Stories on 7th Jan '14

Get, set, go for the MxMIndia Annual 2
The second edition of our Annual issue is being readied. Pearls of wisdom from over a hundred industry captains. Insightful, unputdownable and worth the wait
http://www.mxmindia.com/2014/01/get-set-go-for-the-mxmindia-annual-2/

Man Jit Singh is king at Sony Pictures Home Entertainment
Sony Pictures Entertainment has appointed former MSM CEO Man Jit Singh as President of its home entertainment business. He will continue as non-exec chairman of MSM in India
http://www.mxmindia.com/2014/01/man-jit-singh-is-king-at-sony-pictures-home-entertainment/

India TV launches marketing campaign to promote new look
Editor-in-Chief Rajat Sharma is the face of the campaign where he makes an appeal to the nation to collectively bring about a change
http://www.mxmindia.com/2014/01/india-tv-launches-marketing-campaign-to-promote-new-look/

Manu Joseph quits Open, successor not yet named
The record on Open's editorial top deck has been mixed with exits of key editors soon after its launch
http://www.mxmindia.com/2014/01/manu-joseph-quits-open-successor-not-yet-named/

Ranjona Banerji: Knives out for AAP & Kejriwal as media tries to be judge, jury & executioner
The problem is the positioning of the Headlines Today sting as a failure of a nine-day-old government and the insinuation that the new party has already fallen apart on its promises, notes Ranjona Banerji

http://www.mxmindia.com/2014/01/ranjona-banerji-knives-out-for-aap-kejriwal-as-media-tries-to-be-judge-jury-executioner/

Stories on 30th Nov '12

Stakeholder view of one month of digitization
MxMIndia spoke to the heads of the broadcast, MSO and cable associations on the first phase of mandatory digitization in the 3 metros
http://www.mxmindia.com/2012/11/stakeholder-view-of-one-month-of-digitization/

Zippo to expand offerings in India
In just four years, India has emerged as third-largest market for the lighter giant
http://www.mxmindia.com/2012/11/zippo-to-expand-offerings-in-india/

Tiger partners with Elephant Design
A new identity and packaging for Britannia's Tiger Glucose and Creams by Elephant Design reinforces the brand's growth promise
http://www.mxmindia.com/2012/11/tiger-partners-with-elephant-design/


Reliance Ent consolidates gaming biz under 'Zapak'
Reliance Entertainment Digital has created a unified brand identity for its gaming operations with three verticals: Zapak Solutions, Zapak Online and WAP portal and Zapak Mobile
http://www.mxmindia.com/2012/11/reliance-ent-consolidates-gaming-biz-under-zapak/


Saurabh Yagnik exits Star to enter Sony as Biz Head, Pix
Multi Screen Media's Hollywood movie channel Pix has appointed Saurabh Yagnik as its Business Head
http://www.mxmindia.com/2012/11/saurabh-yagnik-exits-star-to-enter-sony-as-biz-head-pix/


Ranjona Banejri: Media ethics questioned in India and the UK
The arrest of Sudhir Chaudhury and Samir Ahluwalia of Zee and the publishing of the Leveson Inquiry report offer fresh reason to worry about ethics in the media
http://www.mxmindia.com/2012/11/ranjona-banerji-media-ethics-questioned-in-india-and-the-uk/


Anil Thakraney: Law needs to be tougher on journalists
If the media turns corrupt, there's very little hope for the nation, writes Anil Thakraney, dismayed by all the scandals being reported
http://www.mxmindia.com/2012/11/anil-thakraney-law-needs-to-be-tougher-on-journalists/


Jaldi 5 with Sandeep Dahiya: Kids' merchandise market still at start line
Sandeep Dahiya, Sr. Vice President - Consumer Products & Communications, Viacom18 Media, on merchandising helps bring alive popular characters for a kiddie channel like Nickelodeon
http://www.mxmindia.com/2012/11/jaldi-5-with-sandeep-dahiya-kids-merchandise-market-still-at-start-line/

Edelman India forays into experiential marketing
Acquires Cream Events to boost channel integration
http://www.mxmindia.com/2012/11/edelman-india-forays-into-experiential-marketing/

Star World to showcase Packed to the Rafters digitally ahead of TV launch next week
The Australian series will be seen across TV, Internet and Mobile platforms
http://www.mxmindia.com/2012/11/star-world-to-showcase-packed-to-the-rafters-digitally-ahead-of-tv-launch-next-week/

The Anchor: 6 reasons why the government must subsidise weddings
Since weddings are such a boon for the economy, A N Chorrea believes the government must subsidise wedding services
http://www.mxmindia.com/2012/11/the-anchor-6-reasons-why-the-government-must-subsidise-weddings/

