Stories on 22nd Oct 14

Announcing: The MxMIndia Annual 3
Work on the Third Annual of MxMIndia has just started. Annual 3 will see a release in late January 2015
http://www.mxmindia.com/2014/10/announcing-the-mxmindia-annual-3/

Sanjeev Kotnala: Blame it on the Publisher for decreasing Press Advertising
In this very first year of e-retailing crossfire, the newspapers along with retail have lost some shine, writes Sanjeev Kotnala
http://www.mxmindia.com/2014/10/sanjeev-kotnala-blame-it-on-the-publisher-for-decreasing-press-advertising/

Ranjona Banerji: Ads and Ads before you get to Page 1
Is TV news in danger of becoming the security blanket for the fuddy-duddies while the rest are moving on to something else, asks Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-ads-and-ads-before-you-get-to-page-1/

Happy Diwali. See you on Oct 27
Our offices are closed from the evening of today (October 22) to October 26. Our next scheduled update and newsletter will happen on October 27. But, of course, we are around, and will surface if there’s something striking
http://www.mxmindia.com/2014/10/happy-diwali-see-you-on-oct-27/

PR firm Zero Hour Strategies launched
The venture is the brainchild of Amith Prabhu who is the Founder-Director
http://www.mxmindia.com/2014/10/pr-firm-zero-hour-strategies-launched/

Kotak Mahindra wins Efma Award in Spain
The global program recognises financial services firms for the most innovative projects and initiatives in distribution and marketing
http://www.mxmindia.com/2014/10/kotak-mahindra-wins-efma-award-in-spain/

Big Magic Ganga to host another mega event in Jharkhand
The event is centered on the region's biggest festival Chatt Pooja
http://www.mxmindia.com/2014/10/big-magic-ganga-to-host-another-mega-event-in-jharkhand/

Honesty is the best policy, asserts Kinley
The campaign aims to take forward the legacy of purity & honesty
http://www.mxmindia.com/2014/10/honesty-is-the-best-policy-asserts-kinley/

Reliance Games appoints LinOpinion|GH as its PR partner
The consultancy’s mandate will be to conceptualize and implement the best strategic communication routes
http://www.mxmindia.com/2014/10/reliance-games-appoints-linopiniongh-as-its-pr-partner/

What Ticks for Indian Consumers/ Women- Sandhya Sadananda and Jaideep Shergill
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Sandhya Sadananda and Jaideep Shergill

http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-sandhya-sadananda-and-jaideep-shergill/

Stories on 8th May 14

New Realities of the Indian Consumer
There is greater need for information, including that from social networking sites, notes a report presented by Cogito and the IPG group
http://www.mxmindia.com/2014/05/new-realities-of-the-indian-consumer/

Pops goes Now. Joins SapientNitro as Chief Creative Officer
KV Sridhar joins SapientNitro as Chief Creative Officer. After years of teaching, he wants to now learn and also connect with today's audiences
http://www.mxmindia.com/2014/05/pops-goes-now-joins-sapientnitro-as-chief-creative-officer/

Saurabh Yagnik elevated, to oversee English channels at MSM
Saurabh Yagnik, who joined the MSM group just over two years ago, has over 17 years of varied consumer and television management experience
http://www.mxmindia.com/2014/05/saurabh-yagnik-elevated-to-oversee-english-channels-at-msm/

Concept PR acquires I:Connect Enterprise
All three founding members of the I:Connect team - Lokesh Tiwary, Shantanu Kumar and Shalini Gupta - along with their entire team will merge with Concept PR
http://www.mxmindia.com/2014/05/concept-pr-acquires-iconnect-enterprise/

KBC returns, with a new premise
The call for participation communication for this season has kicked off with the line - "Iss manch se koi bhi khali haath nahi jaata"
http://www.mxmindia.com/2014/05/kbc-returns-with-a-new-premise/

Spiritual channel 'Life Mantra' set for take-off
Life Mantra will deliver content targeted at body, mind & soul with a holistic combination of lifestyle and spirituality to help audience gain a positive outlook in life
http://www.mxmindia.com/2014/05/spiritual-channel-life-mantra-set-for-take-off/

