Stories on 23rd Dec '13

2013: Year of Shame
The year would best be remembered for the wrong reasons. In Part 1 of the 'Year of Shame' presenting
http://www.mxmindia.com/2013/12/2013-year-of-shame/

History will remember '24' as a gamechanger in Indian television: Raj Nayak
As Season 1 of the international TV mega-series 24's Indian adapt drew to a close on Saturday, the Colors CEO spoke on how the series fared for the channel and whether a second season is being planned
http://www.mxmindia.com/2013/12/history-will-remember-24-as-a-gamechanger-in-indian-television-raj-nayak/

Aidem to rep Janta TV sales
Aidem Ventures is appointed National Sales Representative for Janta TV
http://www.mxmindia.com/2013/12/aidem-to-rep-janta-tv-sales/

Amith Prabhu: 13 PR savvy international events and people of 2013
Amith Prabhu lists 13 people and events that shaped conversations globally in 2013
http://www.mxmindia.com/2013/12/amith-prabhu-13-pr-savvy-international-events-and-people-of-2013/

Dainik Bhaskar hosts India Pride Awards 2013-14
The fifth edition of the India Pride Awards, instituted by Dainik Bhaskar Group to acknowledge excellence in public sector units (PSUs), was held in Delhi last week
http://www.mxmindia.com/2013/12/dainik-bhaskar-hosts-india-pride-awards-2013-14/

Reviewing the Reviews: Mostly two, some three stars for Dhoom: 3
Most reviewers were disappointed by the lifting of ideas and scenes in a big film like Dhoom: 3, notes Deepa Gahlot

http://www.mxmindia.com/2013/12/reviewing-the-reviews-mostly-two-some-three-stars-for-dhoom-3/

Stories on 21st Oct '13

Meet the new CEOs of Lodestar UM & Initiative
Nandini Dias and Anamika Mehta on taking charge of the two IPG Mediabrands agencies
 http://www.mxmindia.com/?p=55126

MEC India expands media agency mandate within Reliance ADAG
MEC India has already been managing the media mandate for Reliance Communications, Reliance Net Connect & Reliance Digital TV
 http://www.mxmindia.com/?p=55115

Murdoch, Mukesh team up for football league
Media magnate Rupert Murdoch and top industrialist Mukesh Ambani team up for IPL-style football league next year
 http://www.mxmindia.com/?p=55114

No news on FM radio is bad news
Private radio channels slam government policy on 'airing news on radio'
 http://www.mxmindia.com/?p=55114

Amith Prabhu: How Public Relations can win back the respect it deserves!
Educating clients that PR is about Return on Objectives and not Return on Investment the profession can bring win back the respect it deserves, writes Amith Prabhu
 http://www.mxmindia.com/?p=55114

Colors takes '24' action to a 3D game
The game is fast-paced and score-based where the player is a third-person, cover-based shooter whose goal is to single-handedly foil terrorist operations organized within Mumbai
 http://www.mxmindia.com/?p=55114

Reviewing the Reviews: Boss didn't deserve more than 2 stars
In the case of Anthony D'Souza's Boss, even the low-brow and forgiving audience turned up its nose, notes Deepa Gahlot
http://www.mxmindia.com/?p=55114

Stories on 30th Sep '13

Social Media Week Mumbai: A Recap
Missed SMWM2013? Read our recap to know what happened and who spoke what
http://www.mxmindia.com/2013/09/social-media-week-mumbai-a-recap/

With deals worth Rs 17 cr a year, Virat Kohli beats Dhoni and Sachin in endorsements
The captain-in-waiting's annual endorsement fee has seen a meteoric rise over the past year, rivalling the likes of Bollywood heartthrob Ranbir Kapoor, the hottest brand ambassador in the film industry
http://www.mxmindia.com/2013/09/with-deals-worth-rs-17-cr-a-year-virat-kohli-beats-dhoni-and-sachin-in-endorsements/

Ad industry strongman Anil Kapoor felicitated with AAAI lifetime achievement
Draftfcb+Ulka group's Chairman Emeritus Anil Kapoor felicitated with the Advertising Agencies Association of India Lifetime Achievement award
http://www.mxmindia.com/2013/09/ad-industry-strongman-anil-kapoor-felicitated-with-aaai-lifetime-achievement/

BARC close to final decision on measurement vendor
It is learnt that BARC has asked three vendors to initiate tech feasibility pilots, and one among them will be finally awarded the contract
http://www.mxmindia.com/2013/09/barc-close-to-final-decision-on-measurement-vendor/

GolfingIndian.com's golf awards in Nov
The portal set up by journalist Shaili Chopra has tied up an impressive list of sponsors for the maiden 'India Golf Awards' on November 5
http://www.mxmindia.com/2013/09/golfingindian-coms-golf-awards-in-nov/

