Stories on 2nd Jan '15

Top 5 Gamechangers on Hindi GECs in 2014
While some high-profile shows failed to make an impact, a few did influence the category. Shailesh Kapoor picks the Top 5
http://www.mxmindia.com/2015/01/top-5-gamechangers-on-hindi-gecs-in-2014/

Jwalant Swaroop joins Sakal as CEO
The former Lokmat group COO takes complete charge of the group's print and digital media businesses
http://www.mxmindia.com/2015/01/jwalant-swaroop-joins-sakal-as-ceo/

Ranjona Banerji: Should editors learn to handle owners, managers & staff?
How many editors and senior journalists do we all know that have turned into management lackeys because they didn't have the courage to stand up for themselves, asks Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-should-editors-learn-to-handle-owners-managers-staff/

Amazon India may start offering music, movie and video streaming services in India
Amazon India may start offering music, movie and video streaming services later this year besides debuting its Prime subscription service as it looks to expand offerings in the country
http://www.mxmindia.com/2015/01/amazon-india-may-start-offering-music-movie-and-video-streaming-services-in-india/

DD set to combat GECS with big-bang shows
2015 to see public broadcaster hosting new TV dramas from big production houses. One of the concerns though is private TV channels are Mumbai-headquartered and hence uplinking shows for Delhi-based DD is more expensive
http://www.mxmindia.com/2015/01/dd-set-to-combat-gecs-with-big-bang-shows/

BookMyShow owner Big Tree Entertainment looks to expand into content space
The expansion comes after BookMyShow, the do-it-yourself ticketing platform, has built a dominant market share in the online entertainment-ticketing space

http://www.mxmindia.com/2015/01/bookmyshow-owner-big-tree-entertainment-looks-to-expand-into-content-space/

Stories on 2nd Dec 14

Upclose with Rohit Ohri, Dentsu India
It was the opportunity that attracted him to the Exec Chairman job a little over three years back. And he's made the most of it!
http://www.mxmindia.com/2014/12/upclose-with-rohit-ohri-dentsu-india/

HDFC Life unveils new ad campaign
For the first time makes use of illusion technique to connect with a niche investor segment
http://www.mxmindia.com/2014/12/hdfc-life-unveils-new-ad-campaign/

Ranjona Banerji: Sympathy for the ill-informed DD anchor?
Once it was obvious just how she couldn’t cope, why didn’t DD take her off air? Surely, a few more skills are required in this job than a pretty face, asks Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-sympathy-for-the-ill-informed-dd-anchor/

'Make love without fear', urges Durex via new campaign
Partners with Creativeland Asia and MTV on World AIDS Day
http://www.mxmindia.com/2014/12/make-love-without-fear-urges-durex-via-new-campaign/

'Your car, your wishes', exclaims BOI in new campaign
The campaign is for the Bank of India Vehicle Loan unit and has been shot by Pradeep Sarkar while the Production House is Apocalypse Filmworks
http://www.mxmindia.com/2014/12/your-car-your-wishes-exclaims-boi-in-new-campaign/

Raman Kumar to direct Big Magic show
Titled 'Bal Gopal Kare Dhamaal', the show will explore the equation between the common man and young Krishna in a modern-day setting
http://www.mxmindia.com/2014/12/raman-kumar-to-direct-big-magic-show/

Bibhash Jha appointed Head - Content & Carriage at SITI Cable
Jha will be based at the Corporate Office of SITI Cable, Noida
http://www.mxmindia.com/2014/12/bibhash-jha-appointed-head-content-carriage-at-siti-cable/

AdStrat: DDB Mudra unveils second phase of Volkswagen's Polo campaign
DDB Mudra West has used the New Polo's USP of '1.5L TDI engine' to great use in its proposition: Power, when you need it
http://www.mxmindia.com/2014/12/adstrat-ddb-mudra-unveils-second-phase-of-volkswagens-polo-campaign/

Himalaya Herbals unveils series of campaigns around new products
Natural and Pure emerge as strong messages in its new TVCs
http://www.mxmindia.com/2014/12/himalaya-herbals-unveils-series-of-campaigns-around-new-products/

Asian Paints launches 'Varna Maalai'
Launches unique TV serial colour combination guide designed exclusively for Tamil Nadu

http://www.mxmindia.com/2014/12/asian-paints-launches-varna-maalai/