Stories on 11th Dec '12

Acquisitions will continue: Publicis
Soon after making the acquisitions of MarketGate and Istrat public, Publicis Groupe's Jean-Yves Naouri and Bertrand Siguier spoke with MxMIndia
http://www.mxmindia.com/2012/12/acquisitions-will-continue-publicis/

Nidheesh Tyagi to join BBC as Editor (Hindi Service)
Nidheesh Tyagi quits as Editor (Digital) of the Dainik Bhaskar group to join the BBC as Editor (Hindi Service)
http://www.mxmindia.com/2012/12/nidheesh-tyagi-to-join-bbc-as-editor-hindi-service/

ITC's Vivel partners Star to launch Bengali movie channel
Star India's Bengali film channel Jalsha Movies is scheduled for launch on Dec 16
http://www.mxmindia.com/2012/12/itcs-vivel-partners-star-to-launch-bengali-movie-channel/

Tatas eye big foray into edutainment
Tata group company Titan Industries is finalising a plan for an edutainment vertical to tap the country's 330 mn population under 15 years of age
http://www.mxmindia.com/2012/12/tatas-eye-big-foray-into-edutainment/

Woodland on its Green Path
The outdoor adventure brand, Woodland has been consistent in its effort to be Green conscious ever since its inception. However, now the company is making concerted efforts to imbibe a 360-degree approach going green
http://www.mxmindia.com/2012/12/woodland-on-its-green-path/

Madison Media wins Radikal Rice Media AOR
Madison Media has recently won the media mandate of Radikal Rice, estimated at around Rs 25 crore
http://www.mxmindia.com/2012/12/madison-media-wins-radikal-rice-media-aor/

Debrief: Groupon: Craziness pays off
I would urge their ad agency to push the insanity envelope even harder. And the team should enjoy all the fun while it lasts. It's not every day that creative people land up with such hot 'deals'
http://www.mxmindia.com/2012/12/debrief-groupon-craziness-pays-off/

The Anchor: 5 ways to piss people off via email
Email is a great way to reach out and stay in touch... but it is also only too easy to make the mistakes that make people mad. Vidya Heble has a shortlist of what to avoid
http://www.mxmindia.com/2012/12/the-anchor-5-ways-to-piss-people-off-via-email/

Former news anchor and RJ Akash Banerjee is Radio Mirchi Delhi programming head
Former TV Today news anchor and RJ Akash Banerjee joins Radio Mirchi as programming head for the Delhi station

http://www.mxmindia.com/2012/12/former-news-anchor-and-rj-akash-banerjee-is-radio-mirchi-delhi-programming-head/

Stories on 7th December

The world according to JWT, in 2012
JWT predicts 10 trends that'll shape our world in 2012.
http://www.mxmindia.com/2011/12/the-world-according-to-jwt-in-2012/

China, India to drive growth of global advertising market
Emerging markets like China and India will drive growth for the $464-billion global advertising market in 2012, according to a ZenithOptimedia report
http://www.mxmindia.com/2011/12/china-india-to-drive-growth-of-global-advertising-market/

Red Bull, Levi's, Pepsi etc target young urbans via gigs
Brands like Red Bull, Levi's, Pepsi targeting young urban audience during live gigs
http://www.mxmindia.com/2011/12/red-bull-levis-pepsi-etc-target-young-urbans-via-gigs/

The Anchor: 5 reasons you know your OOH campaign is working
Out-of-home offers the advantage of tailoring the ad to the customer, writes Ishan Raina
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-you-know-your-ooh-campaign-is-working/

Tata AIG focuses on building strong foundation
Tata AIG Life's new campaign underlines the importance of traditional value systems and getting the basics right.
http://www.mxmindia.com/2011/12/tata-aig-focuses-on-building-strong-foundation/

NDTV Good Times Food Awards on Dec 17
The lifestyle channel will honour veterans and achievers from the food industry.
http://www.mxmindia.com/2011/12/ndtv-good-times-food-awards-on-dec-17/

Hard Knocks: Crossed signals over FDI
The 'on-hold' status of FDI in multi-brand retail sends the message that India is a country of uncertain climate and even shakier governance.
http://www.mxmindia.com/2011/12/hard-knocks-crossed-signals-over-fdi/

Too many people taking undue advantage of TAM, says NDTV's Vikram Chandra
NDTV's Vikram Chandra on ratings, skewed and otherwise, and why we should trust the GFK-Mode survey.
http://www.mxmindia.com/2011/12/tam-is-inadequate/