Stories on 18th Feb '15

Rajat Sharma UnLtd
How owner and face of India TV became one of India's most powerful editors
http://www.mxmindia.com/2015/02/rajat-sharma-unltd/

Zee engages Interbrand for its Corporate Brand Valuation Study
The move is aimed at chalking a clear path for ZEE to achieve its goals set for the year 2020
http://www.mxmindia.com/2015/02/zee-engages-interbrand-for-its-corporate-brand-valuation-study/

Publicis takes the hunger route for Maggi in new campaign
The campaign celebrates the age old bond between mother and child with a new-age twist
http://www.mxmindia.com/2015/02/publicis-takes-the-hunger-route-for-maggi-in-new-campaign/

Rush for BARC's testdrive of BMW software
Participants of the training session were awarded certificates. All those in media planning/ buying/ research/ strategy can register for vacant seats if any, at:  http://www.barcindia.co.in/Roadshow-registration.html
http://www.mxmindia.com/2015/02/rush-for-barcs-testdrive-of-bmw-software/

Sanjeev Kotnala: Let's Bid In The New IPL: The Idea Premier League
Franchise owners are departments or teams within your organisation. Each with a fixed innovation and experiment budget pre- allocated. What they bid are the ideas, processes and projects up on the auction table
http://www.mxmindia.com/2015/02/sanjeev-kotnala-lets-bid-in-the-new-ipl-the-idea-premier-league/

Creation appoints Shashikant Someshwar to lead its India ops
Someshwar will lead a team of more than 30 consultants working across a broad portfolio of accounts
http://www.mxmindia.com/2015/02/creation-appoints-shashikant-someshwar-to-lead-its-india-ops/

Rajnigandha unveils new TVC
Shares its journey of hard-work and commitment to quality
http://www.mxmindia.com/2015/02/rajnigandha-unveils-new-tvc/

MTS' Internet Baby returns to popularize wi-fi offering
Creativeland has conceptualized the latest integrated campaign for MTS Homespot Instant WiFi

http://www.mxmindia.com/2015/02/mts-internet-baby-returns-to-popularize-wi-fi-offering/

Stories on 19th Mar'14

TV ad vol grew 12% in 2013, print up 6%
As per TAM AdEx, the volume of television advertising grew 12 percent in 2013 and print went up by 6 percent
http://www.mxmindia.com/2014/03/tv-ad-volume-grew-12-in-2013-print-up-6/

Zee pulls Rajesh Iyer from Colors as Biz Head for new channel
Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of of Rajesh Iyer as Business Head - New Initiatives|Hindi Broadcast
http://www.mxmindia.com/2014/03/tv-ad-volume-grew-12-in-2013-print-up-6/

IRS revalidation will not happen by March 31
According to sources, the revalidation exercise hasn't started in right earnest and it's unlikely that the RSCI and MRUC will complete it by March 31 as announced earlier
http://www.mxmindia.com/2014/03/irs-revalidation-will-not-happen-by-march-31/

HUL, McCann win big at IAA's Olive Crown Awards for green advertising
The chief guest at the event was actor Amitabh Bachchan, who was also accorded the Honorary Membership of the IAA India Chapter
http://www.mxmindia.com/2014/03/irs-revalidation-will-not-happen-by-march-31/

Maxus wins media mandate for T20 World Cup 2014
Maxus has bagged the media investment mandate in India for the ICC World Twenty20 Bangladesh 2014
http://www.mxmindia.com/2014/03/maxus-wins-media-mandate-for-t20-world-cup-2014/

ASCI cracks whip on misleading ads; Education, Personal Care products major defaulters
In 2013, the CCC decided on 1842 complaints out of which 1477 were upheld
http://www.mxmindia.com/2014/03/asci-cracks-whip-on-misleading-ads-education-personal-care-products-major-defaulters/

Cannes announces jury list for four categories
The jury members will meet in Cannes to judge work in the new Product Design, Film, Media and Promo & Activation Lions categories
http://www.mxmindia.com/2014/03/cannes-announces-jury-list-for-four-categories/

PC to work her magic for DS Group
The actor features in the new TVC announcing the launch of saffron blended, silver coated cardamom seeds, 'Rajnigandha Silver Pearls' from the house of DS Group
http://www.mxmindia.com/2014/03/pc-to-work-her-magic-for-ds-group/

'Come on, bulaava aaya hai', says MAX
The campaign is inspired from the fact that Pepsi IPL is the biggest cricketing extravaganza in the world
http://www.mxmindia.com/2014/03/come-on-bulaava-aaya-hai-says-max/

Reliance MediaWorks crosses 400-film mark
The company commemorated the triumph with a star-studded event graced by accomplished cinematographers, directors and producers
http://www.mxmindia.com/2014/03/reliance-mediaworks-crosses-400-film-mark/

TVS Tyres: counting on the letter-man to deliver happiness
The ad brings out the importance of high performance and toughness of the tyres in an emotional setting
http://www.mxmindia.com/2014/03/tvs-tyres-counting-on-the-letter-man-to-deliver-happiness/

ZEE appointed partner for SAIFF
ZEE Cinema has partnered with the South Asian International Film Festival (SAIFF) as a signature partner

http://www.mxmindia.com/2014/03/zee-appointed-partner-for-saiff/