Stories on 30th Oct 14

Five ways to break a consumer's trust in a brand
A Dummy's Guide to breaking a consumer's trust in the brand. Or you could treat it as a guide of what not to do...
http://www.mxmindia.com/2014/10/five-ways-to-break-a-consumers-trust-in-a-brand/

Baddies turn scared in Taproot's new film for Mumbai Mirror
Taproot was the creative agency for the film and the brief from BCCL to the agency was clear: "To continue to portray Mumbai Mirror as a fearless voice of the common citizen of Mumbai."
http://www.mxmindia.com/2014/10/baddies-turn-scared-in-taproots-new-film-for-mumbai-mirror/

'Kahaaniyan Banti Hain', says Imagica in new campaign
The campaign conveys the stories of people from all walks of life who visit Imagica
http://www.mxmindia.com/2014/10/kahaaniyan-banti-hain-says-adlabs-imagica-in-new-brand-campaign/

Help the under-resourced with your time. Inviting volunteers for Green Batti Project
The Green Batti Projects invites young advertising and media professionals to volunteer their time to mentor children from under-resourced communities
http://www.mxmindia.com/2014/10/help-the-under-resourced-with-your-time-inviting-volunteers-for-green-batti-project/

BCG report maps journey of innovative companies in India
Across nearly all industries, use of Big Data and Mobile to drive innovation lags their perceived importance
http://www.mxmindia.com/2014/10/bcg-report-maps-journey-of-innovative-companies-in-india/

The Hindu's November Fest scheduled next month
The fest is noted for its eclectic mix of genres and for premiering performances by well-known musicians from across the world
http://www.mxmindia.com/2014/10/the-hindus-november-fest-scheduled-to-be-held-in-november/

Armour Station TV announces additions to lineup
Chennai Egmore, Ahmedabad and Delhi Hazrat Nizamuddin are now part of the Armour Station TV network
http://www.mxmindia.com/2014/10/armour-station-tv-announces-new-additions-to-existing-lineup/

What Ticks for Indian Consumers/ Teens - Kartik Sharma and Venke Sharma
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Kartik Sharma and Venke Sharma

http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-teens-kartik-sharma-and-venke-sharma/

Stories on 22nd Oct 14

Announcing: The MxMIndia Annual 3
Work on the Third Annual of MxMIndia has just started. Annual 3 will see a release in late January 2015
http://www.mxmindia.com/2014/10/announcing-the-mxmindia-annual-3/

Sanjeev Kotnala: Blame it on the Publisher for decreasing Press Advertising
In this very first year of e-retailing crossfire, the newspapers along with retail have lost some shine, writes Sanjeev Kotnala
http://www.mxmindia.com/2014/10/sanjeev-kotnala-blame-it-on-the-publisher-for-decreasing-press-advertising/

Ranjona Banerji: Ads and Ads before you get to Page 1
Is TV news in danger of becoming the security blanket for the fuddy-duddies while the rest are moving on to something else, asks Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-ads-and-ads-before-you-get-to-page-1/

Happy Diwali. See you on Oct 27
Our offices are closed from the evening of today (October 22) to October 26. Our next scheduled update and newsletter will happen on October 27. But, of course, we are around, and will surface if there’s something striking
http://www.mxmindia.com/2014/10/happy-diwali-see-you-on-oct-27/

PR firm Zero Hour Strategies launched
The venture is the brainchild of Amith Prabhu who is the Founder-Director
http://www.mxmindia.com/2014/10/pr-firm-zero-hour-strategies-launched/

Kotak Mahindra wins Efma Award in Spain
The global program recognises financial services firms for the most innovative projects and initiatives in distribution and marketing
http://www.mxmindia.com/2014/10/kotak-mahindra-wins-efma-award-in-spain/

Big Magic Ganga to host another mega event in Jharkhand
The event is centered on the region's biggest festival Chatt Pooja
http://www.mxmindia.com/2014/10/big-magic-ganga-to-host-another-mega-event-in-jharkhand/

Honesty is the best policy, asserts Kinley
The campaign aims to take forward the legacy of purity & honesty
http://www.mxmindia.com/2014/10/honesty-is-the-best-policy-asserts-kinley/

Reliance Games appoints LinOpinion|GH as its PR partner
The consultancy’s mandate will be to conceptualize and implement the best strategic communication routes
http://www.mxmindia.com/2014/10/reliance-games-appoints-linopiniongh-as-its-pr-partner/

What Ticks for Indian Consumers/ Women- Sandhya Sadananda and Jaideep Shergill
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Sandhya Sadananda and Jaideep Shergill

http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-sandhya-sadananda-and-jaideep-shergill/

Stories on 20th Oct 14

Despite e-frenzy, crowds throng malls, markets
Shoppers log out and step into local stores ahead of Diwali over the last weekend
http://www.mxmindia.com/2014/10/despite-e-frenzy-crowds-throng-malls-markets/

Havas Media India wins integrated media duties of Assetz
The business is estimated at about Rs 15 crore and will be handled out of the Havas Media Bengaluru office
http://www.mxmindia.com/2014/10/havas-media-india-wins-integrated-media-duties-of-assetz/

