Stories on 11th Jun 14

Top 10 Newsroom Trends for 2014
The realities, reach, infinite possibilities and, in particular, the risks of the digital age have become ever more apparent as evident from the trends reported by the World Editors Forum
http://www.mxmindia.com/2014/06/top-10-newsroom-trends-for-2014/

Don't show bias on basis of skin colour: ASCI to fairness cream brands like HUL, Emami
New guidelines from the Advertising Standards Council of India could change the face of advertising in the approximately Rs 3,000-crore fairness category
http://www.mxmindia.com/2014/06/dont-show-bias-on-basis-of-skin-colour-asci-to-fairness-cream-brands-like-hul-emami/

Metros, airports & entertainment centres fast becoming marketing hubs
With media convergence happening across platforms, consumers are moving from the first circle of connectivity of traditional media options to the second circle of ambient OOH
http://www.mxmindia.com/2014/06/metros-airports-entertainment-centres-fast-becoming-marketing-hubs/

What's-ON conducts study to plot behaviour changes post digitization
T-SeND is the first such study on STB usage in digital homes!
http://www.mxmindia.com/2014/06/whats-on-conducts-study-to-plot-behaviour-changes-post-digitization/

Kaacon Sethi joins Dainik Bhaskar as Chief Corporate Marketing Officer
Sethi will be responsible for business development and marketing communications of the Group's print media business

http://www.mxmindia.com/2014/06/kaacon-sethi-joins-dainik-bhaskar-as-chief-corporate-marketing-officer/

Stories on 13th Nov '13

What's Next for Brand Tendulkar?
November 18 is when we will see the last of Sachin Tendulkar playing for India. An infographic by MSLGroup capture what possibly lies ahead for the master blaster
http://www.mxmindia.com/2013/11/whats-next-for-brand-tendulkar/

10 on 10: The Sachin Tendulkar Quiz. Presented by dna. Win 5 Prizes.
Presenting '10 on 10', the Sachin Tendulkar Quiz. Set by Sorbojeet Chatterjee, head of marketing at dna, and Quizmaster at the 'dna Ultimate Sachin Quiz' that's happening today (Nov 13) at Hard Rock Café in Parel, Mumbai
http://www.mxmindia.com/2013/11/10-on-10-the-sachin-tendulkar-quiz-presented-by-dna-win-5-prizes/

Mediaah! 'Paid News' needs detailing in PRB Act amendments
The devil's in the details, writes Pradyuman Maheshwari in Mediaah!  The 'Paid News' component needs elaboration, the newspaper needs a broader definition
http://www.mxmindia.com/2013/11/mediaah-paid-news-needs-detailing-in-prb-act-amendments/

Vintage cars, Harley Davidson bikes, pricey jewellery find takers online
Indian consumers are buying premium goods off popular online shopping sites
http://www.mxmindia.com/2013/11/vintage-cars-harley-davidson-bikes-pricey-jewellery-find-takers-online/

Emami appoints Milkha Singh as brand ambassador
Emami has roped in renowned athlete Milkha Singh to endorse its premium health supplement, Zandu Kesari Jivan
http://www.mxmindia.com/2013/11/emami-appoints-milkha-singh-as-brand-ambassador/

Galaxy of stars at India Today group's Salaam Sachin Conclave
The conclave kickstarted with a chat session with Ajit Tendulkar, Sachin's brother

http://www.mxmindia.com/2013/11/galaxy-of-stars-at-india-today-groups-salaam-sachin-conclave/

Stories on 28th May '13

10 Things about the IPL we never want to see (or hear) again
The sixth edition of IPL saw more interest in matters off the field than on it. Presenting IPL 6's most forgettables by Ranjona Banerji
http://www.mxmindia.com/2013/05/10-things-about-the-ipl-we-never-want-to-see-or-hear-again/

Havas Media bags Neo Milk Products
Havas Media continues its account winning spree with Neo Milk Products whose flagship product in the value-added dairy segment is its brand of curds
http://www.mxmindia.com/2013/05/havas-media-bags-neo-milk-products/

Navratna Cool Talc becomes Emami's first Rs-100cr 'hero' sub-brand
Navratna Cool Talc has become the first Emami brand extension to join its Rs-100-cr brands club. Targeting a 25% volume growth Y-o-Yin FY 2013, it plans to roll out campaigns on 'Bina bijli ka Chota AC' connecting with power-cut afflicted consumers as a category expansion initiative from June onwards
http://www.mxmindia.com/2013/05/navratna-cool-talc-becomes-emamis-first-rs-100cr-hero-sub-brand/

Marco Paracciani is CMO, Apollo Tyres
Spearheading the global marketing efforts of Apollo's key product brands, Mr Paracciani will be based out of London
http://www.mxmindia.com/2013/05/marco-paracciani-is-cmo-apollo-tyres/

FPJ celebrates 30 years in Indore
As part of the celebrations, the newspaper has started the first leg of a campaign in the city
http://www.mxmindia.com/2013/05/fpj-celebrates-30-years-in-indore/

