Stories on 2nd March

We are the dashboard for the client's car: Michael Wolfe
The Bottom-Line Analytics CEO promises to find solutions to measure impact of marketing spends
http://www.mxmindia.com/2012/03/we-are-the-dashboard-for-the-clients-car-michael-wolfe/

Turkish Airlines looks at India as a booming market
With 15% growth last year, Turkish Airlines is actively undertaking as many initiatives as possible to connect with its Indian customers.
http://www.mxmindia.com/2012/03/turkish-airlines-looks-at-india-as-a-booming-market/

@Microsoft seminar: Creative storytelling via rich media
Microsoft Advertising hosted Rich Media Rocks 2012, which was held in New Delhi with a focus on how to make it easier for brands to launch digital ad campaigns at scale while also giving creatives new and powerful canvases on which to tell their stories.
http://www.mxmindia.com/2012/03/microsoft-seminar-rich-matedia-can-help-brands-with-storytelling/

Ditto TV aligns with Percept H
Percept H has won the creative duties for a new brand, Ditto TV, from the Zee Group. The account size is pegged to be at Rs10 crore.
http://www.mxmindia.com/2012/03/ditto-tv-aligns-with-percept-h/

Dish TV to push set-top boxes in cable households, distribute & install connections
The company has launched a pilot project in Delhi and expects to grab 1-1.5 million subscribers across cities in the short term through tie-ups with the cable operators
http://www.mxmindia.com/2012/03/dish-tv-to-push-set-top-boxes-in-cable-households-distribute-install-connections/

Radio still needs to be evangelized: Harrish Bhatia
The MY FM CEO shares his views on his channel, the radio business, his FM phase III plans and more.
http://www.mxmindia.com/2012/03/radio-still-needs-to-be-evangelized-harrish-bhatia/

Adland turns green tomorrow with Olive Crowns
Olive Crowns, the first and only awards in the country that celebrate excellence in communicating sustainability, to be presented
http://www.mxmindia.com/2012/03/adland-turns-green-tomorrow-with-olive-crowns/

Mindshare & GroupM ESP help Bridgestone secure title sponsorship of WS Hockey
Sports team of GroupM ESP worked closely with Mindshare in this initiative that helped Bridgestone secure title sponsorship
http://www.mxmindia.com/2012/03/mindshare-groupm-esp-help-bridgestone-secure-title-sponsorship-of-ws-hockey/

Marks & Spencer appoints Venu Nair as India Ops head
Nair, who was head of sourcing for the £9.7-billion British retailer in South Asia and director of buying operations for India, takes charge as managing director
http://www.mxmindia.com/2012/03/marks-spencers-appoint-venu-nair-as-india-operations-head/

Everest creates campaign for SAB TV's Movers and Shakers
The campaign featuring Shekhar Suman is phased out in two parts; first teasers and then the launch of the TVC.
http://www.mxmindia.com/2012/03/everest-creates-campaign-for-sab-tvs-movers-and-shakers/

5 reasons why activation is a must-have extn on radio
Efficiency in cost, customization and communication to a cross-section of demographics are just some reasons why radio activations are necessary, feels Ashit Kukian
http://www.mxmindia.com/2012/03/5-reasons-why-activation-is-a-must-have-extension-on-radio/

Anil Thakraney: Media ODed on the Gujarat riots
All those affected have tried to pick up the pieces, and are attempting to re-build their lives. As far as the process of criminal justice goes, that's already in the courts. Which is why I failed to understand the media's desperation to re-live 2002.
http://www.mxmindia.com/2012/03/anil-thakraney-media-oded-on-the-gujarat-riots/

Freaking News: Mamata Banerjee, media's favourite whipping girl
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that’s on the Web.
http://www.mxmindia.com/2012/03/freaking-news-mamata-banerjee-medias-favourite-whipping-girl/

Percept OOH executes state launch for Muthoot FinCorp in MP
The primary objective of the campaign was to create consciousness about the launch of the services of Muthoot FinCorp in Bhopal and Indore.
http://www.mxmindia.com/2012/03/percept-ooh-executes-state-launch-for-muthoot-fincorp-in-mp/

Stories on 20th February

Innovations (& print) win with 'hat ke' ideas
Bharat Kapadia's Bru Gold innovation for HUL showed how creative ideas in print can be a hit, and underscored the need for more.
http://www.mxmindia.com/2012/02/innovations-print-win-with-hat-ke-ideas/

Michael Wolfe on getting more from your marketing $$$s
Wolfe gave insight into marketing effectiveness and talked about Marketing Optimization Modeling, focusing on retail marketing applications
http://www.mxmindia.com/2012/02/michael-wolfe-on-getting-more-out-of-your-marketing-monies/

Big brands use TV stars to connect with masses
Several marketers are now waking up to the potential of small screen stars as brand endorsers
http://www.mxmindia.com/2012/02/big-brands-use-tv-stars-to-connect-with-masses/

[PR Channel] The focus will be to add value and get more volumes: Rahat Beri
We do not want our employees to grow up with just pure PR; we make them meet other experts too as it is important that they understand communication in its totality, feels Rahat Beri
http://www.mxmindia.com/2012/02/pr-channel-the-focus-will-be-to-add-value-and-get-more-volumes-rahat-beri/

AdStrat: Best Rice, The Perfect Match
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/02/ad-strat-best-rice-the-perfect-match/

Reviewing the Reviews: Ekk Deewana Tha
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/02/reviewing-the-reviews-ekk-deewana-tha/

Apollo makes it 'snow' in Chennai
Apollo Munich Health Insurance launched 'Optima Restore', an 'Unbelievable' health insurance product in this unique way
http://www.mxmindia.com/2012/02/apollo-makes-it-snow-in-chennai/

5 reasons why Digital makes OOH even more relevant
The power of outdoor is best unleashed by the digital advances in technology, says Noomi Mehta.
http://www.mxmindia.com/2012/02/the-anchor-5-reasons-why-digital-makes-ooh-even-more-relevant/


Anil Thakraney: Why Birla must pull the Yuvi ad
Most people find it galling to hear about Yuvi's chemotherapy sessions on the news channels, and watch this particular commercial during the break. In the light of such a strong backlash, I think the advertiser must pull the ad.
http://www.mxmindia.com/2012/02/anil-thakraney-birla-must-pull-the-yuvi-ad/


Journos should learn a lesson from Mumbai's voter turnout
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the paper
http://www.mxmindia.com/?p=12943