Stories on 17th Feb '15

The Birth of Pi
A Q&A with Rakhshin Patel and Sumantra Sengupta who bought majority stake in M&C Saatchi Direct & Digital to set up Pi Communications
http://www.mxmindia.com/2015/02/the-birth-of-pi/

Ranjona Banerji: Barkha Dutt leaves NDTV, Rajyavardhan leaves women fuming
Women in journalism have fought very hard to get where they are. And they do not need advice of this “known your limits” sort from anybody. No need for a shooting champ to shoot his mouth of, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-barkha-dutt-leaves-ndtv-rajyavardhan-leaves-women-fuming/

Sonia Khurana promoted at OgilvyOne
Under her leadership, OgilvyOne acquired many new clients such as Dr. Reddy's, SAP, Elle Fashionwear, among others
http://www.mxmindia.com/2015/02/sonia-khurana-promoted-at-ogilvyone/

PN Gadgil ropes in Salman, Madhuri for global endorsements
The Pune-based jewellers has roped in Salman Khan, Madhuri Dixit to endorse the 183-year-old brand
http://www.mxmindia.com/2015/02/pn-gadgil-ropes-in-salman-madhuri-for-global-endorsements/

MTV appoints new heads for programming & creative
MTV appoints Shalini Sethi as Content & Programming Head and Keegan Pinto as Creative Head
http://www.mxmindia.com/2015/02/mtv-appoints-new-heads-for-programming-creative/

Bonding takes a new meaning in Fevikwik's latest TVC
The TVC weaves in the brand attributes of Fevikwik as an instant adhesive promoting the broader message of strengthening bond between people
http://www.mxmindia.com/2015/02/bonding-takes-a-new-meaning-in-fevikwiks-latest-tvc/

adidas unveils series of films under Sport 15
The campaign will be primarily activated via broadcast during the upcoming global cricket event

http://www.mxmindia.com/2015/02/adidas-unveils-series-of-films-under-sport-15/.

Stories on 17th Oct 14

From Maxus to? Q&A with Vikram Sakhuja
Q: Yeh kya hua, kaise hua, kyun huaaa? Vikram: Main toh chala jidhar challe rasta… only in this case I have an idea of what the manzil is + Lindsay Pattison (inset) is the new Maxus Global CEO
http://www.mxmindia.com/2014/10/from-global-ceo-maxus-to-qa-with-vikram-sakhuja/

Shailesh Kapoor: The Death of Festive Programming?
The truth is that the entire approach to festive programming has shifted hands from programming to ad sales, writes Shailesh Kapoor
http://www.mxmindia.com/2014/10/shailesh-kapoor-the-death-of-festive-programming/

Paritosh Srivastava promoted to COO Publicis Ambience
Paritosh will continue to report to Nakul Chopra, CEO South Asia
http://www.mxmindia.com/2014/10/paritosh-srivastava-promoted-to-coo-publicis-ambience/

Milind Pathak joins Madhouse India as COO
Milind comes on board with vast domain knowledge and experience in mobile VAS, marketing & advertising, content, mobile CRM and m-Commerce
http://www.mxmindia.com/2014/10/milind-pathak-joins-madhouse-india-as-coo/

Ruchir Joshi appointed Head of Content at FoodFood
He will be responsible for conceptualizing and executing cutting-edge content that speaks to a global audience
http://www.mxmindia.com/2014/10/ruchir-joshi-appointed-head-of-content-at-foodfood/

STAR Sports acquires rights to telecast IPTL
The IPTL is slated to kick start from November 28, 2014
http://www.mxmindia.com/2014/10/star-sports-acquires-rights-to-telecast-iptl/

INMA to host 8th Annual Conference in New Delhi
The conference will be held under the theme: "Print: Transform, Diversify, Grow"
http://www.mxmindia.com/2014/10/inma-to-host-8th-annual-conference-in-new-delhi/

What Ticks for Indian Consumers/ Women- Nikhil Rangnekar and Madhukar Sabnavis
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Nikhil Rangnekar and Madhukar Sabnavis
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-nikhil-rangnekar-and-madhukar-sabnavis/

D&AD to introduce Wood and Graphite additions to the Pencil family
New Pencil line-up for 2015 designed to bring clarity to award levels
http://www.mxmindia.com/2014/10/dad-to-introduce-wood-and-graphite-additions-to-the-pencil-family/

TO THE NEW launches VIDEO+
Uniquely integrates social video strategy, production, distribution, marketing and technology to help brands engage with consumers using social video
http://www.mxmindia.com/2014/10/to-the-new-launches-video/

SRK appointed brand ambassador by Yepme
Yepme will introduce the actor through an extensive television campaign for its upcoming Autumn-Winter collection'14
http://www.mxmindia.com/2014/10/srk-appointed-brand-ambassador-by-yepme/

'Ehsaan Mat Lo, Discount Lo', says Yatra.com in new TVC
Urges travellers to avail discounts with Yatra's bouquet of offerings in hotel inventory

http://www.mxmindia.com/2014/10/ehsaan-mat-lo-discount-lo-says-yatra-com-in-new-tvc/

Stories on 3rd January

Zee zeal comes to the fore
Celebrating 20 years in the broadcast business, Zee Entertainment employs a renewed marketing thrust to climb the ratings ladder.
http://www.mxmindia.com/2012/01/zee-zeal-comes-to-the-fore/

Done deal? Reliance to invest over Rs 1,500 crore in TV18 Group
Mukesh Ambani set to enable Raghav Bahl to pick up ETV. RIL likely to invest Rs 1.5k cr for 30% stake and 4G broadband content rights.
http://www.mxmindia.com/2012/01/reliance-to-invest-over-rs-1500-crore-in-tv18-group/

Resolutions for 2012: I shall, I intend, I will...
The new year means making new resolutions, and our industry is no different. MxM India spoke to the leading men of the industry to find out about their resolutions.
http://www.mxmindia.com/2012/01/2012-i-shall-i-intend-i-will/

IPL sponsorship assessment in new TAM volumes
TAM Sports' IPL 3 & 4 books will include an in-depth study on the event's viewership dynamics, commercial and non-commercial advertising.
http://www.mxmindia.com/2012/01/ipl-sponsorship-assessment-in-tam-book/

Mediaah!: 12 media conglomerates to watch out for in 2012 (Cont'd)
Pradyuman Maheshwari continues his listing of 12 media biggies he's going to be tracking this year.
http://www.mxmindia.com/2012/01/mediaah-12-media-conglomerates-to-watch-out-in-2012-contd/

'Silent Anthem' is among 2011's top 10 most-watched YouTube videos in India
The Silent National Anthem acquired an audience largely on account of its brilliant emotional connect.
http://www.mxmindia.com/2012/01/silent-anthem-is-among-2011s-top-10-most-watched-youtube-videos-in-india/

The Anchor:6 ways ad agencies can attract top talent
When is an agency not an 'agency'? When it wants to be a magnet for talent, observes Partha Sinha.
http://www.mxmindia.com/2012/01/the-anchor-partha-sinha-on-6-ways-advertising-agencies-can-attract-top-talent/

Debrief: Google Chrome: Real marries virtual
The ad effortlessly communicate that Google Chrome can make you prosper in your line of activity.
http://www.mxmindia.com/2012/01/debrief-google-chrome-real-marries-virtual/

2011 ends with a whimper
Ranjona Banerji reviews the content on news television and the morning papers.

http://www.mxmindia.com/2012/01/2011-ends-with-a-whimper/