Stories on 10th Mar '17

Surat, Jaipur, others to drive consumption: EY
Emerging new-wave markets will up media penetration, notes an EY (Ernst & Young) report
http://www.mxmindia.com/?p=100652

Two Views on the Exit Polls Last Night
Shailesh Kapoor: Poll Of Polls: When Exit Polls become too many to handle
Do we really need these polls with only a day-and-a-half for the results? Anything for a day’s viewership. And anything for some pre-election mood build-up, writes Shailesh Kapoor
http://www.mxmindia.com/?p=100623

Ranjona Banerji: Of what use are Exit Polls?
I understand they give employment to pollsters and I am all for employment. But for the media to get into such a tizzy over them, I am less understanding, writes Ranjona Banerji
http://www.mxmindia.com/?p=100616

Havas unites creative and media. Vishnu Mohan to head India & SE Asia. Anita Nayyar & Nirmalya Sen roles unchanged
While Nayyar would report to Mohan even earlier, Sen's reporting changes from Juan Rocamora to Vishnu Mohan
http://www.mxmindia.com/?p=100650

Maxus retains IPL media business
Maxus has been the AOR for last 9 years
http://www.mxmindia.com/?p=100621

MEC India wins media mandate for Corvi LED
Corvi LED Pvt. Ltd was founded by Vimal Soni in 2012 with a mission to pursue efficiency and introduced the first core disruptions in LED lighting solutions and a quality guarantee across its product range
http://www.mxmindia.com/?p=100619

Sony Pictures pays tributes to fans in the tenth season of VIVO IPL
Launches the new VIVO IPL marketing campaign “10 saal aapke naam” on a celebratory note
http://www.mxmindia.com/?p=100622

Platinum Outdoor shows might of Tata Hexa
Tata Hexa becomes the first UV in India to tow a Boeing 737-800 aircraft
http://www.mxmindia.com/?p=100620

Mullen Lintas Delhi makes Virat bat for Gionee's 1.25crore customers
Having flooded the Indian market with its unique offerings, and further getting celebrities to endorse them, Gionee has emerged as a favourite brand of Indians
http://www.mxmindia.com/?p=100617

Holi-day on Monday, March 13. See you Tuesday
We'll be back on Tuesday, March 14... with all our news and analyses
http://www.mxmindia.com/?p=100614

Hubhopper Channel launched for content creators
No sign-up required and pre-selection of interests based on user profile
http://www.mxmindia.com/?p=100618

Stories on 18th Aug '15

Hindustani dukaan no-no for some malls!
Malls opt for global brands as Indian brands Lifestyle, Pantaloons, Westside have outlived utility
http://www.mxmindia.com/2015/08/hindustani-dukaan-no-no-for-some-malls/

Zee Media brings on board editorial head for its English news channel
Announces the appointment of Rohit Gandhi as Editor-in-Chief
http://www.mxmindia.com/2015/08/zee-media-brings-on-board-editorial-head-for-its-english-news-channel/

&pictures celebrates 2 years with HD
Beginning this quarter and building on its brand promise, &pictures will showcase bigger and better movies
http://www.mxmindia.com/2015/08/pictures-celebrates-2-years-with-impressive-programming-line-up/

Ranjona Banerji: Anyone for news in the papers and on telly?
If I stare into space like a zombie after 9 pm, my time would be better spent, writes Ranjona Banerji
http://www.mxmindia.com/2015/08/ranjona-banerji-anyone-for-news-in-the-papers-and-on-telly/

Maxus bags media duties for Greenlam Laminates
The company is engaged in the manufacture of decorative laminate, decorative veneers, doors, wall clads, wooden flooring and MFC
http://www.mxmindia.com/2015/08/maxus-bags-media-duties-for-greenlam-laminates/

Dentsu Creative Impact announces slew of senior level appointments
Incidentally, the appointments come on the back of the recent client wins such as Maruti Suzuki and Carlsberg
http://www.mxmindia.com/2015/08/dentsu-creative-impact-announces-slew-of-senior-level-appointments/

