Stories on 2nd Jan '15

Top 5 Gamechangers on Hindi GECs in 2014
While some high-profile shows failed to make an impact, a few did influence the category. Shailesh Kapoor picks the Top 5
http://www.mxmindia.com/2015/01/top-5-gamechangers-on-hindi-gecs-in-2014/

Jwalant Swaroop joins Sakal as CEO
The former Lokmat group COO takes complete charge of the group's print and digital media businesses
http://www.mxmindia.com/2015/01/jwalant-swaroop-joins-sakal-as-ceo/

Ranjona Banerji: Should editors learn to handle owners, managers & staff?
How many editors and senior journalists do we all know that have turned into management lackeys because they didn't have the courage to stand up for themselves, asks Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-should-editors-learn-to-handle-owners-managers-staff/

Amazon India may start offering music, movie and video streaming services in India
Amazon India may start offering music, movie and video streaming services later this year besides debuting its Prime subscription service as it looks to expand offerings in the country
http://www.mxmindia.com/2015/01/amazon-india-may-start-offering-music-movie-and-video-streaming-services-in-india/

DD set to combat GECS with big-bang shows
2015 to see public broadcaster hosting new TV dramas from big production houses. One of the concerns though is private TV channels are Mumbai-headquartered and hence uplinking shows for Delhi-based DD is more expensive
http://www.mxmindia.com/2015/01/dd-set-to-combat-gecs-with-big-bang-shows/

BookMyShow owner Big Tree Entertainment looks to expand into content space
The expansion comes after BookMyShow, the do-it-yourself ticketing platform, has built a dominant market share in the online entertainment-ticketing space

http://www.mxmindia.com/2015/01/bookmyshow-owner-big-tree-entertainment-looks-to-expand-into-content-space/

Stories on 10th February

Hello and Welcome to MxM Radio!
As we completed five months of existence yesterday, we stepped back to our commitment of Day 1: cover media like no one else in the business. At MxMIndia, we are committed to support the 'underdogs' amongst the various media segments. So: journalism came first. Then PR and now Radio.
http://www.mxmindia.com/2012/02/hello-and-welcome-to-mxm-radio/

The Big Story: Is radio not good enough for premium brands?
MxM Radio launches with a discussion on whether radio is still considered too 'common' a medium for 'uncommon' luxury brands
http://www.mxmindia.com/2012/02/is-radio-not-good-enough-for-premium-brands/

Talk Show: Prashant Panday on Mirchi in A'Dhabi, what's wrong in Delhi & how radio ads aren't rip-offs from TV
Prashant Panday tells MxMIndia that the IRS data may be flawed, and why the UAE loves Radio Mirchi's RJs.
http://www.mxmindia.com/2012/02/prashant-panday-interview/

Data & Research: RAMcheck: Mixed fortunes for Mirchi
The station makes a comeback in Mumbai, ahead in Kolkata, struggles in Delhi; Bengaluru sticks to Radio City.
http://www.mxmindia.com/2012/02/radio-channel-ramcheck-mixed-fortunes-for-mirchi/

[MxM Radiol]: 5 reasons why internet radio scores over traditional radio
The main difference that triggers all other differences between Internet radio and FM radio is the platform itself. The Internet lends more room for flexibility, cost saving and personalization says Anil Srivatsa
http://www.mxmindia.com/2012/02/anchorradio-channel-5-reasons-why-internet-radio-is-better-than-traditional-radio/

Reliance Broadcast launches 'Kings Of Kavis'
Surender Sharma's show on 92.7 BIG FM & BIG Magic, the first time inIndiathat a daily show features simultaneously on two media platforms
http://www.mxmindia.com/2012/02/reliance-broadcast-launches-kings-of-kavis/

CarTrade to take a creative ride with Salt Brand Solutions
After a multi-agency pitch, CarTrade.com has decided to partner with Salt Brand Solutions; the account size is pegged to be between Rs6-8 crore
http://www.mxmindia.com/2012/02/cartrade-to-take-a-creative-ride-with-salt-brand-solutions/

