Stories on 9th Feb '15

What makes the World Cup a win-win
Less than a week for the biggest cricketing event to start. Vinit Karnik kicks off MxMIndia's week-long Big Story specials on the Cup
http://www.mxmindia.com/2015/02/what-makes-the-world-cup-a-win-win/

Media pros hope to vroom with BARC software
Last week, the BARC top brass went around Delhi, Chennai, Bengaluru and Mumbai to present the user software. And to those happy with the current software that's available for TAM data, this was light years ahead
http://www.mxmindia.com/2015/02/media-pros-hope-to-vroom-with-barc-software/

IAA ready with next debate featuring industry captains
Industry captains Sam Balsara, Ashish Bhasin, Sameer Satpathy and Shireesh Joshi to be engaged in a lively debate
http://www.mxmindia.com/2015/02/iaa-ready-with-next-debate-featuring-industry-captains/

Adfactors acquires strategic stake in Yorke Communications
Yorke Communications was co-founded by veteran communications professionals Matilda and Peter Yorke in 2008
http://www.mxmindia.com/2015/02/adfactors-acquires-strategic-stake-in-yorke-communications/

Alok Nair appointed EVP at Bloomberg
Nair will be responsible for P&L, business strategy, marketing, content, distribution and overall growth strategy of the channel
http://www.mxmindia.com/2015/02/alok-nair-appointed-evp-at-bloomberg/

MEC Access organizes turnkey project for Kolte Patil
The property festival displayed a wide product range catering to audiences visiting the property expo over the three days
http://www.mxmindia.com/2015/02/mec-access-organizes-turnkey-project-for-kolte-patil/

Sachin makes his presence felt at Cricket World Cup 2015
The cricketing legend teams up with Aaj Tak & Headlines Today to cheer for India, this World Cup
http://www.mxmindia.com/2015/02/sachin-makes-his-presence-felt-at-cricket-world-cup-2015/

Amith Prabhu: Time for more meaningful Engagement with the most important stakeholders
While events like Praxis are great ways to celebrate the profession and they attract professionals of all levels there is a need for another gathering that is introspective in nature, writesAmith Prabhu
http://www.mxmindia.com/2015/02/amith-prabhu-time-for-more-meaningful-engagement-with-the-most-important-stakeholders/

AdStrat: Do it Rght, urges Tata Capital
In AdStrat, how Tata Capital wanted to connect with the digital audience in an engaging manner, getting them to participate in its brand philosophy...

http://www.mxmindia.com/2015/02/adstrat-do-it-rght-urges-tata-capital/

Stories on 17th July '13

Broadcasters-advertisers bhai-bhai?!
A compromise is imminent by getting broadcasters and advertisers to agree to a weekly ratings release and CPT as the currency
http://www.mxmindia.com/2013/07/broadcasters-advertisers-bhai-bhai/

Celebs now include social media in endorsement contracts, get paid separately for tweeting
Celebrities in India, like their counterparts in the West, have started including social media like Twitter and Facebook in their brand endorsement contracts or are getting paid separately for tweeting about brands, as marketers scurry to reach their online fan base
http://www.mxmindia.com/2013/07/celebs-now-include-social-media-in-endorsement-contracts-get-paid-separately-for-tweeting/

Online classifieds site OLX selects Lowe Lintas as creative agency
Lowe Lintas gets picked up as OLX's creative agency after a stiff multi-agency pitch
http://www.mxmindia.com/2013/07/online-classifieds-site-olx-selects-lowe-lintas-as-creative-agency/

Lokmat Samachar launches 7th edition in Chhindwara, MP
The Lokmat group launches its 21st edition with a seminar on the 'Role of politics and media in the development of the common man' + Jaldi 5 Q&A with Editor Vikas Mishra
http://www.mxmindia.com/2013/07/lokmat-samachar-launches-7th-edition-in-chhindwara-mp/

MSLGroup is Asia Pacific Consultancy of the Year
MSLGroup bags Holmes Report and Campaign Asia-Pacific PR Week awards for public relations
http://www.mxmindia.com/2013/07/mslgroup-is-asia-pacific-consultancy-of-the-year/

Shirin Johari joins TBWA as CD
TBWA\India has announced the appointment of Shirin Johari as Creative Director. Ms Johari will be based in Mumbai, reporting to Parixit Bhattacharya, Chief Creative Officer of the agency
http://www.mxmindia.com/2013/07/shirin-johari-joins-tbwa-as-cd/

Open magazine launches breakfast chat series
Open magazine has launched a breakfast chat series in association with restaurant chain Some House Deli
http://www.mxmindia.com/2013/07/open-magazine-launches-breakfast-chat-series/

Tata Capital invites Indians to share their 'Do Right' story
The finance firm launches the Do Right Initiative at www.doright.in
http://www.mxmindia.com/2013/07/tata-capital-invites-indians-to-share-their-do-right-story/

Ranjona Banerji: Modi mania in the media
If the Gujarat CM sneezes, it'll be time for a political debate on TV and a dissection of the symbolism of a sneeze on opinion-based websites, writes Ranjona Banerji
http://www.mxmindia.com/2013/07/ranjona-banerji-modi-mania-in-the-media/

Anil Thakraney: Reportage must be free of bias
Anil Thakraney on how The Times of India report on the tortuous time a lady exec with an artificial limb had at the airport ought to have got the version from the security staff

http://www.mxmindia.com/2013/07/ranjona-banerji-modi-mania-in-the-media/