Stories on 19th Jun

Wow! Ogilvy Mumbai is Most Effective Agency Office globally as per Effie Index
The agency tops one of various the rankings in the Effectiveness Index of agencies, clients & brands
http://www.mxmindia.com/2012/06/wow-ogilvy-mumbai-is-most-effective-agency-office-globally/


Vodafone 'Saving Paper' wins Direct Bronze for Ogilvy
While Indian entries drew a blank in PR & Promo & Activation, the iFold ad won a Bronze in Direct
2 in Radio, 8 in Design & 0 in Cyber

India@Cannes: Shortlists announced today: 2 in Radio, 8 in Design & 0 in Cyber
Of the various shortlists announced today, the tally was 2 in Radio, 8 in Design and 0 in Cyber
http://www.mxmindia.com/2012/06/indiacannes-shortlists-announced-today-2-in-radio-8-in-design-0-in-cyber/


DDB Mudra with 10 & Leo Burnett with 8 shortlists raise India's hopes for Press Lions
Over the years, India's winning tally from 2007-2011 in Press Lions read thus: 4, 7, 2, 6, and 4
http://www.mxmindia.com/2012/06/indiacannes-ddb-mudra-with-10-leo-burnett-with-8-shortlists-raise-indias-hopes-for-press-lions/


Creativeland looks to repeat 2011 story in effectiveness
The awards will honour creativity which has shown a measurable and proven impact on a client’s business - creativity that affects consumer behaviour, brand equity, sales, and so on
http://www.mxmindia.com/2012/06/indiacannes-creativeland-looks-to-repeat-2011-story-in-effectiveness/


Leo Burnett, Cheil lead race for Media Lions
India managed to line up an unprecedented 130 entries in Media Lions 2012 compared to 103 entries that it had sent last year
http://www.mxmindia.com/2012/06/indiacannes-leo-burnett-cheil-lead-race-for-media-lions/


Shortlist tally in Outdoor at its lowest
It is even more disheartening as India has sent fewer entries despite the overall number of entries in the category seeing an 8 per cent rise compared to the previous year
http://www.mxmindia.com/2012/06/indiacannes-shortlist-tally-in-outdoor-at-its-lowest/


Zero shortlists in Mobile Lions
India hasn't received a single shortlist nomination having submitted only 5 entries in the category
http://www.mxmindia.com/2012/06/indiacannes-zero-shortlists-in-mobile-lions/


Sudha Natrajan & Raghav Subramanian to launch 'The Media Cafe'
Lintas Initiative Media CEO Sudha Natrajan and COO Raghav Subramanian join hands to launch TMC
http://www.mxmindia.com/2012/06/sudha-natrajan-raghav-subramanian-to-launch-the-media-cafe/


Manas Mishra joins Lintas Initiative as President
Manas Mishra will be President of Initiative as CEO Sudha Natarajan moves on
http://www.mxmindia.com/2012/06/manas-mishra-joins-as-initiative-as-prez-sudha-natarajan-quits/


Satyan Gajwani is Times Internet CEO as Rishi Khiani moves on
Times Internet Limited has announced that Satyan Gajwani will be its CEO with immediate effect. Rishi Khiani, currently CEO, has stepped down to pursue opportunities outside of the company
http://www.mxmindia.com/2012/06/satyan-gajwani-is-times-internet-ceo-as-rishi-khiani-moves-on/


Renaissance Hotels launches first global advertising campaign
Marriott International's signature lifestyle brand inspires guests to "live life to discover"
http://www.mxmindia.com/2012/06/renaissance-hotels-launches-first-global-advertising-campaign/


Dainik Bhaskar group ties up with Time & HBR
The three media giants have come together to leverage their specific content strengths and collectively provide rich and relevant world class content to the readers
http://www.mxmindia.com/2012/06/dainik-bhaskar-group-ties-up-with-time-hbr/


Sanika Jahagirdar is Wedding Photog of the Year
She is the first female to win the Title in wedding photography
http://www.mxmindia.com/2012/06/sanika-jahagirdar-is-wedding-photog-of-the-year/


Complete Wellbeing bags Medscape award
Award constituted by MedscapeIndia, India's largest community of doctors and healthcare professionals
http://www.mxmindia.com/2012/06/complete-wellbeing-bags-medscape-award/


The Anchor: Indranil Das Blah on 5 essentials in talent mgmt
To gain the maximum out of the pointers, a proper road map needs to be charted out that will help build the talent's brand persona, says Indranil Das Blah
http://www.mxmindia.com/2012/06/the-anchor-indranil-das-blah-on-5-essentials-in-talent-mgmt/