Cadbury Oreo inspires consumers to have more fun
The new TVC captures the camaraderie and innocent mischief that underlines the relationship shared by two sisters
http://www.mxmindia.com/2015/08/cadbury-oreo-inspires-consumers-to-have-more-fun/

Say 'No to Nice', affirms Royale in new TVC
Contract partnered Asian Paints to launch this campaign across India
http://www.mxmindia.com/2015/08/say-no-to-nice-affirms-royale-in-new-tvc/

Himalaya spreads pimple-free message to hinterland
A Soho Square TVC ushers the move to win over rural markets

http://www.mxmindia.com/2015/08/himalaya-spreads-pimple-free-message-to-hinterland/

Stories on 31st Jul '15

Consumers in a Connected World
Businessworld Marketing Whitebook 2015-16 unveiled in Mumbai at an event hosted by Nielsen
http://www.mxmindia.com/2015/07/consumers-in-a-connected-world/

Maxus & GroupM ESP win BCCI cricket home series sponsorship rights for PayTM
This is the first time a sponsorship deal for the BCCI has been concluded by a media agency
http://www.mxmindia.com/2015/07/maxus-and-groupm-esp-win-bcci-cricket-home-series-sponsorship-rights-for-paytm/

Tata most valuable brand, Flipkart and Micromax in top 100: Brand Finance India 100 study
Tata is followed by SBI, LIC, Airtel, Reliance, Indian Oil, Infosys, L&T, HCL and ONGC
http://www.mxmindia.com/2015/07/tata-most-valuable-brand-flipkart-and-micromax-in-top-100-brand-finance-india-100-study/

Contract has Truecaller & Fortune India in the bag
Popular internet call identification platform Truecaller and Fortune India magazine have appointed Contract Advertising as their creative agency
http://www.mxmindia.com/2015/07/contract-has-truecaller-fortune-india-in-the-bag/

Ranjona Banerji: What is the primary duty of a journo? To ask uncomfortable questions of course!
When it came to the death penalty of Yakub Memon, convicted for his role in the 1993 Mumbai bomb blasts, journalists in India showed us an entire range of journalistic choices. We had embedded journalists, official journalists, questioning journalists and play-it-safe journalists, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-what-is-the-primary-duty-of-a-journalist-to-ask-uncomfortable-difficult-impossible-exasperating-questions-of-course/

O&M launches new campaign for Cadbury Dairy Milk
Cadbury wanted to celebrate the wonderful variety of friends who bring joy and add that special flavour in each other's lives, just like its range of flavours
http://www.mxmindia.com/2015/07/om-launches-new-campaign-for-cadbury-dairy-milk/

Dear MxM by Jaisurya Das: Is the rule of disallowing a husband & wife to work in same co legal?
Jaisurya Das responds to questions on careers, life in general, and more!
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-is-the-rule-of-not-allowing-a-husband-wife-to-work-in-the-same-organisation-legally-tenable/

psLIVE facilitates marketing tie-up between 'Parivar'  and  'Drishyam'
As part of the tie-up, Sapat International has created a co-branded television commercial with Drishyam in an attempt to capitalise on this psLIVE-helmed partnership
http://www.mxmindia.com/2015/07/pslive-facilitates-marketing-tie-up-between-parivar-and-drishyam/

Café Coffee Day celebrates birthday with exciting offers for customers
Commemorates eve with new offers and deals for its customers

http://www.mxmindia.com/2015/07/cafe-coffee-day-celebrates-birthday-with-exciting-offers-for-customers/

Stories on 20th Jan '15

Leaning into change with Kartik Sharma
For the Maxus India boss, 2014 was a huge high: 20+ new clients, Rs 300 crore+ business, many awards, including the biggest of them all - the Emvies
http://www.mxmindia.com/2015/01/leaning-into-change-with-kartik-sharma/

Satbir Singh to join FCB Ulka as CCO
After regisning as managing partner and chief creative officer at Havas Worldwide India, Satbir will join FCB Ulka next month
http://www.mxmindia.com/2015/01/satbir-singh-to-join-fcb-ulka-as-cco/

