Stories on 2nd March

We are the dashboard for the client's car: Michael Wolfe
The Bottom-Line Analytics CEO promises to find solutions to measure impact of marketing spends
http://www.mxmindia.com/2012/03/we-are-the-dashboard-for-the-clients-car-michael-wolfe/

Turkish Airlines looks at India as a booming market
With 15% growth last year, Turkish Airlines is actively undertaking as many initiatives as possible to connect with its Indian customers.
http://www.mxmindia.com/2012/03/turkish-airlines-looks-at-india-as-a-booming-market/

@Microsoft seminar: Creative storytelling via rich media
Microsoft Advertising hosted Rich Media Rocks 2012, which was held in New Delhi with a focus on how to make it easier for brands to launch digital ad campaigns at scale while also giving creatives new and powerful canvases on which to tell their stories.
http://www.mxmindia.com/2012/03/microsoft-seminar-rich-matedia-can-help-brands-with-storytelling/

Ditto TV aligns with Percept H
Percept H has won the creative duties for a new brand, Ditto TV, from the Zee Group. The account size is pegged to be at Rs10 crore.
http://www.mxmindia.com/2012/03/ditto-tv-aligns-with-percept-h/

Dish TV to push set-top boxes in cable households, distribute & install connections
The company has launched a pilot project in Delhi and expects to grab 1-1.5 million subscribers across cities in the short term through tie-ups with the cable operators
http://www.mxmindia.com/2012/03/dish-tv-to-push-set-top-boxes-in-cable-households-distribute-install-connections/

Radio still needs to be evangelized: Harrish Bhatia
The MY FM CEO shares his views on his channel, the radio business, his FM phase III plans and more.
http://www.mxmindia.com/2012/03/radio-still-needs-to-be-evangelized-harrish-bhatia/

Adland turns green tomorrow with Olive Crowns
Olive Crowns, the first and only awards in the country that celebrate excellence in communicating sustainability, to be presented
http://www.mxmindia.com/2012/03/adland-turns-green-tomorrow-with-olive-crowns/

Mindshare & GroupM ESP help Bridgestone secure title sponsorship of WS Hockey
Sports team of GroupM ESP worked closely with Mindshare in this initiative that helped Bridgestone secure title sponsorship
http://www.mxmindia.com/2012/03/mindshare-groupm-esp-help-bridgestone-secure-title-sponsorship-of-ws-hockey/

Marks & Spencer appoints Venu Nair as India Ops head
Nair, who was head of sourcing for the £9.7-billion British retailer in South Asia and director of buying operations for India, takes charge as managing director
http://www.mxmindia.com/2012/03/marks-spencers-appoint-venu-nair-as-india-operations-head/

Everest creates campaign for SAB TV's Movers and Shakers
The campaign featuring Shekhar Suman is phased out in two parts; first teasers and then the launch of the TVC.
http://www.mxmindia.com/2012/03/everest-creates-campaign-for-sab-tvs-movers-and-shakers/

5 reasons why activation is a must-have extn on radio
Efficiency in cost, customization and communication to a cross-section of demographics are just some reasons why radio activations are necessary, feels Ashit Kukian
http://www.mxmindia.com/2012/03/5-reasons-why-activation-is-a-must-have-extension-on-radio/

Anil Thakraney: Media ODed on the Gujarat riots
All those affected have tried to pick up the pieces, and are attempting to re-build their lives. As far as the process of criminal justice goes, that's already in the courts. Which is why I failed to understand the media's desperation to re-live 2002.
http://www.mxmindia.com/2012/03/anil-thakraney-media-oded-on-the-gujarat-riots/

Freaking News: Mamata Banerjee, media's favourite whipping girl
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that’s on the Web.
http://www.mxmindia.com/2012/03/freaking-news-mamata-banerjee-medias-favourite-whipping-girl/

Percept OOH executes state launch for Muthoot FinCorp in MP
The primary objective of the campaign was to create consciousness about the launch of the services of Muthoot FinCorp in Bhopal and Indore.
http://www.mxmindia.com/2012/03/percept-ooh-executes-state-launch-for-muthoot-fincorp-in-mp/

Stories on 4th January

Brands get a designer touch
It is clear that the marketers have started tapping the designers to give a fresh appeal to their brands and lure customers who have stayed away from their brands.
http://www.mxmindia.com/2012/01/brands-get-a-designer-touch/

Everest wins Augere's Broadband Wireless Services business in India
Everest is currently in the process of undertaking an in-depth survey about the company's services and will roll out its first 360 degree marketing campaign to launch ZOOSH within the next quarter.
http://www.mxmindia.com/2012/01/everest-wins-augere%E2%80%99s-broadband-wireless-services-business-in-india/

Mediaah!: Why Mukesh Ambani's Network18 foray is good news for the Indian media
Pradyuman Maheshwari thinks the Reliance Industries Ltd-TV/Network 18-Eenadu deal will help improve the financial health of the news media.
http://www.mxmindia.com/2012/01/mediaah-why-mukesh-ambanis-network18-foray-is-good-news-for-the-media/

Network18 and TV18 announce Rights Issues
The Board of Directors of TV18 Broadcast Limited (TV18) also approved the acquisition in ETV's Hindi news channels, non-Telugu GEC Channels and ETV Telugu Channels.
http://www.mxmindia.com/2012/01/network18-and-tv18-announce-rights-issues/

Disney XD launches Bengali and Marathi feeds
The channel is expanding its reach by being the first channel in the genre to be available in six languages.
http://www.mxmindia.com/2012/01/disney-xd-launches-bengali-and-marathi-feeds/

Sonali Vaidya to head HR at GroupM India
Gaurav Hirey will be moving  to Singapore to be a part of the GroupM Regional Talent Team and has been appointed as HR Business Partner for Maxus (Asia Pacific).
http://www.mxmindia.com/2012/01/sonali-vaidya-to-head-hr-at-groupm-india/

IDBI Federal's new Childsurance "fail-safe" plan
The campaign has been conceptualized by Ogilvy & Mather and aims to differentiate Childsurance from other methods of planning for children's education which may fall short at the last minute.
http://www.mxmindia.com/2012/01/idbi-federals-new-childsurance-fail-safe-plan/

The Anchor: Prasoon Joshi on 5 songs he wishes he had written
Beautifully stringed words that touch the heart and superb play on words are some reason when Prasoon Joshi selects his favourites.
http://www.mxmindia.com/2012/01/the-anchor-prasoon-joshi-on-5-songs-he-wishes-he-had-written/

Gouri Dange: Head Honcho's Day Out
Undercover Boss is the stuff of modern-day fairytales.
http://www.mxmindia.com/2012/01/gouri-dange-head-honchos-day-out/

No discretionary quotas for journalists please
Ranjona Banerji reviews the content on news television and the morning papers.
http://www.mxmindia.com/2012/01/no-discretionary-quotas-for-journalists-please/