Amith Prabhu: Musings from India's only weekend summit for Public Relations
There are a bunch of those under 30 who are focused on executing the event. There are those in the 30- to 40-year age bracket who are planning various elements of the conference. And there are those over 40 who are supporting the event by way of their presence and sponsorship, writes Amith Prabhu
http://www.mxmindia.com/2013/09/amith-prabhu-musings-from-indias-only-weekend-summit-for-public-relations/

Talent hunt launched for 'memsaabs' across HSM
RBNL vehicles 92.7 Big FM and Big Magic take talent-based reality show to Hindi-speaking markets
http://www.mxmindia.com/2013/09/talent-hunt-launched-for-memsaabs-across-hsm/

Stories on 27th Sep '13

Anil Kapoor: An 'Outsider' who was more than an 'Equal'
Shashi Sinha and M G 'Ambi' Parameswaran pay tribute to Anil Kapoor who will be presented the Life Achievement Award by the AAAI
http://www.mxmindia.com/2013/09/anil-kapoor-an-outsider-who-was-more-than-an-equal/

8 of 18 Warc Asian Strategy prizes from India
Two Indian entries amongst the $1,000 Special Awards winners
http://www.mxmindia.com/2013/09/8-of-18-warc-asian-strategy-prizes-from-india/

Crowd-funding, crowdsourcing and cinema in the age of the social media
Rohan Sippy, Guneet Monga and Pragya Tiwari discuss the areas of filmmaking in India that have been impacted by the social media
http://www.mxmindia.com/2013/09/crowd-funding-crowdsourcing-and-cinema-in-the-age-of-the-social-media/

Srinivasan Swamy re-elected President of IAA India Chapter
Neeraj Roy was elected Vice President. Jaideep Gandhi and Monica Tata were re-elected as Treasurer and Secretary respectively for the year 2013-14
http://www.mxmindia.com/2013/09/srinivasan-swamy-re-elected-president-of-iaa-india-chapter/

dna to evangelise governance with 500+ multi-lingual social platforms
Zee Media to launch 500+ hyper-local multi-lingual social platforms evangelising need for better citizen governance
http://www.mxmindia.com/2013/09/dna-to-evangelise-governance-with-500-multi-lingual-social-platforms/

Ranjona Banerji: Must-see interview and discussion
There were two very illuminating and fascinating discussions on BBC World Service and CNN this week, writes Ranjona Banerji
http://www.mxmindia.com/2013/09/ranjona-banerji-must-see-interview-and-discussion/

Shailesh Kapoor: Mahabharat at home, Grand Masti outside home!
Shailesh Kapoor is intrigued by the phenomenon of a young boy laughing his heart out at every joke of 'Grand Masti' with his friends and then watching Mahabharat with his parents at home
http://www.mxmindia.com/2013/09/shailesh-kapoor-mahabharat-at-home-grand-masti-outside-home/

Stories on 20th Sep '13

Mumbai to go Social next Week
Starting Monday, 23 September, over a hundred events to be held in six venues including Mantralaya and Group M will celebrate and discuss social media
http://www.mxmindia.com/2013/09/mumbai-to-go-social-next-week/

Influencing the way to success
An influencer can change people's behaviour in the pursuit of high performance, says Al Switzler, co-author, Influencer: The New Science of Leading Change
http://www.mxmindia.com/2013/09/influencing-the-way-to-success/

Mediaah! by Pradyuman Maheshwari: The Rise and Rise of Anurag Batra
The Businessworld acquisition clearly propels Anurag to a different league of media-owners. From being a Chairman and Editor-in-Chief of a B2B media group he is now the man spearheading one of India’s best known and respected media brands
http://www.mxmindia.com/2013/09/mediaah-by-pradyuman-maheshwari-the-rise-and-rise-of-anurag-batra/

ABP sells Businessworld to undisclosed investors
Anurag Batra and Vikram Jhunjhunwala have bought the Businessworld business from ABP on behalf of some undisclosed investors, according to a communique issued
http://www.mxmindia.com/2013/09/abp-sells-businessworld-to-undisclosed-investors/

Anil Kapoor's '24' to launch on Colors on Oct 4
Race for weekend eyeballs gets keener as Colors to launch drama series '24'
http://www.mxmindia.com/2013/09/anil-kapoors-24-to-launch-on-colors-on-oct-4/

Cheil adds digital muscle with top creative talent
The agency has brought in Ranjan Nautiyal as Group Creative Director and P Murali Gopal as Senior Creative Director
http://www.mxmindia.com/2013/09/cheil-adds-digital-muscle-with-top-creative-talent/