LinOpinion GolinHarris brings The Bridge to India
GolinHarris was the first agency to launch The Bridge, which is present in 13 locations globally
http://www.mxmindia.com/2014/05/linopinion-golinharris-brings-the-bridge-to-india/

TEN Sports to broadcast Hyundai A-League
The league which is run by the Football Federation of Australia (FFA) has 10 teams, 9 from Australia and one from New Zealand
http://www.mxmindia.com/2014/05/ten-sports-to-broadcast-hyundai-a-league/

Bloomberg TV India hosts panel discussion on 'Strategies for Success'
The panel discussion on "Strategies for Success" highlighted the various issues faced by the new age entrepreneur in the country

http://www.mxmindia.com/2014/05/bloomberg-tv-india-hosts-panel-discussion-on-strategies-for-success/

Stories on 31st Jul

U-turn to comfort zone!
Anita Nayyar is among the many captains of media agencies who have returned after a short to long stint on the other side
http://www.mxmindia.com/2012/07/u-turn-to-comfort-zone/

End of Season 1 of Satyamev Jayate: The good, the bad and the ugly truths of life
There are many who think that the show was a success and will eventually lead to some change as evolutions don't happen overnight
http://www.mxmindia.com/2012/07/satyamev-jayate-the-good-the-bad-and-the-ugly-truths-of-life/

MxMIndia alerts via BBM (23050B5D) and WhatsApp (+919920650363), privacy assured
MxMIndia has announced the coordinates for accessing alerts via BBM and Whatsapp with an assurance that the ids will not be shared with anyone... advertisers included
http://www.mxmindia.com/2012/07/mxmindia-alerts-via-bbm-23050b5d-and-whatsapp-919920650363-privacy-assured/

Hockey India signs multi-year deal with ESPN Star
ESPN STAR Sports to exclusively broadcast all international hockey test matches under HI to be played in India for the next 5 years
http://www.mxmindia.com/2012/07/hockey-india-signs-multi-year-deal-with-espn-star/

Hungama Digital bags Best Campaign award at PMAA
It also bagged a Gold in 'The Best Innovative concept' category, two Silvers for 'The Best Use of the Internet in a Promotion Marketing Campaign' and 'Best Use of Social Marketing in a Promotion Marketing Campaign'
http://www.mxmindia.com/2012/07/hungama-digital-bags-best-campaign-award-at-pmaa/

Mediaah! Dear Editor, Mint: It's incorrect to damn TV news
Pradyuman Maheshwari is upset with the Mint editorial highlighting the 'narrowness' on television news. There are enough malaises that afflict newspapers too, he writes in Mediaah!
http://www.mxmindia.com/2012/07/mediaah-dear-editor-mint-its-incorrect-to-damn-tv-news/

Divya Bhaskar launches Rajkaaj in Ahmedabad
Divya Bhaskar launched Rajkaaj to address this heightened reader need for political news
http://www.mxmindia.com/2012/07/divya-bhaskar-launches-rajkaaj-in-ahmedabad/

Alpenliebe re-creates irresistibility in Ice Age 4
In this TV commercial, Scrat, who is one of most loved characters from the franchise, has turned this attention towards his favourite Alpenliebe
http://www.mxmindia.com/2012/07/alpenliebe-re-creates-irresistibility-in-ice-age-4/

LinOpinion wins PR mandate for Stemade Biotech
LinOpinion is mandated to educate publics on the concept of dental stem cell banking and increase media visibility for Stemade
http://www.mxmindia.com/2012/07/linopinion-wins-pr-mandate-for-stemade-biotech/

D Ramakrishna on 6 (of many) things that'll never change in advertising
Cartwheel CEO D Ramakrishna on six of the very many things that will never change in adland
http://www.mxmindia.com/2012/07/d-ramakrishna-on-6-of-many-things-thatll-never-change-in-advertising/

