Stories on 4th May '15

What international creative gurus think of Indian advertising
We asked this question to Vicki Maguire and six other international biggies who were in India to judge the Kyoorius Awards
http://www.mxmindia.com/2015/05/what-international-creative-gurus-think-of-indian-advertising/

Press Club Mumbai awards Red Ink Award to Prannoy Roy, others
Railway Minister Suresh Prabhu was the Chief Guest at the Red Ink Awards of the Mumbai Press Club
http://www.mxmindia.com/2015/05/press-club-mumbai-awards-red-ink-award-to-prannoy-roy-others/

Coffee & Conversations with Rahul Kishore: Week #6: Ashish Bagga
In this edition of Coffee & Conversations, Rahul Kishore meets up with Ashish Bagga, Chief Executive Officer, India Today group
http://www.mxmindia.com/2015/05/coffee-conversations-with-rahul-kishore-week-6-ashish-bagga/

Hindi movie genre dips a wee bit in Week 17: TAM
In Week 17, the Hindi Movie Genre dropped by 1% as compared to the previous week, as per analysis conducted by S Group, the strategic consulting arm of TAM Media Research
http://www.mxmindia.com/2015/05/hindi-movie-genre-dips-a-wee-bit-in-week-17-tam/

No more pimples, propagates Himalaya Herbals in new TVC
Built on the insight that pimple is the biggest problem among teenagers
http://www.mxmindia.com/2015/05/no-more-pimples-propagates-himalaya-herbals-in-new-tvc/

Amith Prabhu: Independent PR Firms are no different from holding company-owned firms
Independence is really a state of mind, writes Amith Prabhu

http://www.mxmindia.com/2015/05/amith-prabhu-independent-pr-firms-are-no-different-from-holding-company-owned-firms/

Stories on 18th Jul 14

92.7 will be a 100-plus radio networks soon: Tarun Katial
Buoyed by the success of some key stations going retro, Reliance Broadcast has Big plans for 92.7 FM
http://www.mxmindia.com/2014/07/92-7-will-be-a-100-plus-radio-networks-soon-tarun-katial/

Shailesh Kapoor: Yo Yo Honey Singh: TV's Latest Superstar
When you have 63% impact on TV ratings, you are a real mass star, someone who has the ability to influence audiences across markets and age groups
http://www.mxmindia.com/2014/07/shailesh-kapoor-yoyo-honey-singh-tvs-latest-superstar/

Ranjona Banerji: Foreign policy dictated by news anchors?
Bashing Ved Prakash Vaidik and then bashing anyone who has ever attended a seminar on India-Pakistan matters was taking a very serious matter into the realm of the ridiculous
http://www.mxmindia.com/2014/07/ranjona-banerji-foreign-policy-dictated-by-news-anchors/

PUMA announces partnership with Bengaluru FC in India
PUMA will be supplying the club with match and training playing kits for not only the senior squad but for the club's junior squads well
http://www.mxmindia.com/2014/07/puma-announces-partnership-with-bengaluru-fc-in-india/

Soho Square unveils new campaign for Himalaya
The new TVC captures a woman's multiple attempts at addressing hair fall
http://www.mxmindia.com/2014/07/soho-square-unveils-new-campaign-for-himalaya/

D&AD opens call for entries for Annual Professional Awards
D&AD introduces 16 new sub-categories for 2015 edition of world-famous Awards

http://www.mxmindia.com/2014/07/dad-opens-call-for-entries-for-annual-professional-awards/

Stories on 17th Jul 14

Achche din are here again!
India Inc talks growth as business mood changes with a new buoyancy being seen in the economy
http://www.mxmindia.com/2014/07/achche-din-are-here-again/

GroupM unveils new YCO for 2014-15
GroupM has announced the new members of its Youth Committee (YCO) for 2014-15
http://www.mxmindia.com/2014/07/groupm-unveils-new-yco-for-2014-15/

No restrictions on news in print, TV or digital media, so why on radio?
The regulator continues to restrict news on radio by restricting FM radio to broadcast only AIR bulletins, says Ashish Pherwani of EY
http://www.mxmindia.com/2014/07/no-restrictions-on-news-in-print-tv-or-digital-media-so-why-on-radio/

Pro quits BW, Rajeev Dubey new Ed
Executive Editor Rajeev Dubey to take over as Editor from Prosenjit Datta who has decided to move on
http://www.mxmindia.com/2014/07/pro-quits-bw-rajeev-dubey-new-exec-ed/

Himalaya unveils digital campaign on pet adoption
The campaign will see Himalaya passively adopt dogs sheltered at CUPA and take care of their food, shelter, medicines and other needs
http://www.mxmindia.com/2014/07/himalaya-unveils-digital-campaign-on-pet-adoption/

Ad Club attains a new milestone
The Adclub database has names from the domains of Advertising, Media, Marketing, Research, PR/Communication and Digital

http://www.mxmindia.com/2014/07/ad-club-attains-a-new-milestone/

Stories on 5th May 14

The Bang in the Middle theory
The agency has turned two. There is happiness over the way business has been. A candid Q&A with founder captains Prathap Suthan & Naresh Gupta
http://www.mxmindia.com/2014/05/the-bang-in-the-middle-theory/

Kyoorius Awards jury meet now in Mumbai, sessions to be open for public viewing. Digital jury announced
Kyoorius in partnership with D&AD has announced that the 2014 Kyoorius Advertising & Digital Awards jury sessions will be open for public viewing in Mumbai
http://www.mxmindia.com/2014/05/kyoorius-awards-jury-meet-now-in-mumbai-sessions-to-be-open-for-public-viewing-digital-jury-announced/

NDTV Good Times to sport new identity, #LiveYoung
The channel is innovating its programming to reach out to Generation Y
http://www.mxmindia.com/2014/05/ndtv-good-times-to-sport-new-identity-liveyoung/

ASCI upholds 99 ads in Feb '14
CCC upheld 99 out of 136 advertisements in the month of February 2014
http://www.mxmindia.com/2014/05/asci-upholds-99-ads-in-feb-14/

Himalaya unveils first TVC for purifying Neem Scrub
Ad highlights the message "Kab tak bachte rahoge from deep facial impurities" in an 'HD' world
http://www.mxmindia.com/2014/05/himalaya-unveils-first-tvc-for-purifying-neem-scrub/

Live fashionable, urges American Tourister in new TVC
The ad captures the values of today's young adults and their fashionable personalities
http://www.mxmindia.com/2014/05/live-fashionable-urges-american-tourister-in-new-tvc/

Amith Prabhu: What's new that PR folks can offer clients?
We need to take our offering to the next level, writes Amith Prabhu, adding: the key is to help clients to move out from the media relations space to new zones of content, CSR, conferences and consumer outreach

http://www.mxmindia.com/2014/05/amith-prabhu-whats-new-that-pr-folks-can-offer-clients/