Stories on 30th Apr '14

Abki baar, loads of election-themed advertising
Brand campaigns with the general elections as the theme appear to be a rage amongst marketers
 http://www.mxmindia.com/2014/04/abki-baar-loads-of-election-themed-advertising/

Surajendu Sinha joins SMG Convonix as VP & Biz Head
Sinha will be responsible for overseeing all key client relationships
 http://www.mxmindia.com/2014/04/surajendu-sinha-joins-smg-convonix-as-vp-biz-head/

Delna Sethna Patel joins L&K Saatchi & Saatchi as CCO
Ms Sethna Patel will focus on the P&G business, specifically: Head & Shoulders, Ariel, Olay and Pampers
 http://www.mxmindia.com/2014/04/delna-sethna-patel-joins-lk-saatchi-saatchi-as-cco/

Mahindra unveils sequel to original Centuro film
It is an engaging sequel to the Centuro launch film that was released last year
 http://www.mxmindia.com/2014/04/mahindra-unveils-sequel-to-original-centuro-film/

Anushka to enhance Nivea's deo range further
The new offering from Nivea is the first sensitive deodorant in the category
 http://www.mxmindia.com/2014/04/anushka-to-enhance-niveas-deo-range-further/

Stories on 15th Nov '13

Utterly Butterly Tondulkarlicious
While we hope he plays the second innings after the 74 in the first today. Presenting here 42 Amul ads that track Sachin's life and times
http://www.mxmindia.com/2013/11/utterly-butterly-tondulkarlicious/

What makes P&G's India head Shantanu Khosla outlive peers
He has been described as the Tendulkar in the Procter & Gamble system: 24 years. At the helm for 11 of them.
http://www.mxmindia.com/2013/11/what-makes-pgs-india-head-shantanu-khosla-outlive-peers/

Shailesh Kapoor | Wanted: Dimaag Wala Filter For Sachin Programming
Shailesh Kapoor rues that there is no particular Sachin programme that one can look forward to. Channels are not even promoting Sachin shows anymore... they are promoting Sachin the idea, the concept, he writes
http://www.mxmindia.com/2013/11/shailesh-kapoor-wanted-dimaag-wala-filter-for-sachin-programming/

Star Plus stays at #1. Colors, Zee follow. Life OK at #4
In the Week 45 ratings for the calendar year 2013, Star Plus was yet again at #1 with Colors and Zee at No 3 and 4 respectively. Life OK was at #4
http://www.mxmindia.com/2013/11/star-plus-stays-at-1-colors-zee-follow-life-ok-at-4/

TRAI seeks views on issue of new DTH licences
The Telecom Regulatory Authority of India has released a supplementary consultation paper on Issues related to New DTH Licences
http://www.mxmindia.com/2013/11/trai-seeks-views-on-issue-of-new-dth-licences/

7 Indian entries in Digital Asia Fest shortlist
Japan leads with the most shortlisted entries (14) followed by Australia (13), New Zealand (10), China (9), Hong Kong (9), India (7), Singapore (7), The Philippines (5), Malaysia (4) and Thailand (2)
http://www.mxmindia.com/2013/11/7-indian-entries-in-digital-asia-fest-shortlist/

Ranjona Banerji: Not much imagination in the Tendulkar coverage
In her review of the news media, Ranjona Banerji scans the coverage on Sachin Tendulkar's farewell match and the Campa Cola building controversyand the Campa Cola building controversy

http://www.mxmindia.com/2013/11/ranjona-banerji-not-much-imagination-in-the-tendulkar-coverage/

Stories on 10th Oct '13

Life's looking good for Samsung & LG
Korea's competing chaebols Samsung and LG have found their way to the top in India
http://www.mxmindia.com/2013/10/lifes-looking-good-for-samsung-lg/

Jaldi 5 with Jasmin Sohrabji: Digital is always a focus for Omnicom Media Group
Jasmin Sohrabji, Chief Executive Officer – South East Asia and India of Omnicom Media Group, on the setting up of PHD, client acquisitions and how digital is huge for Omnicom
http://www.mxmindia.com/2013/10/jaldi-5-with-jasmin-sohrabji-digital-is-always-a-focus-for-omnicom-media-group/

Apollo Tyres appoints Brooklyn Brothers as global creative agency
The tyre major recently set-up a Global Marketing Office in London, which is responsible for global product strategy, marketing communications and product mix management
http://www.mxmindia.com/2013/10/apollo-tyres-appoints-brooklyn-brothers-as-global-creative-agency/

With $160 mn fresh funding, Flipkart's $1.5-bn valuation comparable to P&G India, Tata Global Beverages
Online retailer Flipkart.com has mopped up a further $160 million ( Rs 976 crore) from mostly new investors, taking the total in the fifth round to $360 million (Rs 2,196 crore)
http://www.mxmindia.com/2013/10/with-160-mn-fresh-funding-flipkarts-1-5-bn-valuation-comparable-to-pg-india-tata-global-beverages/

NewsX appoints Aidem for adsales
NewsX has partnered with Aidem to recalibrate pricing with improved performance
http://www.mxmindia.com/2013/10/newsx-appoints-aidem-for-adsales/

Nikhil Chinapa to now burn sun with Live Viacom18, fest in Goa to outwit Percept offering
After parting ways with Percept's Sunburn, Nikhil Chinapa has allied with Live Viacom 18 to bring to Goa in December a five-day electronic dance music festival
http://www.mxmindia.com/2013/10/nikhil-chinapa-to-now-burn-sun-with-live-viacom18-fest-in-goa-to-outwit-percept-offering/

Times Internet partners Ziff Davis to bring IGN & Askmen to India
Times Internet Limited inks partnership with Ziff Davis to launch IGN and Askmen in India
http://www.mxmindia.com/2013/10/times-internet-partners-ziff-davis-to-bring-ign-askmen-to-india/