Stories on 12th July '13

Measurement mayhem as TAM goes weekly for some
Advertisers, media agencies are upset with TAM's decision to go weekly for some broadcasters
http://www.mxmindia.com/?p=51301


Keeping Gen Y Happy & Motivated
A greater emphasis to work-life balance is among the many things companies are doing to ensure the younger set stays satisfied
http://www.mxmindia.com/?p=51294

Colgate launches offensive to take on P&G's Oral B toothpaste
Colgate MD Prabha Parmeswaran gets aggressive to edge out P&G's newly launched Oral B toothpaste
http://www.mxmindia.com/?p=51271


Nestle's Vikas Ahuja joins Myntra as CMO
Until recently  Country Business Manager at Nestle, Vikas Ahuja has joined online fashion destination Myntra.com
http://www.mxmindia.com/?p=51289


TCS tops list of Fortune's 'India's Most Admired Companies'
Fortune India's 2013 list of Most Admired Companies done in partnership with the Hay Group sees Tata Consultancy Services topping the list with Hindustan Unilever at #2
http://www.mxmindia.com/?p=51272


Harish Bijoor hits 10k corporate speaking hours milestone
Leading brand consultant Harish Bijoor hits a milestone 10,000 corporate speaking hours landmark
http://www.mxmindia.com/?p=51277


Zee Cinema goes aggro to promote Barfi! telecast
The channel distributes 'barfis' across 8 cities to promote film's airing on July 14
http://www.mxmindia.com/?p=51273


Dream scheme to let ads pay for car EMIs
Now let your car out for ads and get EMIs paid for 36 months, courtesy Pune-based marketing firm
http://www.mxmindia.com/?p=51280


Anil Thakraney: The Great Desi Soap Factory
Each year one channel or another launches a new serial that comes with the promise of freshness, but by the tenth episode the story regresses into a family natak, rues Anil Thakraney
http://www.mxmindia.com/?p=51270

Stories on 10th July '13

Measurement mayhem as TAM goes weekly for some
Advertisers, media agencies are upset with TAM's decision to go weekly for some broadcasters
http://www.mxmindia.com/2013/07/measurement-mayhem-as-tam-goes-weekly-for-some/

Keeping Gen Y Happy & Motivated
A greater emphasis to work-life balance is among the many things companies are doing to ensure the younger set stays satisfied
http://www.mxmindia.com/2013/07/keeping-gen-y-happy-motivated/

Colgate launches offensive to take on P&G's Oral B toothpaste
Colgate MD Prabha Parmeswaran gets aggressive to edge out P&G's newly launched Oral B toothpaste
http://www.mxmindia.com/2013/07/colgate-launches-offensive-to-take-on-pgs-oral-b-toothpaste/

Nestle's Vikas Ahuja joins Myntra as CMO
Until recently  Country Business Manager at Nestle, Vikas Ahuja has joined online fashion destination Myntra.com
http://www.mxmindia.com/2013/07/nestles-vikas-ahuja-joins-myntra-as-cmo/

TCS tops list of Fortune's 'India's Most Admired Companies'
Fortune India's 2013 list of Most Admired Companies done in partnership with the Hay Group sees Tata Consultancy Services topping the list with Hindustan Unilever at #2
http://www.mxmindia.com/2013/07/tcs-tops-list-of-fortunes-indias-most-admired-companies/

Harish Bijoor hits 10k corporate speaking hours milestone
Leading brand consultant Harish Bijoor hits a milestone 10,000 corporate speaking hours landmark
http://www.mxmindia.com/2013/07/harish-bijoor-hits-10k-corporate-speaking-hours-milestone/

Zee Cinema goes aggro to promote Barfi! telecast
The channel distributes 'barfis' across 8 cities to promote film's airing on July 14
http://www.mxmindia.com/2013/07/zee-cinema-goes-aggro-to-promote-barfi-telecast/

Dream scheme to let ads pay for car EMIs
Now let your car out for ads and get EMIs paid for 36 months, courtesy Pune-based marketing firm
http://www.mxmindia.com/2013/07/dream-scheme-to-let-ads-pay-for-car-emis/

Anil Thakraney: The Great Desi Soap Factory
Each year one channel or another launches a new serial that comes with the promise of freshness, but by the tenth episode the story regresses into a family natak, rues Anil Thakraney

http://www.mxmindia.com/2013/07/anil-thakraney-the-great-desi-soap-factory/

Stories on 25th Jul

Our battle is to out-think TOI: Meenal Baghel
Anil Thakraney gets the Mumbai Mirror editor-in-chief to speak like no Times of India group editor has ever done before. A must-read interview
http://www.mxmindia.com/2012/07/our-battle-is-to-out-think-toi-meenal-baghel/


HUL, Dabur & Colgate Q1 sales up 20%, next few Qs challenging
The consumer goods companies said the next few quarters could be challenging if the monsoon is weak and the rupee continues to fall
http://www.mxmindia.com/2012/07/hul-dabur-colgate-q1-sales-up-20-next-few-qs-challenging/


Crazeal enters cinemas for experiential marketing
Crazeal has rolled out a nationwide experiential marketing campaign to connect with consumers
http://www.mxmindia.com/2012/07/crazeal-enters-cinemas-for-experiential-marketing/

Why CMOs needn't feel guilty about going for Cannes Lions
Clients must attend festivals like the Cannes Lions to spot inspiring ideas, particularly in the digital, social and mobile and media worlds
http://www.mxmindia.com/2012/07/why-attending-cannes-lions-is-no-longer-an-indulgence-for-cmos/