'Food Food is a lifestyle channel themed around food'
Celebrity chef Sanjeev Kapoor speaks about Food Food,India’s first Hindi 24-hour food lifestyle channel which has recently completed one year
http://www.mxmindia.com/2012/02/food-food-is-not-only-a-food-channel-its-a-lifestyle-channel-themed-around-food/

Maruti Suzuki attains 10 mn domestic sales mark
The 10 millionth vehicle, a Red Swift Vxi, was dispatched to Coimbatore on Thursday morning from the Company’s Manesar plant
http://www.mxmindia.com/2012/02/maruti-suzuki-attains-10-mn-domestic-sales-mark/

Flipkart acquires Letsbuy
With this move, Flipkart has firmly established itself as the leader in the consumer electronic space
http://www.mxmindia.com/2012/02/flipkart-acquires-letsbuy/

Myntra targets Rs 500 cr revenue for next fiscal
Myntra.com, the largest online retailer of fashion and lifestyle products in India, is aiming revenue of Rs500 crores in the financial year 2012-13.
http://www.mxmindia.com/2012/02/myntra-targets-rs-500-cr-revenue-for-next-fiscal/

Star India invites advertisers to "Go Digital, Go Green" with STAR Content LIVE
An industry first that enables a tapeless TV commercial delivery that is faster, cheaper and greener
http://www.mxmindia.com/2012/02/star-india-invites-advertisers-to-go-digital-go-green-with-star-content-live/

PGTI, Ten Golf ink three-year deal
Ten Golf to be launched in India; official broadcast partner for PGTI tournaments
http://www.mxmindia.com/2012/02/pgti-ten-golf-ink-three-year-deal/

Lokmat Media thanks record-breakers with innovation
The newspaper carried a 16-column colour picture with the lead story of the day, with both, the front and back pages working seamlessly together as a unified 'front' page
http://www.mxmindia.com/2012/02/lokmat-media-thanks-record-breakers-with-innovation/

DDB India bags creative duties of Nirmal Lifestyle
The agency won the business following a multi-agency pitch based on its understanding of the real-estate business
http://www.mxmindia.com/2012/02/ddbindia-bags-creative-duties-of-nirmal-lifestyle/

Heineken lets you 'serenade' that special someone Live on YouTube
Available in twenty languages, 'The Serenade' is designed to put love in the air and smiles on faces around the world
http://www.mxmindia.com/2012/02/heineken-lets-you-serenade-that-special-someone-live-on-youtube/

ESPN STAR Sports to Broadcast Inaugural Bangladesh Premier League
New tournament to feature 21 days of non-stop action, with over 100 hours of matches from February 9-29, 2012
http://www.mxmindia.com/2012/02/espn-star-sports-to-broadcast-inaugural-bangladesh-premier-league/

ad:tech New Delhi 2012 hunts for the best Indian blog entry on digital marketing
Bloggers need to submit an original and unpublished article on “Digital Marketing- What’s in Store for 2012” in up to 800 words, along with their short bio and credentials by February 12
http://www.mxmindia.com/2012/02/adtech-new-delhi-2012-hunts-for-the-best-indian-blog-entry-on-digital-marketing/

Disney XD thrills kids with its attention-grabbing consumer outreach
Introduces first-of-its-kind marketing innovation designed by graduates from NID, IIT Powai and Disney's creative team
http://www.mxmindia.com/2012/02/disney-xd-thrills-kids-with-its-attention-grabbing-consumer-outreach/

How Cool-averi! Emami places brand in 'Kolaveri Di' song
Other brands tying up for the song include luxury carmaker Audi, mobile service provider Aircel and Chennai-based consumer durables retailer Vasant & Co
http://www.mxmindia.com/2012/02/emami-ties-up-with-upcoming-film-3-for-brand-placement-in-kolaveri-di-song/

Anil Thakraney: Death in Mumbai, an excellent first effort
When a reputed journalist writes a book, you can be assured of authenticity of material, and particularly so in Meenal Baghel's case, I have known her to be a journalist of high integrity
http://www.mxmindia.com/2012/02/anil-thakraney-death-in-mumbai-an-excellent-first-effort/

