Stories on 11th Feb '13

MxM Mondays: Is magazine readership sliding?
No say publishers, rubbishing the recent IRS 2012 Q3 numbers and say that readership is in fact rising!
http://www.mxmindia.com/?p=40774


Paritosh Joshi: The 49ers lost the XLVIIth (but I'll get over it)
The real game was hardly the burly gladiators of the two teams engaged in organized mayhem. It was what happened during the advertising break
http://www.mxmindia.com/?p=41296

MIB convenes Twitter conf on Community Radio
The Ministry of Information & Broadcasting convened a ‘Twitter Conference’ on community radio on Friday
http://www.mxmindia.com/?p=41376

Moneycontrol.com does a song-and-dance around Budget
Moneycontrol.com recently launched its Budget 2013 campaign "Budget Moves, Chidambaram Style", which shows the finance minister grooving to some unique dance moves
http://www.mxmindia.com/?p=41299

Ad Club to screen Cannes showreel on Feb 11
The Advertising Club in association with the Times group, official representative of Cannes in India, will screen the Cannes showreel on February 11 at the Mayfair Rooms, Worli, at 5.30 pm
http://www.mxmindia.com/?p=41301

AdStrat: WagonR rides on the chemistry of Madhavan, Raghu and Rajiv
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=41294

Reviewing the Reviews: Special 26
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=41295

Anil Thakraney | Guru execution: Media frenzy may do damage
All these heated discussions, post-mortem of the man's trial, and worse of all, controversies over the disposal of the body and chest-thumping by some TV anchors will only help in fanning anger in the valley
http://www.mxmindia.com/?p=41293

RBNL announces quarter results
The company reported total income of Rs 73.2 crore and reported the highest ever revenues for radio at Rs 51.7 crore
http://www.mxmindia.com/?p=41303

ASCI'S CCC upheld complaints against 11 out of 19 advertisements in November 2012
Health care, personal care and consumer durable ads are under the ASCI's scanner
http://www.mxmindia.com/?p=41300

The Hindu's Lit for Life festival begins
Lit for Life, a festival that celebrates literature in India, was kicked off by The Hindu Group of Publications in New Delhi on February 6
http://www.mxmindia.com/?p=41298

Bipin Pandit's Khumaar show in April, book launch too
Khumaar, a musical event organized in his personal capacity by Bipin Pandit, Chief Operating Officer of The Advertising Club, will be held in April, along with the launch of a book on music with contributions by CEOs and MDs
http://www.mxmindia.com/?p=41304

ZeeQ on-Wheels flagged off in Mumbai
The edutainment channel van will move through 20 cities in India over two months
http://www.mxmindia.com/?p=41304

Sachin exceeds target for Support My School campaign
The Bollywood fraternity, corporate houses, NGOs, chief ministers and people from different walks of life came together to extend their support to this cause
http://www.mxmindia.com/?p=41302

ANCHOR | One Big Idea by Pawan Jailkhani
Why we think Indipop may not be beyond salvaging
http://www.mxmindia.com/?p=41291

ANCHOR | One Big Idea by Vikas Nowal
It is important to ensure that communication can garner attention
http://www.mxmindia.com/?p=41292

Stories on 30th Jan '13

Hope even as some biggies degrow in IRS Q3 2012
The third quarter results of 2012 for the Indian Readership Survey (IRS) sees print readership up by 0.7%
http://www.mxmindia.com/2013/01/hope-even-as-some-biggies-degrow-in-irs-q3-2012/

IndiaCast, Disney UTV agree to form JV
New aggregation and distribution company will have a combined bouquet of 35 channels owned by both partners
http://www.mxmindia.com/2013/01/indiacast-disney-utv-agree-to-form-jv/

Jaldi 5 with Anuj Gandhi, CEO, IndiaCast: No dramatic, but fundamental change
Anuj Gandhi, CEO of IndiaCast and the yet unnamed proposed jv of IndiaCast and DisneyUTV on what the new entity means for the business
http://www.mxmindia.com/2013/01/jaldi-5-with-anuj-gandhi-ceo-indiacast-no-dramatic-but-fundamental-change/

Zee partners ECG to launch Zee TV Canada
Zee TV has appointed Ethnic Channels Group to represent the brand in Canada, with full distribution from day one
http://www.mxmindia.com/2013/01/zee-partners-ecg-to-launch-zee-tv-canada/

Canon India intensifies marketing plans with OOH initiative
Canon India Pvt Ltd has unveiled Out-of-Home initiative in India, with neon signs at international airports in New Delhi, Bengaluru and Mumbai
http://www.mxmindia.com/2013/01/canon-india-intensifies-marketing-plans-with-ooh-initiative/

Anil Thakraney: Let's go after Mr Juvenile
One more 'Justice for Jessica Lal' moment has arrived for the Indian media. Now, only intense media scrutiny will put some pressure on the judiciary to follow the spirit of the law, and not its letter, at least in this case
http://www.mxmindia.com/2013/01/anil-thakraney-lets-go-after-mr-juvenile/

Madison Media wins media mandate for Max India's corporate campaign
Madison Media has just announced the win of the Max India corporate account in Delhi. The agency will handle traditional media planning and buying for the client as well as the entire digital mandate including search, display, social, video and mobile
http://www.mxmindia.com/2013/01/madison-media-wins-media-mandate-for-max-indias-corporate-campaign/

How Dabangg is my brand: Ormax study
Ormax Media's study reveals that Fevicol, Colgate Active Salt and Suzuki Hayate have benefited from their association with Dabangg 2
http://www.mxmindia.com/2013/01/how-dabangg-is-my-brand-ormax-study/

Times TV Network expands footprint to 45 countries
With the launch of Times Television Network's Times Now and Zoom on Canada's major cable distribution company Cogeco Cable, the network is now directly available in 45 countries
http://www.mxmindia.com/2013/01/times-tv-network-expands-footprint-to-45-countries/

Regulation must keep up with tech: Manish Tewari
At the BES Expo, I&B Minister Manish Tewari said with the exponential growth in the media space, a paradigm shift has taken place wherein regulations have to keep pace with changing technologies across platforms
http://www.mxmindia.com/2013/01/regulation-must-keep-up-with-tech-manish-tewari/

ACK Media launches National Geographic Exhibitions in India
ACK Media, publisher of travel magazine National Geographic Traveller India, is launching the well-known National Geographic Exhibitions in India with the compilation 'Simply Beautiful: Photographs from National Geographic' on February 2, at Art Entrance Gallery, opposite Jehangir Art Gallery, Fort
http://www.mxmindia.com/2013/01/ack-media-launches-national-geographic-exhibitions-in-india/

ANCHOR | ONE BIG IDEA by Keertan Adyanthaya: Using technology to revolutionize television
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-keertan-adyanthaya-using-technology-to-revolutionize-television/

ANCHOR | ONE BIG IDEA Ashwani  Singla: PR needs a new approach
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-keertan-adyanthaya-using-technology-to-revolutionize-television/