Ignitee appoints Ranjoy Dey as Chief Operating Officer
Mr Dey will be based at Ignitee's Gurgaon office - managing the business across the offices of Ignitee in Delhi, Mumbai and Chennai
http://www.mxmindia.com/2012/07/ignitee-appoints-ranjoy-dey-as-chief-operating-officer/


Ogaan Cancer Foundation creates a breast cancer awareness campaign
In a bid to support the cause of breast cancer awareness, Ogaan Cancer Foundation has created a new campaign with filmmaker, Zoya Akthar
http://www.mxmindia.com/2012/07/ogaan-cancer-foundation-creates-a-breast-cancer-awareness-campaign/


Nitin Singh joins Indigo Consulting as biz head
He will be responsible for managing the recently acquired Indigo Consulting's relationships and scaling up the digital business in the Delhi region
http://www.mxmindia.com/2012/07/nitin-singh-joins-indigo-consulting-as-biz-head/


WATBlog announces CMO conference
It is a platform to connect with the Marketing Heads of India's Top Brands
http://www.mxmindia.com/2012/07/watblog-announces-cmo-conference/


Suvarna launches 3 fiction shows
All three shows will go on air from July 30
http://www.mxmindia.com/2012/07/suvarna-launches-3-fiction-shows/


The Anchor: 6 ways to create pathbreaking & sustainable communication for a brand
One significant conclusion with regard to communication has dawned - successful organizations always have top-driven communication, says N Chandramouli
http://www.mxmindia.com/2012/07/the-anchor-6-ways-to-create-pathbreaking-sustainable-communication-for-a-brand/


Anil Thakraney: Murder in the factory
I sometimes wonder if CEOs put in special efforts to appoint the correct HR personnel for their factories. And ensure they are heavy trained for the job
http://www.mxmindia.com/2012/07/anil-thakraney-murder-in-the-factory/

Stories on 13th December

Star gets set for Life OK...
Set to replace Star One, 'Life OK' will launch on Dec 18. A chat with media agency heads on whether there is room for yet another GEC
http://www.mxmindia.com/2011/12/star-gets-set-for-life-ok/

Debrief: Cute, cool and sweet
Good, clean commercial from the makers of Nutrine Mahalacto. The main appeal lies in the fact that they have made a very routine announcement appear interesting.
http://www.mxmindia.com/2011/12/debrief-cute-cool-and-sweet/

Dish TV makes it to Fortune India 500, 4 biggies exit list
Zee Entertainment, Sun Network, HT Media, Network 18 and Dish TV feature in the soon-to-be-released Fortune India 500 list
http://www.mxmindia.com/2011/12/dish-tv-makes-it-to-fortune-india-500-4-media-biggies-exit-list/

Salt Brand Solutions wins creative mandate for BSE
Salt Brand Solutions is on a roll with two new businesses in its kitty; Bombay Stock exchange and RTL, a television channel yet to be launched
http://www.mxmindia.com/2011/12/salt-brand-solutions-wins-creative-mandate-for-bse/

Proximity India wins digital duties for 7UP
PepsiCo India has appointed Proximity India as its digital creative agency for its 7UP brand
http://www.mxmindia.com/2011/12/proximity-india-wins-digital-duties-for-7up/

The Economist publishes its annual Books of the Year list
The Economist's annual Books of the Year list, published in this week's issue, highlights 50 of this year's most fêted authors and their works
http://www.mxmindia.com/2011/12/the-economist-publishes-its-annual-books-of-the-year-list/

Mudra Max does OOH campaign for HT summit
The challenge for Mudra Max-OOH was to showcase Hindustan Times as a brand that creates awareness among its readers, that it is a newspaper that listens and avidly takes up public issues, undertakes global-scaled initiatives and captures issues and solutions that we face every day.
http://www.mxmindia.com/2011/12/mudra-max-does-ooh-campaign-for-ht-summit/

ad:tech New Delhi 2012 gets bigger, better and bolder
ad:tech announces two more industry heavy weights as keynote speakers, among a total of over 80 speakers
http://www.mxmindia.com/2011/12/adtech-new-delhi-2012-gets-bigger-better-and-bolder/

TopGear announces the 2011 awards, names Audi RS5 as 'Car of 2011'
A TopGear car is one that simply excites you and has you searching for reasons to take your car out even if you want to get nowhere
http://www.mxmindia.com/2011/12/topgear-announces-the-2011-awards-names-audi-rs5-as-car-of-2011/

Colgate's 'Oral Health Month' focuses zero cavities
The company has also started the 'Adopt a School' program to increase awareness about the importance of maintaining good oral habits
http://www.mxmindia.com/2011/12/colgates-oral-health-month-focuses-zero-cavities/

Anchor: 5 reasons why Digital is the next big thing in OOH
Anirban Ghosh on how and why digital is the coming revolution.
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-why-digital-is-the-next-big-thing-in-ooh/

Divya Radhakrishnan launches Helios to serve non-content needs of broadcasters, ropes in Bala Iyengar
Helios Media will offer services in sales, marketing, research and traffic management verticals as a composite piece or as a standalone, based on the requirements of broadcasters
http://www.mxmindia.com/2011/12/divya-radhakrishnan-launches-helios-media-ropes-in-bala-iyengar/

[PR Channel | By Invitation] CSR: More than PR, pursuing competitive advantage in the long run

Corporate social responsibility can become a source of tremendous social progress, as the business applies its considerable resources, expertise, and insights to activities that benefit society

http://www.mxmindia.com/2011/12/csr-more-than-pr-pursuing-competitive-advantage-in-the-long-run/