Hindustan goes 'live' in Ranchi
Leading Hindi daily Hindustan launches 'Ranchi Live' in the Jharkhand capital
http://www.mxmindia.com/2013/09/hindustan-goes-live-in-ranchi/

Ranjona Banerji: Incomprehensible guests on news channels
These elections surveys have been dismally and dramatically wrong all too often in India but we still love them, writes Ranjona Banerji
http://www.mxmindia.com/2013/09/ranjona-banerji-incomprehensible-guests-on-news-channels/

Stories on 19th Sep '13

Tweet, tweet hota hai!
Twitter is hogging mentions in timelines with its new-found aggression. A view from Mindshare's Original Thinker series by Ollie Killick, Elizabeth Barry and Jed Hallam
http://www.mxmindia.com/?p=54194

AAAI lifetime achievement award for Anil Kapoor, Emeritus Chairman, Draftfcb+ Ulka Group
The Advertising Agencies Association of India will present Mr Kapoor the AAAI Lifetime Achievement Award on Friday, September 27
http://www.mxmindia.com/?p=54174

Last date for Designomics Awards 2013 is Sept 30
The Designomics Awards will be presented on October 23, 2013 in Mumbai
http://www.mxmindia.com/?p=54170

VivaConnect takes Narendra Modi live on phones
'LiveTalk' platform allows live access of events over a call made from a mobile or landline phone
http://www.mxmindia.com/?p=54168

Tata Sky gets Mohanlal for Onam
Posters of the superstar dotted Kerala to promote the DTH service offering 19 Malayalam channels along with a special offer for the festive season

http://www.mxmindia.com/?p=54169

Stories on 11th July '13

Big global retailers will check weather post 2014 results before entering India
Foreign supermarkets like Walmart, Tesco and Carrefour prefer to wait for outcome of 2014 polls before investing
 Big global retailers will check weather post 2014


Star to consolidate Kannada TV with 2nd GEC 'Suvarna Plus'
Suvarna Plus will offer programming in the comedy, non-fiction, movies and music genres
 http://www.mxmindia.com/?p=51209

Zee appoints Rajesh Sethi as CEO for TEN
Taj Television announces the appointment of Rajesh Sethi as Chief Executive Officer
 http://www.mxmindia.com/?p=51199

Face of CNBC TV18 Udayan Mukherjee steps down. Will continue, but Shereen Bhan to be Managing Ed
While Udayan Mukherjee has stepped down as Managing Editor, he will continue his exclusive association with the channel in a new role
 http://www.mxmindia.com/?p=51205

Ogilvy's 'anti-boring' TVC for Alpenliebe Pop
Perfetti Van Melle India has launched a new TVC positioning its lollipop product, Alpenliebe Pop, as 'Anti-Boring' devices
 http://www.mxmindia.com/?p=51198

Debrief: Renault Pulse: Pulsating with boredom
With Renault, Anil Kapoor has made a complete fool of himself as even though the idea isn't terribly bad, the rendition is awful, notes Anil Thakraney
 http://www.mxmindia.com/?p=51196

Kavindra Mishra is Pepe Jeans CEO
Kavindra Mishra has been appointed Chief Executive Officer of Pepe Jeans India
 http://www.mxmindia.com/?p=51224

Ritu Midha: Deliberating CPT with a twist!
CPT could well be the common thread measuring the consumer's media consumption behaviour on a single measurement platform, writes Ritu Midha
http://www.mxmindia.com/?p=51215

Stories on 27th Nov '12

Final countdown for Effies 2012
As Effies 2012 night draws closer, 128 entries have made it to the shortlist so far
http://www.mxmindia.com/2012/11/final-countdown-for-effies-2012/

Colors buys rights of '24' for Rs 150 cr
Is the ground fertile in India, just as it happened in the US where a PR honcho was handed over charge of a creative ad network?
http://www.mxmindia.com/2012/11/colors-buys-rights-of-24-for-rs-150-cr/

Star Network expandeds on Sky
Star Network has expanded its UK reach with an extended distribution partnership with Sky
http://www.mxmindia.com/2012/11/star-network-expandeds-on-sky/

Wrigley India appoints Deepak Iyer as managing director
Wrigley, a subsidiary of Mars Inc, has appointed Deepak Iyer as the Managing Director of its India operations effective January 3, 2013
http://www.mxmindia.com/2012/11/wrigley-india-appoints-deepak-iyer-as-managing-director/

It's Golden Mikes time again
92.7 Big FM announces the 2nd edition of the Big Regional Entertainment Awards, to be held in 7 Indian regions including Central India, Punjab, Rajasthan, Maharashtra, Andhra Pradesh, Karnataka and Tamil Nadu will recognize talent from films, music, dance, theatre, sports and television
http://www.mxmindia.com/2012/11/its-golden-mikes-time-again/

