Stories on 31st Jul '15

Consumers in a Connected World
Businessworld Marketing Whitebook 2015-16 unveiled in Mumbai at an event hosted by Nielsen
http://www.mxmindia.com/2015/07/consumers-in-a-connected-world/

Maxus & GroupM ESP win BCCI cricket home series sponsorship rights for PayTM
This is the first time a sponsorship deal for the BCCI has been concluded by a media agency
http://www.mxmindia.com/2015/07/maxus-and-groupm-esp-win-bcci-cricket-home-series-sponsorship-rights-for-paytm/

Tata most valuable brand, Flipkart and Micromax in top 100: Brand Finance India 100 study
Tata is followed by SBI, LIC, Airtel, Reliance, Indian Oil, Infosys, L&T, HCL and ONGC
http://www.mxmindia.com/2015/07/tata-most-valuable-brand-flipkart-and-micromax-in-top-100-brand-finance-india-100-study/

Contract has Truecaller & Fortune India in the bag
Popular internet call identification platform Truecaller and Fortune India magazine have appointed Contract Advertising as their creative agency
http://www.mxmindia.com/2015/07/contract-has-truecaller-fortune-india-in-the-bag/

Ranjona Banerji: What is the primary duty of a journo? To ask uncomfortable questions of course!
When it came to the death penalty of Yakub Memon, convicted for his role in the 1993 Mumbai bomb blasts, journalists in India showed us an entire range of journalistic choices. We had embedded journalists, official journalists, questioning journalists and play-it-safe journalists, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-what-is-the-primary-duty-of-a-journalist-to-ask-uncomfortable-difficult-impossible-exasperating-questions-of-course/

O&M launches new campaign for Cadbury Dairy Milk
Cadbury wanted to celebrate the wonderful variety of friends who bring joy and add that special flavour in each other's lives, just like its range of flavours
http://www.mxmindia.com/2015/07/om-launches-new-campaign-for-cadbury-dairy-milk/

Dear MxM by Jaisurya Das: Is the rule of disallowing a husband & wife to work in same co legal?
Jaisurya Das responds to questions on careers, life in general, and more!
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-is-the-rule-of-not-allowing-a-husband-wife-to-work-in-the-same-organisation-legally-tenable/

psLIVE facilitates marketing tie-up between 'Parivar'  and  'Drishyam'
As part of the tie-up, Sapat International has created a co-branded television commercial with Drishyam in an attempt to capitalise on this psLIVE-helmed partnership
http://www.mxmindia.com/2015/07/pslive-facilitates-marketing-tie-up-between-parivar-and-drishyam/

Café Coffee Day celebrates birthday with exciting offers for customers
Commemorates eve with new offers and deals for its customers

http://www.mxmindia.com/2015/07/cafe-coffee-day-celebrates-birthday-with-exciting-offers-for-customers/

Stories on 17th Jul 14

Achche din are here again!
India Inc talks growth as business mood changes with a new buoyancy being seen in the economy
http://www.mxmindia.com/2014/07/achche-din-are-here-again/

GroupM unveils new YCO for 2014-15
GroupM has announced the new members of its Youth Committee (YCO) for 2014-15
http://www.mxmindia.com/2014/07/groupm-unveils-new-yco-for-2014-15/

No restrictions on news in print, TV or digital media, so why on radio?
The regulator continues to restrict news on radio by restricting FM radio to broadcast only AIR bulletins, says Ashish Pherwani of EY
http://www.mxmindia.com/2014/07/no-restrictions-on-news-in-print-tv-or-digital-media-so-why-on-radio/

Pro quits BW, Rajeev Dubey new Ed
Executive Editor Rajeev Dubey to take over as Editor from Prosenjit Datta who has decided to move on
http://www.mxmindia.com/2014/07/pro-quits-bw-rajeev-dubey-new-exec-ed/

Himalaya unveils digital campaign on pet adoption
The campaign will see Himalaya passively adopt dogs sheltered at CUPA and take care of their food, shelter, medicines and other needs
http://www.mxmindia.com/2014/07/himalaya-unveils-digital-campaign-on-pet-adoption/

Ad Club attains a new milestone
The Adclub database has names from the domains of Advertising, Media, Marketing, Research, PR/Communication and Digital

http://www.mxmindia.com/2014/07/ad-club-attains-a-new-milestone/