Stories on 27th May '13

Is negative publicity a positive for brands?
Given the clouds over the Indian Premier League, MxMIndia spoke to industry professionals to find out what brands can do in such a scenario
http://www.mxmindia.com/?p=48456

N Ram, Kuldip Nayyar & 20 others presented Press Club Mumbai RedInk Awards
20 journalists across 9 categories awarded, Satyamev Jayate presented special award
 http://www.mxmindia.com/?p=48458

Former SC judge R V Raveendran appointed NBSA chair
Former Supreme Court judge R V Raveendran has been appointed Chairman of the News Broadcasting Standards Authority (NBSA)
http://www.mxmindia.com/?p=48470

Taproot's new TVC for Karbonn Mobile
Taproot attempts a clutter-breaking TVC so that Karbonn's Ta-Fone stays top-of-mind
 http://www.mxmindia.com/?p=48457

AdStrat: Fastrack: Moving on
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=48454

Anil Thakraney: No effect on Brand IPL
What's the IPL minus all the high drama? After all, it is just a glorified, modern day nautanki
http://www.mxmindia.com/?p=48455

Reviewing the Reviews: Kinder critics give Ishkq In Paris 2 stars
Preity Zinta needs a spine of steel to survive reactions to this train-wreck of a movie, notes Deepa Gaholot
http://www.mxmindia.com/?p=48472

Dual feed ace nets Neo 7 sponsors for French Open
Neo's dual feed for French Open helps it get two co-presenting and five associate sponsors
http://www.mxmindia.com/?p=48467

Stories on 16th Oct '12

Now, learn the Big Bang Theory on ZeeQ
Worried that the kids are hooked to Sheldon & Co on the GECs? Enter: ZeeQ, billed as India's first edutainment channel, from the Zee group
http://www.mxmindia.com/?p=33709

Coke, Pepsi, Reckitt, Heinz among MNCs bringing back Indian expats to head domestic ops
Leading multinationals parachute experienced pros to lead their India operations
http://www.mxmindia.com/?p=33710

Jaldi 5 with Raj Datta: TOI has a strong youth connect but ABP is undisputed leader
Raj Datta, Senior GM, MPG-Kolkata on his first impressions on the new TOI group daily Ei Samay and whether it will be able to dent the market
http://www.mxmindia.com/?p=33707

Taproot India creates its first campaign for Karbonn Mobile
Taproot has created series of TVCs for Karbonn Smart Mobile which is the official sponsor of the Champions League Twenty20 currently being played in South Africa
http://www.mxmindia.com/?p=33708

COFI has reservations about digitization
The absence of a-la-carte choice for DTH subscribers was put forth by the Cable Operators Federation of India
http://www.mxmindia.com/?p=33705

Gully cricket courtesy Discovery Kids in Howzzattt
Combining cricket with the best in class animation it will bring family and friends together to enjoy this enduring series. Howzzattt will air every evening at 6pm on the Discovery Kids
http://www.mxmindia.com/?p=33703

Maya, Vimanika bring mythological characters to TV
Maya Digital Studios and Vimanika comics have come together to bring mythological comic characters into their animated avatars. Maya Digital Studios will be creating an animated TV series and TV Film based on one of Vimanika’s best selling comic, The Sixth: The Karna
http://www.mxmindia.com/?p=33704

The Anchor: 6 ways a digital agency can maximize profits
Digital is a dynamic world; here’s how an agency can milk it best, writes Saurabh Parmar
http://www.mxmindia.com/?p=33702

Ranjona Banerji: Freaking News
Ranjona Banerji reviews the fare on news television, the morning papers, the Web and wherever it comes from!
http://www.mxmindia.com/?p=33769

Signposts... October 16
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33765