Ranjona Banerji: And the Election Commission website wins this election!
Is TV news in danger of becoming the security blanket for the fuddy-duddies while the rest are moving on to something else, asks Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-and-the-election-commission-website-wins-this-election/

Amith Prabhu: Politics is all about Public Reputation as it is in everyday life and more
Political Public Relations is part of the larger Reputation narrative that is playing out where a politician needs to be a good person, needs to do good work and then needs to communicate that work, writes Amith Prabhu
http://www.mxmindia.com/2014/10/amith-prabhu-politics-is-all-about-public-reputation-as-it-is-in-everyday-life-and-more/

Ad Club invites Facebook's Mark D'Arcy to speak
The council provides Facebook with invaluable perspectives and ideas to better engage and educate the global creative community
http://www.mxmindia.com/2014/10/ad-club-invites-facebooks-mark-darcy-to-speak/

Saffolalife shifts focus to heart problems faced by women
This film is an endeavour to inspire people to re-evaluate the need to "Protect her heart"
http://www.mxmindia.com/2014/10/saffolalife-shifts-focus-to-heart-problems-faced-by-women/

Contract wins creative mandate of Portea Medical
The business will be handled out of the agency's Bangalore office
http://www.mxmindia.com/2014/10/contract-wins-creative-mandate-of-portea-medical/

What Ticks for Indian Consumers/ Teen- Madan Sanglikar and Alok Sanwal
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Madan Sanglikar and Alok Sanwal
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-teen-madan-sanglikar-and-alok-sanwal/

Wills Lifestyle and Madison unveil 'Rock the Ramp'
These videos are shared on the Wills Lifestyle Vine page and Wills Lifestyle Facebook and Twitter pages
http://www.mxmindia.com/2014/10/wills-lifestyle-and-madison-unveil-rock-the-ramp/

Culture Machine gets What's Trending to India
Through this alliance, Culture Machine will work closely with What's Trending to create content, featuring talents and brands across the Indian sub-continent
http://www.mxmindia.com/2014/10/culture-machine-gets-whats-trending-to-india/

Stories on 1st Oct 14

This Dassera, Burn the Ravana Within
On the occasion of Dassera which will be celebrated on Friday, Oct 3, Sanjeev Kotnala lists the 10 Evils in Media, Communication & Marketing that must be banished
http://www.mxmindia.com/?p=67297

Unilever COO Harish Manwani to retire on Dec 31
Harish Manwani, currently Chief Operating Officer, Unilever, will retire from Unilever on December 31, 2014, after more than 38 years of service with the FMCG giant
http://www.mxmindia.com/?p=67316

Industry experts vow trade at E4M Conclave
Presenting nuggets from the exchange4media Conclave that we caught off the event's live webcast
http://www.mxmindia.com/?p=67302

Komli unveils CRM Remarketing Platform - RevX
Next generation platform integrates CRM data in addition to website and mobile app traffic for personalized cross-channel campaigns
http://www.mxmindia.com/?p=67287

Nickelodeon takes the licensing route for Motu Patlu
Viacom18 Consumer Products signs another exciting promotional licensing deal this year after SpongeBob SquarePants with Domino's
http://www.mxmindia.com/?p=67286

What Ticks for Indian Consumers/ Family - Vikram Sakhuja and Mayank Shah
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Vikram Sakhuja and Mayank Shah
http://www.mxmindia.com/?p=67288

Stories on 28th Aug 14

100 Episodes Young!
Presenting the 100th 'TV Trail' column by Shailesh Kapoor, Founder and CEO, Ormax Media
http://www.mxmindia.com/2014/08/100-episodes-young/

Realty Check | Day 16 | Nimesh Bhandari: How Technology can aid home buying process?... Powered by Bloomberg TV India
Technology is playing a critical role in changing the whole home buying process and addressing some critical problems which are otherwise unaddressed, writes Nimesh Bhandari, Co-Founder and Director and Chief Operating Officer, RealtyCompass.com
http://www.mxmindia.com/2014/08/realty-check-day-16-nimesh-bhandari-how-technology-can-aid-home-buying-process-powered-by-bloomberg-tv-india/

It's a deal! Ratan Tata invests in Snapdeal
The Tata Group's chairman emeritus has made a personal investment in Snapdeal
http://www.mxmindia.com/2014/08/its-a-deal-ratan-tata-invests-in-snapdeal/

R K Swamy develops communication mandate for Jan Dhan Yojana
A Committee comprising of the Department of Financial Services, Ministry of Finance, several leading Banks and the Indian Banks Association led the agency selection process
http://www.mxmindia.com/2014/08/r-k-swamy-develops-communication-mandate-for-jan-dhan-yojana/

Panel discussion deliberates role of media in promoting culture of giving
The discussion was held in the run up to the Joy of Giving Week celebrated from October 2-10
http://www.mxmindia.com/2014/08/panel-discussion-deliberates-role-of-media-in-promoting-culture-of-giving/

What Ticks for Indian Consumers/Women - Sunil Kumaran and Oona Dhabar
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Sunil Kumaran and Oona Dhabar

http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumerswomen-sunil-kumaran-and-oona-dhabar/