Stories on 26th May 14

How advertising helped Modi get on road to PM
Quick views from ad captains Piyush Pandey, Sam Balsara, Prasoon Joshi, Anuraag Khandelwal and brand gurus Jagdeep Kapoor & Harish Bijoor
http://www.mxmindia.com/2014/05/how-advertising-helped-modi-get-on-road-to-pm/

Top FMCG brands gain market share during economic slump
Market leaders like Gillette, Colgate, Dabur Real and Chyawanprash, Godrej's Good Knight and Jyothy Laboratories' Ujala have improved their market share in their core categories over the past one year
http://www.mxmindia.com/2014/05/top-fmcg-brands-gain-market-share-during-economic-slump/

Mindshare bags media mandate of Adlabs Imagica
The WPP agency will be responsible for the media planning and buying for India's first and only international standard theme park that was launched early last year
http://www.mxmindia.com/2014/05/mindshare-bags-media-mandate-of-adlabs-imagica/

Orchard wins mandate to promote 'Meelo Evaru Koteeshwaru' on MAA TV
The agency wins mandate to promote the Telugu version of popular game show format Kaun Banega Crorepati
http://www.mxmindia.com/2014/05/orchard-wins-mandate-to-promote-meelo-evaru-koteeshwaru-on-maa-tv/

Amith Prabhu: The year flew by and we have a brand new government
On the first anniversary of this column, Amith Prabhu lists his three wishes from the government in the sphere of communications
http://www.mxmindia.com/2014/05/amith-prabhu-the-year-flew-by-and-we-have-a-brand-new-government/

Reviewing the Reviews: Scathing 1 to 2.5 stars for Heropanti
Tiger Shroff has been the target of some rather nasty online mauling, notes Deepa Gahlot

http://www.mxmindia.com/2014/05/reviewing-the-reviews-scathing-1-to-2-5-stars-for-heropanti/

Stories on 8th May 14

New Realities of the Indian Consumer
There is greater need for information, including that from social networking sites, notes a report presented by Cogito and the IPG group
http://www.mxmindia.com/2014/05/new-realities-of-the-indian-consumer/

Pops goes Now. Joins SapientNitro as Chief Creative Officer
KV Sridhar joins SapientNitro as Chief Creative Officer. After years of teaching, he wants to now learn and also connect with today's audiences
http://www.mxmindia.com/2014/05/pops-goes-now-joins-sapientnitro-as-chief-creative-officer/

Saurabh Yagnik elevated, to oversee English channels at MSM
Saurabh Yagnik, who joined the MSM group just over two years ago, has over 17 years of varied consumer and television management experience
http://www.mxmindia.com/2014/05/saurabh-yagnik-elevated-to-oversee-english-channels-at-msm/

Concept PR acquires I:Connect Enterprise
All three founding members of the I:Connect team - Lokesh Tiwary, Shantanu Kumar and Shalini Gupta - along with their entire team will merge with Concept PR
http://www.mxmindia.com/2014/05/concept-pr-acquires-iconnect-enterprise/

KBC returns, with a new premise
The call for participation communication for this season has kicked off with the line - "Iss manch se koi bhi khali haath nahi jaata"
http://www.mxmindia.com/2014/05/kbc-returns-with-a-new-premise/

Spiritual channel 'Life Mantra' set for take-off
Life Mantra will deliver content targeted at body, mind & soul with a holistic combination of lifestyle and spirituality to help audience gain a positive outlook in life
http://www.mxmindia.com/2014/05/spiritual-channel-life-mantra-set-for-take-off/

LinOpinion GolinHarris brings The Bridge to India
GolinHarris was the first agency to launch The Bridge, which is present in 13 locations globally
http://www.mxmindia.com/2014/05/linopinion-golinharris-brings-the-bridge-to-india/

TEN Sports to broadcast Hyundai A-League
The league which is run by the Football Federation of Australia (FFA) has 10 teams, 9 from Australia and one from New Zealand
http://www.mxmindia.com/2014/05/ten-sports-to-broadcast-hyundai-a-league/

Bloomberg TV India hosts panel discussion on 'Strategies for Success'
The panel discussion on "Strategies for Success" highlighted the various issues faced by the new age entrepreneur in the country

http://www.mxmindia.com/2014/05/bloomberg-tv-india-hosts-panel-discussion-on-strategies-for-success/

Stories on 11th Mar'13

MxM Mondays: Stakeholders' view on Phase II
Phase II of digitization is scheduled to take off on April 1. We ask stakeholders whether they expect it to happen on schedule
http://www.mxmindia.com/2013/03/mxm-mondays-stakeholders-view-on-phase-ii/


Havas Media to handle media duties of Aspiring Minds
The Aspiring Minds win is estimated at Rs 20 crore
http://www.mxmindia.com/2013/03/havas-media-to-handle-media-duties-of-aspiring-minds/


Over 3800 participate in DNA's women half-marathon
The three runs (21km, 10km and 5km) of the Stayfree Women For Change DNA I Can Women's Half Marathon saw over 3800 women participating
http://www.mxmindia.com/2013/03/over-3800-participate-in-dnas-women-half-marathon/


