Stories on 31st July '13

News & FM to finally get 49% FDI?
The TRAI consultation paper on FDI in broadcast recommends the increase of FDI in news channels and FM radio from 26 to 49%
http://www.mxmindia.com/?p=52279


Sheikhs fail to shake up Indian consumer markets
Prosperous in the Gulf, Sheikhs fail in the Indian consumer market due to operational issues and religious tenets
http://www.mxmindia.com/?p=52268


Anil Thakraney: Omnicom/Publicis merger: Nothing will change
As long as the money tree grows, 'culture and value' differences get sorted in double quick time, writes Anil Thakraney
http://www.mxmindia.com/?p=52276


Gozoop acquires Red Digital, doubles India revenue
With this strategic move, Gozoop to take over Red Digital's operations, strengthen client portfolio and geographic reach
http://www.mxmindia.com/?p=52269


Labour Court halts termination of People India edition staff
Court orders Outlook group to ensure settlement of dues before services are terminated
http://www.mxmindia.com/?p=52259


Satyam Joshi has put in his papers as Dy Chief Manager - Brand at BCCL
The head of marketing for the Delhi edition of Navbharat Times, Sandhya Times and Eco Times (Hindi) is set to turn entrepreneur
http://www.mxmindia.com/?p=52275

Stories on 24th Sep '12

MxM Monday: Has the role of PR diminished?
Has the role of the public relations firm diminished and can media do without it? MxMIndia asked industry captains for their take
http://www.mxmindia.com/2012/09/mxm-monday-has-the-role-of-pr-diminished/

Jaldi 5 with  Roop Sharma: Govt must be transparent with consumers on digitization
The digital penetration in cable homes is 63.5% and it's 73% in cable and DTH homes, according to figures quoted by Ms Sharma, founder-head of the Cable Operators Federation of India
http://www.mxmindia.com/2012/09/jaldi-5-with-roop-sharma-govt-must-be-transparent-with-consumers-on-digitization/

FPJ boost for small agencies
Mid- and small-sized advertising agencies came together in an initiative which was part of the annual conclave hosted by Free Press Journal
http://www.mxmindia.com/2012/09/fpj-boost-for-small-agencies/

RIP, G Kasturi, Editor, The Hindu (1965-91)
Mr G Kasturi, veteran journalist and Editor of The Hindu from 1965 to 1991 passed away last Friday (September 21). He was 87
http://www.mxmindia.com/2012/09/rip-g-kasturi-editor-the-hindu-1965-91/

Sonal Dabral & Josy Paul on London Intnl Awards jury
Acclaimed creative directors to meet in Las Vegas to select the world's best work
http://www.mxmindia.com/2012/09/sonal-dabral-josy-paul-on-london-international-awards-2012-jury/

Reviewing the Reviews: Heroine
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/09/reviewing-the-reviews-heroine/

RBNL launches 'Switch To' campaign in run-up to digitization
Aimed at empowering consumers to make an informed decision, Reliance Broadcast Network Ltd partners with operators to provide increased visibility through multi-media marketing campaign
http://www.mxmindia.com/2012/09/rbnl-launches-switch-to-campaign-in-run-up-to-digitization/

Pulp Strategy adds NEC India to its client kitty
The full-service experiential marketing and communications agency has won the business pursuant to a multiple agency pitch
http://www.mxmindia.com/2012/09/pulp-strategy-adds-nec-india-to-its-client-kitty/

The Anchor: 4 reasons why FDI in retail will not shake up mom 'n pop stores
The four factors that will ensure people stick with the corner shop - convenience, cost, choice and customer service
http://www.mxmindia.com/2012/09/the-anchor-4-reasons-why-fdi-in-retail-will-not-shake-up-mom-n-pop-stores/

