Stories on 30th Jan '13

Hope even as some biggies degrow in IRS Q3 2012
The third quarter results of 2012 for the Indian Readership Survey (IRS) sees print readership up by 0.7%
http://www.mxmindia.com/2013/01/hope-even-as-some-biggies-degrow-in-irs-q3-2012/

IndiaCast, Disney UTV agree to form JV
New aggregation and distribution company will have a combined bouquet of 35 channels owned by both partners
http://www.mxmindia.com/2013/01/indiacast-disney-utv-agree-to-form-jv/

Jaldi 5 with Anuj Gandhi, CEO, IndiaCast: No dramatic, but fundamental change
Anuj Gandhi, CEO of IndiaCast and the yet unnamed proposed jv of IndiaCast and DisneyUTV on what the new entity means for the business
http://www.mxmindia.com/2013/01/jaldi-5-with-anuj-gandhi-ceo-indiacast-no-dramatic-but-fundamental-change/

Zee partners ECG to launch Zee TV Canada
Zee TV has appointed Ethnic Channels Group to represent the brand in Canada, with full distribution from day one
http://www.mxmindia.com/2013/01/zee-partners-ecg-to-launch-zee-tv-canada/

Canon India intensifies marketing plans with OOH initiative
Canon India Pvt Ltd has unveiled Out-of-Home initiative in India, with neon signs at international airports in New Delhi, Bengaluru and Mumbai
http://www.mxmindia.com/2013/01/canon-india-intensifies-marketing-plans-with-ooh-initiative/

Anil Thakraney: Let's go after Mr Juvenile
One more 'Justice for Jessica Lal' moment has arrived for the Indian media. Now, only intense media scrutiny will put some pressure on the judiciary to follow the spirit of the law, and not its letter, at least in this case
http://www.mxmindia.com/2013/01/anil-thakraney-lets-go-after-mr-juvenile/

Madison Media wins media mandate for Max India's corporate campaign
Madison Media has just announced the win of the Max India corporate account in Delhi. The agency will handle traditional media planning and buying for the client as well as the entire digital mandate including search, display, social, video and mobile
http://www.mxmindia.com/2013/01/madison-media-wins-media-mandate-for-max-indias-corporate-campaign/

How Dabangg is my brand: Ormax study
Ormax Media's study reveals that Fevicol, Colgate Active Salt and Suzuki Hayate have benefited from their association with Dabangg 2
http://www.mxmindia.com/2013/01/how-dabangg-is-my-brand-ormax-study/

Times TV Network expands footprint to 45 countries
With the launch of Times Television Network's Times Now and Zoom on Canada's major cable distribution company Cogeco Cable, the network is now directly available in 45 countries
http://www.mxmindia.com/2013/01/times-tv-network-expands-footprint-to-45-countries/

Regulation must keep up with tech: Manish Tewari
At the BES Expo, I&B Minister Manish Tewari said with the exponential growth in the media space, a paradigm shift has taken place wherein regulations have to keep pace with changing technologies across platforms
http://www.mxmindia.com/2013/01/regulation-must-keep-up-with-tech-manish-tewari/

ACK Media launches National Geographic Exhibitions in India
ACK Media, publisher of travel magazine National Geographic Traveller India, is launching the well-known National Geographic Exhibitions in India with the compilation 'Simply Beautiful: Photographs from National Geographic' on February 2, at Art Entrance Gallery, opposite Jehangir Art Gallery, Fort
http://www.mxmindia.com/2013/01/ack-media-launches-national-geographic-exhibitions-in-india/

ANCHOR | ONE BIG IDEA by Keertan Adyanthaya: Using technology to revolutionize television
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-keertan-adyanthaya-using-technology-to-revolutionize-television/

ANCHOR | ONE BIG IDEA Ashwani  Singla: PR needs a new approach
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-keertan-adyanthaya-using-technology-to-revolutionize-television/