Ranjona Banerji: Good to hear sports greats on CNN-IBN
Don't let the headline above fool you and click on it to read Ranjona Banerji's take on the coverage on the Northern Grid collapse and why she loves Boria Majumdar so much
http://www.mxmindia.com/2012/07/ranjona-banerji-good-to-hear-sports-greats-on-cnn-ibn/

Debrief: Surf Excel: The power of idea
Good, fun stuff. Kids will enjoy it, but more importantly, so will the moms, who are the target audience for Surf Excel
http://www.mxmindia.com/2012/07/debrief-surf-excel-the-power-of-idea/

Stories on 22nd December

IRS 2011Q3: Dainik Jagran rules yet again
Dainik Jagran is Daily Newspaper #1 and Vanitha is the top-read magazine, as per the Indian Readership Survey for the third quarter of 2011.
http://www.mxmindia.com/2011/12/irs-2011q3-dainik-jagran-rules-yet-again/

Prasoon Joshi is Jury Prez of Press Lotus @ Adfest 2012
He was the jury president for Film some years ago at ADFEST and now he will oversee the Press Lotus jury panel.
http://www.mxmindia.com/2011/12/prasoon-joshi-adfest%E2%80%99s-jury-president-of-press-lotus/

Taproot India gives voice to the Mumbaikars
The agency has come out with a compelling campaign for Mumbai Mirror which showcases the newspaper on a crusade giving voice to the unheard stories.
http://www.mxmindia.com/2011/12/taproot-india-gives-voice-to-the-mumbaikars/

Performance incentives? Try a trip down under for the cricket-crazy
Companies like Logitech offer incentive tours to the cricket-crazy.
http://www.mxmindia.com/2011/12/performance-incentives-try-a-trip-down-under-for-the-cricket-crazy/

Nokia leads at 30% of cellphone sales, Samsung at #2
Smartphones shipments touch 7.9 million units in first nine months, growing from 2.3 million in 1Q 2011 to over 3 million in 3Q 2011.
http://www.mxmindia.com/2011/12/mobile-sales-in-india-touch-nearly-135-million-units/

ATN launches Aapka Colors in Canada
The channel will be distributed through Asian Television Network International Limited (ATN) (TSX-SAT), Canada’s largest South Asian Broadcaster on Rogers Cable in Ontario and on recently launched Bell Fibe TV in Toronto & Montreal.
http://www.mxmindia.com/2011/12/atn-launches-aapka-colors-in-canada/

GroupM HR Team frontrunners for 6th Regional Employer Branding Awards
In the Regional Round of Employer Branding Awards for West, GroupM won five of the 10 awards in the Organisational Category.
http://www.mxmindia.com/2011/12/groupm-hr-team-frontrunners-for-the-6th-regional-employer-branding-awards/

Polaris India appoints LinOpinion as PR partner
LinOpinion will partner with Polaris to develop the best communications route to assist the brand's foray into the Indian market.
http://www.mxmindia.com/2011/12/polaris-india-appoints-linopinion-as-pr-partner/

UTV Action showcases mighty action heroes in 'Christmas Brave Hearts'
This Christmas get ready to witness an action packed line up of films from 25th December to 1st January at 8.45pm everyday.
http://www.mxmindia.com/2011/12/utv-action-showcases-mighty-action-heroes-in-%E2%80%98christmas-brave-hearts%E2%80%99/

The Anchor: 5 things that tell you this is the Hour of HR
More people looking for more jobs, more positions demanding more skilled hands. Never before, perhaps, has Human Resources been of such significance.
http://www.mxmindia.com/2011/12/the-anchor-5-things-that-tell-you-this-is-the-hour-of-hr/

Debrief: The one-upmanship trick
The challenge 'Aapke paas nahin hai kya?' makes the owner of the phone feel superior, and this trick should appeal to kids who are forever looking to outwit their seniors, to go one-up on them.
http://www.mxmindia.com/2011/12/debrief-the-one-upmanship-trick/

Dharker & Aiyar face the heat for speaking their mind
Ranjona Banerji reviews the fare on primetime news and in the papers the morning after.
http://www.mxmindia.com/2011/12/dharker-aiyar-face-the-heat-for-speaking-their-mind/