Star launches sixth sports channel - Star Sports 2
Star Sports 2 promises 'More Sports, More Action, More Excitement'
http://www.mxmindia.com/2013/03/star-launches-sixth-sports-channel-star-sports-2/


KBC is 'Kon Hoeel Marathi Crorepati' on ETV Marathi
The channel has secured the production and broadcast rights from format owner Sony Pictures Television and has partnered with Big Synergy to produce it for Marathi viewers
http://www.mxmindia.com/2013/03/kbc-is-kon-hoeel-marathi-crorepati-on-etv-marathi/


Anil Thakraney: Little Bitti Madness
The man's sudden disappearance into thin air presented an opportunity for the media to conduct a large-scale, nation-wide investigative story. This was not done for seven long years. So why all the chest-thumping now?
http://www.mxmindia.com/2013/03/anil-thakraney-little-bitti-madness/


Reviewing the Reviews: Saheb Biwi Aur Gangster Returns
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/03/reviewing-the-reviews-saheb-biwi-aur-gangster-returns/


2013 PMAA Dragons of Asia opens for entries
The Promotion Marketing Awards of Asia has introduced two new categories this year: Public Relations and Mobile Marketing
http://www.mxmindia.com/2013/03/2013-pmaa-dragons-of-asia-opens-for-entries/


ANCHOR | ONE BIG IDEA: One Big Idea by Shashi Sinha: Cross-leveraging digital and print is essential
http://www.mxmindia.com/2013/03/one-big-idea-by-shashi-sinha-cross-leveraging-digital-and-print-is-essential/


ANCHOR | ONE BIG IDEA: One Big Idea by Veena Gidwani: Working together for a robust long-term industry growth
http://www.mxmindia.com/2013/03/one-big-idea-by-veena-gidwani-working-together-for-a-robust-long-term-industry-growth/

Stories on 28th September

Happy marriage for Samsonite

A strong client-agency relationship is vital for success, says Samsonite president, and sure enough the brand bagged Advertiser of the Year at Spikes Asia.

http://www.mxmindia.com/2011/09/happy-marriage-for-samsonite/

Don't poach our employees, JWT tells McCann

After losing a dozen staffers to McCann, JWT is said to have written to fast-growing rival

http://www.mxmindia.com/2011/09/dont-poach-our-employees-jwt-tells-mccann-erickson/

More confusion and pyrotechnics

Ranjona Banerji reviews nightly news on television and the fare in the morning papers.

http://www.mxmindia.com/2011/09/more-confusion-and-pyrotechnics/

TAM data Top 10 programmes on HGEC - Wk 39'11

http://www.mxmindia.com/2011/09/tam-data-top-10-programmes-on-hgec-wk-3911/

GRP Channel shares of HGECs- Wk 39 2011

http://www.mxmindia.com/2011/09/grp-channel-shares-of-hgecs-wk-39-2011/

Peugeot seeking PR agency in India

Post its re-entry into India, Peugeot is now looking out for agencies to handle its PR mandates.

http://www.mxmindia.com/2011/09/peugeot-seeking-pr-agency-in-india/

Newswatch: Covering the queer spectrum

Nitin Karani avers that the media needs to go beyond the superficial. There are many interesting queer stories waiting to be told. If mainstream newspapers and channels won't tell these, then the competition will.

http://www.mxmindia.com/2011/09/newswatch-covering-the-queer-spectrum/

Anil Thakraney’s Hard Knocks: Why did telemarketers lose the game?

The blunders of incompetent telemarketers have led to a potentially useful tool becoming an unwanted nuisance

http://www.mxmindia.com/2011/09/anil-thakraney%E2%80%99s-hard-knocks-why-did-telemarketers-lose-the-game/

India ranks 7th in Facebook timespend

The local network: Experian analysis highlights which countries spend longest on Facebook

http://www.mxmindia.com/2011/09/india-ranks-7th-in-facebook-timespend/

KBC takes the Vritti bus for max recall

Aam aadmi gets hooked to Kaun Banega Crorepati through Vritti i-Media

http://www.mxmindia.com/2011/09/kbc-takes-the-vritti-bus-for-max-recall/

Education discussed at Sakal’s Dubai meet

Sakal’s education conference, Sakal Educon 2011, well received in Dubai Knowledge Village

http://www.mxmindia.com/2011/09/education-discussed-at-sakal%E2%80%99s-dubai-meet/

Radio Mantra celebrates birthday of Lata Mangeshkar

Lata Mangeshkar fans have a reason to cheer as Radio Mantra is paying a tribute to the legendary singer on her 82nd birthday.

http://www.mxmindia.com/2011/09/radio-mantra-celebrates-birthday-of-lata-mangeshkar/

The Anchor: Ramanujam Sridhar on 7 ways brands can stay relevant to their consumers

More than sticking on a logo and a slogan, branding calls for a certain amount of study and, yes, discipline

http://www.mxmindia.com/2011/09/the-anchor-ramanujam-sridhar-on-7-ways-in-which-brands-can-remain-relevant-to-their-consumers/