Pidilite signs Kareena's 'Fevicol se' song from Dabangg 2
Pidilite signs marketing and promo deal with Kareena Kapoor's 'Fevicol se' song from Dabangg 2
http://www.mxmindia.com/2012/11/pidilite-signs-kareenas-fevicol-se-song-from-dabangg-2/

4 reasons why memorable tunes help connect brands
Ganapathy Viswanathan lists reasons why memorable tunes help connect brands
http://www.mxmindia.com/2012/11/4-reasons-why-memorable-tunes-help-connect-brands/

Debrief: Emirates: Too generic
Okay, there are these delightful destinations, and the ads do look great, but why must I choose Emirates? Funnily, that one most important question isn't dealt with
http://www.mxmindia.com/2012/11/debrief-emirates-too-generic/

Ranjona Banerji:  Must-watch Network
Ranjona Banerji reviews the fare on News TV and the morning paper... and various websites and the social media
http://www.mxmindia.com/2012/11/ranjona-banerji-must-watch-network/

Stories on 11th Sep '12

Verghese Kurien: Great vision, Dream client
Adperson Anil Kapoor, Bharat Dabholkar and Rahul da Cunha on the man who created superbrand Amul
http://www.mxmindia.com/2012/09/verghese-kurien-great-vision-dream-client/

V Kurien was visionary par excellence: B M Vyas
BM Vyas, former Managing Director at Gujarat Cooperative Milk Marketing Federation (GCMMF), talks about Verghese Kurien with whom he worked
http://www.mxmindia.com/2012/09/v-kurien-was-visionary-par-excellence-b-m-vyas/

V Kurien: Man who brought 'Anand' to India
The man who turned India into the world’s largest producer of milk passed away on Sunday. Many felt that he deserved to be honoured with highest civilian honour of 'Bharat Ratna'
http://www.mxmindia.com/2012/09/v-kurien-man-who-brought-anand-to-india/

How Amul honours its contract with consumers: V Kurien
Excerpts from Dr Verghese Kurien's speech in 2001 on 'Markets in Motion'
http://www.mxmindia.com/2012/09/how-amul-honours-its-contract-with-consumers-verghese-kurien/

WPP, Nielsen (proposed) dismissal motions to be heard on Dec 14
The return date for the dismissal motions will now be December 14 and not September 13
http://www.mxmindia.com/2012/09/wpp-nielsen-proposed-dismissal-motions-to-be-heard-on-dec-14/

Honcho changes at CNBC-TV18, Awaaz
Sonia Kapoor takes charge at CNBC-TV18, Sterling Ferreira will lead CNBC Awaaz
http://www.mxmindia.com/2012/09/honcho-changes-at-cnbc-tv18-awaaz/

Digitas India launches integrated e-commerce
Digital marketing agency Digitas has announced the launch of its integrated e-commerce offering in India, an end-to-end e-commerce solution for brands seeking to launch and maintain a professional and effective retail presence on the internet
http://www.mxmindia.com/2012/09/digitas-india-launches-integrated-e-commerce/

New Daily Feature: SIGNPOSTS
Starting a new daily feature called ‘Signposts’ which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/new-daily-feature-signposts/

Decoding Communication launched by TRA Publishing
Decoding Communication is a book that helps in deciphering this complex subject through its fluid and anecdotal writing
http://www.mxmindia.com/2012/09/decoding-communication-launched-by-tra-publishing/

'Entrepreneur' celebrates 3 years
'Boardroom Badshah' Shahrukh Khan is on the cover of Entrepreneur’s third anniversary special issue
http://www.mxmindia.com/2012/09/entrepreneur-celebrates-3-years/

The Anchor: A S Raghunath on 5 reasons why print media is still relevant in India
Being seen reading a daily is still considered a more civilized habit than watching a news channel, writes A S Raghunath
http://www.mxmindia.com/2012/09/a-s-raghunath-on-5-reasons-why-print-media-is-still-relevant-in-india/

Debrief: Centuryply: Beastly tale!
I am all for some wild action in this low-involvement product category. We usually leave the choice of the plywood to the carpenter, and a disruptive ad is needed to break the end-consumer apathy
http://www.mxmindia.com/2012/09/debrief-centuryply-beastly-tale/

Ranjona Banerji: Arnab losing mojo outside studio?
An informed debate on this sedition law is perhaps now required, writes Ranjona Banerji

http://www.mxmindia.com/2012/09/ranjona-banerji-arnab-losing-mojo-outside-studio/