92.7 Big FM hikes ad rates by 20-30%
Reliance Broadcast Network Limited has announced a 20-30 percent increase in the advertising rates on its FM network, 92.7 Big FM. The rates will apply across its stations in metropolitan areas and tier II markets across the country
http://www.mxmindia.com/2013/05/92-7-big-fm-hikes-ad-rates-by-20-30/

Debrief: Cadbury Gems: Weak animation
The creative team had the right idea. And yet, there was something missing, the ads failed to shine. After a few exposures, boredom set in
http://www.mxmindia.com/2013/05/debrief-cadbury-gems-weak-animation/

Ranjona Banerji: The BCCI prez's trial by media
Ranjona Banerji on the how everyone other than Sunil Gavaskar has responded to BCCI president N Srinivasan's doings

http://www.mxmindia.com/2013/05/ranjona-banerji-the-bcci-prezs-trial-by-media/

Stories on 5th Jun

Jobs Not OK Please!
Even though hiring may not have stopped entirely in some sections, there is gloom all over.
http://www.mxmindia.com/2012/06/jobs-not-ok-please/

Vodafone, Pepsi & Kingfisher most recalled brands in IPL 5: Ormax
...but the Top 3 most liked ads were: Gems - Raho Umarless, Sprite - Raasta Clear Hai and Mazaa - Har Mausam Aam.
http://www.mxmindia.com/2012/06/vodafone-pepsi-kingfisher-most-recalled-brands-in-ipl-5-ormax/

English cricket board hits slowdown for a six by selling cricket rights to ESPN Star
ESPN Star Sports bags a seven-year multi-platform contract with the English & Wales Cricket Board making the twin channels’ cricket offerings very impressives.
http://www.mxmindia.com/2012/06/english-cricket-board-hits-slowdown-for-a-six-by-selling-cricket-rights-to-espn-star/

Trusts of  Baba Ramdev, Art of Living etc emerge as large consumer product makers?
Spirituality is on the path of marketing with Baba Ramdev, Art of Living and others foraying into the consumer space.
http://www.mxmindia.com/2012/06/trusts-of-baba-ramdev-art-of-living-etc-emerge-as-large-consumer-product-makers/

Fast relief! Emami ropes in 5 sports celebs for a single brand
Emami has roped in Gautam Gambhir, Mary Kom, Vijender Singh, Saina Nehwal and Sushil Kumar as brand ambassadors for one single brand for its pain-relieving brand, Fast Relief.
http://www.mxmindia.com/2012/06/fast-relief-emami-ropes-in-5-sports-celebs-for-a-single-brand/

Aaj Tak Care Awards to be announced tomorrow
Finance Minister Pranab Mukherjee will be chief guest at the Aaj Tak Care Awards to be held in the Capital on June 6.
http://www.mxmindia.com/2012/06/aaj-tak-care-awards-to-be-announced-tomorrow/

The Anchor: Manish Porwal on 6 celebrities who marketers have ignored till now
Is there life beyond Sachin and Dhoni and Shah Rukh and Abhishek? Yes, says Manish Porwal, recommending six faces that could be tapped.
http://www.mxmindia.com/2012/06/the-anchor-manish-porwal-on-6-celebrities-who-marketers-have-ignored-till-now/

TV18 & Viacom18 form a strategic jv for content monetization
TV18 & Viacom18 form IndiaCast, a strategic joint venture to create India’s first multi-platform ‘content asset monetization’ entity
http://www.mxmindia.com/2012/06/tv18-viacom18-form-a-strategic-jv-for-content-monetization/

Nivea Fresh Active: Totally off-putting
The classic before/after trick may just have worked for a tea brand, but for a deo brand, the idea sucks, writes Anil Thakraney.
http://www.mxmindia.com/2012/06/nivea-fresh-active-totally-off-putting/

Gimmicky, unappetizing green times
While Ranjona Banerji commends The Times of India's for focusing on environment and getting Sunita Narain as guest ed, the stories were 'same old, same old'.
http://www.mxmindia.com/2012/06/gimmicky-unappetizing-green-times/

Stories on 4th January

Brands get a designer touch
It is clear that the marketers have started tapping the designers to give a fresh appeal to their brands and lure customers who have stayed away from their brands.
http://www.mxmindia.com/2012/01/brands-get-a-designer-touch/

Everest wins Augere's Broadband Wireless Services business in India
Everest is currently in the process of undertaking an in-depth survey about the company's services and will roll out its first 360 degree marketing campaign to launch ZOOSH within the next quarter.
http://www.mxmindia.com/2012/01/everest-wins-augere%E2%80%99s-broadband-wireless-services-business-in-india/

Mediaah!: Why Mukesh Ambani's Network18 foray is good news for the Indian media
Pradyuman Maheshwari thinks the Reliance Industries Ltd-TV/Network 18-Eenadu deal will help improve the financial health of the news media.
http://www.mxmindia.com/2012/01/mediaah-why-mukesh-ambanis-network18-foray-is-good-news-for-the-media/

