Stories on 10th Mar '17

Surat, Jaipur, others to drive consumption: EY
Emerging new-wave markets will up media penetration, notes an EY (Ernst & Young) report
http://www.mxmindia.com/?p=100652

Two Views on the Exit Polls Last Night
Shailesh Kapoor: Poll Of Polls: When Exit Polls become too many to handle
Do we really need these polls with only a day-and-a-half for the results? Anything for a day’s viewership. And anything for some pre-election mood build-up, writes Shailesh Kapoor
http://www.mxmindia.com/?p=100623

Ranjona Banerji: Of what use are Exit Polls?
I understand they give employment to pollsters and I am all for employment. But for the media to get into such a tizzy over them, I am less understanding, writes Ranjona Banerji
http://www.mxmindia.com/?p=100616

Havas unites creative and media. Vishnu Mohan to head India & SE Asia. Anita Nayyar & Nirmalya Sen roles unchanged
While Nayyar would report to Mohan even earlier, Sen's reporting changes from Juan Rocamora to Vishnu Mohan
http://www.mxmindia.com/?p=100650

Maxus retains IPL media business
Maxus has been the AOR for last 9 years
http://www.mxmindia.com/?p=100621

MEC India wins media mandate for Corvi LED
Corvi LED Pvt. Ltd was founded by Vimal Soni in 2012 with a mission to pursue efficiency and introduced the first core disruptions in LED lighting solutions and a quality guarantee across its product range
http://www.mxmindia.com/?p=100619

Sony Pictures pays tributes to fans in the tenth season of VIVO IPL
Launches the new VIVO IPL marketing campaign “10 saal aapke naam” on a celebratory note
http://www.mxmindia.com/?p=100622

Platinum Outdoor shows might of Tata Hexa
Tata Hexa becomes the first UV in India to tow a Boeing 737-800 aircraft
http://www.mxmindia.com/?p=100620

Mullen Lintas Delhi makes Virat bat for Gionee's 1.25crore customers
Having flooded the Indian market with its unique offerings, and further getting celebrities to endorse them, Gionee has emerged as a favourite brand of Indians
http://www.mxmindia.com/?p=100617

Holi-day on Monday, March 13. See you Tuesday
We'll be back on Tuesday, March 14... with all our news and analyses
http://www.mxmindia.com/?p=100614

Hubhopper Channel launched for content creators
No sign-up required and pre-selection of interests based on user profile
http://www.mxmindia.com/?p=100618

Stories on 17th Jul 14

Achche din are here again!
India Inc talks growth as business mood changes with a new buoyancy being seen in the economy
http://www.mxmindia.com/2014/07/achche-din-are-here-again/

GroupM unveils new YCO for 2014-15
GroupM has announced the new members of its Youth Committee (YCO) for 2014-15
http://www.mxmindia.com/2014/07/groupm-unveils-new-yco-for-2014-15/

No restrictions on news in print, TV or digital media, so why on radio?
The regulator continues to restrict news on radio by restricting FM radio to broadcast only AIR bulletins, says Ashish Pherwani of EY
http://www.mxmindia.com/2014/07/no-restrictions-on-news-in-print-tv-or-digital-media-so-why-on-radio/

Pro quits BW, Rajeev Dubey new Ed
Executive Editor Rajeev Dubey to take over as Editor from Prosenjit Datta who has decided to move on
http://www.mxmindia.com/2014/07/pro-quits-bw-rajeev-dubey-new-exec-ed/

Himalaya unveils digital campaign on pet adoption
The campaign will see Himalaya passively adopt dogs sheltered at CUPA and take care of their food, shelter, medicines and other needs
http://www.mxmindia.com/2014/07/himalaya-unveils-digital-campaign-on-pet-adoption/

Ad Club attains a new milestone
The Adclub database has names from the domains of Advertising, Media, Marketing, Research, PR/Communication and Digital

http://www.mxmindia.com/2014/07/ad-club-attains-a-new-milestone/

Stories on 6th May '13

Does editorial content need an eye in the sky?
The New York Times set up a team to track - practically in real-time - whether editorial is going in the right direction. Does India need data analytics in editorial decisions? MxMIndia finds out
http://www.mxmindia.com/2013/05/does-editorial-content-need-an-eye-in-the-sky/