Debrief: Cadbury Gems: Not really a gem
There's a basic problem with this creative treatment: It's kiddish. Cadbury has failed to replicate the magic they create with their chocolates
http://www.mxmindia.com/2012/06/debrief-cadbury-gems-not-really-a-gem/


Ranjona Banerji: Media double faults in Paes-Bhupathi match
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/ranjona-banerji-media-double-faults-in-paes-bhupathi-match/

Stories on 29th March

IPL 5: Five days to return of IPL mega-carnival
It's literally 'aisa mauka aur kahaan milega' as stakeholders go all out to promote IPL 5 starting next week
http://www.mxmindia.com/2012/03/five-days-to-return-of-ipl-mega-carnival/

IPL 5: Indiatimes to make experience better: Rishi Khiani
The Times Internet CEO tells MxMIndia that indiatimes.com plans to take its IPL tieup to more interactive lengths in the 2012 season.
http://www.mxmindia.com/2012/03/ipl-5-indiatimes-to-make-experience-better-rishi-khiani/

IPL 5: BIG FM takes on mania with 'BIG Indian League'
BIG FM launches 'Big Indian League' for IPL5; is exclusive radio partner to Kings Xi Punjab and Deccan Chargers
http://www.mxmindia.com/2012/03/ipl-5-big-fm-takes-on-mania-with-big-indian-league/

IPL 5: Online ticket sales picking up pace
Mumbai Indians, Pune Warriors Chennai Super Kings and Delhi Daredevils are doing good business according to bookmyshow, the online agent for five IPL teams
http://www.mxmindia.com/2012/03/ipl-5-online-ticket-sales-picking-up-pace/

IPL 5: The Anchor: The top 5 things we can expect from IPL 5
Not the same old - there is always something new to look forward to, and Rajneesh Chaturvedi tells us what that is, in this edition of the IPL.
http://www.mxmindia.com/2012/03/the-anchor-the-top-5-things-we-can-expect-from-ipl-5/

We're after the hot, poor countries: Piruz Khambatta, Rasna
Powder juices perform well in these markets as they are economical and nourishing, says the boss of packaged instant refreshment biggie Rasna. Piruz Khambatta tells MxMIndia what's not to love about Rasna, and why colas and 'dark' drinks are not a threat.
http://www.mxmindia.com/2012/03/were-after-the-hot-poor-countries-piruz-khambatta-rasna/

DDB Mudra Max OOH takes Tata Sumo Gold pan India
Tata Motors' main aim behind this campaign is to make both personal and commercial segment consumers aware that there is an all-new Sumo variant (Sumo Gold) with a new, powerful CR4 engine.
http://www.mxmindia.com/2012/03/ddb-mudra-max-ooh-takes-tata-sumo-gold-pan-india/

[94 days to D-Day] Hathway applauds Delhi govt
Hathway Cable and Datacom Ltd has applauded the Delhi state government's stand on 'No postponement' for the deadline mandated by the government to convert to digital signals via set-top-boxes by June 30, 2012.
http://www.mxmindia.com/2012/03/94-days-to-d-day-hathway-applauds-delhi-govt/

Mediaah! Network 18 bags 39 news TV awards, MCCS 24
Network 18 group channels shine at the NT Awards with 39 awards as MCCS bags 24 for awards presented to channels and professionals in Telugu, Marathi, Hindi and English news channels + on Anant Rangaswami on afaqs
http://www.mxmindia.com/2012/03/mediaah-network-18-bags-39-news-tv-awards-mccs-24/

KAAA asks govt to end Kerala newspaper distribution impasse
It has been more than a week since newspaper distribution in Kerala has come to a stop due to demands from the Newspaper Agents & Distributors Association.
http://www.mxmindia.com/2012/03/kaaa-asks-govt-to-end-kerala-newspaper-distribution-impasse/

Ten Sports and NBA launch 'Biggest Fan Contest'
Fans can participate for a chance to win a trip to a 2012 NBA Finals game.
http://www.mxmindia.com/2012/03/ten-sports-and-nba-launch-biggest-fan-contest/

Debrief: Cadbury Oreo: The importance of execution
A fine example of how smart execution is critical to communication. There’s no storyboard out here really, it's simply the joy that comes from watching fabulous human bonding. And wonderful performances from both the actors.
http://www.mxmindia.com/2012/03/debrief-cadbury-oreo-the-importance-of-execution/