Stories on 31st Oct 14

In India, Amazon persists with Junglee in cart
The e-commerce major’s strategy for India: Stick to the concept of sister site Junglee.com
http://www.mxmindia.com/2014/10/in-india-amazon-persists-with-junglee-in-cart/

Siddharth Zarabi to Join Bloomberg TV India as Exec Editor
Bloomberg TV India has announced the appointment of Siddharth Zarabi as Executive Editor
http://www.mxmindia.com/2014/10/siddharth-zarabi-to-join-bloomberg-tv-india-as-exec-editor/

Piyush Pandey, Sunil Alagh & Sam Balsara to contribute in government's save-power drive
The Piyush Goyal-led ministry has roped in Ogilvy & Mather India executive chairman Piyush Pandey, Madison World chairman and MD Sam Balsara and Sunil Alagh, a marketing consultant, for a compelling campaign around saving and efficient use of electricity
http://www.mxmindia.com/2014/10/piyush-pandey-sunil-alagh-sam-balsara-to-contribute-in-governments-save-power-drive/

Kyoorius announce ad awards on May 29, 2015. Designyatra September 10-12
The D&AD-backed Kyoorius Advertising, Digital and Design awards are announced. The 2014 Annual were launched with a gathering of creative and assorted media hands on Thursday evening
http://www.mxmindia.com/2014/10/kyoorius-announce-ad-awards-on-may-29-2015-designyatra-september-10-12/

Ranjona Banerji: No longer the future... Online journalism is the present!
Websites of newspapers have limited themselves either by laziness or having bought some spiel sold to them by owners and marketing managers, writes Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-no-longer-the-future-online-journalism-is-the-present/

Shailesh Kapoor: The Art Of Mass Entertainment: Oh My Dog!
It's well-known that no direct correlation exists between box-office and television performance, notes Shailesh Kapoor
http://www.mxmindia.com/2014/10/shailesh-kapoor-the-art-of-mass-entertainment-oh-my-dog/

No change in rankings in Hindi GECs as Big Magic leads amongst newer lot
There was no change in the rankings of Hindi GECs in Week 43 as Big Magic shows a consistency in the rise of viewership over the last few weeks as per TAM data
http://www.mxmindia.com/2014/10/no-change-in-rankings-in-hindi-gecs-as-big-magic-leads-amongst-newer-lot/

Nivea unveils campaign for Body Milk lotion
The objective of this TVC was to establish Nivea as the 'Dry Skin Expert'
http://www.mxmindia.com/2014/10/nivea-unveils-campaign-for-body-milk-lotion/

Designomics Awards 2014 ready for India showdown
The awards bring together the biggest names from the business and design fraternities in celebration of design that creates value
http://www.mxmindia.com/2014/10/designomics-awards-2014-ready-for-india-showdown/

What Ticks for Indian Consumers/ Men - Ajay Trigunayat and Sanjay Tripathy
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Ajay Trigunayat and Sanjay Tripathy
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-ajay-trigunayat-and-sanjay-tripathy/

Logicserve Digital unveils digital inventory service LTD
LTD is an essential service for anyone looking at digital media buying around the world

http://www.mxmindia.com/2014/10/logicserve-digital-unveils-digital-inventory-service-ltd/

Stories on 5th Apr'13

It's time to listen: speakers @ Goafest conclave
Advertising cannot afford to be complacent, with consumers being increasingly informed, aware and empowered by social media, said the galaxy of speakers at the Goafest 2013 Conclave - Nitin Paranjpe, RS Sodhi, Arundhati Bhattacharya, Suresh Bandi, Arunabh Das Sharma, Harit Nagpal and Sunil Alagh. + Slideshow of pictures from Industry Conclave
http://www.mxmindia.com/?p=45169


Young also want some gyaan @ Goafest: Ambi Parmeswaran
Goafest knowledge seminar convenor Dr M G 'Ambi' Parmeswaran on the thought process behind the curating of the 'gyaan' at the two-day ad festival
http://www.mxmindia.com/?p=45170


Paradox of choice is the issue: Nitin Paranjpe
Consumers have more choices but less to choose from, said the HUL chief in his keynote address at the Goafest 2013 Conclave, giving the ad industry a wakeup call to win back the trust of the people
http://www.mxmindia.com/?p=45168



Shailesh Kapoor: The Many Roles Of IPL
In its sixth year now, the IPL has managed to court success, controversy and cynicism in equal measure, writes Shailesh Kapoor
http://www.mxmindia.com/?p=45222


McCann launches Coca-Cola's campaign with SOTY stars
Coca-Cola has roped in popular youth icons from 'Student of  The Year' Alia Bhatt, Varun Dhawan and Siddharth Malhotra for its latest summer campaign
http://www.mxmindia.com/?p=45163


Ogilvy campaign to help create awareness about Smile!\
Leading up to World Health Day, the agency is using social media to inform people about cleft deformity and solutions for treatment across India
http://www.mxmindia.com/?p=45166\


Times Internet to launch Business Insider India
TIL intends to use The Times Group's multimedia resources to help develop and evangelize the brand locally
http://www.mxmindia.com/?p=45165


Anil Thakraney | IPL Opener: Dekhne ka nahin tha!
The IPL opening ceremony turned out to be a damp squib, For some strange reason, the long, boring opening sequence resembled a Russian circus, notes Anil Thakraney
http://www.mxmindia.com/?p=45162


Ranjona Banerji: And this is how journalism works, thanks to The Indian Express!
This is how journalism works, thanks to The Indian Express!
http://www.mxmindia.com/?p=45211


BIG FM takes 'Panja League' pan-Punjab for Ambuja
BIG FM has teamed up with Ambuja Cements to extend the successful arm-wrestling championship to the entire Punjab region
http://www.mxmindia.com/?p=45228


Bigg Boss scores high on ETV Kannada
The Kannada version of Bigg Boss netted 6.3 TVR on eviction day on ETV
http://www.mxmindia.com/?p=45212


Discovery Kids announces Transformers Prime series from May 6
Discovery Kids has announced the launch of animated series Transformers Prime, to be shown from May 6 every day at 3pm and 6pm
http://www.mxmindia.com/?p=45164


Corporate czars to be honoured at NDTV Profit awards on April 8
Planning Commission Deputy Chairman Montek Singh Ahluwalia will be the chief guest at the 7th edition of the NDTV Profit Business Leadership Awards to be held in New Delhi on April 8
http://www.mxmindia.com/?p=45188


DDB Mudra Mumbai & Adventure 18 urge Corporate India to step Outdoors
The challenge was to get corporate India away from their desks. For DDB Mudra the solution was window washers, a campaign they executed for Adventure 18
http://www.mxmindia.com/?p=45189


ANCHOR | One Big Idea by Vivek Lakhwara
Ascertaining visibility and reach to OOH is critical
http://www.mxmindia.com/?p=45161