Jaldi 5 with Anuj Poddar: KHMC will be a milestone for Marathi television
Marathi general entertainment television hasn't seen promotions on this scale before. As Kon Hoeel Marathi Crorepati is set to take off on ETV Marathi, Anuj Poddar- EVP Strategy & Business Head Regional Channels Viacom18 addresses MxMIndia's questions
http://www.mxmindia.com/2013/05/jaldi-5-with-anuj-poddar-khmc-will-be-a-milestone-for-marathi-television/

Skyfall, Hobbit on Pix post deal with MGM
Under this arrangement, Sony Pix will premiere the studio's new titles
http://www.mxmindia.com/2013/05/skyfall-hobbit-on-pix-post-deal-with-mgm/

ASCI upholds record 96 complaints against ads in Feb '13
The healthcare category complaints surpassed education, witnessing 36 complaints
http://www.mxmindia.com/2013/05/asci-upholds-record-96-complaints-against-ads-in-feb-13/

AdStrat: Tang: Negotiating Kidland
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/05/adstrat-tang-negotiating-kidland/

Reviewing the Reviews: Shootout At Wadala
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/05/reviewing-the-reviews-shootout-at-wadala/

Introducing: New Viewsletter Feature: Top 5 Links of the Day
Introducing a new 'Viewsletter' Feature called 'Links of the Day'. This will have links to various news and features from various publications which we think are good for you to connect to
http://www.mxmindia.com/2013/05/introducing-new-viewsletter-feature-top-5-links-of-the-day/

Anil Thakraney: Sarabjit saga: Disproportionate coverage
The way the television media went over the top, for the Johnnie who came in lately, it would appear as if a top Indian minister had been hacked to death on a visit to Pakistan. This is not to say the man's life had no value, but by Sarabjit's own claim, he was no Indian spy or a state terrorist
http://www.mxmindia.com/2013/05/anil-thakraney-sarabjit-saga-disproportionate-coverage/

Citizen signs brand ambassador Kevin Pietersen
Citizen's association with the sport by introducing Kevin Pietersen as the brand ambassador reinforces their commitment to reach out to a global market
http://www.mxmindia.com/2013/05/citizen-signs-brand-ambassador-kevin-pietersen/

Stories on 18th May

So will Digitization mean more Revenues?
With just 44 days to go for the Big Switch in 4 metros, Ashish Pherwani & Devendra Parulekar of Ernst & Young address the key business questions
http://www.mxmindia.com/2012/05/so-will-digitization-mean-more-revenues/

Indian Idol 6 to use drama & emotions for a connect with viewers
This year, the show will focus on 'Idols behind the Idol': follow the journey of the Idol and the people who have played a role in guiding them
http://www.mxmindia.com/2012/05/indian-idol-6-high-on-drama-emotions-for-a-connect/

Vivek Bahl joins Viacom18 as Network Advisor Content, to work on proposed regional foray
He will be working on the regional channels which the media conglomerate plans to get into
http://www.mxmindia.com/2012/05/vivek-bahl-joins-viacom18-as-network-advisor-content/

Internet as a media has arrived: Hitesh Oberoi
The truth is that internet is a great medium for consumers, and it is a great medium for small and medium enterprises to build their business, feels Mr Oberoi
http://www.mxmindia.com/2012/05/internet-is-a-media-which-has-arrived-hitesh-oberoi/

Sania Bhabhi is back on Red FM
This cricket season, RED FM gives its listeners an opportunity to earn mega cash prizes with Sania Bhabhi
http://www.mxmindia.com/2012/05/sania-bhabhi-is-back-on-red-fm/

The Anchor: Satish Singh lists 10 reasons why outdoor scores over other media
Practically anything and everything can be accommodated in the dimensions of a media unit on OOH space, says Satish Singh
http://www.mxmindia.com/2012/05/the-anchor-10-reasons-why-outdoor-scores-over-other-media/

Anil Thakraney: The BCCI has to be controlled
The government, through the sports ministry, must clamp down on their activities. To begin with, they must bring the BCCI under the RTI regime
http://www.mxmindia.com/2012/05/anil-thakraney-the-bcci-has-to-be-controlled/

[MJR] TV journos prove Katju is right
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/05/mjr-tv-journos-prove-katju-is-right/

Stories on 13th April

So why did Turner stop Imagine(ing)?
It was Terrible Thursday for the team as Turner Broadcasting announced closure of Imagine's business operations
http://www.mxmindia.com/2012/04/so-why-did-turner-stop-imagineing/

