Stories on 20th Mar'14

Is WPP close to a full buy of Rediff?
Sir Martin Sorrell's WPP may buy 60% stake held by Arun Nanda and Ajit Balakrishan in Rediffusion Y&R India
http://www.mxmindia.com/2014/03/is-wpp-close-to-a-full-buy-of-rediff/

Zee-Sony-Zee & now Sony again. Ajay Bhalwankar is back at Zee, er, Sony, to be Chief Creative Dir, SET
Ajay Bhalwankar, who had quit Zee recently, will be joining Sony Entertainment Television (SET) as Chief Creative Director wef April 7
http://www.mxmindia.com/2014/03/zee-sony-zee-and-now-sony-again-ajay-bhalwankar-is-back-at-zee-er-sony-to-be-chief-creative-director-set/

Nestle urges consumers to 'share your goodness'
The aim is to connect with the consumers with a simple message - 'Share your goodness'
http://www.mxmindia.com/2014/03/nestle-urges-consumers-to-share-your-goodness/

Vikram Malhotra's Abundantia Ent gets its act together (and some $$$s)
Abundantia Entertainment confirms first two-year film slate and brings on-board new strategic investors to fuel further expansion drive
http://www.mxmindia.com/2014/03/vikram-malhotras-abundantia-ent-gets-its-act-together-and-some-s/

Affle launches ad2campaign
This unique platform provides brands and agencies a higher degree of campaign control, optimization and audience profiling
http://www.mxmindia.com/2014/03/affle-launches-ad2campaign/

HDS unveils #TheBigShot campaign for Bing
The campaign aims to bring together budding photographers to share their images with Bing and MSN
http://www.mxmindia.com/2014/03/hds-unveils-thebigshot-campaign-for-bing/

IAMAI pledges support to EC directives for election
The Election Commission has sent a communication to concerned players to enact the Code of Conduct during elections

http://www.mxmindia.com/2014/03/iamai-pledges-support-to-ec-directives-for-election/

Stories on 31st May '13

Emergence of a new superpower
Publicis Worldwide announces star team for South Asia: Bobby Pawar, Partha Sinha and Ambika Srivastava. Report + interview with CEO Nakul Chopra who wants the agency in the Top 3
http://www.mxmindia.com/?p=48846

Kids bring more emotions & cuteness to Indian Idol format: Gaurav Seth
Instead of the regular Indian Idol reality show launch after an IPL, Sony Entertainment Television is bringing in a kiddie version this year
http://www.mxmindia.com/?p=48806


Shailesh Kapoor: Arnab Goswami: The Superhero We Need
In a decade from now, the star news anchor woud acquire cult or superhero status, writes Shailesh Kapoor. To borrow from cinema, he may evoke reactions like: Do your job honestly, nahin toh Arnab aajaayega.
http://www.mxmindia.com/?p=48796

Anil Thakraney: Dear fresh MBA, you're pissing me off
Graduates have been frantically hitting on their institute alumni for jobs bu some of the desperate ones have been going about this is an incorrect manner, rues Anil Thakraney
http://www.mxmindia.com/?p=48790

Ranjona Banerji: Who cares about the Maoists' attack & the PM in Japan?
There is a feeling that the media is spending too much time on the IPL scandal and trying to sack BCCI president N Srinivasan and thus ignoring other news, writes Ranjona Banerji
http://www.mxmindia.com/?p=48835

McCann gets Rajnigandha to the stadium
The campaign created by McCann Erickson for mouth freshener brand Rajnigandha, embarks by releasing TVC followed by digital, outdoor, and below the line (BTL) and POS medium
http://www.mxmindia.com/?p=48792

Aidem to handle ad sales for Jai Maharashtra
Jai Maharashtra, a 24-hour news and current affairs channel, was launched on May 1, 2013
http://www.mxmindia.com/?p=48809

IndiaCast appoints Tangerine Digital for digital content management
Tangerine will support IndiaCast to publish its Video on Demand content
http://www.mxmindia.com/?p=48808

Big Magic inks distribution deal with Airtel DTH
Big Magic, the regional general entertainment channel from the Reliance Broadcast Network stable has signed a distribution deal with Airtel Digital TV
http://www.mxmindia.com/?p=48831

NDTV announces first edition of Property Awards
After the success of its flagship programme The Property Show, NDTV is now presenting its first Property Awards to be held on June 3 in the capital
http://www.mxmindia.com/?p=48797

