Stories on 5th Mar '15

Viacom18 add Colors to Regionals
The Marathi, Gujarati, Bengali, Kannada and Oriya of the Viacom18 stable will drop the ETV and rebranded with the Colors prefix
http://www.mxmindia.com/2015/03/viacom18-add-colors-to-regionals/

Flipkart to pursue online advertising, brand consulting & furniture akin to Facebook, Google model
Flipkart will soon offer online advertising and brand consulting for vendors using its electronic marketplace
http://www.mxmindia.com/2015/03/flipkart-to-pursue-online-advertising-brand-consulting-furniture-akin-to-facebook-google-model/

Grey unveils new TVC around Swachh Bharat initiative
Although the idea of keeping surroundings clean has always been alive, there is a need to evoke the feeling of accountability within every citizen
http://www.mxmindia.com/2015/03/grey-unveils-new-tvc-around-swachh-bharat-initiative/

Olx helps unlock the best price with a priceless proposition
The new TVC from OLX focusses on the real value of using the platform
http://www.mxmindia.com/2015/03/olx-helps-unlock-the-best-price-with-a-priceless-proposition/

Sanjeev Kotnala: Branding by Default (+ on Amazing Thainess in Pattaya)
It is doubly tough to rebrand in the digital age. To wipe out earlier impressions. don't allow default branding, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnala-branding-by-default-on-amazing-thainess-in-pattaya/

Mahindra unveils new TVC for Arjun Novo
TVC has been launched in line with Mahindra Tractors’ vision of delivering Farm Tech Prosperity
http://www.mxmindia.com/2015/03/mahindra-unveils-new-tvc-for-arjun-novo/

Kellogg's takes the 'Khuljaye Bachpan' route for Chocos
The new integrated campaign highlights a relationship of equals between mother and child
http://www.mxmindia.com/2015/03/kelloggs-takes-the-khuljaye-bachpan-route-for-chocos/

Cinthol takes to social media with #AliveIsOffline
Yet another digital innovation by the brand helps one realise that one's world is more beautiful than the World Wide Web
http://www.mxmindia.com/2015/03/cinthol-takes-to-social-media-with-aliveisoffline/

Countdown begins for BARC India regime, as pricing policy is rolled out
The pricing philosophy for Broadcasters is a flat cess as a % of net TV advertising billing
http://www.mxmindia.com/2015/03/countdown-begins-for-barc-india-regime-as-pricing-policy-is-rolled-out/

DDB MudraMax Media wins media mandate of Athena Life Sciences
The agency will be responsible for all media activities viz. planning, buying and implementation

http://www.mxmindia.com/2015/03/ddb-mudramax-media-wins-media-mandate-of-athena-life-sciences/

Stories on 3rd January

Zee zeal comes to the fore
Celebrating 20 years in the broadcast business, Zee Entertainment employs a renewed marketing thrust to climb the ratings ladder.
http://www.mxmindia.com/2012/01/zee-zeal-comes-to-the-fore/

Done deal? Reliance to invest over Rs 1,500 crore in TV18 Group
Mukesh Ambani set to enable Raghav Bahl to pick up ETV. RIL likely to invest Rs 1.5k cr for 30% stake and 4G broadband content rights.
http://www.mxmindia.com/2012/01/reliance-to-invest-over-rs-1500-crore-in-tv18-group/

Resolutions for 2012: I shall, I intend, I will...
The new year means making new resolutions, and our industry is no different. MxM India spoke to the leading men of the industry to find out about their resolutions.
http://www.mxmindia.com/2012/01/2012-i-shall-i-intend-i-will/

IPL sponsorship assessment in new TAM volumes
TAM Sports' IPL 3 & 4 books will include an in-depth study on the event's viewership dynamics, commercial and non-commercial advertising.
http://www.mxmindia.com/2012/01/ipl-sponsorship-assessment-in-tam-book/

Mediaah!: 12 media conglomerates to watch out for in 2012 (Cont'd)
Pradyuman Maheshwari continues his listing of 12 media biggies he's going to be tracking this year.
http://www.mxmindia.com/2012/01/mediaah-12-media-conglomerates-to-watch-out-in-2012-contd/

'Silent Anthem' is among 2011's top 10 most-watched YouTube videos in India
The Silent National Anthem acquired an audience largely on account of its brilliant emotional connect.
http://www.mxmindia.com/2012/01/silent-anthem-is-among-2011s-top-10-most-watched-youtube-videos-in-india/

The Anchor:6 ways ad agencies can attract top talent
When is an agency not an 'agency'? When it wants to be a magnet for talent, observes Partha Sinha.
http://www.mxmindia.com/2012/01/the-anchor-partha-sinha-on-6-ways-advertising-agencies-can-attract-top-talent/

Debrief: Google Chrome: Real marries virtual
The ad effortlessly communicate that Google Chrome can make you prosper in your line of activity.
http://www.mxmindia.com/2012/01/debrief-google-chrome-real-marries-virtual/

2011 ends with a whimper
Ranjona Banerji reviews the content on news television and the morning papers.

http://www.mxmindia.com/2012/01/2011-ends-with-a-whimper/