This is a carefully considered business decision: Siddharth Jain
Turner remains fully committed to future investments and long-term participation in Indiaand will continue to explore expansion opportunities in this key priority market for Turner, Mr Jain added
http://www.mxmindia.com/2012/04/this-is-a-carefully-considered-business-decision-siddharth-jain/

I am shocked and disappointed: Sameer Nair
GEC is a very difficult segment and it needs deep pockets and a determination to go the long haul, Sameer Nair told Anil Thakraney
http://www.mxmindia.com/2012/04/i-am-shocked-and-disappointed-sameer-nair/

Analysis: Ashish Pherwani on when it's right for a channel to pull the plug
Channels which operate without a robust management team, a unique market position, and a defined target audience, won't be able to garner sustained and loyal viewership feels Ashish Pherwani of Ernst & Young
http://www.mxmindia.com/2012/04/analysis-ashish-pherwani-on-when-its-right-for-a-channel-to-pull-the-plug/

Analysis 2: Pankaj Krishna on how Imagine lost due to consumer pull, not distribution
Pankaj Krishna, founder and MD, Chrome Data Analytics & Media, on how Imagine lost due to consumer pull, not distribution initiatives
http://www.mxmindia.com/2012/04/analysis-2-pankaj-krishna-on-how-imagine-lost-due-to-consumer-pull-not-distribution/

Mediaah! What did Turner imagine a GEC wud do?
Pradyuman Maheshwari believes that Turner should've shut the channel the moment Sameer Nair exited last year
http://www.mxmindia.com/2012/04/mediaah-what-did-turner-imagine-a-gec-wud-do/

The Anchor: 5 ways in which Imagine could've trumped Star Plus (and survived)
It's not a fun thing that's happened, but AN Chorrea chose to add his two-bit on what could be (and what should've been) done for the Imagine announcement to not happen.
http://www.mxmindia.com/2012/04/the-anchor-5-ways-in-which-imagine-couldve-trumped-star-plus-and-survived/

India Inc prepares for earnings season, expectations muted: CNBC-TV18
CNBC-TV18 presents Boardroom, the premier show which provides comprehensive earnings analysis of the India Inc
http://www.mxmindia.com/2012/04/india-inc-prepares-for-earnings-season-expectations-muted-cnbc-tv18/

Simmi Karna appointed as Business Head for BIG Productions
As part of her new portfolio, Ms Karna will be responsible for creation and marketing of shows designed for regional and Hindi GECs
http://www.mxmindia.com/2012/04/simmi-karna-appointed-as-business-head-for-big-productions/

Six Inches Communications develops unique OOH innovation for Kingston
The agency installs a gigantic pen drive at a mall in the city. The installation attempts to highlight and reiterate 'storage and space', the USP of the brand
http://www.mxmindia.com/2012/04/six-inches-communications-develops-unique-ooh-innovation-forkingston/

Fever is Official Radio Partner of Delhi & Mumbai IPL teams
Fever 104 FM proudly supports Delhi Daredevils for the fifth consecutive year and Mumbai Indians for the third year in a row
http://www.mxmindia.com/2012/04/fever-fm-is-the-official-radio-partner-of-delhi-daredevils-and-mumbai-indian/

Switzerland Tourism builds extended recall in Mumbai yet again
Milestone Brandcom creates mesmerizing presence forSwitzerlandtourism across Mumbai
http://www.mxmindia.com/2012/04/switzerlandtourism-builds-extended-recall-in-mumbai-yet-again/

IPL 2012 first week online viewership registers a 56% increase
New Delhi and Bangalore lead the viewership with 14 per cent each, with Mumbai coming in a close second at 13 percent
http://www.mxmindia.com/2012/04/ipl-2012-first-week-online-viewership-registers-a-56-increase/

3rd edition of Indigo n Blues Festival promises treat for music-lovers
Co-writer of Eric Clapton's 'Layla'- Bobby Whitlock - to headline Purvankara Indigo n Blues alongsideTexaslegendary blues rock heavyweight Van Wilks Band
http://www.mxmindia.com/2012/04/the-3rd-edition-of-indigo-n-blues-festival-promises-a-treat-for-music-aficionados/

Dear MxM:
MxMIndia is beyond industry news, views, analyses and 'gupshup'. We want our readers – especially those without any access to advice, mentors and godfathers – to have a forum where they can get all their questions answered. And to address these questions is Jaisurya Das, veteran mediaperson, counsellor and now COO, Sakal Media Group..
http://www.mxmindia.com/dear-mxm/