Anil Thakraney: The MMS show
The PM is better off taking up a job as a professor of economics. He’ll do swimmingly there, provided he can manage to keep the students awake
http://www.mxmindia.com/2012/09/the-anchor-4-reasons-why-fdi-in-retail-will-not-shake-up-mom-n-pop-stores/

Ranjona Banerji: Yes, we have a Prime Minister!
It needed parties from West Bengal to get Prime Minister Manmohan Singh charged - earlier when the Left walked out over the India-US nuclear deal and now the TMC over FDI in retail and diesel prices, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-yes-we-have-a-prime-minister/

Signposts… September 24
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-24/

Stories on 7th December

The world according to JWT, in 2012
JWT predicts 10 trends that'll shape our world in 2012.
http://www.mxmindia.com/2011/12/the-world-according-to-jwt-in-2012/

China, India to drive growth of global advertising market
Emerging markets like China and India will drive growth for the $464-billion global advertising market in 2012, according to a ZenithOptimedia report
http://www.mxmindia.com/2011/12/china-india-to-drive-growth-of-global-advertising-market/

Red Bull, Levi's, Pepsi etc target young urbans via gigs
Brands like Red Bull, Levi's, Pepsi targeting young urban audience during live gigs
http://www.mxmindia.com/2011/12/red-bull-levis-pepsi-etc-target-young-urbans-via-gigs/

The Anchor: 5 reasons you know your OOH campaign is working
Out-of-home offers the advantage of tailoring the ad to the customer, writes Ishan Raina
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-you-know-your-ooh-campaign-is-working/

Tata AIG focuses on building strong foundation
Tata AIG Life's new campaign underlines the importance of traditional value systems and getting the basics right.
http://www.mxmindia.com/2011/12/tata-aig-focuses-on-building-strong-foundation/

NDTV Good Times Food Awards on Dec 17
The lifestyle channel will honour veterans and achievers from the food industry.
http://www.mxmindia.com/2011/12/ndtv-good-times-food-awards-on-dec-17/

Hard Knocks: Crossed signals over FDI
The 'on-hold' status of FDI in multi-brand retail sends the message that India is a country of uncertain climate and even shakier governance.
http://www.mxmindia.com/2011/12/hard-knocks-crossed-signals-over-fdi/

Too many people taking undue advantage of TAM, says NDTV's Vikram Chandra
NDTV's Vikram Chandra on ratings, skewed and otherwise, and why we should trust the GFK-Mode survey.
http://www.mxmindia.com/2011/12/tam-is-inadequate/

Stories on 29th November

We've bn inconsistent in r work: Sonal Dabral
Anil Thakraney buttons the Bates boss or a free-n-frank talk about agencies, people & the work they do
http://www.mxmindia.com/2011/11/sonal-dabral-we-have-been-inconsistent-in-our-work/

Stark stats: 40 mn traders may gain, 122 mn consumers could lose if retail FDI is trashed
A comparison of potential gainers and losers in the government’s move to open up retail for FDI reveals that 122 million consumers set to gain while only 40 million traders could get affected
http://www.mxmindia.com/2011/11/stark-stats-40-mn-traders-may-gain-122-mn-consumers-could-lose-if-retail-fdi-is-trashed/

MediaVest Worldwide bags SuperMax business
MediaVest Worldwide has bagged the SuperMax business
http://www.mxmindia.com/2011/11/mediavest-worldwide-bags-supermax-business/

DLF brings Scarecrow Delhi to its roster
Real estate giant DLF adds Scarecrow Delhi to its panel of creative agencies
http://www.mxmindia.com/2011/11/dlf-brings-scarecrow-delhi-to-its-roster/

Debrief: High on Mia empathy
The contrast is endearing - that of a desire to look beautiful. And a real life that's full of stress. Good show!
http://www.mxmindia.com/2011/11/debrief-high-on-mia-empathy/

VIP journeys into e-commerce
VIP becomes the first luggage brand in the country to offer e-commerce facility to its consumers across India through its website www.vipbags.com.
http://www.mxmindia.com/2011/11/vip-journeys-into-e-commerce/

