The MxMINDIA.COM BLOG: Bharat Kapadia

Showing posts with label Bharat Kapadia. Show all posts

Friday, 17 January 2014

Stories on 17th Jan '14

Marathon time for Mumbai's media mavens
Top media and marketing pros are set to run the Mumbai Marathon on Sunday, Jan 19. Some are stressing about it, some running to destress & many others just for fun
http://www.mxmindia.com/2014/01/marathon-time-for-mumbais-media-mavens/

The clock is ticking... Guidelines on TV audience measurement issued. 30 days wef Jan 16
The order on the guidelines uploaded on the Ministry of Information and Broadcasting website is dated January 16 and it clearly states that the guidelines will come into force 30 days from the date of issuance
http://www.mxmindia.com/2014/01/the-clock-is-ticking-guidelines-on-tv-audience-measurement-issued-30-days-wef-jan-16/

Shailesh Kapoor: 2014-15: Time for Hindi Non-Fiction Overhaul
The ability for non-fiction programming to get new audiences to a channel, and its ability to create excitement in the advertiser community, are reasons enough for channels to invest in this category of content aggressively, writes Shailesh Kapoor
http://www.mxmindia.com/2014/01/shailesh-kapoor-2014-15-time-for-hindi-non-fiction-overhaul/

Ranjona Banerji: When newsmedia went nuts about Tharoor
Journalists use the term "judgment call" on what to make of news. But was this front-page worthy for L'affaire Shashi Tharoor, wonders Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-when-newsmedia-went-nuts-about-tharoor/

94.3 Radio One hikes ad rates by 20%
The Next Radio Ltd and BBC Worldwide jv which runs seven differentiated formats in the metros has upped ad rates by 20 percent wef Feb 1
http://www.mxmindia.com/2014/01/94-3-radio-one-hikes-ad-rates-by-20/

Week 2 sees Sab and Life OK tie
Week 2 of 2014 saw Zee rising to #2 with Sab and Life OK joint #4 in the weekly TAM ratings

http://www.mxmindia.com/2014/01/week-2-see-sab-and-life-ok-tie/

Monday, 20 February 2012

Stories on 20th February

Innovations (& print) win with 'hat ke' ideas
Bharat Kapadia's Bru Gold innovation for HUL showed how creative ideas in print can be a hit, and underscored the need for more.
http://www.mxmindia.com/2012/02/innovations-print-win-with-hat-ke-ideas/

Michael Wolfe on getting more from your marketing $$$s
Wolfe gave insight into marketing effectiveness and talked about Marketing Optimization Modeling, focusing on retail marketing applications
http://www.mxmindia.com/2012/02/michael-wolfe-on-getting-more-out-of-your-marketing-monies/

Big brands use TV stars to connect with masses
Several marketers are now waking up to the potential of small screen stars as brand endorsers
http://www.mxmindia.com/2012/02/big-brands-use-tv-stars-to-connect-with-masses/

[PR Channel] The focus will be to add value and get more volumes: Rahat Beri
We do not want our employees to grow up with just pure PR; we make them meet other experts too as it is important that they understand communication in its totality, feels Rahat Beri
http://www.mxmindia.com/2012/02/pr-channel-the-focus-will-be-to-add-value-and-get-more-volumes-rahat-beri/

AdStrat: Best Rice, The Perfect Match
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/02/ad-strat-best-rice-the-perfect-match/

Reviewing the Reviews: Ekk Deewana Tha
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/02/reviewing-the-reviews-ekk-deewana-tha/

Apollo makes it 'snow' in Chennai
Apollo Munich Health Insurance launched 'Optima Restore', an 'Unbelievable' health insurance product in this unique way
http://www.mxmindia.com/2012/02/apollo-makes-it-snow-in-chennai/

5 reasons why Digital makes OOH even more relevant
The power of outdoor is best unleashed by the digital advances in technology, says Noomi Mehta.
http://www.mxmindia.com/2012/02/the-anchor-5-reasons-why-digital-makes-ooh-even-more-relevant/

Anil Thakraney: Why Birla must pull the Yuvi ad
Most people find it galling to hear about Yuvi's chemotherapy sessions on the news channels, and watch this particular commercial during the break. In the light of such a strong backlash, I think the advertiser must pull the ad.
http://www.mxmindia.com/2012/02/anil-thakraney-birla-must-pull-the-yuvi-ad/

Journos should learn a lesson from Mumbai's voter turnout
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the paper
http://www.mxmindia.com/?p=12943

Sunday, 15 January 2012

Stories on 16th January

I don't read rival newspapers: Bhaskar Das
The Bennett Coleman president answers Anil Thakraney's searching questions on his long career with the TOI and the group's ideologies and sometimes controversial practices
http://www.mxmindia.com/2012/01/i-dont-read-rival-newspapers-bhaskar-das/

Wow! Sandeep Goyal firm will now manage Airtel's ad inventory & m-commerce
Airtel outsources advertising inventory management to Mogae Media
http://www.mxmindia.com/2012/01/wow-sandeep-goyal-firm-will-now-manage-airtels-ad-inventory-m-commerce/

Trade bullish on bus shelter advtg
Bus shelter ads are strategically placed in areas with more pedestrians, where it is easy to see the brand and its message.
http://www.mxmindia.com/2012/01/stop-the-bus-its-ooh/

Ad Strat: The Hero in everyone
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/01/ad-strat-the-hero-in-everyone/

[PR Channel] Flashmobs and guerrilla PR in the digital world
In connecting the dots with these sweeping phenomena, we as public relations and digital communications practitioners can seek inspiration, think above and be even more creative in what we do.
http://www.mxmindia.com/2012/01/pr-channel-flashmobs-and-guerrilla-pr-in-the-digital-world/

Reviewing the Reviews: Chaalis Chauraasi
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/01/reviewing-the-reviews-chaalis-chauraasi/

Big Digital to handle digital promotions for Sadda Adda
For this project, Big Digital has brought together different verticals of the RBNL network for an effective and widespread promotion and visibility
http://www.mxmindia.com/2012/01/big-digital-to-handle-digital-promotions-for-sadda-adda/

The Anchor: 5 tips on how you too can run the marathon
Want to run the marathon? You definitely can't do it on a whim - one has to prepare and train in advance for it, says Bharat Kapadia.
http://www.mxmindia.com/2012/01/the-anchor-5-tips-on-how-you-too-can-run-the-marathon/

Anil Thakraney: Star India's massive gamble
Indian showbiz just does not have writers who can pen such superlative scripts and dialogues like 24. The very average quality of writing in our movies and soaps is a clear indication of that.
http://www.mxmindia.com/2012/01/anil-thakraney-star-indias-massive-gamble/

Journalists' covenants on cricket and more
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/journalists-covenants-on-cricket-and-more/