Stories on 2nd March

We are the dashboard for the client's car: Michael Wolfe
The Bottom-Line Analytics CEO promises to find solutions to measure impact of marketing spends
http://www.mxmindia.com/2012/03/we-are-the-dashboard-for-the-clients-car-michael-wolfe/

Turkish Airlines looks at India as a booming market
With 15% growth last year, Turkish Airlines is actively undertaking as many initiatives as possible to connect with its Indian customers.
http://www.mxmindia.com/2012/03/turkish-airlines-looks-at-india-as-a-booming-market/

@Microsoft seminar: Creative storytelling via rich media
Microsoft Advertising hosted Rich Media Rocks 2012, which was held in New Delhi with a focus on how to make it easier for brands to launch digital ad campaigns at scale while also giving creatives new and powerful canvases on which to tell their stories.
http://www.mxmindia.com/2012/03/microsoft-seminar-rich-matedia-can-help-brands-with-storytelling/

Ditto TV aligns with Percept H
Percept H has won the creative duties for a new brand, Ditto TV, from the Zee Group. The account size is pegged to be at Rs10 crore.
http://www.mxmindia.com/2012/03/ditto-tv-aligns-with-percept-h/

Dish TV to push set-top boxes in cable households, distribute & install connections
The company has launched a pilot project in Delhi and expects to grab 1-1.5 million subscribers across cities in the short term through tie-ups with the cable operators
http://www.mxmindia.com/2012/03/dish-tv-to-push-set-top-boxes-in-cable-households-distribute-install-connections/

Radio still needs to be evangelized: Harrish Bhatia
The MY FM CEO shares his views on his channel, the radio business, his FM phase III plans and more.
http://www.mxmindia.com/2012/03/radio-still-needs-to-be-evangelized-harrish-bhatia/

Adland turns green tomorrow with Olive Crowns
Olive Crowns, the first and only awards in the country that celebrate excellence in communicating sustainability, to be presented
http://www.mxmindia.com/2012/03/adland-turns-green-tomorrow-with-olive-crowns/

Mindshare & GroupM ESP help Bridgestone secure title sponsorship of WS Hockey
Sports team of GroupM ESP worked closely with Mindshare in this initiative that helped Bridgestone secure title sponsorship
http://www.mxmindia.com/2012/03/mindshare-groupm-esp-help-bridgestone-secure-title-sponsorship-of-ws-hockey/

Marks & Spencer appoints Venu Nair as India Ops head
Nair, who was head of sourcing for the £9.7-billion British retailer in South Asia and director of buying operations for India, takes charge as managing director
http://www.mxmindia.com/2012/03/marks-spencers-appoint-venu-nair-as-india-operations-head/

Everest creates campaign for SAB TV's Movers and Shakers
The campaign featuring Shekhar Suman is phased out in two parts; first teasers and then the launch of the TVC.
http://www.mxmindia.com/2012/03/everest-creates-campaign-for-sab-tvs-movers-and-shakers/

5 reasons why activation is a must-have extn on radio
Efficiency in cost, customization and communication to a cross-section of demographics are just some reasons why radio activations are necessary, feels Ashit Kukian
http://www.mxmindia.com/2012/03/5-reasons-why-activation-is-a-must-have-extension-on-radio/

Anil Thakraney: Media ODed on the Gujarat riots
All those affected have tried to pick up the pieces, and are attempting to re-build their lives. As far as the process of criminal justice goes, that's already in the courts. Which is why I failed to understand the media's desperation to re-live 2002.
http://www.mxmindia.com/2012/03/anil-thakraney-media-oded-on-the-gujarat-riots/

Freaking News: Mamata Banerjee, media's favourite whipping girl
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that’s on the Web.
http://www.mxmindia.com/2012/03/freaking-news-mamata-banerjee-medias-favourite-whipping-girl/

Percept OOH executes state launch for Muthoot FinCorp in MP
The primary objective of the campaign was to create consciousness about the launch of the services of Muthoot FinCorp in Bhopal and Indore.
http://www.mxmindia.com/2012/03/percept-ooh-executes-state-launch-for-muthoot-fincorp-in-mp/

Stories on 4th November

Video Report: The ‘AdAsian’ experience

Expectations, suggestions and experiences, AdAsians in conversation with MxM India on their takeaways from this edition of the Congress

http://www.mxmindia.com/2011/11/adasia-the-%E2%80%98adasian%E2%80%99-experience/

Mediaah! Katju ko bolo katli maaro, says NBA

The News Broadcasters Asscociation asks the Prime Minister to ask the Press Council of India chief to mind his own business

http://www.mxmindia.com/2011/11/mediaah-katju-ko-bolo-katli-maaro-says-nba/

The Anchor: 6 reasons a listener can never fall out of love with radio

No faces, no pictures – maybe that’s why radio captures minds so engagingly.

http://www.mxmindia.com/2011/11/the-anchor-6-reasons-a-listener-can-never-fall-out-of-love-with-radio/

AdAsia: Big Ideas in the Age of Now

For the new generation ‘new’ is disposable. New keeps changing every moment and what matters to them is ‘now’.

http://www.mxmindia.com/2011/11/adasia-big-ideas-in-the-age-of-now/

AdAsia: Indra Nooyi’s answer to uncertainty, creative adaptability

Volatility is not a part of our life any more, it is our life, says the PepsiCo chief. Hence, make volatility an intrinsic part of the plan.

http://www.mxmindia.com/2011/11/adasia-indra-nooyi%E2%80%99s-answer-to-uncertainty-creative-adaptability/

AdAsia: Why market to women consumers?

Asian women are different from women across the globe and so are their buying habits. The session ‘Marketing to Women Consumers in Asia’ emphasized the importance of marketing to women, which is often ignored.

http://www.mxmindia.com/2011/11/adasia-why-market-to-women-consumers/

Writing, Faber-Castell style

Celebrating its 250th anniversary this year, Faber-Castell has reason to rejoice. A conversation with Count Andreas von Faber-Castell.

http://www.mxmindia.com/2011/11/writing-faber-castell-style/

AdAsia wrap-up by Ajay Kakar: Memories from a distant past

AdAsia 2011 scored high on style and presentation but could’ve done a little better with content, writes Ajay Kakar

http://www.mxmindia.com/2011/11/adasia-wrap-up-by-ajay-kakar-memories-from-a-distant-past/

Smriti Krishna is MSM’s Sr VP, HR Head

MSM appoints Ms Smriti Krishna as Sr Vice President & Head of Human Resources for the network.

http://www.mxmindia.com/2011/11/smriti-krishna-is-msm%E2%80%99s-sr-vp-hr-head/

Hard Knocks: Sadly, Mr Katju may have a point

We need to once again take a hard look and check if what the Press Council chairman says is entirely wrong. Some-soul searching would actually do us good, and perhaps we’ll hire better personnel in the media.

http://www.mxmindia.com/2011/11/hard-knocks-sadly-mr-katju-may-have-a-point/

AdAsia: Exec Summary - what a day!

The David Droga – R Balki session was cancelled but there was plenty of other excitement on the last day of AdAsia 2011.

http://www.mxmindia.com/2011/11/adasia-exec-summary-what-a-day/