Stories on 19th Feb '15

What ad veterans have learnt from the younger lot
Interesting accounts from the big boys and girls of the advertising business
http://www.mxmindia.com/2015/02/what-ad-veterans-have-learnt-from-the-younger-lot/

Aditya Kilpady joins Contract as Sr VP - Strategic Planning
His mandate is to lead integrated communication across the portfolio and be a strategic business partner for Contract's clients as well as partner the leadership team in maximising new business thrust
http://www.mxmindia.com/2015/02/aditya-kilpady-joins-contract-as-sr-vp-strategic-planning/

MudraMax' Misunderstood Scorecard makes a cross-border impact
The scoreboard at the end of the match read: India 0 for the loss of 546030, Pakistan 0 for the loss of 546228
http://www.mxmindia.com/2015/02/mudramax-misunderstood-scorecard-makes-a-cross-border-impact/

Punit Goenka to deliver a keynote at the 19thWharton India Economic Forum
He will discuss ZEEL’s journey over the past 20 years and the opportunities and challenges he foresees over the next few years
http://www.mxmindia.com/2015/02/punit-goenka-to-deliver-a-keynote-at-the-19thwharton-india-economic-forum/

DDB Mudra unveils new multimedia campaign for Pan Bahar
The launch of Pan Bahar Crystal gave the company a great opportunity to reposition their flagship brand
http://www.mxmindia.com/2015/02/ddb-mudra-unveils-new-multimedia-campaign-for-pan-bahar/

Call for Entries for Goafest Abbys 2015 announced
Campaigns that have been released till February 15, 2015 are allowed to submit their entries at this year's Goafest Abbys

http://www.mxmindia.com/2015/02/call-for-entries-for-goafest-abbys-2015-announced/

Stories on 5th Apr'13

It's time to listen: speakers @ Goafest conclave
Advertising cannot afford to be complacent, with consumers being increasingly informed, aware and empowered by social media, said the galaxy of speakers at the Goafest 2013 Conclave - Nitin Paranjpe, RS Sodhi, Arundhati Bhattacharya, Suresh Bandi, Arunabh Das Sharma, Harit Nagpal and Sunil Alagh. + Slideshow of pictures from Industry Conclave
http://www.mxmindia.com/?p=45169


Young also want some gyaan @ Goafest: Ambi Parmeswaran
Goafest knowledge seminar convenor Dr M G 'Ambi' Parmeswaran on the thought process behind the curating of the 'gyaan' at the two-day ad festival
http://www.mxmindia.com/?p=45170


Paradox of choice is the issue: Nitin Paranjpe
Consumers have more choices but less to choose from, said the HUL chief in his keynote address at the Goafest 2013 Conclave, giving the ad industry a wakeup call to win back the trust of the people
http://www.mxmindia.com/?p=45168



Shailesh Kapoor: The Many Roles Of IPL
In its sixth year now, the IPL has managed to court success, controversy and cynicism in equal measure, writes Shailesh Kapoor
http://www.mxmindia.com/?p=45222


McCann launches Coca-Cola's campaign with SOTY stars
Coca-Cola has roped in popular youth icons from 'Student of  The Year' Alia Bhatt, Varun Dhawan and Siddharth Malhotra for its latest summer campaign
http://www.mxmindia.com/?p=45163


Ogilvy campaign to help create awareness about Smile!\
Leading up to World Health Day, the agency is using social media to inform people about cleft deformity and solutions for treatment across India
http://www.mxmindia.com/?p=45166\


Times Internet to launch Business Insider India
TIL intends to use The Times Group's multimedia resources to help develop and evangelize the brand locally
http://www.mxmindia.com/?p=45165


Anil Thakraney | IPL Opener: Dekhne ka nahin tha!
The IPL opening ceremony turned out to be a damp squib, For some strange reason, the long, boring opening sequence resembled a Russian circus, notes Anil Thakraney
http://www.mxmindia.com/?p=45162


Ranjona Banerji: And this is how journalism works, thanks to The Indian Express!
This is how journalism works, thanks to The Indian Express!
http://www.mxmindia.com/?p=45211


BIG FM takes 'Panja League' pan-Punjab for Ambuja
BIG FM has teamed up with Ambuja Cements to extend the successful arm-wrestling championship to the entire Punjab region
http://www.mxmindia.com/?p=45228


Bigg Boss scores high on ETV Kannada
The Kannada version of Bigg Boss netted 6.3 TVR on eviction day on ETV
http://www.mxmindia.com/?p=45212


Discovery Kids announces Transformers Prime series from May 6
Discovery Kids has announced the launch of animated series Transformers Prime, to be shown from May 6 every day at 3pm and 6pm
http://www.mxmindia.com/?p=45164


Corporate czars to be honoured at NDTV Profit awards on April 8
Planning Commission Deputy Chairman Montek Singh Ahluwalia will be the chief guest at the 7th edition of the NDTV Profit Business Leadership Awards to be held in New Delhi on April 8
http://www.mxmindia.com/?p=45188


DDB Mudra Mumbai & Adventure 18 urge Corporate India to step Outdoors
The challenge was to get corporate India away from their desks. For DDB Mudra the solution was window washers, a campaign they executed for Adventure 18
http://www.mxmindia.com/?p=45189


ANCHOR | One Big Idea by Vivek Lakhwara
Ascertaining visibility and reach to OOH is critical
http://www.mxmindia.com/?p=45161