Stories on 6th Sep '12

Thumbs up to Yuvi's can-do story...
A feel-good response to the 3-part series on cricketer Yuvraj Singh's inspirational journey to be aired on Colors soon
http://www.mxmindia.com/2012/09/thumbs-up-to-yuvis-can-do-story/

Google launches digital ad scheme for SMEs
Google has launched a digital ad solutions scheme for small and medium-sized enterprises in India
http://www.mxmindia.com/2012/09/google-launches-digital-ad-scheme-for-smes/

Big FM storytelling show to get more innovative
In its season two, 'Yaado Ka Idiot Box with Neelesh Mishra', a storytelling show which airs Monday to Friday, 9 to 11pm on Big FM has loads of plans to effectively engage and interact with its audience
http://www.mxmindia.com/2012/09/big-fm-storytelling-show-to-get-more-innovative/

Shailesh Kapoor: India's Unwritten Food Story
In India, food television remains peripheral, almost inconsequential. Food channels and food shows are one of the several genres that fall into a huge bucket called "niche television", says Shailesh Kapoor in his weekly column, TV Trail
http://www.mxmindia.com/2012/09/shailesh-kapoor-india%e2%80%99s-unwritten-food-story/

India Today youth summit on Sept 7 at Siri Fort
Mind Rocks Youth Summit brings together bright young minds to participate in an open two-way dialogue with their icons
http://www.mxmindia.com/2012/09/india-today-youth-summit-on-sept-7-at-siri-fort/

Sweet, new offering from Parle (& Everest)
Londonderry is the latest offering from the group of Parle Products. It is an exquisite hard-boiled candy filled with rich caramel and milk solids
http://www.mxmindia.com/2012/09/sweet-offering-from-parle-everest/

Soul food (& drink) for media folk @ TMC
The cafe, which opens on September 6, is the brainchild of Raghav Subramanian and Sudha Natrajan. Both come in with more than 20 years' experience each in the industry and wanted to give back something to the industry
http://www.mxmindia.com/2012/09/soul-food-drink-for-media-folk-tmc/

Relative Values | More like friends: Sanjoy and Samyak Chakrabarty
Sanjoy and Samyak Chakrabarty talk about life's teachings
http://www.mxmindia.com/2012/09/relative-values-more-like-friends-sanjoy-and-samyak-chakrabarty/

Time Out pays musical tribute to Mumbai on 8th anniv
The magazine celebrates eight years of tracking Maximum City
http://www.mxmindia.com/2012/09/time-out-pays-musical-tribute-to-mumbai-on-8th-anniv/

The Anchor: 5 Emerging Trends In Digital Media
This is the digital space... fast, evolving, driven by the masses, if it's good it will sell online, writes Chhaya Balachandran Aiyer
http://www.mxmindia.com/2012/09/the-anchor-5-emerging-trends-in-digital-media/

Debrief: Center Fruit: Full-on masti
Complete madness carries on in desi candy advertising. The latest uproarious comedy has been churned out by the makers of Center Fruit
http://www.mxmindia.com/2012/09/debrief-center-fruit-full-on-masti/

Ranjona Banerji: Much ado about the 'tragic figure'....
... no, not the PM, but the comment in a Washington Post article by its India correspondent amidst rumours that he apologized which he denied. But there's no reason for him to do that, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-much-ado-about-the-tragic-figure/

Stories on 19th Jun

Wow! Ogilvy Mumbai is Most Effective Agency Office globally as per Effie Index
The agency tops one of various the rankings in the Effectiveness Index of agencies, clients & brands
http://www.mxmindia.com/2012/06/wow-ogilvy-mumbai-is-most-effective-agency-office-globally/


Vodafone 'Saving Paper' wins Direct Bronze for Ogilvy
While Indian entries drew a blank in PR & Promo & Activation, the iFold ad won a Bronze in Direct
2 in Radio, 8 in Design & 0 in Cyber

India@Cannes: Shortlists announced today: 2 in Radio, 8 in Design & 0 in Cyber
Of the various shortlists announced today, the tally was 2 in Radio, 8 in Design and 0 in Cyber
http://www.mxmindia.com/2012/06/indiacannes-shortlists-announced-today-2-in-radio-8-in-design-0-in-cyber/