Stories on 1st Oct '12

What makes Zee such a force to reckon with
Pradyuman Maheshwari critiques the Zee journey over the last 20 years and a quick chat with Managing Director and CEO Punit Goenka
http://www.mxmindia.com/2012/10/what-makes-zee-such-a-force-to-reckon-with/

Jaldi 5 with Ashok Kurien: Zee changed the Indian consumer forever!
Zee moved fast and was always the first, says Ashok Kurien who backed Subhash Chandra's dream to set up Zee and continues to be on ZEEL's Board of Directors
http://www.mxmindia.com/2012/10/jaldi-5-with-ashok-kurien-zee-changed-the-indian-consumer-forever/

From 'Okara Dukaan' to Zee... the complete story
The official chronicles of how 'Okara Dukaan' in Punjab (now in Pakistan) led to the setting up of the Essel group and finally Zee Entertainment Enterprises Limited
http://www.mxmindia.com/2012/10/from-okara-dukaan-to-zee-the-complete-story/

Uday Shankar: 'Zee is a treasured peer'
The success of Zee is a testimony to the remarkable vision and entrepreneurship of Subhash Chandra, says Uday Shankar
http://www.mxmindia.com/2012/10/uday-shankar-zee-is-a-treasured-peer/

Zee@20 | Rajdeep Sardesai: In 1992, no one believed a 24-hr channel was possible
Rajdeep Sardesai looks back to when Zee first made waves, his Page 1 story on the channel in The Times of India and the scepticism that greeted the news of the 24-hour channel
http://www.mxmindia.com/2012/10/zee20-rajdeep-sardesai-in-1992-no-one-believed-a-24-hr-channel-was-possible/

Zee@20: At the helm of the vision
As India's first satellite television channel turns 20 on Oct 2, MxMIndia spoke to former honchos about their experiences with Zee
http://www.mxmindia.com/2012/10/zee20-at-the-helm-of-the-vision/

Zee@20 | Sundeep Nagpal: What a score!!!
Stratagem Media founder-director Sundeep Nagpal recalls working on a pitch for Subhash Chandra and Ashok Kurien to Star TV for a tie-up and is happy to see the Zee bandwagon rolling on after 20 years
http://www.mxmindia.com/2012/10/zee20-sundeep-nagpal-what-a-score/

Zee@20: Producers raise a toast to team spirit
As India's first satellite television channel turns 20 on Oct 2, MxMIndia spoke to some of the current producers about their association with the channel
http://www.mxmindia.com/2012/10/zee20-producers-raise-a-toast-to-team-spirit/

MxM Buzzer # 11 | Quiz on 20 years of Zee
Presenting the 11th edition of MxM Buzzer where the focus is on 20 years of Zee
http://www.mxmindia.com/2012/10/mxm-buzzer-11-quiz-on-20-years-of-zee/

Spectrum fee waived for community radio
The Ministry of Communications & IT has decided to waive the spectrum fee for Community Radio Services (CRS). This follows requests received from National Advisory Council, Ministry of Information & Broadcasting and the Community Radio Association
http://www.mxmindia.com/2012/10/spectrum-fee-waived-for-community-radio/

The Anchor: 10 all-time favourite 'faces' of Zee TV
A N Chorrea picks the 10 stars that made Zee TV a happening channel over the last two decades
http://www.mxmindia.com/2012/10/the-anchor-10-all-time-favourite-faces-of-zee-tv/

Man Jit Singh is IBF Prez, 3 VPs appointed
Sunil Lulla of Times TV Network, Rajat Sharma of India TV and Punit Goenka of Zee News were appointed as Vice Presidents
http://www.mxmindia.com/2012/10/man-jit-singh-is-ibf-prez-3-vps-appointed/

Honchos win top honours at Forbes India Leadership Awards 2012
Big names in Indian business make it an evening to remember at the Forbes India Leadership Awards 2012
http://www.mxmindia.com/2012/10/honchos-win-top-honours-at-forbes-india-leadership-awards-2012/

Alok Agrawal replaces Barun Das as Zee News chief
Zee News Limited (ZNL) has announced that its CEO Barun Das has decided  to move on after a successful 5-year stint, and is being replaced by Alok Agrawal
http://www.mxmindia.com/2012/10/alok-agrawal-replaces-barun-das-as-zee-news-chief/

Vizeum bags OML Entertainment's media AOR
Vizeum has announced their appointment as the media AoR for OML Entertainment Pvt Ltd - a music, live events and youth media company in India
http://www.mxmindia.com/2012/10/vizeum-bags-oml-entertainments-media-aor/

