Stories on 27th Nov '12

Final countdown for Effies 2012
As Effies 2012 night draws closer, 128 entries have made it to the shortlist so far
http://www.mxmindia.com/2012/11/final-countdown-for-effies-2012/

Colors buys rights of '24' for Rs 150 cr
Is the ground fertile in India, just as it happened in the US where a PR honcho was handed over charge of a creative ad network?
http://www.mxmindia.com/2012/11/colors-buys-rights-of-24-for-rs-150-cr/

Star Network expandeds on Sky
Star Network has expanded its UK reach with an extended distribution partnership with Sky
http://www.mxmindia.com/2012/11/star-network-expandeds-on-sky/

Wrigley India appoints Deepak Iyer as managing director
Wrigley, a subsidiary of Mars Inc, has appointed Deepak Iyer as the Managing Director of its India operations effective January 3, 2013
http://www.mxmindia.com/2012/11/wrigley-india-appoints-deepak-iyer-as-managing-director/

It's Golden Mikes time again
92.7 Big FM announces the 2nd edition of the Big Regional Entertainment Awards, to be held in 7 Indian regions including Central India, Punjab, Rajasthan, Maharashtra, Andhra Pradesh, Karnataka and Tamil Nadu will recognize talent from films, music, dance, theatre, sports and television
http://www.mxmindia.com/2012/11/its-golden-mikes-time-again/

Pidilite signs Kareena's 'Fevicol se' song from Dabangg 2
Pidilite signs marketing and promo deal with Kareena Kapoor's 'Fevicol se' song from Dabangg 2
http://www.mxmindia.com/2012/11/pidilite-signs-kareenas-fevicol-se-song-from-dabangg-2/

4 reasons why memorable tunes help connect brands
Ganapathy Viswanathan lists reasons why memorable tunes help connect brands
http://www.mxmindia.com/2012/11/4-reasons-why-memorable-tunes-help-connect-brands/

Debrief: Emirates: Too generic
Okay, there are these delightful destinations, and the ads do look great, but why must I choose Emirates? Funnily, that one most important question isn't dealt with
http://www.mxmindia.com/2012/11/debrief-emirates-too-generic/

Ranjona Banerji:  Must-watch Network
Ranjona Banerji reviews the fare on News TV and the morning paper... and various websites and the social media
http://www.mxmindia.com/2012/11/ranjona-banerji-must-watch-network/

Stories on 26th Nov '12

MxM Mondays: Is India ready for cross-pollination between varying media functions?
Is the ground fertile in India, just as it happened in the US where a PR honcho was handed over charge of a creative ad network?
http://www.mxmindia.com/2012/11/mxm-mondays-is-india-ready-for-cross-pollination-between-varying-media-functions/

Effies 2012 judging reaches last leg, shortlist announced
The judging process for Effies 2012 is nearing completion as the shortlist has been announced by the Advertising Club
http://www.mxmindia.com/2012/11/effies-20102-judging-reaches-last-leg-shortlist-announced/

Rahul Johri is 'Media Professional of the Year' at World Brand Congress
Rahul Johri, Senior Vice President & General Manager - South Asia, Discovery Networks Asia-Pacific has been awarded the prestigious "Media Professional of the Year" award at the Global Awards for Brand Excellence 2012
http://www.mxmindia.com/2012/11/rahul-johri-is-media-professional-of-the-year-at-world-brand-congress/

Gucci committed to spend 'significant' money in India: Patrizio Di Marco
Italian fashion house Gucci is committed to making "significant" investments in India, says its president Patrizio Di Marco
http://www.mxmindia.com/2012/11/gucci-committed-to-spend-significant-money-in-india-patrizio-di-marco/

Jaldi 5 with Apurva Purohit: 'Great networking with fantastic women'
Apurva Purohit, CEO, Radio City 91.1 FM explains the rationale between 'Women at Work', Radio City's networking initiative for working women
http://www.mxmindia.com/2012/11/jaldi-5-with-apurva-purohit-great-networking-with-fantastic-women/

Amitabh Srivastava is South Asia head of Assoc for Intnl Broadcasting
Mr Srivastava will oversee the growth of AIB's membership in India, Sri Lanka, Bangladesh and Pakistan
http://www.mxmindia.com/2012/11/amitabh-srivastava-is-south-asia-head-of-assoc-for-intnl-broadcasting/

Highway On My Plate returns with 'Coast to Coast'
Hosts Rocky and Mayur explore the Indian coastline's food, in the new edition of Highway On My Plate on NDTV Good Times
http://www.mxmindia.com/2012/11/highway-on-my-plate-returns-with-coast-to-coast/

Chennai Live 104.8 FM to launch Vodafone Voice of Chennai
The radio show aims to give voice to people of Chennai who can discuss their problems and air their views
http://www.mxmindia.com/2012/11/chennai-live-104-8-fm-to-launch-vodafone-voice-of-chennai/

The Anchor: 5 challenges that PR in India still grapples with
PR is coming into its own in India, and as the industry evolves, PR practitioners are faced with a number of issues. Vivek Rana takes a look
http://www.mxmindia.com/2012/11/the-anchor-5-challenges-that-pr-in-india-still-grapples-with/

Anil Thakraney: Ad world needs a Yash Chopra
Even if the ads had boring scripts, which in fact most do (thanks to risk-averse clients), someone like Chopra would have made them look pretty
http://www.mxmindia.com/2012/11/anil-thakraney-ad-world-needs-a-yash-chopra/