Stories on 10th Sep '13

Mindshare emerges victorious in a closely-fought Emvies 2013
... as Hindustan Unilever is Media Client of the Year followed by Cadbury India and Tata Docomo
http://www.mxmindia.com/?p=53823

MxMIndia: Too good to be Two!
We completed two years of our existence yesterday. For us, it's time to look beyond, writes Pradyuman Maheshwari
http://www.mxmindia.com/?p=53839

MoCoupons will be boon for FMCG companies: Sandeep Goyal
Adman and former chairman of Dentsu India Sandeep Goyal's Mogae Media is working on ways to monetize the mobile phone has come up with mobile couponing for brands to reach customers
http://www.mxmindia.com/?p=53809

HT goes for new-look, introduces tearaway add-on as ‘Page One Plus’
Hindustan Times refreshes Delhi and Mumbai editions with the launch of tearaway info-sheet and a new brand campaign
http://www.mxmindia.com/?p=53807

Vijay Karnataka's Sanjeev Kulkarni joins VRL Media
Sanjeev Kulkarni has quit Vijay Karnataka to join Vijayavani as Vice President - Sales and Marketing
http://www.mxmindia.com/?p=53812

Ranjona Banerji: Of corporate and their Twitter handles
Ranjona Banerji has had some fun with the Twitter handle of Vodafone only to be disturbed in her Sunday afternoon snooze
http://www.mxmindia.com/?p=53815

Amith Prabhu: Why our politicians must undertake media training
Public Relations should be built on the bedrock of media training, writes Amith Prabhu
http://www.mxmindia.com/?p=53814

Reviewing the Reviews: Critics give Apoorva Lakhia's Zanjeer a mauling
Actor Ram Charan was thrashed too for even trying to do a role immortalised by Amitabh Bachchan.vThis film got 0 stars and some 2 or 2.5s, notes Deepa Gahlot
http://www.mxmindia.com/?p=53817

Stories on 21st March

MIB diktat: Digitize or get punished!
At the CASBAA India Forum, the I&B joint secy said those who don't digitize will be punished
http://www.mxmindia.com/2012/03/digitze-or-else/

MxMIndia Comment: Let market forces decide ad duration
Pradyuman Maheshwari on why the TRAI proposal on ad duration and display need to be rubbished and how market forces must decide on what’s right
http://www.mxmindia.com/2012/03/mxmindia-comment-let-market-forces-decide-ad-duration/

Levi's WaterLess initiative for World Water Day
On World Water Day, March 22, the clothing brand Levi’s is challenging people to go WaterLess. This is a social media initiative by Levi’s to help give more to people in need in association with water.org.
http://www.mxmindia.com/2012/03/levis-waterless-initiative-for-world-water-day/

PlanetRadiocity launches new genre on web radio
Rachna Kanwar, the brain behind PlanetRadiocity.com, talks to MxMIndia about trends in radio - online, mobile and emerging media - and plans for its revamp.
http://www.mxmindia.com/2012/03/planet-radiocity-launches-new-genre-on-web-radio/

The road ahead for Excluzen.com
The world of luxury has a new entrant in the Indian market, Excluzen.com, a luxury goods website.
http://www.mxmindia.com/2012/03/the-road-ahead-for-excluzen-com/

UTV Indiagames launches cricket games on iPhone, iPad
UTV Indiagames has announced its ‘WorldCup Cricket Fever’ for the iOS platform, providing cricket lovers and gamers with one more reason to stay glued to the small screen.
http://www.mxmindia.com/2012/03/utv-indiagames-launches-cricket-games-on-iphone-ipad/

Rockstar triumphs at FICCI Frames Excellence Awards
Rockstar won a total of 4 awards making it the most prolific winner at the FICCI Frames Excellence Awards 2012, held at FICCI Frames 2012.
http://www.mxmindia.com/2012/03/rockstar-triumphs-at-ficci-frames-excellence-awards/

Varun Kohli joins Mogae Media as Chief Monetisation Officer
Varun Kohli has joined Mogae Media as Chief Monetisation Officer, reporting to Sandeep Goyal, Chairman, Mogae Media.
http://www.mxmindia.com/2012/03/varun-kohli-joins-mogae-media-as-chief-monetisation-officer/

The Anchor: 4 reasons why radio needs content innovation
From social media to internet radio – everywhere one looks, there is need for content innovation. Amitabh Srivastava explains why it can’t be neglected.
http://www.mxmindia.com/2012/03/the-anchor-4-reasons-why-radio-needs-content-innovation/

Anil Thakraney: Don't kill Kohli
We have finally found a real match-winner in the cricket team, a player who doesn't get intimidated by huge targets, and it's in the nation's interest that we carefully nurture this rare talent. Hold the mega praises and the fat endorsement contracts for a bit, people. Let's not kill the golden goose.
http://www.mxmindia.com/2012/03/anil-thakraney-dont-kill-kohli/

[MxM Journalism Review] When media got taken for a ride
In her weekly 'grouse', Ranjona Banerji writes on how the news media took on an issue when none existed.
http://www.mxmindia.com/2012/03/mxm-journalism-review-when-media-got-taken-for-a-ride/

Stories on 16th January

I don't read rival newspapers: Bhaskar Das
The Bennett Coleman president answers Anil Thakraney's searching questions on his long career with the TOI and the group's ideologies and sometimes controversial practices
http://www.mxmindia.com/2012/01/i-dont-read-rival-newspapers-bhaskar-das/

Wow! Sandeep Goyal firm will now manage Airtel's ad inventory & m-commerce
Airtel outsources advertising inventory management to Mogae Media
http://www.mxmindia.com/2012/01/wow-sandeep-goyal-firm-will-now-manage-airtels-ad-inventory-m-commerce/

Trade bullish on bus shelter advtg
Bus shelter ads are strategically placed in areas with more pedestrians, where it is easy to see the brand and its message.
http://www.mxmindia.com/2012/01/stop-the-bus-its-ooh/

Ad Strat: The Hero in everyone
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/01/ad-strat-the-hero-in-everyone/

[PR Channel] Flashmobs and guerrilla PR in the digital world
In connecting the dots with these sweeping phenomena, we as public relations and digital communications practitioners can seek inspiration, think above and be even more creative in what we do.
http://www.mxmindia.com/2012/01/pr-channel-flashmobs-and-guerrilla-pr-in-the-digital-world/

Reviewing the Reviews: Chaalis Chauraasi
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/01/reviewing-the-reviews-chaalis-chauraasi/

Big Digital to handle digital promotions for Sadda Adda
For this project, Big Digital has brought together different verticals of the RBNL network for an effective and widespread promotion and visibility
http://www.mxmindia.com/2012/01/big-digital-to-handle-digital-promotions-for-sadda-adda/

The Anchor: 5 tips on how you too can run the marathon
Want to run the marathon? You definitely can't do it on a whim - one has to prepare and train in advance for it, says Bharat Kapadia.
http://www.mxmindia.com/2012/01/the-anchor-5-tips-on-how-you-too-can-run-the-marathon/

Anil Thakraney: Star India's massive gamble
Indian showbiz just does not have writers who can pen such superlative scripts and dialogues like 24. The very average quality of writing in our movies and soaps is a clear indication of that.
http://www.mxmindia.com/2012/01/anil-thakraney-star-indias-massive-gamble/

Journalists' covenants on cricket and more
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/journalists-covenants-on-cricket-and-more/