Network18 and TV18 announce Rights Issues
The Board of Directors of TV18 Broadcast Limited (TV18) also approved the acquisition in ETV's Hindi news channels, non-Telugu GEC Channels and ETV Telugu Channels.
http://www.mxmindia.com/2012/01/network18-and-tv18-announce-rights-issues/

Disney XD launches Bengali and Marathi feeds
The channel is expanding its reach by being the first channel in the genre to be available in six languages.
http://www.mxmindia.com/2012/01/disney-xd-launches-bengali-and-marathi-feeds/

Sonali Vaidya to head HR at GroupM India
Gaurav Hirey will be moving  to Singapore to be a part of the GroupM Regional Talent Team and has been appointed as HR Business Partner for Maxus (Asia Pacific).
http://www.mxmindia.com/2012/01/sonali-vaidya-to-head-hr-at-groupm-india/

IDBI Federal's new Childsurance "fail-safe" plan
The campaign has been conceptualized by Ogilvy & Mather and aims to differentiate Childsurance from other methods of planning for children's education which may fall short at the last minute.
http://www.mxmindia.com/2012/01/idbi-federals-new-childsurance-fail-safe-plan/

The Anchor: Prasoon Joshi on 5 songs he wishes he had written
Beautifully stringed words that touch the heart and superb play on words are some reason when Prasoon Joshi selects his favourites.
http://www.mxmindia.com/2012/01/the-anchor-prasoon-joshi-on-5-songs-he-wishes-he-had-written/

Gouri Dange: Head Honcho's Day Out
Undercover Boss is the stuff of modern-day fairytales.
http://www.mxmindia.com/2012/01/gouri-dange-head-honchos-day-out/

No discretionary quotas for journalists please
Ranjona Banerji reviews the content on news television and the morning papers.
http://www.mxmindia.com/2012/01/no-discretionary-quotas-for-journalists-please/

Stories on 15th November

Vinod Mehta: I just want to fade away quietly

Outlook Editor-in-Chief Vinod Mehta talks exclusively to MxMIndia about his recently launched memoirs and more (Text & Video Interview)

http://www.mxmindia.com/2011/11/vinod-mehta-%E2%80%98i-just-want-to-fade-away-quietly%E2%80%99/

The Anchor: 7 points to learn from being in business

It has an unbeatable thrill, the sort you get when you are playing a game and want to achieve higher scores.

http://www.mxmindia.com/2011/11/the-anchor-7-points-to-learn-from-being-in-business/

Kerala Shopping Festival opens on Dec 1

For the 5th Grand Kerala Shopping Festival which opens on December 1, the State has planned unique and innovative events on a massive scale for shopping enthusiasts.

http://www.mxmindia.com/2011/11/kerala-shopping-festival-opens-on-dec-1/

500,000 milestone for Maruti Suzuki’s safety mission

Maruti Suzuki has trained over 10 lakh people in safe driving in the last decade in its ‘National Road Safety Mission’ which attains the 500,000 mark, and the company targets to double Maruti Driving Schools in next three years.

http://www.mxmindia.com/2011/11/500000-milestone-for-maruti-suzuki%E2%80%99s-safety-mission/

Sharmila Malekar is Sr VP, Mudra West

Mudra India has announced the appointment of Sharmila Malekar as the Senior Vice-President at Mudra West.

http://www.mxmindia.com/2011/11/sharmila-malekar-is-sr-vp-mudra-west/

Bindu Sethi to be National Head Planning @ JWT

After quitting Grey, Bindu Sethi will be now working as the National Head Planning for JWT India.

http://www.mxmindia.com/2011/11/bindu-sethi-to-be-national-head-planning-jwt-india/

Coca-Cola to put $2 billion into India

The investment will be for new infrastructure, partnerships, brand building and sustainability programmes.

http://www.mxmindia.com/2011/11/coca-cola-to-put-2-billion-into-india/

Debrief: Unbelievably silly of Volkswagen

If a trainee copywriter came to me with such a script, I would recommend the chap to a psychiatrist.

http://www.mxmindia.com/2011/11/debrief-unbelievably-silly-of-volkswagen/

Quadrant appliesTiger Balm, bags creative biz

Tiger Balm has provided its creative mandates to Quadrant Communications.

http://www.mxmindia.com/2011/11/quadrant-bags-tiger-balm-creative-biz/

Book Review: Lucknow Boy is a fluent, easy & juicy read

Editor Vinod Mehta’s book is a good nostalgia trip for those who are familiar with the place and time and will remember names and incidents. It is also a good lesson for those starting in the profession.

http://www.mxmindia.com/2011/11/lucknow-boy-a-fluent-easy-and-juicy-read/

Euro RSCG Design & Mosaik Communication join Havas Design+ community

Two new agencies, Euro RSCG Design & Mosaik Communication, join HAVAS DESIGN+ community

http://www.mxmindia.com/2011/11/euro-rscg-design-mosaik-communication-join-havas-design-community/

NCT Data Wk 45 '11

http://www.mxmindia.com/2011/11/nct-data-wk-45-11/