Stories on 6th Jan '16

Small Brands, Big Stars
A-listed stars like Shah Rukh Khan, Kajol, PC lend shine to smaller or regional brands


Sanjeev Kotnala: What I would like to see happen at Goafest 2016
Having attended all ten editions of the premier advertising festival, Sanjeev Kotnala offers suggestions on how the organisers can make the 11th edition scheduled from April 7 to 9 a cracker of a festival
http://www.mxmindia.com/2016/01/sanjeev-kotnala-what-i-would-like-to-see-happen-at-goafest-2016/

Dentsu elevates key resources across centres in India
Harjot Narang, currently Branch Head of Dentsu Marcom, is promoted to President, Dentsu Marcom
http://www.mxmindia.com/2016/01/dentsu-elevates-key-resources-across-centres-in-india/

Satbir Singh launches Thinkstr
The former chief creative officer of FCB Ulka has launched an advertising agency with ideas for a digital world
http://www.mxmindia.com/2016/01/satbir-singh-launches-thinkstr/

LinkedIn appoints Akshay Kothari as Country Manager for India
Former CEO and Co-founder of Pulse will also lead product initiatives in India
http://www.mxmindia.com/2016/01/linkedin-appoints-akshay-kothari-as-country-manager-for-india/

IAMAI names Kunal Shah as its new Chairman
Vinodh Bhat is a serial entrepreneur, who co-founded Saavn, which is a revolutionary streaming music service, reinventing how people listen to and share music, in India and around the world
http://www.mxmindia.com/2016/01/iamai-names-kunal-shah-as-its-new-chairman/

Holiday better after retirement, urges new campaign by HDFC Life
This trend of early holiday planning was used by HDFC Life as a trigger to make people think and plan their retirement which is the longest holiday of their lives
http://www.mxmindia.com/2016/01/holiday-better-after-retirement-urges-new-campaign-by-hdfc-life/

Citrus Cash Back Week seeks to make an impact on social & traditional platforms
The festival is not just about discounts and cash-backs but, also about the experience the consumers have - a simple, straight forward, rewarding and smooth payment experience

http://www.mxmindia.com/2016/01/citrus-cash-back-week-seeks-to-make-an-impact-on-social-traditional-platforms/

Stories on 7th Dec '15

Adspends in 2016 to grow 13%
According to ZenithOptimedia, television is going to be a major driver for growth. Plus an interview with Anupriya Acharya, Group CEO, ZOG India
http://www.mxmindia.com/2015/12/adspends-in-2016-to-grow-13/

Amith Prabhu: 15 interesting moves in 2015
In the first of a series of round-ups of highlights of the year that has been, Amith Prabhu list - in random order - people who made interesting career moves this year
http://www.mxmindia.com/2015/12/amith-prabhu-15-interesting-moves-in-2015/

Executive summary of ZenithOptimedia Advertising Expenditure Forecasts Dec 2015
Mobile will contribute a full 87% of all the extra adspend between 2015 and 2018, notes the ZO adex forecast report
http://www.mxmindia.com/2015/12/executive-summary-of-zenithoptimedia-advertising-expenditure-forecasts-dec-2015/

Satbir Singh quits FCB Ulka
During his stint, Singh led some memorable work across brands like Snapdeal, Tata Salt, Zee and such
http://www.mxmindia.com/2015/12/satbir-singh-quits-fcb-ulka/

MxMIndia announces BTL Baatein Live! powered by VISCOMM. Session 1 on Fri, Dec 11 with Sanjay Tripathy of HDFC Life
The first session of BTL Baatein Live! happens on Friday, December 11 with Sanjay Tripathy, Senior EVP, Marketing, Product, Digital and E-commerce, HDFC Life in Mumbai
http://www.mxmindia.com/2015/12/mxmindia-announces-btl-baatein-live-powered-by-viscomm-session-1-on-fri-dec-11-with-sanjay-tripathy-of-hdfc-life/

Baba Ramdev's Patanjali sets aside more than Rs 300cr for ads and promotion
The company recently hired actor Hema Malini to endorse its biscuit brand
http://www.mxmindia.com/2015/12/baba-ramdevs-patanjali-sets-aside-more-than-rs-300cr-for-ads-and-promotion/

RAM Ratings for Week 47 Nov 15-21, 2015
Presenting RAM Ratings for Week 47 of 2015... that's November 15-21, 2015

http://www.mxmindia.com/2015/12/ram-ratings-for-week-47-nov-15-21-2015/

Stories on 21st Nov 14

Why do Indian agencies turn a blind idea to Idea Thiefs?
While creatives elsewhere will create a furore, Indian counterparts seem to grin and bear it
http://www.mxmindia.com/2014/11/why-do-indian-agencies-turn-a-blind-idea-to-idea-thiefs/

