Jewellers use male stars to sell gold
Leading jewellers in South use male celebrities in ads as buying decisions said to be made by family patriarch of family
http://www.mxmindia.com/?p=33879
Paritosh Joshi: What did Felix Baumgartner teach us?
Red Bull Stratos, then, was the creation, in a fleeting instant, of a global, owned medium. There are lessons for our advertising-funded television, notes Paritosh Joshi
http://www.mxmindia.com/?p=33913
Shailesh Kapoor: Ratings Blackout or Opportunity Feast?
No TAM ratings for nine weeks could well throw an opportunity for some channels, especially the one-show variety, writes Shailesh Kapoor
http://www.mxmindia.com/?p=33878
Mobile commerce, the answer to festival shopping crowds
Indian mobile users state they plan to shop on their phones this festive season to avoid crowds, according to the eBay India Mobile Commerce Survey
http://www.mxmindia.com/?p=33875
Jaldi 5 with Gopi Kukde: No gender bias in advertising
Veteran adman Gopi Kukde believes there do exist some professionals in our awards-crazy advertising world who believe in the movement to change perceptions on the girl child as a social responsibility
http://www.mxmindia.com/?p=33872
Pulp Strategy brings home a Globe
With the new addition, the communications firm takes its award tally to 17 for the year
http://www.mxmindia.com/?p=33877
Harry Winston Opus 12 awarded at Watch World Awards 2012
Harry Winston Opus 12 has won the coveted Watch World watch of the year 2012, while Titan's MD Bhaskar Bhat has been awarded for special contribution to the watch industry
http://www.mxmindia.com/?p=33874
Team Ogilvy wins Ad Club Bangalore football tourney
Team Ogilvy, the 2011 Champions, retained the championship cup when they won the annual 5-A-Side Football Tournament organised by The Advertising Club Bangalore jointly with The Dainik Bhaskar Group
http://www.mxmindia.com/?p=33873
The Anchor: 5 things you didn't know about kids' TV viewing habits
How they watch, when they watch, and with whom - the answers about children's TV-viewing practices may come as a surprise, says Tabassum Modi
http://www.mxmindia.com/?p=33870
Debrief: Royal Stag: Nothing royal about this
One really has no idea what’s happening out here. It’s okay to be a bit arty sharty in ads, but not at the cost of comprehension
http://www.mxmindia.com/?p=33871
Ranjona Banerji: Damp squib disclosures
Ranjona Banerji reviews the fare on primetimes news and in the papers the morning after
http://www.mxmindia.com/?p=33928
Signposts... October 18
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33908
