Stories on 23rd Jan '15

We knew Zindagi won't be in league of Zee, other GECs
Q&A with Zindagi Business Head Priyanka Datta as the channel boasts of high impact, despite the low ratings
http://www.mxmindia.com/2015/01/we-knew-zindagi-wont-be-in-league-of-zee-other-gecs/

Incredible! Given min rev pre-condition of Rs 100 cr, only  Big 5 can pitch for tourism min biz
Tourism ministry floats tender of Rs 200 crore for Incredible India campaign for agencies with revenues of at least 100 crore
http://www.mxmindia.com/2015/01/incredible-given-min-rev-pre-condition-of-rs-100-cr-only-big-5-can-pitch-for-tourism-min-biz/

JWT gives Tata AIA Life a makeover
The campaign breaks with a 4-min film, 'Daddy aur Zooey a soul-stirring story of a father and son, the unique relationship they share
http://www.mxmindia.com/2015/01/jwt-gives-tata-aia-life-a-makeover/

Havas announces global partnership with Facebook's Atlas
The partnership will see Havas Media Group offering Atlas to clients across Latam (Q2), Middle East (Q3) and APAC (Q4).
http://www.mxmindia.com/2015/01/havas-media-group-announces-global-partnership-with-facebooks-atlas/

Kyoorius announces new categories for 2015 Awards
The new categories will acknowledge emerging areas in advertising and digital
http://www.mxmindia.com/2015/01/kyoorius-announces-new-award-categories-for-2015-kyoorius-awards/

TAM numbers for Hindi & Regional Channels in Week 3
Presenting TAM data for Week 3 (January 11-18, 2015) for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2015/01/ranjona-banerji-news-entertainment-unltd/

Max Life launches a digital awareness campaign
The new campaign highlights the need for protection
http://www.mxmindia.com/2015/01/max-life-insurance-launches-a-digital-campaign-for-public-awareness/

MIB issues Info Memorandum for first batch of Phase III FM auctions
The Ministry of Information and Broadcasting issues Information Memorandum (IM) for conduct of e-auction of the First Batch of Private FM Radio Phase III Channels
http://www.mxmindia.com/2015/01/mib-issues-info-memorandum-for-first-batch-of-phase-iii-fm-auctions/

Ranjona Banerji: News Entertainment UnLtd
The tussle for supremacy between Arvind Kejriwal of the Aam Aadmi Party and his former ally Kiran Bedi, now with the Bharatiya Janata Party has dominated airtime and cybertime in India., writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-news-entertainment-unltd/

OgilvyOne names new Senior Creative Director
He will partner Senior Creative Director Burzin Mehta to lead digital creative for OgilvyOne, Mumbai
http://www.mxmindia.com/2015/01/ogilvyone-names-new-senior-creative-director/

Times Television Network to host 'Digital India Summit 2015'
India's first and most comprehensive Information Communication Technology (ICT) forum

http://www.mxmindia.com/2015/01/times-television-network-to-host-digital-india-summit-2015/

Stories on 20th Mar'14

Is WPP close to a full buy of Rediff?
Sir Martin Sorrell's WPP may buy 60% stake held by Arun Nanda and Ajit Balakrishan in Rediffusion Y&R India
http://www.mxmindia.com/2014/03/is-wpp-close-to-a-full-buy-of-rediff/

Zee-Sony-Zee & now Sony again. Ajay Bhalwankar is back at Zee, er, Sony, to be Chief Creative Dir, SET
Ajay Bhalwankar, who had quit Zee recently, will be joining Sony Entertainment Television (SET) as Chief Creative Director wef April 7
http://www.mxmindia.com/2014/03/zee-sony-zee-and-now-sony-again-ajay-bhalwankar-is-back-at-zee-er-sony-to-be-chief-creative-director-set/

Nestle urges consumers to 'share your goodness'
The aim is to connect with the consumers with a simple message - 'Share your goodness'
http://www.mxmindia.com/2014/03/nestle-urges-consumers-to-share-your-goodness/

Vikram Malhotra's Abundantia Ent gets its act together (and some $$$s)
Abundantia Entertainment confirms first two-year film slate and brings on-board new strategic investors to fuel further expansion drive
http://www.mxmindia.com/2014/03/vikram-malhotras-abundantia-ent-gets-its-act-together-and-some-s/

Affle launches ad2campaign
This unique platform provides brands and agencies a higher degree of campaign control, optimization and audience profiling
http://www.mxmindia.com/2014/03/affle-launches-ad2campaign/

HDS unveils #TheBigShot campaign for Bing
The campaign aims to bring together budding photographers to share their images with Bing and MSN
http://www.mxmindia.com/2014/03/hds-unveils-thebigshot-campaign-for-bing/

IAMAI pledges support to EC directives for election
The Election Commission has sent a communication to concerned players to enact the Code of Conduct during elections

http://www.mxmindia.com/2014/03/iamai-pledges-support-to-ec-directives-for-election/