4 national MSOs announce digital cable TV rates
Four National-level Multi System Operators (MSOs), DEN, Digi Cable, Hathway and WWIL, have announced rates for consumer packages for digital cable
http://www.mxmindia.com/2012/10/4-national-msos-announce-digital-cable-tv-rates/

73% digitization target achieved; Ambika Soni meets Delhi CM
The Chief Minister of NCT of Delhi assured the Minister of Information and Broadcasting of the Delhi government's full support for the digitization exercise
http://www.mxmindia.com/2012/10/73-digitization-target-achieved-ambika-soni-meets-delhi-cm/

Star Plus involves viewers in marketing innovation
Soap characters Maanvi and Viraat are set to tie the knot this month, and viewers stand a chance to participate
http://www.mxmindia.com/2012/10/star-plus-involves-viewers-in-marketing-innovation/

Bhaskar Das retires from BCCL
{on MxM on Friday} After having begun the journey with BCCL in 1980 as Management Trainee, Bhaskar Das retires as President and Principal Secretary to the Managing Director


Anil Thakraney: Bigg Boss ka Bigg Gamble
Entertainment television in India is escapist, much like Bollywood films, therefore over-the-top masala is very important. And what's a desi reality show minus some known names?
http://www.mxmindia.com/2012/10/anil-thakraney-bigg-boss-ka-bigg-gamble/

Ranjona Banerji: Conjecture and conjuring on cricket
Ranjona Banerji tracks the world of news on television, the newspapers, the internet and the social media
http://www.mxmindia.com/2012/10/ranjona-banerji-conjecture-and-conjuring-on-cricket/

Stories on 13rd Sep '12

Sony Six all set for the fight!
MxMIndia gets the chieftains of Multi Screen Media to dwell on the UFC gameplan and what more to expect from Sony Six
http://www.mxmindia.com/2012/09/sony-six-all-set-for-the-fight/

No immediate iPhone5 launch in India, in HKG for Rs 39.7k
The iPhone 5 was launched with much fanfare on Wednesday making it the thinnest and lightest smartphone in the market. But Apple Inc is not launching it in India yet… not in September at least
http://www.mxmindia.com/2012/09/no-immediate-iphone5-launch-in-india-in-hkg-for-rs-39-7k/

Zee launches 2nd Arabic GEC - Zee Alwan
Zee Alwan will have over 180 hours of original programming monthly with three Arabic series offered exclusively on the free-to-air channel
http://www.mxmindia.com/2012/09/zee-launches-2nd-arabic-gec-zee-alwan/

Priyanka Chopra back as Pepsi's brand ambassador
She will be the only woman ambassador for Brand Pepsi, which is also endorsed by the Ranbir Kapoor and M S Dhoni
http://www.mxmindia.com/2012/09/priyanka-chopra-makes-a-comeback-as-pepsis-brand-ambassador/

Mobile ad platform Sprout is now InMobi Studio
InMobi to rename Sprout to InMobi Studios; eyes huge revenue jump this quarter
http://www.mxmindia.com/2012/09/mobile-ad-platform-sprout-is-now-inmobi-studio/

Shailesh Kapoor: Welcome Back, KBC!
The success of KBC cannot be measured through a mere rating number. Several shows may attract similar audience volumes, but KBC’s long-standing legacy makes it stand apart, writes Shailesh Kapoor in ‘TV Trail'
http://www.mxmindia.com/2012/09/shailesh-kapoor-welcome-back-kbc/

Paritosh Joshi: We watch their CSI but do they watch our {insert name of randomly chosen Indian TV show}?
American TV executives know that the shelf life and ability to travel of a show make a huge difference to its economics, notes Paritosh Joshi in ‘Media Matrix’
http://www.mxmindia.com/2012/09/paritosh-joshi-we-watch-their-csi-but-do-they-watch-our/

Signposts : September 13
Day 3 of our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-13/

Carrier Midea appoints DDB Mudra for creative
Carrier Midea India Pvt. Ltd. has appointed DDB Mudra Delhi as its creative agency for the Midea Brand. DDB Mudra Group was entrusted with the account after a multi-agency pitch
http://www.mxmindia.com/2012/09/carrier-midea-appoints-ddb-mudra-for-creative/

9XO launches online music store and WAP Portal
9XO, the international music channel from the 9X Media Group, has launched a comprehensive international music store online called www.9xo.56060.in
http://www.mxmindia.com/2012/09/9xo-launches-online-music-store-and-wap-portal/

Myntra, clicking faster
Myntra aims to further strengthen leadership position through new segments; to launch private labels soon
http://www.mxmindia.com/2012/09/myntra-clicking-faster/