Stories on 4th April

Will IPL 5 ratings match those of earlier seasons?
As IPL 5's opening encounter happens tonight, we asked media experts for their forecast
http://www.mxmindia.com/2012/04/will-ipl-5-ratings-match-those-of-earlier-seasons/

Brand IPL needs to play innings of its life: MSL Group report
As the Indian Premier League begins today, the MSL Group has taken a step back and given the game, the quickie format and the hype around it a good, hard look.
http://www.mxmindia.com/2012/04/brands-focussed-on-men-now-wooing-women-customers/

TIL brings a bigger and better IPL season 5
TIL's dedicated IPL site, ipl.indiatimes.com, now offers interactive scorecards, high-definition streaming of IPL matches, DVR features, online radio commentary, video-on-demand facility, and ‘Battleground’ section
http://www.mxmindia.com/2012/04/til-brings-a-bigger-and-better-ipl-season-5/

Anil Thakraney: Why I shall duck the IPL
It’s actually one huge outdoor party, where the Page 3 types and other minor celebs get to shake a leg in front of cheering masses. Not my idea of a relaxed evening. I’d prefer to watch Crime Patrol and Balika Vadhu.
http://www.mxmindia.com/2012/04/anil-thakraney-why-i-shall-duck-the-ipl/

Brands focussed on men now wooing women customers
This shift could mark the way forward for marketers in a world in which gender lines are merging
http://www.mxmindia.com/2012/04/brand-ipl-needs-to-play-the-innings-of-its-life/

Can flavoured & frozen yogurt replace the good ol' dahi?
Flavoured and frozen yogurt is a new food category to India. The market for yoghurt of all types is pegged at almost Rs2,500 crore
http://www.mxmindia.com/2012/04/can-flavoured-frozen-yogurt-replace-the-good-ol-dahi/

Monetising big ticket movies isn't easy: Hemal Jhaveri, Star Gold
Hemal Jhaveri, Business Head of Star Gold, on acquisition strategies, cost versus profitability, and more.
http://www.mxmindia.com/2012/04/monetising-big-ticket-movies-is-not-easy-star-golds-hemal-jhaveri/

Sleepwell appoints MPG as its media AOR
The account, worth upwards of Rs20 Crores, will be handled by MPG Delhi
http://www.mxmindia.com/2012/04/sleepwell-appoints-mpg-as-its-media-aor/

Max ropes in Vibha Paul Rishi for brand building & HR ops
Ms Rishi will join Max India as executive director, brand and human capital. She will report to Max India MD Rahul Khosla
http://www.mxmindia.com/2012/04/max-india-ropes-in-vibha-paul-rishi-for-brand-building-hr-ops/

Mindshare wins media mandate for Jabong
In a multi agency pitch, Jabong.com has awarded its Media Mandates to Mindshare North
http://www.mxmindia.com/2012/04/mindshare-wins-media-mandate-for-jabong/

Rohit Nair is COO of C2W
Contests2win.com is one of the oldest and most recognized Internet Brands of India
http://www.mxmindia.com/2012/04/rohit-nair-is-coo-of-c2w/

Twitter goes 'laplap" for Center Fruit
Starting early evening before the show was supposed to premier on Colors prime time, a video was seeded through Twitter medium. The campaign took the help of celebrities to seed in the video as a teaser
http://www.mxmindia.com/2012/04/twitter-goes-laplap-for-center-fruit/

The Anchor: Monica Tata on 6 reasons why running a kids' channel is no child's play
It is a competitive market where players need to have the ability to constantly create content that is engaging and innovative. They need to be adept at technological evolution and have the foresight to adapt content over multiple and mobile platforms.
http://www.mxmindia.com/2012/04/the-anchor-monica-tata-on-6-reasons-why-running-a-kids-channel-is-no-childs-play/

[MJR] Breakfast with Bollywood and other abominations
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/04/mjr-breakfast-with-bollywood-and-other-abominations/