BJP suffers the wrath of young India
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/bjp-suffers-the-wrath-of-young-india/

Stories on 30th January

Hindu hits back with a tough punch
Stung by jibes that it is boring and with readership figures that required attention, The Hindu has hit back at what it terms "the news equivalent of junk food". No marks for guessing who's alleged to be serving that up?
http://www.mxmindia.com/2012/01/hindu-hits-back-with-a-tough-punch/


Set-top shortage could dampen digitization drive
Cable operators facing set-top box shortage as digitisation deadline approaches near
http://www.mxmindia.com/2012/01/set-top-shortage-subscriber-ignorance-could-dampen-digitization-drive/


Vedanta unveils first ever national corporate campaign
Under the platform of 'Creating Happiness', the campaign combines a film competition along with social media and traditional media outreach
http://www.mxmindia.com/2012/01/vedanta-group-unveils-first-ever-national-corporate-campaign/


FM Radio rocks in South India... and how!
A vibrant market for regional as well as national music, the FM radio scene in South India still has immense potential for expansion and revenue.
http://www.mxmindia.com/2012/01/south-indias-fm-radio-a-rocking-scene/


Given India TV sting, EC warns parties on unfair practices
The warning came after the 'Operation MLA' sting was telecast on India TV.
http://www.mxmindia.com/2012/01/given-india-tv-sting-ec-warns-parties-against-unfair-practices/


Ad Strat: No kidding with Flipkart
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/01/ad-strat-no-kidding-with-flipkart/

Deepa Gahlot: Reviewing the Reviews of Agneepath
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/01/deepa-gahlot-reviewing-the-reviews-of-agneepath/


LMG announces key elevations in Mumbai, Kolkata & Kochi
Mr Premjeet Sodhi, has taken charge as COO of LMG, Mr Mahesh Motwani has been promoted to Executive Vice President of the Kolkata office and Mr Patrick Gomes has been elevated to head of the agency's Mumbai business
http://www.mxmindia.com/2012/01/lmg-announces-key-elevations-in-mumbai-kolkata-kochi-offices/


Lokmat's initiative puts Indian Guinness Book
Lokmat facilitates Aurangabadkars' commemoration of 100 years of Jana Gana Mana, creating a new Guinness World Record for 'the most people singing a national anthem simultaneously'.
http://www.mxmindia.com/2012/01/lokmats-initiative-puts-indian-guinness-book/


NDTV expands global reach in US
NDTV channels 24x7 and Good Times are now available on Dish Network in the US, bringing the channels to 74 countries and 18 million households outside India.
http://www.mxmindia.com/2012/01/ndtv-expands-global-reach-in-us/


Anchor: 5 reasons OOH must shift focus to Tier 2 & 3 cities
Most brands have seen increased purchasing power in smaller markets, and these audiences can be tapped effectively using OOH, feels Vikas Nowal.
http://www.mxmindia.com/2012/01/the-anchor-5-reasons-ooh-should-shift-focus-to-tier-2-and-3-cities/

Incredible India back with Ogilvy
Ogilvy Delhi has been awarded the Ministry of Tourism (Incredible India) creative business.
http://www.mxmindia.com/2012/01/incredible-india-back-with-ogilvy/

Anil Thakraney: Save the attitude, kids
Without intending to be preachy, here's a word of advice for Gen X: While it's great to have an attitude, it must be channelized into your work and NOT into your interpersonal interactions.
http://www.mxmindia.com/2012/01/anil-thakraney-save-the-attitude-kids/

South African Tourism launches 'Leave ordinary behind' ad
South African Tourism has now started the campaign on television and outdoor to popularise the destination among Indian travellers
campaignttp://www.mxmindia.com/2012/01/south-african-tourism-launches-leave-ordinary-behind-ad-campaign/

Media gets it wrong on Republic Day
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/making-fun-of-page-3-culture/

NCT Data Wk 3 '12
http://www.mxmindia.com/2012/01/nct-data-wk-3-12/