Google Forrester Report predicts online shopper base to reach 100 million by 2016
The report revealed that India's e-tailing market is at an inflection point and will see rapid growth
http://www.mxmindia.com/2014/11/google-forrester-report-predicts-online-shopper-base-to-reach-100-million-by-2016/

Shailesh Kapoor: In Support of an All-Vegetarian MasterChef India
While there are studies to suggest consoumption of non-veg food has increased, the sight of meat generates disgust in around 30-40 percent audiences in India, notes Shailesh Kapoor
http://www.mxmindia.com/2014/11/shailesh-kapoor-in-support-of-an-all-vegetarian-masterchef-india/

Ranjona Banerji: Arnab Goswami, the King of Outrage!
The race for the coverage of #WarzoneHisar was between Times Now and Headlines Today and the winner was Arnab Goswami. No one, absolutely no one, can do TV outrage like him, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-arnab-goswami-the-king-of-outrage/

TAM data for Hindi GECs and Regional GECs in select markets for Week 46
Presenting TAM data for Week 46 (November 9-15) for Hindi GECs various regional channels in select India markets
http://www.mxmindia.com/2014/11/tam-data-for-hindi-gecs-and-regional-gecs-in-select-markets-for-week-46/

Big Magic announces induction of senior talent across functions
Sahil and Shalini will report to Lavneesh Gupta, COO, Reliance Broadcast Network Ltd
http://www.mxmindia.com/2014/11/big-magic-announces-induction-of-senior-talent-across-functions/

Anup Vishwanathan joins TTN as Head - Marketing
Times Television Network further strengthens the senior management team to fuel growth
http://www.mxmindia.com/2014/11/anup-vishwanathan-joins-ttn-as-head-marketing/

Impressive Jury list make Designomics Awards special
The awards were presented to business houses for the successful design execution under an array of categories

http://www.mxmindia.com/2014/11/impressive-jury-list-make-designomics-awards-special/

Stories on 27th Nov '12

Final countdown for Effies 2012
As Effies 2012 night draws closer, 128 entries have made it to the shortlist so far
http://www.mxmindia.com/2012/11/final-countdown-for-effies-2012/

Colors buys rights of '24' for Rs 150 cr
Is the ground fertile in India, just as it happened in the US where a PR honcho was handed over charge of a creative ad network?
http://www.mxmindia.com/2012/11/colors-buys-rights-of-24-for-rs-150-cr/

Star Network expandeds on Sky
Star Network has expanded its UK reach with an extended distribution partnership with Sky
http://www.mxmindia.com/2012/11/star-network-expandeds-on-sky/

Wrigley India appoints Deepak Iyer as managing director
Wrigley, a subsidiary of Mars Inc, has appointed Deepak Iyer as the Managing Director of its India operations effective January 3, 2013
http://www.mxmindia.com/2012/11/wrigley-india-appoints-deepak-iyer-as-managing-director/

It's Golden Mikes time again
92.7 Big FM announces the 2nd edition of the Big Regional Entertainment Awards, to be held in 7 Indian regions including Central India, Punjab, Rajasthan, Maharashtra, Andhra Pradesh, Karnataka and Tamil Nadu will recognize talent from films, music, dance, theatre, sports and television
http://www.mxmindia.com/2012/11/its-golden-mikes-time-again/

Pidilite signs Kareena's 'Fevicol se' song from Dabangg 2
Pidilite signs marketing and promo deal with Kareena Kapoor's 'Fevicol se' song from Dabangg 2
http://www.mxmindia.com/2012/11/pidilite-signs-kareenas-fevicol-se-song-from-dabangg-2/

4 reasons why memorable tunes help connect brands
Ganapathy Viswanathan lists reasons why memorable tunes help connect brands
http://www.mxmindia.com/2012/11/4-reasons-why-memorable-tunes-help-connect-brands/

Debrief: Emirates: Too generic
Okay, there are these delightful destinations, and the ads do look great, but why must I choose Emirates? Funnily, that one most important question isn't dealt with
http://www.mxmindia.com/2012/11/debrief-emirates-too-generic/

Ranjona Banerji:  Must-watch Network
Ranjona Banerji reviews the fare on News TV and the morning paper... and various websites and the social media
http://www.mxmindia.com/2012/11/ranjona-banerji-must-watch-network/