DDB Mudra with 10 & Leo Burnett with 8 shortlists raise India's hopes for Press Lions
Over the years, India's winning tally from 2007-2011 in Press Lions read thus: 4, 7, 2, 6, and 4
http://www.mxmindia.com/2012/06/indiacannes-ddb-mudra-with-10-leo-burnett-with-8-shortlists-raise-indias-hopes-for-press-lions/


Creativeland looks to repeat 2011 story in effectiveness
The awards will honour creativity which has shown a measurable and proven impact on a client’s business - creativity that affects consumer behaviour, brand equity, sales, and so on
http://www.mxmindia.com/2012/06/indiacannes-creativeland-looks-to-repeat-2011-story-in-effectiveness/


Leo Burnett, Cheil lead race for Media Lions
India managed to line up an unprecedented 130 entries in Media Lions 2012 compared to 103 entries that it had sent last year
http://www.mxmindia.com/2012/06/indiacannes-leo-burnett-cheil-lead-race-for-media-lions/


Shortlist tally in Outdoor at its lowest
It is even more disheartening as India has sent fewer entries despite the overall number of entries in the category seeing an 8 per cent rise compared to the previous year
http://www.mxmindia.com/2012/06/indiacannes-shortlist-tally-in-outdoor-at-its-lowest/


Zero shortlists in Mobile Lions
India hasn't received a single shortlist nomination having submitted only 5 entries in the category
http://www.mxmindia.com/2012/06/indiacannes-zero-shortlists-in-mobile-lions/


Sudha Natrajan & Raghav Subramanian to launch 'The Media Cafe'
Lintas Initiative Media CEO Sudha Natrajan and COO Raghav Subramanian join hands to launch TMC
http://www.mxmindia.com/2012/06/sudha-natrajan-raghav-subramanian-to-launch-the-media-cafe/


Manas Mishra joins Lintas Initiative as President
Manas Mishra will be President of Initiative as CEO Sudha Natarajan moves on
http://www.mxmindia.com/2012/06/manas-mishra-joins-as-initiative-as-prez-sudha-natarajan-quits/


Satyan Gajwani is Times Internet CEO as Rishi Khiani moves on
Times Internet Limited has announced that Satyan Gajwani will be its CEO with immediate effect. Rishi Khiani, currently CEO, has stepped down to pursue opportunities outside of the company
http://www.mxmindia.com/2012/06/satyan-gajwani-is-times-internet-ceo-as-rishi-khiani-moves-on/


Renaissance Hotels launches first global advertising campaign
Marriott International's signature lifestyle brand inspires guests to "live life to discover"
http://www.mxmindia.com/2012/06/renaissance-hotels-launches-first-global-advertising-campaign/


Dainik Bhaskar group ties up with Time & HBR
The three media giants have come together to leverage their specific content strengths and collectively provide rich and relevant world class content to the readers
http://www.mxmindia.com/2012/06/dainik-bhaskar-group-ties-up-with-time-hbr/


Sanika Jahagirdar is Wedding Photog of the Year
She is the first female to win the Title in wedding photography
http://www.mxmindia.com/2012/06/sanika-jahagirdar-is-wedding-photog-of-the-year/


Complete Wellbeing bags Medscape award
Award constituted by MedscapeIndia, India's largest community of doctors and healthcare professionals
http://www.mxmindia.com/2012/06/complete-wellbeing-bags-medscape-award/


The Anchor: Indranil Das Blah on 5 essentials in talent mgmt
To gain the maximum out of the pointers, a proper road map needs to be charted out that will help build the talent's brand persona, says Indranil Das Blah
http://www.mxmindia.com/2012/06/the-anchor-indranil-das-blah-on-5-essentials-in-talent-mgmt/


Debrief: Cadbury Gems: Not really a gem
There's a basic problem with this creative treatment: It's kiddish. Cadbury has failed to replicate the magic they create with their chocolates
http://www.mxmindia.com/2012/06/debrief-cadbury-gems-not-really-a-gem/


Ranjona Banerji: Media double faults in Paes-Bhupathi match
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/ranjona-banerji-media-double-faults-in-paes-bhupathi-match/