Twitter appoints Taranjeet Singh as Biz Head for India
Taranjeet's main responsibilities will be to increase the commercial opportunities for Twitter in India
http://www.mxmindia.com/2015/01/twitter-appoints-taranjeet-singh-as-business-head-for-india/

Shailesh Amonkar is now COO at Sakal
Shailesh Amonkar elevated as Chief Operating Officer at Sakal Media Group
http://www.mxmindia.com/2015/01/shailesh-amonkar-is-now-coo-at-sakal/

Ranjona Banerji: Should TV channelwallahs use the 'should' so very often?
There is no life without the "Should" for Indian TV journalists though sometimes they do revise the "should" to "shouldn't", writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-should-tv-channelwallahs-use-the-should-so-very-often/

Hungama unveils campaign to promote new offering
Hungama launches campaign to focus on engaged consumers via loyalty rewards
http://www.mxmindia.com/2015/01/hungama-com-unveils-new-campaign-to-promote-new-offering/

Digital L&K Saatchi & Saatchi beefs up its creative team
Ashith Ballal and Divesh Swamikutty join in as Creative Directors and will operate from the Mumbai office
http://www.mxmindia.com/2015/01/digital-lk-saatchi-saatchi-beefs-up-its-creative-team/

Amagi raises $$$$s from Premji Invest & Mayfield Fund
Amagi Media Labs grows by over 300 per cent backed by smart investments and aggressive expansion
http://www.mxmindia.com/2015/01/amagi-raises-investment-from-premji-invest-and-mayfield-fund/

Gracious wins mandate for Neumec & Shivam Megastructures
The accounts will be handled out of the Mumbai office
http://www.mxmindia.com/2015/01/gracious-communications-wins-media-mandate-for-neumec-shivam-megastructures/

Hindware appoints Vizeum to handle media duties
HSIL is the first company in the Building Materials Industry to be awarded the prestigious ISO 9001, 14001 and OHSAS 18001 certificate

http://www.mxmindia.com/2015/01/hindware-appoints-vizeum-to-handle-media-duties/

Stories on 10th Dec '13

India ad revenues to grow 11.3% in 2014: Magna Global
In 2013, adspends in India grew 7.8% although it was predicted to grow 8.7% in December 2012, an estimate which was later revised to 7.8% in June this year
http://www.mxmindia.com/2013/12/india-ad-revenues-to-grow-11-3-in-2014-magna-global/

Mobile to drive growth in global adspend over next 3 years: ZO
The principal engine of adspend growth from 3.6% in 2013 to 5.3% in 2014 to 5.8% in 2015 and 2016 will be mobile technology, notes ZenithOptimedia's annual ad expenditure forecast
http://www.mxmindia.com/2013/12/mobile-to-drive-growth-in-global-adspend-over-next-3-years-zo/

PepsiCo names former Nokia MD D Shivakumar as CEO, India region
D Shivakumar, who was managing director at Nokia India before taking over as the handset maker's senior vice-president for India, Middle East and Africa in 2011, is PepsiCo India's first outsider CEO since Rajeev Bakshi who led the firm from 2001 to 2006
http://www.mxmindia.com/2013/12/pepsico-names-former-nokia-md-d-shivakumar-as-ceo-india-region/

Kartik Sharma to helm Maxus South Asia wef Jan '14
Kartik Sharma take charge from Ajit Varghese as Managing Director, Maxus South Asia next month when the latter moves into regional role as CEO, Maxus Asia-Pacific
http://www.mxmindia.com/2013/12/kartik-sharma-to-helm-maxus-south-asia-wef-jan-14/

Star completes full control on India cricket by turning Team Sponsor till March 2017
Star India will not just be the 'Official Team Sponsor' but also have the rights to to display a commercial logo on the team clothing of the  Senior Men's Cricket Team, the Under-19 Men's Cricket Team, the Men's A-Team and the Women's Team.
http://www.mxmindia.com/2013/12/kartik-sharma-to-helm-maxus-south-asia-wef-jan-14/