The Anchor: 4 challenges hampering mobile advtg growth
The mobile, as a handheld device, is a lot more personal and contextual. Advertising on this medium thus cannot be the same as on the internet
http://www.mxmindia.com/2012/09/the-anchor-4-challenges-hampering-the-growth-of-mobile-advertising/

Debrief: Volkswagen's senseless 'innovation'
How does a vibrating chip relate to the Polo and the Vento? I really hope the cars don't vibrate while being driven, that would be quite alarming!
http://www.mxmindia.com/2012/09/debrief-volkswagens-senseless-innovation/

Ranjona Banerji: So is Samar Harlankar unfairly accused of plagiarism?
Journalists have to be more careful about the sources they use and quote and the manner in which they credit them, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-so-is-samar-harlankar-unfairly-accused-of-plagiarism/

Stories on 15th Jun

Cannes 2012 SPECIAL: Heading high towards Cannes 2012
It's time for the 59th Cannes Lions, the true festival of creativity. Presenting a curtain-raiser and a kickstart of MxMIndia's coverage
http://www.mxmindia.com/2012/06/heading-high-towards-cannes-2012/


Cannes 2012 SPECIAL: Being on Cannes jury is no mean task
Industry veterans share their experiences - the good, the bad and the interesting - of being a part of the jury at Cannes
http://www.mxmindia.com/2012/06/being-on-cannes-jury-is-no-mean-task/


Cannes 2012 SPECIAL: How India fared @ Cannes in 2009-2011
There are 34,301 entries from 87 countries for Cannes Lions, of which 1,182 pieces have been entered from India, slightly more than the last year's figure of 1,177
http://www.mxmindia.com/2012/06/how-india-fared-cannes-in-2009-2011/


Cannes 2012 SPECIAL: By Invitation | Rahul Kishore: In Cannes you can!
There's loads to do at Cannes, if you want to look beyond the festival, writes Rahul Kishore
http://www.mxmindia.com/2012/06/by-invitation-rahul-kishore-in-cannes-you-can/


Cannes 2012 SPECIAL: The Anchor: Sneha Iype Varma on 5 things to do when at Cannes
Cheer loud and clear for your country. Make lots of noise and have lots of fun. You are in the Mecca of advertising and this is your time, says Sneha Iype Varma
http://www.mxmindia.com/2012/06/the-anchor-sneha-iype-varma-on-5-things-to-do-when-at-cannes/


Sony's stake hike allows MSM flexibility: Man Jit Singh. Regional/niche channels on anvil
With Sony Pictures Television announcing its decision to buy 32 per cent stake from minority shareholders in a phased manner, its equity in Multi Screen Media (or MSM which runs the channels Sony, Sab, Max etc) will go up to 94 percent. This, says CEO Man Jit Singh, reflects Sony commitment in MSM and will allow the Indian enterprise to grow faster
http://www.mxmindia.com/2012/06/sonys-stake-hike-allows-msm-flexibility-man-jit-singh/


Mindshare expands global social media footprint with senior hires
Amsterdam-based SocialMedia8's founder Igor Beuker will be Mindshare's first Global Chief Social Officer, whilst M80’s managing director, Mark Evans will be Mindshare North America’s new social lead
http://www.mxmindia.com/2012/06/mindshare-expands-global-social-media-footprint-with-senior-hires/


Gangs of Wasseypur to raise the thriller quotient of Channel V's Gumrah
Anurag Kashyap, along with Manoj Bajpai and Richa Chadda, to enact pivotal roles in the special episode of the teenage crime series
http://www.mxmindia.com/2012/06/gangs-of-wasseypur-to-raise-the-thriller-quotient-of-channel-vs-gumrah/


Bang in the Middle to handle Knoxx Global's communications
Bang in the Middle will manage the entire spectrum of its impending launches of security and management devices for Knoxx Global
http://www.mxmindia.com/2012/06/bang-in-the-middle-to-handle-knoxx-globals-communications/

I&B pussyfoots on digitization. Decision on deadline to be announced this week
The taskforce convened by I&B secretary Uday Kumar Varma failed to announce whether the June 30 digitization is going to be delayed as has been demanded by many stakeholders.
http://www.mxmindia.com/2012/06/ib-pussyfoots-on-digitization-decision-on-deadline-to-be-announced-next-week/


Anil Thakraney: Need more Amul girls
Yes, it's costly to build a brand mnemonic and it takes many years to make it a powerful brand associator. But the long term benefits justify all that expense
http://www.mxmindia.com/2012/06/anil-thakraney-need-more-amul-girls/


Ranjona Banerji: Is the media fickle, or just having fun
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/ranjona-banerji-is-the-media-fickle-or-just-having-fun/