Hard Knocks by Anil Thakraney: What lessons have we learnt from Aarushi?
This has been a trial by the media, the channels have been playing the cops, the lawyers and the judges all rolled into one. And all this only to give a 'fresh slant' to the story
http://www.mxmindia.com/2012/04/anil-thakraney-what-lessons-have-we-learnt-from-aarushi/

Katju rides to the rescue of the press!
In Freaking News, which now appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/04/mjr-katju-rides-to-the-rescue-of-the-press/

Stories on 23rd November

JWT restructures to bring in 3 NCDs

There's plenty happening at the JWT office as the agency restructures to bring in three NCDs. Also, a quick interview with Bobby Pawar

http://www.mxmindia.com/2011/11/jwt-restructures-to-bring-in-3-ncds/

Subhash Chandra gets Emmy Directorate Award

Subhash Chandra, founder of Zee Group, has received the 2011 International Emmy Directorate Award. Mr Chandra made history by becoming the first ever Directorate Award recipient from India.

http://www.mxmindia.com/2011/11/subhash-chandra-gets-emmy-directorate-award/

Viacom18 leads in accolades at PromaxBDA Asia

Viacom18 entries led the tally at the PromaxBDA Asia held on Tuesday, followed by Star, MSM, Zee, UTV, Turner, MCCS and the BBC.

http://www.mxmindia.com/2011/11/viacom18-leads-in-accolades-at-promaxbda-asia/

Industry veterans to train @ Stratagem Media's Media Rhythm 4

MXM India is the web partner for Stratagem’s fourth Media RHYTHM training event, to be held on December 2 and 3 in Mumbai.

http://www.mxmindia.com/2011/11/stratagem-media-to-host-media-rhythm-4/

The Anchor: 8 key aspects of Phase III that radio companies need to address

Licenses, bidding, alliances… the world of radio is complex – and remember, there is going to be a phase 4 one day. E&Y Associate Director Ashish Pherwani on Phase III must-dos

http://www.mxmindia.com/2011/11/the-anchor-8-key-aspects-of-phase-iii-that-radio-companies-need-to-address/

Gouri Dange: The Media Menu Card

Naming no Names, the mid-week column where novelist, columnist and counsellor Gouri Dange presents her tongue-in-cheek view of our world.

http://www.mxmindia.com/2011/11/naming-no-names-the-media-menu-card/

Hard Knocks: Heavy price for a goof-up

While the good thing that could come out of this incident is that the media will hopefully be more careful in the future, there is no denying that the rather harsh punitive action against Times Now has alarmed all of us in the media.

http://www.mxmindia.com/2011/11/hard-knocks-heavy-price-for-a-goof-up/

Sabeer 'Hotmail' Bhatia's launches JaxtrSMS. Offers free SMS, NEware

Hotmail’s original founder Sabeer Bhatia and Yogesh Patel have announced the launch of JaxtrSMS, a cross-platform, open texting application that would enable users to send SMS to anyone in the world for free.

http://www.mxmindia.com/2011/11/jaxtrsms-offers-free-sms-nywhere/

Stories on 22nd November

Movies Now: Riding high on popular titles

The channel has fired a category that was getting stagnant and all this by riding on popular and familiar titles. And on HD.

http://www.mxmindia.com/2011/11/movies-now-riding-on-popular-titles/

The Anchor: 5 changes the publication industry is seeing

Readership habits, buying patterns and news input mediums are changing faster than you can say “circulation”.

http://www.mxmindia.com/2011/11/the-anchor-5-changes-the-publication-industry-is-seeing/

Google’s India Head Rajan Anandan on ASCI Board

Plans to step up effort to promote fair advertising practises in online space

http://www.mxmindia.com/2011/11/google%E2%80%99s-india-head-rajan-anandan-on-asci-board/

Just below the surface: Filmmaker Umesh Aggarwal

‘The documentary is about an evolving system of corruption that needs to be countered urgently.’

http://www.mxmindia.com/2011/11/just-below-the-surface-filmmaker-umesh-aggarwal/

Debrief: Zzzzrfan Khan

Vodafone must realize that simple need not be boring.

http://www.mxmindia.com/2011/11/debrief-zzzzrfan-khan/

The lesson so far for FM players

While the FM phase II may have been well received by the industry, all FM stations have reported break-even. Smaller FM stations are more likely to face huge challenges ahead.

http://www.mxmindia.com/2011/11/the-lesson-so-far-for-fm-players/