Stories on 9th March

iPad3 could revolutionise ad & content
With its enhanced display, Apple's new tablet could rev up digital media and publishing though there's no indicator of an India launch
http://www.mxmindia.com/2012/03/ipad3-could-revolutionise-ad-content/


Exclusive: BCCL President Bhaskar Das is now also Principal Secretary to MD
The Times of India group President Dr Bhaskar Das has now donned the additional responsibility of Principal Secretary to Managing Director Vineet Jain
http://www.mxmindia.com/2012/03/exclusive-bccl-president-bhaskar-das-is-now-also-principal-secretary-to-md/


Power of +ve campaigning: Why SP won & BSP, Cong lost
Experts say it's up to the agencies to help political parties with a nice strategy
http://www.mxmindia.com/2012/03/power-of-ve-campaigning-why-sp-won-bsp-cong-lost/


Woman power at MxMIndia's roundtable for Big CBS Love
To celebrate the spirit of women in the advertising-media domain, MxM India conceptualised a roundtable conference for BIG CBS Love in a half-hour show that was aired on Bloomberg UTV on March 8.
http://www.mxmindia.com/2012/03/woman-power-at-mxmindias-roundtable-for-big-cbs-love/


Intnl radio stations will soon enter India: Amitabh Srivastava
Radio Netherlands' Country Manager Amitabh Srivastava tells MxMIndia that talk radio is the next big thing.
http://www.mxmindia.com/2012/03/global-radio-channels-will-soon-come-to-india-amitabh-srivastava/


Games2Win sets 20 mn users target for 2012
Android Game 'Parking Frenzy' scaled its way to the No 7 position on the 'Free Games' section in the Android Market (USA) recently, making it probably the first game from India to have featured this high in the space
http://www.mxmindia.com/2012/03/games2win-sets-20-mn-users-target-for-2012/


Assam's Manoj Barpujari wins Nat Award for film criticism
Manoj Barpujari of Dainik Agradoot daily is to be awarded the Best film critic award Swarna Kamal and Rs75,000 for his critiques in English and Assamese
http://www.mxmindia.com/2012/03/guwahatis-manoj-barpujari-wins-national-award-for-best-film-critic/


Yashraj Rao is National Sales Head for BIG Love & Spark
Mr Rao will be responsible for growing sales and leading the team across the country, to grow client base and revenues for these channels
http://www.mxmindia.com/2012/03/yashraj-rao-appointed-as-national-sales-head-for-big-love-and-spark/


Changing Sky on its way ahead
Pune-based design agency Changing Sky has won recognition for excellence in brand repositioning from The Rebrand 100.
http://www.mxmindia.com/2012/03/changing-sky-on-its-way-ahead/


MiD-DAY has a new entertainment editor
Janhavi Samant will head MiD DAY Hitlist along with Center Stage, Hot Property and Big Break. Ms Samant will take charge from outgoing editor Shubha Shetty Saha.
http://www.mxmindia.com/2012/03/mid-day-has-a-new-entertainment-editor/


5 reasons why behind every good creative is an even better media plan
Media Planning adds D.R.A.M.A to every creative to make it larger. Karthik Lakshminarayan cites some examples
http://www.mxmindia.com/2012/03/5-reasons-why-behind-every-good-creative-is-an-even-better-media-plan/


Debrief: Pepsi: Game changer
The idea taps into the single-game malaise this nation suffers from, and it’s time the other games got some attention. The TVC reflects the opinion of many, and so it’s a good consumer insight.
http://www.mxmindia.com/2012/03/debrief-pepsi-game-changer/


Anil Thakraney: TV media is out of sync
There is just too much attention given to the urban Indian middle class and their issues. To the cost of the rest of India. And this is why television studio views and discussions have little relevance to 'non-shining' India.
http://www.mxmindia.com/2012/03/anil-thakraney-tv-media-is-out-of-sync/


Freaking News: It's business as usual after the election euphoria
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/03/freaking-news-its-business-as-usual-after-the-election-euphoria/

Stories on 16th January

I don't read rival newspapers: Bhaskar Das
The Bennett Coleman president answers Anil Thakraney's searching questions on his long career with the TOI and the group's ideologies and sometimes controversial practices
http://www.mxmindia.com/2012/01/i-dont-read-rival-newspapers-bhaskar-das/

Wow! Sandeep Goyal firm will now manage Airtel's ad inventory & m-commerce
Airtel outsources advertising inventory management to Mogae Media
http://www.mxmindia.com/2012/01/wow-sandeep-goyal-firm-will-now-manage-airtels-ad-inventory-m-commerce/

Trade bullish on bus shelter advtg
Bus shelter ads are strategically placed in areas with more pedestrians, where it is easy to see the brand and its message.
http://www.mxmindia.com/2012/01/stop-the-bus-its-ooh/

Ad Strat: The Hero in everyone
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/01/ad-strat-the-hero-in-everyone/

[PR Channel] Flashmobs and guerrilla PR in the digital world
In connecting the dots with these sweeping phenomena, we as public relations and digital communications practitioners can seek inspiration, think above and be even more creative in what we do.
http://www.mxmindia.com/2012/01/pr-channel-flashmobs-and-guerrilla-pr-in-the-digital-world/

Reviewing the Reviews: Chaalis Chauraasi
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/01/reviewing-the-reviews-chaalis-chauraasi/

Big Digital to handle digital promotions for Sadda Adda
For this project, Big Digital has brought together different verticals of the RBNL network for an effective and widespread promotion and visibility
http://www.mxmindia.com/2012/01/big-digital-to-handle-digital-promotions-for-sadda-adda/

The Anchor: 5 tips on how you too can run the marathon
Want to run the marathon? You definitely can't do it on a whim - one has to prepare and train in advance for it, says Bharat Kapadia.
http://www.mxmindia.com/2012/01/the-anchor-5-tips-on-how-you-too-can-run-the-marathon/

Anil Thakraney: Star India's massive gamble
Indian showbiz just does not have writers who can pen such superlative scripts and dialogues like 24. The very average quality of writing in our movies and soaps is a clear indication of that.
http://www.mxmindia.com/2012/01/anil-thakraney-star-indias-massive-gamble/

Journalists' covenants on cricket and more
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/journalists-covenants-on-cricket-and-more/