Stories on 28th Sep '12

Is Delhi upstaging Mumbai in A&M?
The Advertising Club Bombay's decision to expand its activities to Delhi by dropping Bombay from its name is thanks to the NCR becoming a force to reckon with in Advertising and Marketing
http://www.mxmindia.com/2012/09/is-delhi-upstaging-mumbai-in-am/



Bhaskar Das retires from BCCL
Bhaskar Das retires from BCCL on September 28, after having been with the company for the last 32 years.
http://www.mxmindia.com/2012/09/bhaskar-das-retires-from-bccl/



Jaldi 5 with Harit Nagpal: Ensure those not following digitization rules are disadvantaged
'Digitization is now a law and anyone not abiding by it is working against the law.'
http://www.mxmindia.com/2012/09/jaldi-5-with-harit-nagpal-ensure-those-not-following-digitization-rules-are-disadvantaged/

Zee News, Amar Ujala win EC awards for voter awareness
The Election Commission of India has selected Zee News for the National Media Award on Voter Education for its outstanding campaign towards creating voters' awareness, and Amar Ujala for a Special Award
http://www.mxmindia.com/2012/09/zee-news-amar-ujala-win-ec-awards-for-voter-awareness/

Rabe Iyer joins Motivator as Managing Partner
Big FM's Rabe T Iyer has joined Motivator as Managing Partner at the Group M's media agency
http://www.mxmindia.com/2012/09/rabe-iyer-joins-motivator-as-managing-partner/

Speaking of Which: Why words matter. Why everything matters
There are those who argue that accurate grammar and spelling doesn't matter as long as the message gets through. Vidya Heble begs to differ
http://www.mxmindia.com/2012/09/speaking-of-which-why-words-matter-why-everything-matters/

Personally Speaking | How I Unwind: Viral Pandya
In our 'Getting Personal' series, senior mediapersons tell us how they unwind. This month it's Viral Pandya, Chief Creative Officer at Out of the Box
http://www.mxmindia.com/2012/09/how-i-unwind-viral-pandya/

Taproot India hires Pallavi Chakravarti as associate CD
The first senior hire in creative since Taproot India started, Pallavi Chakravarti joins as associate creative director from Grey Worldwide
http://www.mxmindia.com/2012/09/taproot-india-hires-pallavi-chakravarti-as-associate-cd/

Corporate leaders vie for top honours at Forbes India Leadership Awards 2012
Forbes India has announced the Forbes India Leadership Awards 2012 to be held in Mumbai on September 28
http://www.mxmindia.com/2012/09/corporate-leaders-vie-for-top-honours-at-forbes-india-leadership-awards-2012/

Indiatimes Shopping launches online shopping store for home appliances; to launch Jewellery brand soon
Godrej Appliances has launched an online shopping portal powered by Indiatimes Shopping which is a part of Times Internet Limited (TIL)
http://www.mxmindia.com/2012/09/indiatimes-shopping-launches-online-shopping-store-for-home-appliances-to-launch-jewellery-brand-soon/

5 IPA Effectiveness Awards for O&M Asia Pacific
Ogilvy & Mather Asia Pacific has won five IPA Effectiveness Awards in 2012 for work from India, China, Singapore, Hong Kong and Taiwan. The colour of the metal will be revealed at the awards ceremony on October 29
http://www.mxmindia.com/2012/09/5-ipa-effectiveness-awards-for-om-asia-pacific/

IAMAI Internet Economy Watch: Online visits for designer labels & restaurant grows significantly
According to IAMAI's (Internet & Mobile Association of India) Internet Economy Watch Report for the month of August 2012, the e-tailing category namely designer labels and spa/restaurant segment received a growth of 18 per cent y-o-y respectively when compared with the numbers of the corresponding month last year
http://www.mxmindia.com/2012/09/iamai-internet-economy-watch-online-visits-for-designer-labels-restaurant-grows-significantly/

The Anchor: 5 reasons mobile games will take over from PC games
From keyboard to keypad, it's a quiet little revolution
http://www.mxmindia.com/2012/09/the-anchor-5-reasons-mobile-games-will-take-over-from-pc-games/

Anil Thakraney: Delhi ad guys less cynical than Mumbai frat
The Advertising Club Bombay's move to expand to Delhi is a good idea, writes Anil Thakraney, adding that the Delhi ad worldwallahs are  likely to attend the Club's events with gusto
http://www.mxmindia.com/2012/09/anil-thakraney-delhi-ad-guys-less-cynical-than-mumbai-frat/

Even though, even though...
Twists and thrills dominated television news channels, though not created by the TVwallahs
http://www.mxmindia.com/2012/09/even-though-even-though/

Signposts… September 28
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-28/