Zindagi Live announces Season 6
The season-opening episode will take a walk down memory lane and meet the yesteryear news anchors of Doordarshan such as Shammi Narang, Salma Sultan, Sarla Mahesvari and Minu Talwar.
http://www.mxmindia.com/?p=48807

Mint Asia holds India Dialogues in Singapore
Singapore-based Mint Asia conducts India Dialogues with banking biggies as also a panel discussion titled 'Where is Media in Asia headed?'
http://www.mxmindia.com/?p=48791

Stories on 12th Oct '12

The A-Z of DIGITIZATION
Just 19 days to go, and confused about the jargon in the air? Presenting asSpecial MxMIndia guide to dejargonize digitization
http://www.mxmindia.com/2012/10/the-a-z-of-digitization/

Does social media boost ROIs for e-commerce sites?
Brands are logging onto social media in a big way, interacting with and updating their consumers about new products or other initiatives, and e-commerce sites are not far behind. Does it help the bottomline?
http://www.mxmindia.com/2012/10/does-social-media-boost-rois-for-e-commerce-sites/


Manav Dhanda appointed as Network Programming Head for Big FM
This is Mr Dhanda's second stint with the Reliance Broadcast Network Ltd
http://www.mxmindia.com/2012/10/manav-dhanda-appointed-as-network-programming-head-for-big-fm/


Ogilvy APAC transforms creativity in healthcare comm
Ogilvy has announced that Pete Smith has been appointed Regional Innovations & Creative Director, Asia Pacific for the agency's specialised healthcare division
http://www.mxmindia.com/2012/10/ogilvy-apac-transforms-creativity-in-healthcare-comm/


Jaldi 5 with Nishit Tipnis: Elavia innovation delivered
Mr Tipnis on how he belives the Nissan Elavia innovation has delivered
http://www.mxmindia.com/2012/10/jaldi-5-with-nishit-tipnis-elavia-innovation-delivered/


My FIRST JOB... By Josy Paul
Continuing our 'My First....' series veteran adperson and Chairman and National Creative Director, BBDO India, Josy Paul on how he lost his first job in two months
http://www.mxmindia.com/2012/10/my-first-job-by-josy-paul/


Speaking of Which - The Woulds Are Not Lovely
Perhaps afraid of committing themselves with a "will", or wanting to sound polite and ineffable, more and more people are using "would" in the wrong place. Vidya Heble tries to restore order
http://www.mxmindia.com/2012/10/speaking-of-which-the-woulds-are-not-lovely/


Dainik Bhaskar honours women of the year
Dainik Bhaskar Women of the Year Awards 2012 is an initiative to recognise woman power in India. The award in its 3rd year encourages women to build their own identity
http://www.mxmindia.com/2012/10/dainik-bhaskar-honours-women-of-the-year/


It's Dish'tization as basic tier is free for Dish subscribers
As the sunset date for digitization nears, Dish TV has announced its basic channel tier free of cost in the four metros
http://www.mxmindia.com/2012/10/its-dishtization-as-basic-tier-is-free-for-dish-subscribers/


Deepti Jalota joins Mogae Media from Microsoft
Deepti Jalota has joined Mogae Media as Vice President - sales. She will be based at the Mogae HQ in Gurgaon
http://www.mxmindia.com/2012/10/deepti-jalota-joins-mogae-media-from-microsoft/


The Anchor: 10 News TV faces one would like to see in the Bigg Boss house (and why)
We are sure it won’t ever happen, but hypothetically, if it did, these are the 10 faces A N Chorrea writes he would like to see in the house
http://www.mxmindia.com/2012/10/the-anchor-10-news-tv-faces-one-would-like-to-see-in-the-bigg-boss-house-and-why/


Debrief: Cinthol: Not awesome, it's tiresome
People being made to frolic in water to cue freshness has been done to death ever since Ms Karen Lunel went under a waterfall for Liril centuries ago. So there's literally no freshness out here
http://www.mxmindia.com/2012/10/debrief-cinthol-not-awesome-its-tiresome/


Ranjona Banerji: Don't take readers for granted
Ranjona Banerji isn't too amused that Virat Kohli is the latest victim of the media's "amplify and then crucify" policy
http://www.mxmindia.com/2012/10/ranjona-banerji-dont-take-readers-for-granted/


Signposts... October 12
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-12/