-wishes-for-santa-for-the-media-biz/

Digital is the future, not competition to radio
Convergence of traditional broadcasting platforms with digital platforms is perhaps inevitable as digital media has become significant, not only for radio but for all media
http://www.mxmindia.com/2011/12/digital-is-the-future-not-competition-to-radio/

Case Study: Being Human, Being Digital
Aiming to position itself as a lifestyle brand aiding the twin causes of healthcare and education for the underprivileged, the brand needed to create customer engagement through a large synergistic online and offline community.
http://www.mxmindia.com/2011/12/being-human-being-digital/

Stories on 11th October

Media tigers roar back at Minister Soni

The government is not empowered to decide what's public interest, say broadcast editors, who will meet the minister today along with other trade reps

http://www.mxmindia.com/2011/10/media-tigers-roar-back-at-minister-soni/

First on MxMIndia: Tarun Rai is new AIM President, Mitrajit Bhattacharya is VP

http://www.mxmindia.com/2011/10/tarun-rai-is-new-aim-president/

WMC 2011: Soni sees bright future for mags

Innovation, expansion and adaptation is the way forward, says I&B minister Soni

http://www.mxmindia.com/2011/10/soni-sees-bright-future-for-mags/

NCT Data Wk 40 '11

http://www.mxmindia.com/2011/10/nct-data-wk-40-11/

Time to take the government head on

Ranjona Banerji reviews nightly news and the morning papers in Freaking News

http://www.mxmindia.com/2011/10/time-to-take-the-government-head-on/

The Anchor: Anil K Sathiraju's 8 reasons why Birthday Boy Big B is the most bankable TV star

On his birthday today, 8 reasons why Amitabh Bachchan will always get good TRPs for a channel

http://www.mxmindia.com/2011/10/the-anchor-anil-k-sathirajus-8-reasons-why-birthday-boy-big-b-is-the-most-bankable-star-on-telly/

AdAsia expectations soar

With just three weeks left for AdAsia, the total delegate count for the main event has touched almost 800. The theme is ‘Uncertainty is the new certainty’, and industry expectations from the event are high.

http://www.mxmindia.com/2011/10/adasia-expectations-soar/

The Pitch returns to Indian TV

India’s biggest Business Reality Show The Pitch is back, as BloombergUTV invites entrepreneurs to enter Season 2, with the potential to get funding up to Rs 5 crore.

http://www.mxmindia.com/2011/10/the-pitch-returns-to-indian-tv/

Manipal mandate for RK Swamy

R K Swamy BBDO wins mandate from Manipal Hospitals

http://www.mxmindia.com/2011/10/manipal-mandate-for-rk-swamy/

Rio to host first digital journalism fair

Digital News Show (DNS) will take place in December and will exhibit digital products by media groups, as well as technology solutions within the digital journalism realm.

http://www.mxmindia.com/2011/10/rio-to-host-first-digital-journalism-fair/

UTV Stars to do catwalk show with People

UTV Stars and People present ‘The Mercedes Benz Best Dressed Show 2011’.

http://www.mxmindia.com/2011/10/utv-stars-to-do-catwalk-show-with-people/

History launches with innovations blitz

History Channel plans to take factual entertainment mainstream with popular appeal and marketing strategies that grab the imagination.

http://www.mxmindia.com/2011/10/history-launches-with-innovations-blitz/

Anil Thakraney’s Debrief: Very touching

The chocolates aren’t rammed down our throats, the brand comes across as this nice, gentle soul who reminds you of your responsibilities. This endears us to Cadbury.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-debrief-very-touching/

Mid-Day re-launches Meter Down

Mumbai tabloid Mid-Day has taken up cudgels on behalf of autorickshaw passengers again, with a renewal of its Meter Down campaign.

http://www.mxmindia.com/2011/10/mid-day-re-launches-meter-down/

Prithviraj Banerjee joins Rediffusion Y&R

Banerjee joins Rediffusion Y&R, Mumbai as Planning Head

http://www.mxmindia.com/2011/10/prithviraj-banerjee-joins-rediffusion-yr/

Manza gets a dose of fashion

Tata associates with Wills India Fashion Week, partners with fashion designer Rajesh Pratap Singh for styling the Tata Manza.

http://www.mxmindia.com/2011/10/manza-gets-a-dose-of-fashion/

Voice for Imagine TV

The Voice, an American reality talent show based on the reality singing competition The Voice of Holland, is the big-ticket show for Imagine TV.

http://www.mxmindia.com/2011/10/voice-for-imagine-tv/

TopGear marks 6th anniversary

BBC TopGear celebrates its sixth year in India with a mega 214-page October issue.

http://www.mxmindia.com/2011/10/topgear-marks-6th-anniversary/

'Diplomacy? Not for Mail Today'

Rahul Thappa on ‘How to Boil a Frog’, ‘Madhyam Marg’ and the ‘Elasticity of Doom’.

http://www.mxmindia.com/2011/10/diplomacy-not-for-mail-today/

SRK does a 'chhammak chhallo' as World Mag Conf gets underway in style (Text & Video)

The FIPP World Magazine Congress began on October 10 in New Delhi with over 600 delegates from 50 countries in attendance

http://www.mxmindia.com/2011/10/fipp-wmc-underway-in-great-style/