AIM slams penalty against Times Now
AIM president Tarun Rai says that the quantum of penalty levied on Times Now is not only unreasonable but can set a precedent that would threaten the independent functioning of news media in the country.
http://www.mxmindia.com/2011/11/aim-slams-penalty-against-times-now/

Vizeum wins media duties for Educomp Schools
Educomp Schools, as part of its growth strategy, has appointed Aegis Media's Vizeum India as its media AOR.
http://www.mxmindia.com/2011/11/vizeum-wins-media-duties-for-educomp-schools/

Anugrah Madison offers Rural Academy for management students
Anugrah Madison Rural Academy will teach the basics of rural marketing to management students, as more and more marketers turn their focus to rural India.
http://www.mxmindia.com/2011/11/anugrah-madison-offers-rural-academy-for-management-students/

5 indicators of when it's time you should start looking for a new job
Jaisurya Das highlights the signs when it’s time to move on and get your career in order
http://www.mxmindia.com/2011/11/5-indicators-of-when-its-time-you-should-start-looking-for-a-new-job/

J Dey murder case gets murkier
Ranjona Banerji rues about how and why journos are no longer united on the J Dey murder case
http://www.mxmindia.com/2011/11/j-dey-murder-case-gets-murkier/

CNBC TV18 Prime HD goes experiential
CNBC-TV18 Prime HD reaches out to premium consumers of the electronic store Croma through streaming of the HD channel across multiple LCD panels displayed in the store.
http://www.mxmindia.com/2011/11/cnbc-tv18-prime-hd-goes-experiential/

Stories on 28th November

Raising the Bar: Colvyn on JWT with Bobby
With Bobby Pawar at the helm, CEO Colvyn Harris hopes to see JWT India achieve greater creative focus
http://www.mxmindia.com/2011/11/raising-the-bar-colvyn-harris-on-jwt-with-bobby/

Binaca, Dalda, Moti... Kahaan Gaye Woh Brands!
From household names to forgotten history: Story of India's grand old brands such as Binaca, Dalda & Moti Soaps
http://www.mxmindia.com/2011/11/binaca-dalda-moti-kahaan-gaye-woh-brands/

The Pix plan for genre leadership
The challenges for Pix are on two grounds: one is to be No 1 in the category emphatically and convincingly, beating both Star Movies and Movies Now, and then to ensure profitability and growth quarter after quarter, year after year.
http://www.mxmindia.com/2011/11/the-pix-game-plan/

IKEA, Carrefour welcome FDI
The Government’s decision to allow FDI in retail has opened up possibilities for international retail giants who till now have been waiting in the sidelines.
http://www.mxmindia.com/2011/11/ikea-carrefour-welcome-fdi/

Anil Thakraney: Always the spectator. Never the player
As Vinod Mehta, the editor of Outlook mag says, in our profession we must always remain spectators, and never try to become players. However tempting it is to dive into the arena.
http://www.mxmindia.com/2011/11/hard-knocks-always-the-spectator-never-the-player/

Reviewing the Reviews: Desi Boyz
Every week, Deepa Gahlot  reviews the reviews that film critics subject us to in print and on the Web.
http://www.mxmindia.com/2011/11/reviewing-the-reviews-desi-boyz/

AdStrat: Tata Tea's Soch Badlo
Lowe Lintas celebrates Tata Tea attempt to wake up India with the Soch Badlo campaign
http://www.mxmindia.com/2011/11/adstrat-soch-badlo/

The Anchor: 9 variants of 'Why This Kolaveri' that have had YouTube afire!
If you think you've haven't had enough with the original, here are 9 variants of 'Why This Kolaveri' that's still a rage on You Tube and elsewhere.
http://www.mxmindia.com/2011/11/the-anchor-9-variants-of-why-this-kolaveri-that-have-had-youtube-afire/