Helios Media expands, elevates Bala Iyengar as COO
Having completed two years, Helios is now transitioning to the next level with revenue management extending beyond traditional space-selling. Business Director Bala Iyengar has been elevated as Chief Operating Officer
http://www.mxmindia.com/2013/12/helios-media-expands-elevates-bala-iyengar-as-coo/

Jaldi 5 with Aditya Swamy: Making voting cool with Rock the Vote campaign
Aditya Swamy, EVP and Business Head, MTV India on the 'Rock the Vote' campaign and how he hopes to drive home the point that it's 'cool' to vote and sport the indelible ink marker
http://www.mxmindia.com/2013/12/jaldi-5-with-aditya-swamy-making-voting-cool-with-rock-the-vote-campaign/

Ranjona Banerji: Tweedledum, Tweedledee, Twitterdom
Ranjona Banerji's found Rajya Sabha TV the best for election results given its latest figures and the studio being filled with journalists and analysts, not politicians and the discussions were robust but polite and interesting.
http://www.mxmindia.com/2013/12/jaldi-5-with-aditya-swamy-making-voting-cool-with-rock-the-vote-campaign/

Sony Six and TNA bring in wrestling champs Kurt Angle & Gail Kim to India
Other than Mumbai and Delhi, the male and female sporting stars will also visit Lucknow

http://www.mxmindia.com/2013/12/sony-six-and-tna-bring-in-wrestling-champs-kurt-angle-gail-kim-to-india/

Stories on 31st Dec '12

LookBack 2012
The Year Of Twitter
We conclude our LookBack 2012 series with a look at an entity or individual who dominated the year.
 http://www.mxmindia.com/?p=38475

The Mediaah! Dubious Achievement Awards 2012
The Dubious Achievement Awards... for work done in the year that few others could manage to do.
http://www.mxmindia.com/?p=38491

LookBack 2012: Speaking of Which
What happens when an opinionated copy editor gets onto a soapbox? You get 'Speaking of Which'. A quick roundup of the new column's highlights.
http://www.mxmindia.com/?p=38473

The Anchor: 12 Politically Incorrect Questions in the LookBack Quiz 2012
Questions on what happened in medialand that you'll not find being raised elsewhere.
http://www.mxmindia.com/?p=38472

Ranjona Banerji: Arnab - the mascot for the new feminist movement?
Ranjona Banerji reviews the coverage of the Delhi gangrape on news television and newspapers and gives her verdict on what worked and what didn't.
http://www.mxmindia.com/?p=38489

Debrief: Fevikwik: 2012 ends on a low
The creative director killed that one thing which makes Pidilite advertising shine: Entertainment. And that's nothing to laugh about.
http://www.mxmindia.com/?p=38489

AdStrat: Idea gets people singing Hello Honey Bunny
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/?p=38446

ZeeQ brings Amar Chitra Katha universe to TV
ZeeQ has given fresh lease of life to the children's entertainment genre by capturing immortal characters such as Birbal the wise, Ashoka, Prithviraj Chavhan, Chanakya, Vivekanand, Bhagat Singh, Mother Teresa and many more from Amar Chitra Katha.
http://www.mxmindia.com/?p=38448

ASCI'S NAMS doubles number of misleading ads monitored within 6 months
CCC upheld complaints against 16 out of 23 advertisements in October 2012.
http://www.mxmindia.com/?p=38447

Vuclip helps Nokia, Maxus trendify social media sharing
Vuclip has been selected to amplify the 'trendify' campaign for the Nokia Lumia 510 through more than 55 million video views.
http://www.mxmindia.com/?p=38449

Best wishes for 2013. See you on Wednesday
Our offices are shut on Tuesday, January 1. We'll be back on Wednesday, January 2, 2012, er, 2013.
http://www.mxmindia.com/2012/12/best-wishes-for-2013-see-you-on-wednesday